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The delineation of the different international market‐entry decision models serves to inform international managers of the different alternative courses of action open to them. The entire spectrum of decisions emerging from short‐term to long‐term considerations, in addition to micro‐related decisions, are discussed. This paper evaluates the importance of these alternative courses of action and their decision criteria.

The purpose of this research is to investigate whether inclusion of risk assessment variables in the multiple discriminant analysis (MDA) model improved the banks ability in making correct customer classification, predict firm's performance and credit risk assessment.

The paper reviews literature on the application of financial distress and credit scoring methods, and the use of risk assessment variables in classification models. The study used a sample of 56 performing and non‐performing assets (NPA) of a privatized commercial bank in Tanzania. Financial ratios were used as independent variables for building the MDA model with a variation of five MDA models. Different statistical tests for normality, equality of covariance, goodness of fit and multi‐colinearity were performed. Using the estimation and validation samples, test results showed that the MDA base model had a higher level of predictability hence classifying correctly the performing and NPA with a correctness of 92.9 and 96.4 percent, respectively. Lagging the classification two years, the results showed that the model could predict correctly two years in advance. When MDA was used as a risk assessment model, it showed improved correct customer classification and credit risk assessment.

The findings confirmed financial ratios as good classification and predictor variables of firm's performance. If the bank had used the MDA for classifying and evaluating its customers, the probability of failure could have been known two years before actual failure, and the misclassification costs could have been calculated objectively. In this way, the bank could have reduced its non‐performing loans and its credit risk exposure.

The valiadation sample used in the study was smaller compared to the estimation sample. MDA works better as a credit scoring method in the banking environment two years before and after failure. The study was done on the current financial crisis of 2009.

Use of MDA helps banks to determine objectively the misclassification costs and its expected misclassification errors plus determining the provisions for bad debts. Banks could have reduced the non‐performing loans and their credit risks exposure if they had used the MDA method in the loan‐evaluation and classification process. The study has proved that quantitative credit scoring models improve management decision making as compared to subjective assessment methods. For improved credit and risk assessment, a combination of both qualitative and quantitave methods should be considered.

The findings have shown that using the MDA, commercial banks could have improved their objective decision making by correctly classifying the credit worthiness of a customer, predicting firm's future performance as well as assessing their credit risk. It has also shown that other than financial variables, inclusion of stability measures improves management decision making and objective provisioning of bad debts. The recent financial crisis emphasizes the need for developing objective credit scoring methods and instituting prudent risk assessment culture to limit the extent and potential of failure.

This paper aims to examine how high involvement HRM (HIHRM), technology adaptation and innovativeness influence employees to respond to technology innovation performance – that is, radical innovation performance and incremental innovation performance – in distinct ways.

The purposive judgmental sample technique is used to assess the perceptions of 545 IT employees in Bangladesh's ready-made garment (RMG) industry. The partial least square-structural equation modeling (SEM-PLS) method is applied to analyze and interpret the data.

Findings of the analysis show that HIHRM, technology adaptation and innovativeness influence employees to exhibit technology innovation performance. Furthermore, both technology adaptation and innovativeness show the significant mediating effects between HIHRM and technology innovation performance.

First, this study’s findings contribute to HIHRM and technology innovation performance within the context of the resource-based theory. Second, the RMG organizations would acknowledge the role of HIHRM on employee technology adaptability and innovation capability in this regard. A future study might point to the models' ability to create the best work environments, which can help organizations to boost employee productivity through adaptation and innovation.

The study would offer a distinctive perspective on higher-order HIHRM and how they affect IT employees in RMG organizations in Bangladesh that could be approached in other labor-intensive and developing nations. This study also expands the research on technology adaptation and innovativeness by exploring the mediating roles between HIHRM and employee technology innovation performance in the organization.

The options for library and information managers to apply IT in their libraries/information services are now wide ranging and particularly so with the arrival of the new generation of 16‐bit multi‐user micro‐computers and fully integrated library systems for small libraries. Three years ago the market for library software was comparatively small; now there are far more products and it's very competitive. Other well established options may include setting up a bibliographic database or online catalogue, using a stand alone system for handling, for example, serials control, or using a microcomputer as an online terminal. But where to begin? And, that is where the Library Technology Centre (LTC) might be a good starting point. Here, it is possible to explore the potential that microcomputers have to offer; decision‐making can be enhanced by taking advantage of demonstration facilities, to have “hand‐on” experience; and the visitor may tap the expertise and information resources of three information officers with complementary skills in the library and information fields.

The research aims to describe the foundation of healthcare organizations’ past and present sustainability endeavors; describe the direction of a health-care organizations’ sustainable development; reveal and characterize what determines the foundation and direction in a public health-care sector; and provide some insights into social marketing for sustainability endeavors.

Based on a semi-inductive approach, judgmental sampling was applied to select relevant health-care organizations. Informants were identified according to their knowledge of their organizations’ sustainability initiatives.

Offer insights into the foundation of sustainability endeavors and the direction of sustainable development for upstream social marketing in the studied public sector. The social marketing perspective is a common factor of relevance for the studied public hospitals.

The foundations of sustainability endeavors undertaken across the studied health-care organizations have not so far been homogenous. The direction of sustainable development has also varied across the studied public healthcare organizations and there is a need to move beyond individuals and shift from a micro to a macro/structural environment of sustainable development, so as to observe the effectiveness of any social marketing intervention.

This study highlights the importance of applying an upstream social marketing approach and programs, as part of a social marketing strategy, to promote and stimulate sustainable change in health-care organizations.

Contrary to the common sense predominating in many societies nowadays regarding sustainability endeavors and sustainable development, we conclude that neither the foundation of such endeavors nor the direction of sustainable development has progressed adequately in the studied public healthcare sector. As social marketing is intended to benefit society and foster social change, the macro level of intervention of the upstream approach clearly reveals its usefulness in the public health area.

Reveals two axes based on a social marketing approach. One is of micro and macro determinants characterizing the direction of sustainable development in a public sector. Another is of homogeneous and heterogeneous foundations of sustainability endeavors.

The objective of the present research is to examine the impact of the country of origin of a brand on its consumer‐based equity.

Brand equity was conceptualized in this paper as a combination of brand awareness, brand associations, perceived quality and attitudinal brand loyalty. A doubly multivariate design was incorporated in a structured questionnaire to collect data via mall intercepts in an Australian capital city.

Multivariate analysis of variance of the data indicated that consumer‐based brand equity varied according to the country of origin of the brand and product category. This impact of country of origin on brand equity occurred where consumers perceived substantive differences between the countries in terms of their product category‐country associations.

An important direction for future research would be to examine how the consumer‐based equity of a brand would be affected, if the country of origin were changed from a country with weaker association with the product category to a country with strong association with the product category. The results would be useful to MNCs contemplating international manufacturing.

Marketing managers operating in the international context must identify the sources of brand equity, and understand the importance of incorporating country of origin into their brand equity measurement. Further, the results suggest that, when a brand offers a variety of product categories, brand managers should monitor and track the brand's consumer‐based equity for each product category.

The present study is one of the first to empirically examine and confirm the impact of country of origin on the consumer‐based equity of a brand.

The environmental sensitivity of consumers has played an important role in shaping the tourism industry. Although the green trend is an ongoing concern within the tourism industry, empirical research examining the link between green motivation and tourist satisfaction has been lacking in the tourism literature. The study bridges this research gap by examining the relationship between green pull motives and overall tourist satisfaction using empirical data from 28 Member States of the European Union and Turkey, North Macedonia, Iceland, Montenegro and Moldova. Moreover, the framework incorporates both macro- and micro-level analyses, thus offering an unbiased approach compared to analyses based on a single-level perspective. The purpose of this paper is also to compare the relationship between green pull motives and tourist satisfaction across different generational cohorts, thus offering new insights into tourist satisfaction across life-courses.

Through an examination of 7,450 tourists from 28 Member States of the European Union and Turkey, North Macedonia, Iceland, Montenegro and Moldova derived from the Flash Eurobarometer survey called “Preferences of Europeans towards tourism,” the authors used a Tobit model to test the proposed framework.

The obtained findings demonstrate that the green pull motives at the macro level are negatively associated with overall tourist satisfaction. In contrast, the green pull motives at the micro level are positively related to overall tourist satisfaction. In addition, the results show that the relationship between green pull motives and overall tourist satisfaction diverges between different generational cohorts.

These results have wide implications for tourism marketers across different European countries, suggesting that adequately managing attributes associated with green motives at both the macro and micro levels, as well as across life-course, considerably contributes to overall tourist satisfaction.

The novel findings increase understanding of the impact of green trends within the tourism sector by providing unbiased analysis of the relationship between green pull motives and overall tourist satisfaction that involves both a multilevel approach and generational cohort comparisons across life-course.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of housekeeping processes, principally in the UK. It is produced and substantially written by the Editor who is based at the Polytechnic of Central London and supported by a grant from the British Library Board and opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription for 1985 to VINE is: £24 for UK subscribers, £27 to overseas subscribers (including airmail delivery). Second and subsequent copies to the same address are charged at £25 for UK and £17 for overseas. VINE is available on either paper or microfiche copy and all back issues are available on microfiche.

This paper aims to investigate the evolution, roots and influence of the rural entrepreneurship literature.

Using a bibliometric exercise, the analysis starts with investigation of studies on entrepreneurship and gathering all (772) articles on rural entrepreneurship (from 1981 to 2020) found in both Scopus and Web of Science up to 15 August 2020. Citation analysis of the references/citations of 755 articles are listed in the abstract database, generating a citation database involving 46,432 references/citations. This paper considers 635 (out of the 772) articles on rural entrepreneurship (i.e. articles cited in one or more studies), generating a database of 10,767 studies influenced by the rural entrepreneurship literature.

This study discovers that the relative importance of rural entrepreneurship within the entrepreneurship literature has increased in the last few years, but rural entrepreneurship remains a European concern; the most frequently addressed topics include growth and development, institutional frameworks and governance and rurality, with theory building being rather understudied. Most of the studies on rural entrepreneurship are empirical, involving mainly qualitative analyses and targeting high income countries; rural entrepreneurship is rooted in the fields of economics and entrepreneurship and is relatively self-referential.

This study provides a comprehensive and updated investigation of evolution of the rural entrepreneurship literature. The assessment of the literature’s scientific roots of rural entrepreneurship had not yet been tackled before. To the best of the author’s knowledge this study can be considered as the first effort for identifying the scientific influence of the rural entrepreneurship literature.

Chinese and Indian car manufacturers are entering developed markets. The question arises how they will be perceived by consumers from those countries. Using the multi‐dimensional brand personality scale, this paper provides an explorative study of the country of origin effect on U.S. consumers’ brand perception of automobiles from China and India. Our multivariate analysis of variance shows differences in terms of brand excitement, brand competence, brand sophistication, and brand ruggedness. Our results indicate that the Chinese car is perceived to be more daring, up‐to‐date, and outdoorsy than the Indian and U.S. car; more intelligent, successful, and upper‐class than the Indian car; and more charming than the U.S. car. The U.S. car is perceived as more successful than the Indian car.