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This paper argues that meanings given to “standardization” and “globalization” might have created some confusion and precipitated potentially misleading research results in the literature. The paper discusses the basic assumptions underlying the marketing function as a necessary point of departure to build a sounder theory around these concepts. Findings confirm the lack of formal definitions of these concepts in the marketing and management literatures. The authors “redefine” the concepts of globalization, standardization, adaptation and customization with the help of the AMA’s and Webster’s dictionaries. The new conceptualization is applied to a brand strategy framework. Preliminary results show that standardization and globalization may be at opposite ends of an evolutionary brand strategy process, whereas adaptation and customization are intermediary stages. The paper discusses the findings and suggests future research possibilities.

My days in the Michigan State University (MSU) doctoral program were days filled with intellectual stimulation and long hours of work on various research projects. Starting from my first day on Campus, I was part of the Center for International Business Education & Research (CIBER), which consisted only of Prof. Tamer Cavusgil and his assistant Kay Fitzgerald. Dr. Cavusgil's days were filled with writing research proposals to secure funding for the center. He was so good at this that the center grew rapidly. In my second year in the program, I was involved in the Marketing Expert Systems project. As part of this project, I worked with a team of doctoral students. The artificial intelligence brain of the project was Mike Mitri, a doctoral student at the Computer Engineering Department. Each doctoral student was assigned an application area in international marketing: I was assigned the Evaluation and Selection of an International Logistics Company.

Offline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels. Especially sports products have a number of unique features, such as high emotional involvement or a sense of community; additionally, sports customers put emphasis on multisensory brand experience at the point of sale. This study examines the in-store customer experience (ISCX) in offline sports retail stores, taking into account the commercial uniqueness of sport.

A qualitative study (focus groups; n = 16) and quantitative survey (cross-sectional survey design; n = 238) were conducted to measure ISCX in sports retail stores.

The results suggest that the customers' in-store experience has a significant influence on customers' satisfaction with the sports retailer and their likeliness to recommend the store to friends, which, in turn, is significantly affected by customers' satisfaction with the retailer. Moreover, social responses to actors involved in the service encounter, for example, the interaction with employees, play a significant role for the customer in-store experience. Accordingly, sports customers strive not only for functional benefits inherent in the interaction with customers and employees but also for social benefits.

This study extends the knowledge by (1) replicating the ISCX scale, (2) analysing ISCX in a sports retail environment and (3) examining the influence of ISCX on the Net Promoter Score. Moreover, the findings support managers' know-how about in-store setting and help to maintain the customer relationship.

The purpose of this paper is to examine the challenges and benefits presented by search engine visibility for public libraries. This paper outlines the preliminary results of a pilot study investigating search engine visibility in two Canadian public libraries, and discusses practical approaches to search engine visibility.

The study consists of semi-structured interviews with librarians from two multi-branch Canadian public library systems, combined with quantitative data provided by each library, as well as data obtained through site-specific searches in Google and Bing. Possible barriers to visibility are identified through thematic analysis of the interviews. Practical approaches are identified by the author based on a literature review.

The initial findings of this pilot study identify a complex combination of barriers to visibility on search engines, in the form of attitudes, policies, organizational structures and technological difficulties.

This paper describes a small, preliminary pilot study. More research is needed before any firm conclusions can be reached.

A review of the literature shows the increasing importance of search engine visibility for public libraries. This paper outlines practical approaches which can be undertaken immediately by libraries, as well as delving into the underlying issues which may be affecting libraries’ progress on the issue.

There has been little original research investigating the reasons behind libraries’ lack of visibility in search engine results pages. This paper provides insight into a previously unexplored area by exploring public libraries’ relationships with search engines.

This chapter examines the limitations of the Western world view in Australia and its influence on the built environment. The dominant narrative of colonialism has disregarded alternative ways of being in the world, resulting in a lack of inclusivity for First Nations peoples. To address this issue, there is potential in embracing an alternative world view through design thinking and co-design to develop more culturally and environmentally suitable places through holistic ways of understanding the world to influence future design strategies for knowledge dissemination. This chapter’s contribution is in promoting an alternative perspective that can challenge the dominant world view and create more inclusive and culturally sensitive spaces that reflect the diversity of the community. This is particularly relevant in the current political climate, where there is a growing advocacy for change and a motivation to look to other cultural perspectives, such as those of First Nations peoples. It calls for a paradigm shift in how we think about and synthesise architecture in Australia. This chapter advocates for the acceptance and engagement with First Nations peoples’ world views, particularly in the fields of architecture, design and places that focus on cultural records.

In this study we examine how resource-constrained organizations can maneuver for competitive advantage in highly institutionalized fields. Unlike studies of institutional entrepreneurship, we investigate competitive maneuvering by an organization that is unable to alter either the regulative or normative institutions that characterize its field. Using the “Moneyball” phenomenon and recent changes in Major League Baseball as the basis for an intensive case study of entrepreneurial actions taken by the Oakland A’s, we found that the A’s were able to maneuver for advantage by using bricolage and refusing to enact baseball’s cognitive institutions, and that they continued succeeding despite ongoing resource constraints and rapid copying of their actions by other teams. These results contribute to our understanding of competitive maneuvering and change in institutionalized fields. Our findings expand the positioning of bricolage beyond its prior characterization as a tool used primarily by peripheral organizations in less institutionalized fields; our study suggests that bricolage may aid resource constrained participants (including the majority of entrepreneurial firms) to survive in a wider range of circumstances than previously believed.

This paper identifies five types of insolvency in English football: clubs that have failed to cope with relegation; failed to pay monies due to the UK government; seen 'soft debts' become 'hard debts'; lost the ownership of their stadium; or have been 'repeat offenders'. As the second of a three-phase research project, the paper concludes with an indication of the final phase research and implications of the findings so far for other professional sports.

Sport match-fixing has emerged as a complex global problem. The purpose of this paper is twofold. First, it critically reviews how match-fixing is typified as a policy problem. Second, it advances an analysis of the legal framework and regulatory system for sports betting as a causal source for “routinized” match-fixing.

This study extracts and synthesises (cross-national) materials from policies, media releases and scholarly works on the subject of match-fixing and sports betting. The analysis is framed by the contrasts between rational choice and sociological institutionalist approaches.

Match-fixing is typically attributed to: criminal organisations and illegal sports betting; vulnerable individuals; and failure of governance on the part of sports organisations. Each cause holds assumptions of utility-maximising actors and it is argued that due consideration be given to the fundamental risks inherent in legal sports betting regimes.

Match-fixing in sport is a recurrent social problem, transcending national boundaries and involving a wide range of actors and, sporting disciplines and levels of competition. Within such an environment, it may matter little how strong the incentive structures and education programmes are, when betting on human beings is both normatively and cognitively advanced as a value and institutionally permitted as a practice.

This paper argues that legal betting regimes paradoxically contribute to routinised match-fixing because: for betting customers there is no qualitative, ethical difference between legal and illegal operators; and legalisation serves to normalise and legitimate the view of athletes as objects for betting (like cards or dice).

The International Electronic Components Show in Paris in November, 1983, provided the occasion for a very successful meeting of ISHM‐France which attracted 170 attendees. The following presentations were given:

Purpose – The purpose of this research is to compare trends, drivers, and best sustainable development (SD) practices in the Nordic region and California, USA.Design/methodology/approach – Four research propositions are explored: (1) SD is driven by governmental, economic, and social/cultural influences. (2) Social democracy and mixed economies in the Nordic region influence SD differently than the free market system of the United States. (3) The profit-centered, short-term view in the United States impacts SD differently than the longer-term approach in the Nordic region. (4) The egalitarian culture in the Nordic region influences SD differently than the entrepreneurial culture in the United States. The study incorporates a comprehensive literature review, 34 field interviews and research observations in the United States and the Nordic region.Findings – California and the Nordics have similar market economies where SD is largely driven by private sector; however, the role of government more directly influences SD in the Nordic region. Also, the profit-centered, entrepreneurial view of the United States drives innovation in SD based on short-term profitability gains, which ultimately hinders long-term solutions. Alternatively, the egalitarian culture in the Nordic region manifests in more focused and quicker adoption of SD policies. Lastly, the Nordics have a broad range of SD goals and a competitive advantage in key SD technologies. Conversely, California pursues a large variety of technologies without clearly defined goals that tend to be less effective than the Nordic countries.Originality/value of chapter – The chapter identified similarities and differences in SD trends, best practices, policies, and attitudes: California compared to Nordic countries.