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1 – 10 of 43
Article
Publication date: 16 July 2019

Helen McGrath, Thomas O'Toole and Louise Canning

This paper aims to explore coopetition as a fundamental feature of the collaborative dynamics inherent in entrepreneurial ventures. The authors present a conceptual model…

Abstract

Purpose

This paper aims to explore coopetition as a fundamental feature of the collaborative dynamics inherent in entrepreneurial ventures. The authors present a conceptual model and definition of entrepreneurial coopetition, the latter being explained as entrepreneurial involvement in simultaneous cooperative and competitive interactions with business network actors in a relational environment.

Design/methodology/approach

Using the micro-brewing industry in a Southern State in the USA, as an empirical base, the authors use an abductive case study approach drawing from multiple data sources including semi-structured interviews, marketing materials, information available on websites and social media, as well as information contained in newspaper articles and policy documents.

Findings

Findings suggest that entrepreneurs habitually interact in a coopetitive manner through norms formed in interaction and that these are often in response to the environment.

Research limitations/implications

Findings are limited to one particular context. Future research could include entrepreneurs from other sectors, state or country contexts which may reveal other coopetition themes.

Practical implications

More benefits in coopetition could be reaped if the entrepreneur were more cognitively aware of, and strategically planned for, the coopetitive processes in which they are (or could be) engaged.

Originality/value

The authors open the black box of entrepreneurial coopetition by putting forward and empirically examining a conceptual definition of entrepreneurial coopetition. This work moves the coopetition discussion beyond the motives behind and consequences of coopetition, analysing interactions from a process perspective. The authors respond to recent calls for a deeper understanding of coopetitive mind-sets and a multilevel approach to coopetition.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 14 January 2022

Eldrede T. Kahiya and Caitlin Warwood

The purpose of this study is to organize and assess knowledge on the capabilities pertinent to the early internationalization of born globals (BGs) and international new…

Abstract

Purpose

The purpose of this study is to organize and assess knowledge on the capabilities pertinent to the early internationalization of born globals (BGs) and international new ventures (INVs).

Design/methodology/approach

A systematic approach is used to search, code, organize and synthesize 155 peer-reviewed journal articles on capabilities and early internationalization.

Findings

The study delimits eight operational and five dynamic capabilities. The synthesis links capabilities to three antecedents (i.e. firm specific factors, managerial socio cognitive attributes and market factors) and three outcomes (i.e. precocity, survival and performance). While 7 of the 12 linkages identified are well-established, relationships involving market factors, survival and dynamic capabilities are sparsely researched.

Research limitations/implications

The authors know more about the effects of firm specific factors and managerial socio cognitive attributes on operational and dynamic capabilities than we do the influence of market factors on either group of capabilities. Likewise, the authors know more about the influence of operational and dynamic capabilities on performance than we do their impact on precocity or survival.

Practical implications

As the pandemic has shown, businesses with adaptable capabilities (e.g. shifting from a brick and mortar to an online/omnichannel approach or micro-breweries competent to switch from manufacturing beer to hand sanitizer) have increased their chance of survival while helping society cope.

Originality/value

This to the authors’ knowledge is the first study to provide a comprehensive review of literature on the nebulous concept of capabilities, in the context of the burgeoning research stream on early internationalization.

Details

Review of International Business and Strategy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 1 February 2021

Helen McGrath and Thomas O'Toole

The purpose of this paper is to identify the early stage network engagement strategies that new ventures use to gain traction in interaction in the development of network…

Abstract

Purpose

The purpose of this paper is to identify the early stage network engagement strategies that new ventures use to gain traction in interaction in the development of network capability.

Design/methodology/approach

Using 24 new ventures in the micro-brewing industry in Ireland, Belgium and the USA as an empirical base, the authors use an inductive case study approach owing to the exploratory nature of the research aim and the lack of prior literature in the area.

Findings

The findings suggest five early stage network engagement process strategies in network capability development: business-to-business network prospecting; co-branding/co-promoting activities; from maker-mindset to adapting; social media platforming; and recognition and activation of network role.

Research limitations/implications

The findings are limited to the micro-brewery sector at one point in time, although in multiple country contexts. Analyzing other sectors and taking a temporal view of strategizing, analyzing the sector at another time point, would show how dynamics in engagement change as the actors acquire new experiences from interaction.

Practical implications

The potential to gain from network resources and the paucity of these resources in new ventures makes early stage engagement strategizing for network capability development an attractive business strategy for new firms. All firms are born within a social network that has economic importance. Identifying the five early stage network engagement strategies can mitigate the challenge for the new venture in moving from the initial social network to collaborating within wider business networks to gain access to resources, technology and customers.

Originality/value

Strategizing in new venture contexts is a relatively new stream of research for the industrial marketing and purchasing group. This paper adds to the growing body of literature that places interaction, relationships and networks at the heart of strategy making and provides important insights for new ventures, which may lead to earlier and greater success for the firms. The authors respond to calls for increased research addressing capability development in a new venture context and for research to take a more interactive perspective on new venture processes.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 9
Type: Research Article
ISSN: 0885-8624

Keywords

Case study
Publication date: 2 January 2018

Nicolas Kervyn, Michael Breazeale and Iskra Herak

Cara Pils is the private label beer brand of Colruyt, the biggest supermarket retailer in Belgium. As a true private label brand, Cara Pils has never been advertised. In…

Abstract

Synopsis

Cara Pils is the private label beer brand of Colruyt, the biggest supermarket retailer in Belgium. As a true private label brand, Cara Pils has never been advertised. In 2015, Colruyt undertook an initiative to reposition its numerous private label brands under two larger private label brands. Unexpectedly, customers were incensed by this initiative, came out in droves and took the matter to social media hoping to lament the demise of their beloved brand. This case study investigates the roots of this strong brand attachment and the consequences for its brand management.

Research methodology

This case is built on primary (one in-depth interview and two focus group) as well as secondary data sources (previous research and web information).

Relevant courses and levels

This case is designed to be used in a marketing management or brand strategy course for students that already followed an introduction to marketing course or for students at a master level.

Theoretical bases

This case should provide the basis of discussions on the topics of brand management, private-label brands, repositioning strategy, brand portfolio management, brand architecture, brand equity, brand elements, brand nostalgia, and consumers’ relationships with brands.

Details

The CASE Journal, vol. 14 no. 1
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 1 September 2004

Jackie Fry, David Tyrrall, Geoff Pugh and John Wyld

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries…

1491

Abstract

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of their Web sites have intuitively easy URLs and are readily accessible via brewery directories, but are less accessible via popular search engines. Most are corporate Web sites rather than marketing or selling tools. The paper concludes with a discussion of business and policy implications for small businesses and the Internet.

Details

Journal of Small Business and Enterprise Development, vol. 11 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 2 September 2014

Jonathan H Deacon, Jacqueline A Harris and Louise Worth

The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and…

Abstract

Purpose

The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and gendered identities within husband and wife heterosexual copreneurial businesses. This paper acknowledges copreneurship as a constituent sub group of research within family business and in doing so, the wider small business domain.

Design/methodology/approach

A multiple exploratory interview approach was used, with data generated through face-to-face in-depth interviews and ethnographic participant – observer multi-setting observation. This approach provided exceedingly rich and detailed data, and thus insights into the complex relationships found within copreneurial businesses.

Findings

The interviews generated a large amount of qualitative data, which were organised into themes through a process of recursive abstraction. Expelling the myth of the “male lead entrepreneur”, this study found that entrepreneurial identity and roles and responsibilities within a copreneurial business are shared and complementary, and are dependent upon the unique capacities and capitals of each partner. While there is evidence of duties that could be stereotypically described as either “men’s work or women’s work”, there was no apparent role tension between the partners. Thus, no partner’s contribution was deemed more valuable than the other.

Originality/value

By examining the division of labour and unique value/contribution of both men and women within the copreneurial/familial relationship the stereotyped perception of the husband being the lead (male) entrepreneur is challenged in favour of the more complementary capacities, roles, responsibilities and, thus, value of each actor/participant.

Details

International Journal of Gender and Entrepreneurship, vol. 6 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 1 January 1996

Clare Elwood Williams and Guy Lincoln

This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the…

Abstract

This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive forces affecting the industry and as a framework for making some predictions as to the new directions likely to be facing the industry in the future. The five industry forces — threat of new entrants, power of suppliers, power of buyers, substitute products and competitive rivalry are discussed with relation to the current competitive environment. From this, the major new directions for the licensed trade are presented and their potential impact on industry competition discussed.

Details

International Journal of Wine Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

Content available
Book part
Publication date: 13 December 2021

Abstract

Details

Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector
Type: Book
ISBN: 978-1-80043-185-0

Article
Publication date: 24 August 2021

Maryam Lotfi, Maneesh Kumar, Vasco Sanchez Rodrigues, Mohamed Naim and Irina Harris

This study aims to explore how horizontal collaboration can help small and micro enterprises within the drink sector through the relational theory lens.

Abstract

Purpose

This study aims to explore how horizontal collaboration can help small and micro enterprises within the drink sector through the relational theory lens.

Design/methodology/approach

The use of qualitative research methods, including focus groups and interviews, facilitated understanding the horizontal collaboration in micro and small companies within the Welsh brewery industry. Data collection involved conducting three focus groups and 13 interviews within the Welsh brewery sector in the UK. The collaboration phenomena were explained using the three elements of relational theory: relational rents, relational capitals and relational governance.

Findings

Micro and small enterprises in the drink sector use collaborative initiatives in building new capabilities to generate relational rents. In addition, relational capitals and relational governance mechanisms were identified to support the horizontal collaboration among these enterprises.

Research limitations/implications

The focus is on only one part of the drinks industry, i.e. the brewery industry; therefore, this study could be extended to other industries within the drink sector or across manufacturing industries.

Practical implications

The micro and small enterprises can collaborate to achieve relational rent, but this collaboration requires strong relational capitals, such as trust. These partners need to change informal governance mechanisms that already exist towards more contractual formal mechanisms.

Originality/value

Prior research has largely focused on vertical collaboration, with limited studies using the relational theory lens to explicate horizontal collaboration phenomena and no previous research in the context of micro and small companies. Relational rents, relational capitals and relational governance mechanisms are studied to provide insights into an effective collaboration in this context.

Details

British Food Journal, vol. 124 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 August 2019

Barbara Francioni, Ilaria Curina, Giorgia Masili and Elena Viganò

The purpose of this paper is to deepen the global sourcing (GS) phenomenon from the acquiring firms’ viewpoint by analyzing the Italian craft beer sector. This industry…

Abstract

Purpose

The purpose of this paper is to deepen the global sourcing (GS) phenomenon from the acquiring firms’ viewpoint by analyzing the Italian craft beer sector. This industry has been chosen since it represents a perfect context for the GS activities’ analysis. Notably, different features characterizing this business force Italian breweries to turn to suppliers, located outside their national borders, to purchase the necessary raw materials.

Design/methodology/approach

The paper adopts a multiple case study concerning four Italian agricultural breweries located in the Marche region.

Findings

Results identify the main motivations, drivers, risks, obstacles and costs related to the adoption of the GS activities, by corroborating a positive interconnection with the GS literature findings.

Research limitations/implications

The main limitation is related to the fact that the study is based on a survey carried out on a specific region and product category. Therefore, future research could analyze other Italian regions and/or different types of products.

Practical implications

The study identifies different gaps characterizing the Italian supply market. Managerially these gaps can be converted into critical opportunities for the future development of the entire Italian brewing sector. Moreover, the results detect several actions the investigated breweries will seek to develop in the near future, which could strongly support the growth of the Italian beer sector.

Originality/value

The study deepens a topic little explored by literature, especially with reference to the supply activities of the Italian agricultural breweries.

Details

British Food Journal, vol. 121 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

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