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The purpose of this study was to explore the innovative and proactive practices adopted by subsistence businesses under the COVID-19 health contingency. Evidence of the current situation and the contingency practices that businesses have implemented in dealing with the economic crisis caused by the COVID-19 pandemic was collected through a literature review of secondary information sources: bibliographic and hemerographic, as well as in-depth interviews with five owners of artisanal and agricultural subsistence businesses.

Faced with uncertainty, artisanal and agricultural subsistence businesses have adopted innovative and proactive survival practices. The closure of markets, the absence of tourism, the suspension of non-essential activities, the lack of mobility and transportation, and the closure of access in rural communities are some of the realities these businesses are experiencing. Subsistence businesses in marginalised areas are a long way from accessing information technologies for online sales and home deliveries, which are implemented by most businesses in urban areas. In contrast, they revert to ancestral marketing practices such as bartering and low prices to earn an income for family food. Despite the loss of over 50% of subsistence businesses in urban and semi-urban areas, online sales through social media and websites, socially responsible initiatives, along with government support programmes, have helped others stay in business.

Microenterprises (MEs) are vital to the growth and prosperity of economies around the world. All levels of society, from universities to national governments, have collaborated to improve the chances of survival and future growth of these businesses. The threat to life is serious, and unless concerted action is taken, the situation will spiral out of control. Policymakers and business leaders must work together to address the sustainability crisis. The study, therefore, set out to determine how various entrepreneurial skills (such as creativity, collaboration, networking, and risk-taking) affect the long-term viability of MEs. The overall objective of the study was to determine the importance of innovative problem-solving, collaboration, networking, and willingness to take calculated risks of microentrepreneurs for the long-term success of their businesses. A total of 274 microentrepreneurs in rural areas of the Ancash region of Peru were surveyed in the grocery, hardware, clothing, and food service sectors. The survival of the MEs was tested on four dimensions: innovation, leadership, networking, and risk-taking. According to the results, MEs managers can increase their longevity by cultivating creative skills, strengthening leadership as a key to business sustainability and survival, maximizing the use of networks to gain a market advantage and expand their customer base, and employing calculated risk-taking.

The Mexican economy is characterized by an extensive business fabric and entrepreneurial culture, which contributes to economic development, the social economy, and the proliferation of entrepreneurship. The effects are reflected in the quality of life, in the growth of employment, in the knowledge spillovers, and in the socioeconomic factors. This chapter offers a contextual review of enterprise creation in Mexico and its relationship on development and entrepreneurship. Following the Economic Censuses and National Survey on Productivity and Competitiveness of Micro, Small and Medium Enterprises (ENAPROCE in Spanish), the profile of entrepreneurs in the period 2009–2014 is analyzed. A conceptual contribution is made from the antecedents of the entrepreneurship to evaluate the success factors and determinants that influence the entrepreneurship in the context of Mexico. Within the findings, regions with entrepreneurial culture are precursors of a competitive process and impulse in employment; at the same time, regions with a low level of GDP per capita and low level of development register high rates of new enterprises, most classified as subsistence enterprises.

Although scarce in the literature of entrepreneurship, the Aztec and Mayas (as well as the Incas), two of the most important civilizations in ancient Latin America, are considered by us as entrepreneurs. This is our departing point for understanding where entrepreneurship was born and built in Latin America. Unfortunately, its indigenous communities still are far behind in terms of labor, quality of life, poverty, and economic opportunities. From the ethnic entrepreneurship theory and after a deep literature review, a model is proposed for our region, a starting point to analyze and understand its processes in our region, thus making an impact on the development of public policies that can ultimately alleviate and improve the condition of this communities, and by going back to its roots, give a clearer picture of the reasons behind the present and future condition of entrepreneurship in Latin America.

Financial inclusion in Peru has been addressed through coverage, quality of financial services, movement of transactions, and service points. The purpose of this chapter is to evaluate for the department of Ancash, Peru, the link between financial inclusion and its socioeconomic factors. Socioeconomic variables and financial inclusion of the Ancash department of the National Household Survey are taken as indicators, later contrasted through the logit model, with the financial inclusion variable being the explained variable.

There is evidence of positive and negative relationships between financial inclusion and socioeconomic variables; these are important components for planning financial inclusion. Raising the levels of formal employment, the educational level and considering the area of residence would be a strategy to generate a dynamic of inclusion in the department of Ancash.

This chapter analyzes the role of grassroots organizations as natural helping systems for women’s empowerment in the rural areas of central Mexico. For almost three decades, productive projects have been the preferred strategy by the Mexican government in order to alleviate extreme poverty and promote women’s empowerment. Even if the impact of productive projects on women’s empowerment has been limited, grassroots organizations are created in order to have access to financial resources that have promoted the collective dimension of women’s empowerment. Through semi-structured interviews and participatory observation, this study retrieves the experience of women’s leadership, frustrated by changing public policy, local corruption, and political use of the social policy. In those difficult circumstances, grassroots organizations are fundamental tools for women’s well-being as they promote a specific understanding of empowerment, where family, community, and relatedness are values more important than competition and individualistic achievements.

This study aims to contribute to the field of management sciences, within the theory of social entrepreneurship, by highlighting the characteristics of the family enterprise profile as a potential stakeholder with a social impact and which requires to be recognized as a social family enterprise. Because social enterprises tend to be disruptive, the family logic can be better understood, concerning their behaviors and decisions that seem illogical in traditional entrepreneurship, within social enterprises.

The legitimacy of history: dictated Bloch. Today, in many areas of knowledge, and of course in entrepreneurship (Wadhwani, 2010), it has become superlative. The aim of this chapter is analyzing the literature about entrepreneurship in Mexico mainly from the last 11 years of studies on the subject. Through this review, we want to highlight the progress in the field, as well as deeper opportunities in its research as a result of it, the profound need for incorporating them not only in the national academic debate but also into the entrepreneurship ecosystem and in specific public policies.

This chapter is about an analysis and reflection on the actions, programs, and regulatory frameworks of the Mexican government for the promotion of entrepreneurial activity during the twentieth century. A documentary review is presented based mainly on the presidential reports available in the virtual legal library of the National Autonomous University of Mexico, the Center for Documentation, Information, and Analysis of the Chamber of Deputies (Cámara de Diputados), and various publications of experts on economic history, considering the twentieth century: from the year 1900 with the end of the Porfiriato until the six-year term of Ernesto Zedillo that ended in 2000. The public policies of these 100 years were reviewed and based on this, was analyzed the importance assigned to the creation, development, and consolidation of companies and their importance in public policies. Special emphasis is given to instruments for the creation of new businesses or the development and strengthening of small- and medium-sized enterprises.