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As Australia embarks on the new millennium, marketers must understand the basis of consumer choice, both domestically and internationally. Generally, brands are becoming globalised (Boze and Patton, 1995), but the wine industry provides an interesting example of global branding in the context of a plethora of brand names. In Australia alone, over one thousand wine companies produce over 16,000 wine brands (Spawton, 1998). This array of wine product creates a complex marketplace, which causes consumers great difficulty when making a purchase decision (Greatorex and Mitchell, 1988). To combat this problem, wine companies have been using branding as a means of differentiating their product (Lockshin, 1997). The introduction of geographical indicators (registered names for specific regions of origin) has spurred on the use of regional branding as a branding tool. This research is being conducted to clarify the effect of regional branding on consumer choice behaviour. The results from the qualitative research stage highlighted the fact that a small number of consumers used regional branding as a cue in their choice decision. These consumers generally had higher perceived knowledge of wine, greatly enjoyed purchasing wine and spent a longer time in the wine retail outlet than other consumer groups. A quantitative study will now be conducted to clarify which consumer groups use regional branding as part of the choice process and to determine the importance of a company's brand and price used in consumers' choice process. As wine is not the only product branded by its region of origin, this research will be beneficial to other product categories such as cheese, seafood and olive oil (Belk King, 1997).

The wine sectors in Australia and New Zealand have developed a number of regional events in order to promote wine and build regional identity. Despite the popularity and long history of these events little research has been carried out on their role in wine marketing strategy. The purpose of this paper is to examine the use and evolution of regional wine events from a strategic perspective. Findings are based upon seven case studies from Australia and New Zealand. The authors argue that over time events evolve through a series of stages from regional awareness through to brand enhancement and customer loyalty. Implications of these changes for winery management and event organisers are explored.

This article examines the four primary discourses of judging that dominate discussion of the European Court of Justice (ECJ) and its role in the process of European integration. These discourses present sharply contrasting views of what the Court does and what role it plays in the EU's legal system. The article argues that these conflicting discourses are not merely rival depictions of the ECJ, but that they have also influenced the process of European legal integration – and not always in the ways those voicing them intended.

This chapter provides an overview of the South Pacific states from geographic, environmental, cultural, political, economic and demographic perspectives. Topics covered include environments and hazards, climate change, cultural diversity, colonialism and late independence, economic development, population and migration, trade, and aid. The contribution of the most important industries of agriculture, forestry, fishing, mining and tourism are reviewed. In terms of the future, it is argued that the key challenge in the South Pacific states is that of creating sustainable development, alongside employment and growth, and coping with environmental change.

Despite over 50 years of expatriation research, the implications of expatriation for identity remains an under-researched topic in mainstream international human resource management (IHRM) literature. Expatriation can cause disruption to expatriates' familiar sociocultural environment, which can often pose challenges to their self-concept and identity. The study underpinned by identity and social identity theories explores the perceptions of Spanish self-initiated expatriate (SIE) nurses living in Germany and other Spanish nurses who repatriated from Germany to understand the influence of expatriation on their self-concept and identity.

Semi-structured interviews were conducted with Spanish SIE nurses in Germany (n = 20) and others who had repatriated from Germany (n = 10). Data analysis was assisted by NVivo software.

The study identified that low proficiency in the host country language (HCL) and the problematic workplace interactions that ensued, challenged the participants' self-conceptions as competent professionals and prompted their reliance on social networks of fellow Spaniards for social validation.

Although focused on a specific context, the study not only enhances practical understanding of Spanish SIE nurses in Germany but also offers valuable insights to organisations working with SIEs. It adds to extant knowledge on language and identity in the expatriation context and discusses the implications for global HRM related to underutilisation of SIEs' knowledge and skills within organisations.

The study contributes to theory building on the under-researched link between expatriation and identity, while adding to the growing literature on SIEs.

Seeks to share with digital library practitioners the development process of an online image collection that integrates the syndetic structure of a controlled vocabulary to improve end‐user search and browse functionality.

Surveys controlled vocabulary structures and their utility for catalogers and end‐users. Reviews research literature and usability findings that informed the specifications for integration of the controlled vocabulary structure into search and browse functionality. Discusses database functions facilitating query expansion using a controlled vocabulary structure, and web application handling of user queries and results display. Concludes with a discussion of open‐source alternatives and reuse of database and application components in other environments.

Affirms that structured forms of browse and search can be successfully integrated into digital collections to significantly improve the user's discovery experience. Establishes ways in which the technologies used in implementing enhanced search and browse functionality can be abstracted to work in other digital collection environments.

Significant amounts of research on integrating thesauri structures into search and browse functionalities exist, but examples of online resources that have implemented this approach are few in comparison. The online image collection surveyed in this paper can serve as a model to other designers of digital library resources for integrating controlled vocabularies and metadata structures into more dynamic search and browse functionality for end‐users.