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Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers insights from the buyer perspective. The authors present these findings and propose implications for the supplier/buyer relationship.

This study examines how a social studies methods course, with an emphasis in civic education, is taught and carried through from its original implementation within a teacher education social studies course to practicing teachers’ classrooms. Findings suggest that by implementing social action curriculum projects teachers: 1) effectively integrated emerging curriculum, 2) facilitated student-led instruction in a democratic classroom, 3) increased effective communication and built partnerships beyond the classroom, and 4) used structured reflections as a tool for growth and evaluation.

Expressions of pride may elicit others’ envy. In the consumer context, prior research has repeatedly demonstrated that such envy significantly affects consumers’ attitudinal and behavioural responses towards the object of envy. This paper aims to investigate whether this pride-envy relationship is bi-directional. Does being envied by others affect consumers’ self-directed feelings of pride, as well as their subsequent attitude towards a product (i.e. the object of envy)?

Three experiments examined how emotional reactions of envy from others may influence consumers’ subsequent affective and attitudinal responses towards their own product or purchase. The first experimental study (n = 129) examined whether exposure to benign envy from others evokes higher levels of authentic pride and positively influences product attitude. The second experiment (n = 159) investigated whether exposure to malicious envy from others evokes high levels of hubristic pride, and therefore, negatively influences product attitude. The third study (n = 80) was a quasi-field experiment seeking to provide further empirical support for the relationship between benign (vs malicious) envy and authentic (vs hubristic) pride and their effects on attitude.

The first experiment showed that when participants observed expressions of benign envy towards them, they expressed authentic pride, which ultimately increased positive attitudes towards the product. The second experiment showed that when participants observed expressions of malicious envy towards them, they expressed hubristic pride, which, in turn, reduced positive attitudes towards the product. The effect of malicious envy was further moderated by susceptibility to social influence, whereby the indirect effect of malicious envy on product attitudes was only significant among participants with high susceptibility. The third experiment demonstrated the relationship between benign (vs malicious) envy and authentic (vs hubristic) pride and the effects on attitude in a quasi-field study.

The present paper aims to fill a research gap by showing how being the recipient of others’ malicious or benign envy affects consumers’ self-directed feelings of pride, as well as their attitude towards a product that is the object of envy.

The current research is among the first to show that the emotional expressions of other consumers can influence existing consumers’ affective responses and attitudes towards a product. These findings highlight the importance of building a positive culture and community around brands and products, whereby other consumers’ consumption of the brand or product is perceived positively.

To the best of the authors’ knowledge, this study is the first empirical evidence demonstrating that others’ expression of benign (malicious) envy may lead to the self-feeling of authentic (hubristic) pride, which has a downstream effect on attitude towards the product.

The purpose of this paper is to examine the association of bullying perpetration and victimization to non-suicidal self-harm and suicidal ideation among 93 boys from residential programs. Parental warmth was also examined as a moderator in these associations.

Participants completed questionnaires on their bullying involvement, parental warmth, non-suicidal self-harm, and suicidal ideation.

The findings revealed that bullying perpetration and victimization were both associated positively with non-suicidal self-harm and suicidal ideation, while parental warmth was related negatively to non-suicidal self-harm and suicidal ideation. In addition, the association between victimization and non-suicidal self-harm was stronger at lower levels of parental warmth, while these patterns were weaker at higher levels of parental warmth. Similar patterns were found for victimization and suicidal ideation.

The results indicate the significance of examining non-suicidal self-harm and suicidal ideation in relation to bullying involvement among adolescents from residential programs as well as the important role of parents in mitigating the negative effects associated with bullying perpetration and victimization.

Cause-related marketing (CR-M) – promising to donate to a charity when consumers purchase specific products – is a popular brand strategy, particularly in the social media context. In light of Veblen’s theory of conspicuous consumption, the purpose of this experimental study is to test the impact of a brand’s level and the conspicuousness of a brand’s CR-M campaign on consumers’ brand-related responses. Results reveal a novel mechanism underlying the effects by showing that pride and guilt mediate results.

This research is based on two studies that used a 2 (brand level: high-end vs low-end) × 2 (conspicuous of CR-M campaign: conspicuous vs non-conspicuous) between-subjects experimental design with random assignment to conditions and manipulation checks.

Results reveal that consumers respond more favorably when high-end brands participate in CR-M, particularly when the CR-M promotion is conspicuous. That is, when a high-end brand partners with a charity, especially under conspicuous conditions, it significantly improves consumers’ brand attitudes and intent to share with others. Moreover, pride and guilt are important mediators in effects.

The results of this study offer strong implications for brand managers seeking to partner with charities in CR-M campaigns. Results suggest that implementing CR-M campaigns may be fruitful for brands, particularly high-end brands when they enhance the conspicuousness of their CR-M campaign.

Results empirically extend the notion of conspicuous consumption by demonstrating that social status can be achieved by displaying not only acquired goods but also benevolence.

Purpose – Within cultural discourse, prescriptions for “good” motherhood exist. To further the analysis of these prescriptions, we examine how media conversations about Republican Vice-Presidential candidate Sarah Palin, Democratic Presidential nominee Hillary Clinton, and First Lady Michelle Obama during the 2008 presidential election campaign illustrate existing notions of good motherhood.Methods – Using qualitative content analysis techniques, we review media discourse about Palin, Clinton, and Obama during this campaign. We use existing feminist literature on motherhood and an intersectionality perspective to ground our analysis, comparing and contrasting discourse about these political figures.Findings – The 2008 campaign represented a campaign for good motherhood as much as it represented a campaign for the next president. Discourse on Palin, Clinton, and Obama creates three very different characterizations of mothers: the bad, working mother and failed supermom (Palin), the unfeeling, absent mother (Clinton), and the intensive, stay-at-home mother (Obama). The campaign reified a very narrow, ideological standard for good motherhood and did little to broaden the acceptability of mothers in politics.Value of paper – This article exemplifies the type of intersectional work that can be done in the areas of motherhood and family. Applying an intersectionality perspective in the analysis of media discourse allows us to see exactly how the 2008 campaign became a campaign for good motherhood. Moreover, until we engage in an intersectional analysis of this discourse, we might not see that the reification of good motherhood within campaign discourse is also a reification of hegemonic gender, race, class, age, and family structure locations.

If you knew one of your child’s friends smoked pot with her mom, would that worry you? If you knew another one of your child’s friends spoke in tongues, would that worry you more or less?

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.