Search results

The purpose of this paper is to analyse the potential benefits of identifying homogeneous territorial units of the urban-tourism space at a local scale.

The territory is an essential variable for designing tourist activities adapted to the characteristics of each urban-tourism space. However, your consideration presents a series of problems, including the lack of alphanumeric, microscale, georeferenced statistical information. The territorial segmentation of the tourist accommodations supply is approached as a methodology, a technique and an instrument that can be used to apply marketing strategies in coastal tourism areas.

One of the most important results is that territorial segmentation is a methodology and technique that can mitigate this issue because it is well-suited to defining spatial patterns of tourist behaviour through the delimitation of territorial units that have a certain degree of homogeneity.

The idea of territorial segmentation is the ideal technique for understanding tourists and their behaviour in the territory by integrating all the variables that intervene in a trip, the different aspects of the destination and data regarding tourist behaviour, allowing them to be understood at the greatest level of territorial disaggregation and making it a good tool for public and private actors, capable of facilitating intelligent decisions in strategic territorial planning and in defining the marketing approach of tourism companies.

The search for a sustainable development (in our case sustainable tourism) inescapably comes across with the concept of (tourism) carrying capacity, i.e. with the idea of the existence and possible identification, for both macro and micro destinations, of a maximum number of visitors beyond which the costs of tourism growth more than offset its benefits.

The main purpose of this paper is to contribute to the ongoing literature on the pertinence of TALC (tourism area life cycle) to model and analyse mature destinations, using quantitative data and alternative functional forms. With this purpose, this work analyses the recent data on tourist demand in Tenerife (Canary Islands), which is supposed to be playing the role of “refuge” with respect to other competing resorts, when the latter ones present political instability after the so-called Arab Springs, particularly the Middle East and North Africa.

To analyse the data, and to explore potential epiphenomenon, nonlinear competing regression analysis were performed (logistic, Gaussian and logarithmic), taking into account some insights from tourism life cycle theories.

Some suggestions are presented for political management of these destinations that are still working under a moratorium on tourist infrastructure.

Once the TALC is accepted – even under discussion – in the scholarly fore, certain incentives arise to identify, interpret and communicate signals of maturity. Public funds and specific policies (moratoria) can then be solicited to political instances. Further empirical research, complementary quantitative approaches, along with new data that confronts the evolution of demand in Tenerife with paulatine reactivation of competing destinations, will be strongly required to overcome the limitations of this first attempt and to properly determine the effectiveness of rejuvenation policies. Besides, additional quantitative data should be considered to explore the potential explanatory factors beyond the time series analysis into models that are more theoretical.

The results suggest that the diagnosis of maturity was at least premature in the first place, poorly based on data analysis and fast in promoting specific policies whose effectiveness is under discussion even after decades.

Knowing the behavior of tourists visiting cultural destinations enables better management of tourist flows, a better understanding of areas with greater tourist density and an opportunity to decongest popular neighborhoods. The purpose of this study is to segment tourists according to their spatio-temporal behavior and identify the primary variables that characterize the resulting segments, which will help urban destinations prevent problems arising from the saturation of tourists in certain areas.

To do this, this paper analyzes the behavior of tourists visiting the southeastern Spanish city of Granada, one of the most highly visited cultural tourism destinations. The data analysis used the methodology of sequence alignment which is used to identify segments as a function of their contained elements and the order in which these appear.

The results demonstrate the existence of three segments with different behavioral patterns: the “explorer tourists” segment, the “non-traditional cultural tourists” segments and the “typical cultural tourists” segment. These segments show differences in the concentration of their visits. This study discovered that the segments that visit a greater number of destination areas are those with less cultural orientation, higher travel budgets and younger and more frequent visitors.

In the segmentation not only keep in mind the visited areas, but the order in which they were visited as well. In addition, one should consider the time that each tourist remains in each relevant zone of the destination, given that the visiting time is an important variable to assess the congestion of an area.

This study aims to determine the level of satisfaction of secondary housing tourists in Vilcabamba.

The analysis of satisfaction of this tourism segment in a destination is essential for the different economic agents when evaluating various policies. The analysis is based on the answers provided to 16 items in a questionnaire administered to a representative sample (281 respondents). The authors have used the fuzzy logic to reduce ambiguity in the answers associated to subjective views of human beings who express themselves linguistically. A method based on the degree of similarity to ideal solutions has been used to obtain a classification of relevant satisfaction items.

The results indicate that the ideal solutions segments are represented by multicultural characteristics of second home tourists and the number of years they have been visiting Vilcabamba. The authors find that foreign tourists are more satisfied than Ecuadorians. Analyzing the most critical factors, it is seen that accessibility to the destination, socio-cultural environment and quality of water achieve a high priority.

Second home tourists’ satisfaction has been studied with a limited set of 16 attributes, and some attributes also have a multidimensional nature, so a further study analyzing the scale will be needed in the future.

The present study fills an existing gap in the literature of secondary housing tourism where the existing previous research has been mainly focused on retirees’ secondary housing tourism. The study provides interesting insights into local and national authorities, as well as other economic agents, to designing strategies and planning processes of the destinations for secondary housing tourists.

The purpose of this paper is to explore how the continued interest in the concept of “miniaturism” has seen the micropub develop into the new format of the microbar and examines the drivers of this trend. It then reflects on the possible implications of the rise of the microbar concept on the future of the urban tourism destination landscape.

This is a conceptual paper that is built on the natural curiosity of future studies to use an understanding of the present to predict what will happen next and what the implications of those developments will be.

The paper provides a clear definition of the microbar and identifies four distinctive drivers behind its conception, linked to changes in consumer behaviour. These cover the rise of the micro-break, the need for responsible urban regeneration, consumers desire for immediate and unique experiences and increasingly diverse populations. The paper predicts that these trends will drive an increase in microbars leading to greater tourist mobility in the urban tourism destination, more fragmentation and heterogeneity of products and services as well as an intensification in the need for authentic experiences and opportunity driven development giving rise to a hybrid form of guerrilla hospitality. Ultimately the authors predict that the venue will become more important than the specific location when consumers view the landscape of the urban tourism destination.

The focus of previous academic research has been on the historic development of the micropub and its impact on regeneration and communities, but very little literature has examined the rise of the microbar and the potential implications for the urban tourism destination.

The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment and satisfaction.

This study used a quantitative methodology based on an on line survey conducted in Spain. The sample consisted of 464 tourists who participate in rural tourism. The analysis of the proposed model was carried out based on the partial least squares method.

The results confirm that the model has a substantial to moderate explanatory capacity for overall satisfaction and loyalty, in which overall satisfaction acts as a mediator between the variables that make up relationship quality in reference to loyalty.

The main limitations of this research arise from the scarcity of works which aim to understand relationship quality in tourism destinations. To broaden results, it should be applied in other tourism destinations, products, services and experiences.

Destination managers should give relationships a special role in their tourism development programmes in rural tourism contexts.

Rural tourism destinations and companies are generally small-sized organisations that need managerial tools. These can benefit from developing sustainable relationships.

The significant role played by relationship quality regarding destination loyalty is studied in detail in this model.

La literatura sobre los factores que generan lealtad a los destinos turísticos poco ha centrado su atención en el marketing relacional, lo que ha dejado un vacío en la comprensión de la lealtad al destino. Este artículo examina la influencia de la calidad relacional en la lealtad a los destinos rurales, a través de las variables confianza, apego y satisfacción.

Este estudio usa una metodología cuantitativa basada en una encuesta on line realizada en España. La muestra estaba formada por 464 turistas que practican turismo rural. El análisis del modelo propuesto fue llevado a cabo con el método partial least squares.

Los resultados confirman que el modelo tiene una capacidad explicativa sustancial-moderada para la satisfacción global y la lealtad, en la que la satisfacción global actúa como mediadora entre las variables que conforman la calidad relacional y la lealtad.

La principal limitación de esta investigación surge de la escasez de trabajos cuyo objetivo se centra en la comprensión de la calidad relacional en los destinos turísticos. Para ampliar los resultados, habría de aplicarse en otros destinos, productos, servicios y experiencias turísticas.

Los gestores de destinos deberían otorgar un papel especial a las relaciones en sus programas de desarrollo turístico en el medio rural.

Los destinos y empresas de turismo rural son por lo general organizaciones de pequeñas dimensiones que necesitan herramientas para la gestión. Ellas pueden beneficiarse del desarrollo de relaciones sostenibles.

El papel significativo que juega la calidad relacional con respecto a la lealtad al destino, estudiado en detalle en este modelo.

Marketing relacional, Calidad relacional, Lealtad, Destinos rurales, Partial least squares (PLS)

Artículo de investigación

The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products.

In an attempt to measure tour operator preferences that impact the offer features, the tour operators' profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy.

The findings prove that the attitude of foreign tourists in choosing Southern Italian destinations is influenced not only by seaside location and cultural products but also by alternative features, such as natural resources and enogastronomic traditions, which represent the differentiating and value‐creating elements of the basic product. Moreover, the accommodation chosen confirms international tour operator loyalty.

The cluster definition helps in identifying collective strategies to promote macro destinations, connecting similar places linked by tourist need satisfaction. Future research should consider the different typologies of tour operators and try to compare different areas of Europe with Italy.

New forms of tourism require specific and differentiated strategies supported by forms of international market penetration. The marketing thrusts should focus on the place vocation and a local hospitality system, developing and marketing local tourist products.

This paper analyses the role of tourist operators in developing and marketing new destinations and typologies of tourism.

The purpose of this paper is to question the extent to which Sub-Saharan African cities are progressing towards promoting pro-poor economies through pro-poor tourism (PPT). It specifically examines how African cities are resilient towards attaining sustainable urban tourism destinations in light of high urbanization.

The methodological framework is interpretive in nature and qualitative in an operational form. It uses meta-synthesis to evaluate the causal relationships observed within Sub-Saharan African pro-poor economies to enhance PPT approaches, using Accra, Ghana, Johannesburg, South Africa, and Harare, Zimbabwe, as case studies.

Tourism development in Sub-Saharan Africa has been dominantly underpinned by neoliberal development strategies which threaten the sustainability of tourism in African cities.

The study is limited to three Sub-Saharan African countries. Further studies may need to be done in other developing countries.

It argues for good governance through sustainability institutionalization which strengthens the regulative mechanisms, processes and organizational culture. Inclusive tourism approaches that are resilient-centered have the potential to promote urban tourism in Sub-Saharan African cities. These findings contribute to the building of strong and inclusive Institutions for Sustainable Development in the Sub-Saharan African cities to alleviate poverty.

These findings contribute to the building of strong and inclusive institutions for sustainable development in the Sub-Saharan African cities to alleviate poverty.

The “poor” are always within the communities, and it takes a community to minimise the impact of poverty among the populace. The study is conducted at a pertinent time when most African government’s development policies are pro-poor driven. Though African cities provide opportunities of growth, they are regarded as centres of high inequality.

Contemporary tourism product, in terms of its systemic understanding, consists of tangible and intangible elements. These two elements lead to the increase of tourist satisfaction in a way to provide tourism products and services that match tourist expectations. Finally, tourist satisfaction is considered as a key factor influencing repeat visit intention. In line with mentioned, this study aims to empirically test a model linking tangible and intangible elements, tourist satisfaction and revisit intention.

Using data from the Montenegrin survey called Guest Survey 2010, structural equations modelling has been used to determine the impact of tangible and intangible constructs on tourist satisfaction and tourist repeat visit intention in Montenegro.

Working on a sample of 740 tourists, the results reveal that both tangible and intangible elements improve tourist satisfaction that influences tourist repeat visit intention. Noteworthy, the findings indicate that intangible elements have a stronger impact on tourist satisfaction than tangible elements have.

Tangible and intangible elements as factors of satisfaction are analysed and evaluated so that they could be improved in a way that provides superior experience to tourists, which hopefully could result in repeat visitation that is considered as a tool for boosting destination competitiveness, thus indicating the need for the systemic approach to tourism management.

This paper extends earlier tourism research by empirically analysing separately both tangible and intangible elements and their association with repeat visitation that is mediated by the tourist satisfaction. Therefore, a more holistic approach relating the antecedents of tourist repeat visit intention is proposed.