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Article
Publication date: 12 April 2021

Jitong Li and Karen K. Leonas

The purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the…

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Abstract

Purpose

The purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the sustainability implementation process by quantitively analyzing the sustainability topics and the relevant topic trends.

Design/methodology/approach

This study employed text mining techniques. A total of 1,168 relevant magazine articles published from 2013 to 2020 were collected and then categorized according to their tones. In total, 36 topics were identified by reviewing the sustainability issues in the industry. The frequency of each topic mentioned in the articles and the correlation coefficients between topics' frequencies and published time were calculated. The results were used to examine if the three sustainability dimensions (environment, society, economy) were equally addressed and identify opportunities in the sustainability implementation process.

Findings

There were much fewer social and economic topics than environmental topics discussed in the articles. Additionally, there were not enough practices developed to reduce microfiber pollution, improve consumers' knowledge of sustainability, offset the carbon footprint, build a transparent, sustainable supply chain and avoid animal cruelty.

Originality/value

There is a lack of research focusing on the whole supply chain and sustainability when investigating sustainable practices and topic trends. This study fills a part of the gap. The results can be used by industrialists to identify sustainable practice opportunities and better manage their sustainable supply chains. Researchers can utilize the results to compare the topics in the industry with the topics studied in academia.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 20 August 2021

Jitong Li and Karen K. Leonas

This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.

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Abstract

Purpose

This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.

Design/methodology/approach

This study employed a quantitative survey focused on Millennial and Generation Z consumers. Two communication methods, hangtags and product webpages, were involved. First, two instruments were established to measure consumers’ objective and subjective knowledge of ESA. Second, two questionnaires were developed to collect participants’ knowledge before and after reading hangtags or product webpages.

Findings

There were 385 useable responses. It was found that participants’ knowledge about waste and cotton production’s water issues was less than their knowledge of other subjects and did not increase after reading the related information on hangtags or webpages. Participants’ subjective knowledge was significantly higher than their objective knowledge after communication. The positive effects of communicating with consumers via hangtags and webpages on consumers’ subjective knowledge were confirmed. Additionally, the ESA information provided via hangtags was more effective than webpages in improving consumers’ objective knowledge.

Originality/value

This study makes up for the deficiency in the literature. It provides in-depth insights on consumers’ knowledge of ESA by investigating consumer knowledge before and after communication based on consumer knowledge structure. The textile and apparel industry can use this study’s findings to improve communication with consumers and aid in sustainable product distribution.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 16 September 2022

R. Rathinamoorthy and S. Raja Balasaraswathi

Synthetic textile materials are noted as one of the major contributors to microfiber pollution through laundry. Though many research works evaluated microfiber pollution, the…

Abstract

Purpose

Synthetic textile materials are noted as one of the major contributors to microfiber pollution through laundry. Though many research works evaluated microfiber pollution, the solutions provided to control microfiber shedding are meager. The existing products collect or filter the microfiber from laundry effluent and restrict the direct leaching. However, no methods were proposed to effectively reduce the shedding from the textile itself.

Design/methodology/approach

This research is aimed to analyze the influence of surface modification of polyester knitted textiles by sodium hydroxide, on microfiber shedding. Response surface methodology was adapted to optimize different treatment parameters (alkali concentration, treatment time and temperature).

Findings

The results show that the sodium hydroxide concentration and treatment time had a negative correlation with microfiber shedding reduction. Whereas, treatment temperature had a positive correlation with microfiber shedding reduction. The statistical analysis revealed that 0.4 M concentration, 90°C temperature and 24 min of treatment time was the best process condition for minimum microfiber release. The same was confirmed with a practical experiment and a significant reduction of 80.63% in microfiber shedding after alkali treatment was found.

Originality/value

Alkali treatment of different knitted polyester fabrics with various knit structures and mass per square meter showed a significant reduction in microfiber shedding. The repeated laundry performed for 20 washes with surface-modified samples showed a significant reduction in microfiber release at every wash cycle and ensured the longevity of the effect.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 16 October 2020

R. Rathinamoorthy and S. Raja Balasaraswathi

Microfiber is one of the major sources of microplastic emission into the environment. In recent times, research on microfiber has gained momentum, and research across different…

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Abstract

Purpose

Microfiber is one of the major sources of microplastic emission into the environment. In recent times, research on microfiber has gained momentum, and research across different disciplines was performed. However, no complete study was performed from the viewpoint of textiles to analyse the microfiber shedding behaviour by relating the properties textiles. The purpose of this paper is to analyse the microfiber shedding behaviour in textiles.

Design/methodology/approach

Articles on the microfiber shedding across different disciplines were collected and analysed systematically to identify the influencing factor. The influence of laundry parameters is found to be majorly discussed section, yet very few research data is found on the effect of yarn and fabric properties on the microfiber shedding.

Findings

Most of the articles listed laundry detergent addition, higher temperature, use of softeners, type of washing machines used and amount of liquid used as the major factors influencing the fiber shedding. Concerning the fiber and yarn characteristics, yarn twist, fiber type (staple/filament), method of production, fabric structure and specific density are reported as influencing factors. Some articles highlighted the influence of ageing of textiles on the fiber shedding.

Originality/value

The review identified the research gap in the textile sector and reports that so far, no research performed on microfiber shedding with the textile parameters. The review further urges the importance of research works to be performed in the textile by considering the fabric and yarn properties.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 29 November 2023

Tracie Tung and Franck Vigneron

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of…

Abstract

Purpose

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).

Design/methodology/approach

Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental design was applied (high vs. low perceived brand greenness). A total of 440 usable responses were collected from an online consumer panel. With a higher percentage of participants older than 60 years, two groups were used, younger (under 55) and older (over 55), within each brand condition to conduct age comparisons.

Findings

Consumers' previous brand experience is important. The most promising indicators are brand image and green trust for GBE. A difference was observed between the group comparisons. For the less perceived green brand, existing brand image played a more important role in the process, and there is a need to enhance its green trust. For the higher perceived green brand, more factors should be included to explain their GBE, especially for consumers under 55.

Originality

This study identified two moderators, perceived brand greenness and age, in the formation of GBE, which has not been widely explored in the literature. The findings provide significant insights for generational cohorts, focusing for the first time on the joint catalyst effect of greenness and age regarding the influence of GBE on consumers' commitment to green brands. Additionally, the fact that a higher percentage of participants are Baby Boomers enables this study to add to the existing body of literature and bring unique perspectives to understand their and their younger counterparts' attitude toward green consumption.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 7 November 2023

Fareha Asim, Farhana Naeem and Shenela Naqvi

Face masks are the most recommended precautionary measure since the emergence of SARS-CoV-2 since 2020 and the most useful PPE against this virus and its variants so far. This…

Abstract

Purpose

Face masks are the most recommended precautionary measure since the emergence of SARS-CoV-2 since 2020 and the most useful PPE against this virus and its variants so far. This study aims to develop reusable and biodegradable mask from 100% regenerated bamboo or/and its blend. Selection of natural and regenerated textile materials is to minimize generation of solid waste. This attempt will eventually protect our earth by minimizing or better discontinuing the production of the disposable nonbiodegradable face masks available worldwide.

Design/methodology/approach

Hundred percent regenerated bamboo and 50:50 bamboo:cotton were selected to knit plain and interlock fabrics for manufacturing of reusable sustainable face masks. A 23 32-mixed-level factorial design was applied to study the effect of liquor ratio and temperatures, fabric structure, blend ratios and finishes at three different levels. Model 23 32 has two factors (liquor ratio and temperatures) at three levels and three factors (fabric structure, blend ratios and type of finish) at two levels. Knitted fabrics were then applied with antibacterial finishes; sanitized T99-19 and sanitized T27-22, separately at three different liquor ratios (1:10, 1:12 and 1:15) and temperatures (45, 55 and 65 °C) via exhaust method. After completing processing, fabric thickness, pilling resistance, dimensional stability, bursting strength, Berger whiteness index, air permeability and antibacterial properties of each trial were evaluated using standard test procedures.

Findings

Selected fabrics treated either by sanitized T27 or sanitized T99 in a liquor ratio of 1:15 against 65 °C, showed excellent bacteriostatic/bactericidal activity. However, 100% regenerated bamboo interlock knitted fabric treated with sanitized T99 in a liquor ratio of 1:15 at 65 °C has the most desired values of dimensional stability, pilling resistance, Berger whiteness, fabric thickness, air permeability and bursting strength which made it the best for the manufacturing of the masks. Reusable mask is comprised of three layers in which the first and the third layers were of selected 100% regenerated bamboo fabric while a PM2.5 filter was inserted in between. Bacterial filtration efficiency, particle filtration efficiency, biocompatibility and microbial cleanliness will be evaluated in future, to compare the performance of proposed reusable and biodegradable face mask with N95 masks and other fabric masks available commercially.

Originality/value

This study resulted in a development of reusable eco-friendly facemask which was not attempted by the preceding investigations. Outcomes of this work pave the way for a greener and safer earth by using easily obtainable regenerated bamboo fabrics, antibacterial finishes and knitted structures.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 16 December 2021

Alisha Mahajan and Kakali Majumdar

Textile, listed as one of the highly environmentally sensitive goods, its trade is susceptible to be influenced by the implementation of stringent environmental policies. This…

Abstract

Purpose

Textile, listed as one of the highly environmentally sensitive goods, its trade is susceptible to be influenced by the implementation of stringent environmental policies. This paper aims to investigate the long-run relationship between revealed comparative advantage (RCA) and Environmental Policy Stringency Index (EPSI) for textile exports of G20 countries in panel data setup.

Design/methodology/approach

Apart from trend analysis, the authors have employed Pedroni and Westerlund panel cointegration method and fully modified ordinary least square (FMOLS) method to study the long-run relationship between RCA and EPSI in presence of cross-sectional dependence.

Findings

A strong link between trade and environmental stringency is observed for textile in the present study. For G20 countries, slight evidence of the Pollution Haven Hypothesis has also been witnessed in the study. Correspondingly, the results reveal the presence of long-run association between the variables under study, implying that stringent environmental policies reduce RCA for some countries, whereas some countries witness the Porter hypothesis.

Research limitations/implications

The results imply that policy formulation should not aim at limiting the efforts of connecting RCA to environmental stringency but to set trade policies in a wider framework, considering environmental concerns, as these are inseparable subjects. However, this study also provides relevant real-world implications that can support further research.

Practical implications

The present study has important implications for textile exporters such as green innovations. The Porter hypothesis can be a beneficial tool for G20 exporters in enhancing their export performance, especially for the ones dealing in environmentally sensitive goods. This study offers relevant policy implications and provides directions for future research on global trade and environment nexus.

Originality/value

This study deals in a debatable area of research that evaluates the interlinkages between environmental stringency and global trade flows in the G20 countries. An important observation of the study is the asymmetrical nature of policy stringency across different countries and its impact on trade. The unavailability of updated data is the limitation of the present study.

Details

Benchmarking: An International Journal, vol. 29 no. 9
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 29 August 2023

Hammama Irfan, Tahreem Beg, Farhana Naeem, Mohammad Irfan, Shenela Naqvi and Yang Shengyuan

The purpose of this study is to highlight the threats related to the utilization of synthetic fibers. Volatile organic compounds, particulates and acid gases are released during…

Abstract

Purpose

The purpose of this study is to highlight the threats related to the utilization of synthetic fibers. Volatile organic compounds, particulates and acid gases are released during the production of polyester and other synthetic textiles. Polyester is problematic solid waste material as it takes centuries to break down and hence causes microplastic pollution. Biodegradable synthetic solutions for the replacement of polyester are a sustainable business marketing these days. The naNia fiber is the breakthrough product and it is claimed a biodegradable, compostable and toxin-free polymer.

Design/methodology/approach

In this research, fabric constructed of naNia fiber was dyed with the extract of naturally occurring Lawsonia inermis (henna) plant leaves. The henna dye was extracted in water and ethanol using different methods, and the better extract was selected by the evaluation of ultraviolet-visible spectroscopy and phytochemical analysis. Henna with ethanol extract showed more desirable results hence it was selected to dye naNia fabric. To improve dyeability, premordanting, simultaneous mordanting and postmordanting were done using chitosan, fresh lemon extract and tannic acid, respectively. The dyed fabric samples were subjected to color strength analysis and multiple colorfastness tests.

Findings

The colorfastness test has shown good to excellent results. Scanning electron microscope analysis had also shown the attachment of dye molecules to the filaments. This study revealed that henna dye is appropriate to color naNia fiber even without the aid of a mordant.

Originality/value

For the first time, toxicant-free, biodegradable polyester (naNia) is successfully dyed with sustainable and naturally available dyes and mordants.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 17 April 2020

Songyi Yan, Claudia Elisabeth Henninger, Celina Jones and Helen McCormick

This research investigates sustainable knowledge from a consumer perspective, thereby focussing on the issue of microfibre pollution (MFP) within the context of the athleisure…

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Abstract

Purpose

This research investigates sustainable knowledge from a consumer perspective, thereby focussing on the issue of microfibre pollution (MFP) within the context of the athleisure wear industry.

Design/methodology/approach

This research is exploratory in nature and supports its findings with 15 in-depth semi-structured interviews with consumers who have an invested interest in athleisure wear and have either a fashion or a textile science background.

Findings

The results provide an insight into how different types of knowledge influence one another and which ones can act as barriers to acting more sustainably and more specifically in reducing MFP.

Research limitations/implications

Although the sample size is relatively small, participants were selected carefully to have different backgrounds and lifestyles, thus, providing valuable insights that can be explored further in the future.

Practical implications

Communication is a key issue that has been identified and which needs to be carefully addressed by providing both quantity and quality.

Originality/value

This research identifies interlinks between different knowledge types and potential barriers that need to be overcome in order to act more sustainably.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Book part
Publication date: 30 November 2020

Harleen Sahni and Nupur Chopra

Globalization and its impacts on economies, societies and cultures has been a hot topic of research and discussion in the past few years. Recent times are witnessing the upsurge…

Abstract

Globalization and its impacts on economies, societies and cultures has been a hot topic of research and discussion in the past few years. Recent times are witnessing the upsurge of another doctrine in the international arena – the practice of isolationism, a policy majorly related to political affairs but extendable to business, sustainability, green behaviour and various other spheres.

Globalization has resulted in various kinds of disordering and reordering of business objectives and practices. Modern day consumers have new needs and lifestyle orientations. The flip side is that increased global operations have precipitated newer challenges for Corporate Social Responsibility (CSR). But for managing globalization, isolationism is not the answer (Altman, 2007). Isolationism cannot be expected to have reciprocative effects of globalization. In fact, it may be in dispute with interests of many social stakeholders.

Responsible businesses have reoriented their CSR initiatives towards environmental and social stewardship. Sustainable Development Goals (SDGs) are the more recent strategic tools that provide a more focussed mandate to address sustainability issues emerging from increased production, consumption and disposal. In the times of vulnerabilities and disruption, there is an increasing emphasis on developing CSR as a horizontal enabler of SDGs.

Fashion & textile industry is the second most polluting industry globally. Fast fashion is having catastrophic impacts on the environment. Due to the massive size and magnitude of the global fashion & textile industry (USD 920 billion in 2018 and projected to grow to USD 1,230 billion by 2024), it becomes important to examine dimensions of CSR, in reference to SDGs in this sector. The fashion & textile industry is one of the most globally integrated. Sourcing, production, supply chain management, market development and retailing are all dependent on integration and collaboration amongst various business entities and regulatory bodies across national boundaries. Isolationism may result in disorientations in the enabling environments of this industry.

As sustainability is going to be the most important directive in coming future, the study aims to examine the cohesiveness between the current CSR initiatives of the fashion & textile sector and the prescribed SDGs. The study will further investigate if the instantaneous momentum of isolationism could cultivate multifaceted challenges for the horizontal integration of CSR in SDGs; and if yes, what will be the nature of these challenges?

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