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Article
Publication date: 15 November 2011

Mike Lee, Dominique Roux, Helene Cherrier and Bernard Cova

11716

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European Journal of Marketing, vol. 45 no. 11/12
Type: Research Article
DOI:
ISSN: 0309-0566

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Article
Publication date: 1 June 2001

Len Tiu Wright

211

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Qualitative Market Research: An International Journal, vol. 4 no. 2
Type: Research Article
DOI:
ISSN: 1352-2752

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Article
Publication date: 28 August 2007

Michael B. Beverland

1250

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Journal of Business & Industrial Marketing, vol. 22 no. 6
Type: Research Article
DOI:
ISSN: 0885-8624

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Book part
Publication date: 22 November 2012

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Research in Consumer Behavior
Type: Book
DOI:
ISBN: 978-1-78190-022-2

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