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21 – 30 of 251Michelle R. Nelson and Hye‐Jin Paek
This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China, France, India, South Korea…
Abstract
Purpose
This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China, France, India, South Korea, Thailand, and USA).
Design/methodology/approach
A content analysis of advertisements in local editions of Cosmopolitan magazine compares the extent of standardization in execution elements (advertising copy, models) across product nationality (multinational, domestic) and category (beauty, other).
Findings
Local editions deliver more multinational than domestic product ads across all countries, except India. Overall, multinational product ads tend to use standardized strategies and tactics more than domestic product ads, although this propensity varies across countries. Beauty products (cosmetics, fashion) are more likely to use standardized approaches than are other products (e.g. cars, food, household goods).
Research limitations/implications
The research only examines one type of magazine and for one type of audience.
Practical implications
A global medium such as Cosmopolitan offers international advertisers an opportunity to reach a shared consumer segment of women with varying degrees of standardization, and that even in Asian countries, some standardization is possible.
Originality/value
This is the first multi‐country study to examine advertising executions for global advertising strategy within a transnational media brand. Unlike previous studies that advise against global strategy in Asia, we find that contemporary advertisers are practicing some global advertising strategies, but to varying degrees.
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Michelle Gander, Antonia Girardi and Megan Paull
Human capital is a key component of the success of organisations, and career development of staff is a vital component to both increasing and retaining human capital. Universities…
Abstract
Purpose
Human capital is a key component of the success of organisations, and career development of staff is a vital component to both increasing and retaining human capital. Universities are no different, their people are key to their mission. There has been limited rigorous study of the careers of professional staff in the academy. The paper aims to discuss these issues.
Design/methodology/approach
A systematic literature review methodology resulted in a review of 23 articles dedicated to research on careers of professional staff in higher education (HE). Thematic analysis identified a series of enablers and barriers that influence career development and progression.
Findings
Career enablers and barriers have been found to exist at both the institutional and individual levels. Within the HE context, professional staff have a hybrid career mindset, desiring traditional and more contemporary career factors, leading to a reciprocal relationship between the organisation and the individual.
Research limitations/implications
There is a need for future research to investigate the hybrid career mindset, and the reciprocal relationship, both to add depth to understanding of careers for professional staff in universities, and to examine this in other settings.
Practical implications
Universities may need to consider ways to integrate institutional support for high performance work systems (HPWS) with opportunities for professional staff, while individuals may need to consider adopting career self-management behaviours (CSMB) to fit their hybrid mindset.
Originality/value
This review has highlighted organisations and individuals will benefit if the relationship between HPWS and CSMB is better understood for the hybrid career mindset.
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The purpose of this paper is to explore the importance of classification structures to efforts at holding perpetrators of human rights abuses accountable using one archival…
Abstract
Purpose
The purpose of this paper is to explore the importance of classification structures to efforts at holding perpetrators of human rights abuses accountable using one archival repository in Cambodia as a case study.
Design/methodology/approach
The primary methodology of this paper is a textual analysis of the Documentation Center of Cambodia's classification scheme, as well as a conceptual analysis using the theoretical framework originally posited by Bowker and Star and further developed by Harris and Duff. These analyses were supplemented by interviews with key participants.
Findings
The Documentation Center of Cambodia's classification of Khmer Rouge records by ethnic identity has had a major impact on charging former officials of the regime with genocide in the ongoing human rights tribunal.
Social implications
As this exploration of the DC‐Cam database shows, archival description can be used as a tool to promote accountability in societies coming to terms with difficult histories.
Originality/value
This paper expands and revises Harris and Duff's definition of liberatory description to include Spivak's concept of strategic essentialism, arguing that archivists’ classification choices have important ethical and legal consequences.
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This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages…
Abstract
Purpose
This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages future research to address the mental health and well-being impacts of social media use among athletes.
Design/methodology/approach
The chapter synthesizes existing literature focusing on sociological approaches to mental health, social media's impact on mental health, and athlete mental health and well-being. Focus is given to the ways social media can impact athlete mental health and well-being through virtual maltreatment and using the platforms for social change and challenging stigmatization.
Findings
Virtual maltreatment typically manifests in the intersectionality between gender, race, and sexual orientation adding to mental health challenges of vulnerable groups. Conversely, athletes could help challenge stigmatization of mental health and use their status to create social change among social groups experiencing higher rates of mental health challenges.
Research limitations/implications
The chapter reveals that sociological perspectives around athlete mental health and well-being related to social media are growing, yet predominately concentrate on publicly available social media content. Therefore, more concentrated efforts are needed to fully understand these impacts in the short and long-term.
Originality/value
The chapter provides one of the first insights on social media and athlete mental health and well-being from a sociological perspective and argues that athletes contend with unique stressors compared to the general population which can exacerbate mental health challenges. The chapter advances that more research is needed to inform practice and help safeguard vulnerable populations of athletes.
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Rebecca C. Den Hoed and Charlene Elliott
Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This…
Abstract
Purpose
Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods and the packaging used to promote them to children.
Design/methodology/approach
In total 60 in‐depth interviews were conducted with parents from different educational backgrounds, living in three different Canadian cities. Interview responses were analyzed and coded thematically using an iterative process in keeping with grounded theory.
Findings
Parents generally discussed the promotion of supermarket fun foods to children as either an issue of the nutritional quality of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were also divided along education lines: parents with higher educational backgrounds were more likely to oppose fun foods and praise more pastoral ideals food production and consumption, while those with less education more often praised fun foods.
Research limitations/implications
These findings cannot be generalized to other parents or parents in other countries. The findings, however, suggest that a more nuanced consideration of differences within and across parents' views is warranted in debates about responsible marketing to children.
Originality/value
This article provides a qualitatively rich snapshot of the views of 60 Canadian parents regarding child‐targeted food marketing, and raises important questions about how to incorporate parents' views into discussions about responsible marketing, rather than presuming they are all of one mindset.
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Dave Doyle and Michelle Cornes
In this article we draw on ‘practice wisdom’ to reflect on the development of interprofessional partnerships for older people in a metropolitan borough in North West England. We…
Abstract
In this article we draw on ‘practice wisdom’ to reflect on the development of interprofessional partnerships for older people in a metropolitan borough in North West England. We suggest that most interprofessional partnership working continues to sit outside mainstream services, and that integration and seamless service remain a significant challenge. We focus on local plans for service reconfiguration (‘Go Integral’) and their likely implications for non‐traditional services such as intermediate care and falls prevention. Finally, we show how social care and social work values can be used to glue the system together so that it becomes easily accessible and meaningful to older people.
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African-American and Hispanic students are underrepresented in gifted education. In many cases, African-American and Hispanic students are underachieving in the classroom setting…
Abstract
African-American and Hispanic students are underrepresented in gifted education. In many cases, African-American and Hispanic students are underachieving in the classroom setting and lack interest in what is being taught. This chapter will discuss the underrepresentation of African-American and Hispanic students in gifted programs, curricula and program challenges within general and gifted classrooms, Bloom’s taxonomy and James Banks’ multicultural curriculum model. The chapter will also provide an overview of the Ford–Harris matrix, and introduce a color-coded layout of the matrix and provide pros and cons for each matrix level.
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Billy Sung, Felix Septianto, Michelle Stankovic and Chien Duong
Expressions of pride may elicit others’ envy. In the consumer context, prior research has repeatedly demonstrated that such envy significantly affects consumers’ attitudinal and…
Abstract
Purpose
Expressions of pride may elicit others’ envy. In the consumer context, prior research has repeatedly demonstrated that such envy significantly affects consumers’ attitudinal and behavioural responses towards the object of envy. This paper aims to investigate whether this pride-envy relationship is bi-directional. Does being envied by others affect consumers’ self-directed feelings of pride, as well as their subsequent attitude towards a product (i.e. the object of envy)?
Design/methodology/approach
Three experiments examined how emotional reactions of envy from others may influence consumers’ subsequent affective and attitudinal responses towards their own product or purchase. The first experimental study (n = 129) examined whether exposure to benign envy from others evokes higher levels of authentic pride and positively influences product attitude. The second experiment (n = 159) investigated whether exposure to malicious envy from others evokes high levels of hubristic pride, and therefore, negatively influences product attitude. The third study (n = 80) was a quasi-field experiment seeking to provide further empirical support for the relationship between benign (vs malicious) envy and authentic (vs hubristic) pride and their effects on attitude.
Findings
The first experiment showed that when participants observed expressions of benign envy towards them, they expressed authentic pride, which ultimately increased positive attitudes towards the product. The second experiment showed that when participants observed expressions of malicious envy towards them, they expressed hubristic pride, which, in turn, reduced positive attitudes towards the product. The effect of malicious envy was further moderated by susceptibility to social influence, whereby the indirect effect of malicious envy on product attitudes was only significant among participants with high susceptibility. The third experiment demonstrated the relationship between benign (vs malicious) envy and authentic (vs hubristic) pride and the effects on attitude in a quasi-field study.
Research limitations/implications
The present paper aims to fill a research gap by showing how being the recipient of others’ malicious or benign envy affects consumers’ self-directed feelings of pride, as well as their attitude towards a product that is the object of envy.
Practical implications
The current research is among the first to show that the emotional expressions of other consumers can influence existing consumers’ affective responses and attitudes towards a product. These findings highlight the importance of building a positive culture and community around brands and products, whereby other consumers’ consumption of the brand or product is perceived positively.
Originality/value
To the best of the authors’ knowledge, this study is the first empirical evidence demonstrating that others’ expression of benign (malicious) envy may lead to the self-feeling of authentic (hubristic) pride, which has a downstream effect on attitude towards the product.
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Dawn Langkamp Bolton and Michelle D. Lane
The purpose of this paper is to develop a measurement instrument for individual entrepreneurial orientation to be used to measure the entrepreneurial orientation of students and…
Abstract
Purpose
The purpose of this paper is to develop a measurement instrument for individual entrepreneurial orientation to be used to measure the entrepreneurial orientation of students and other individuals.
Design/methodology/approach
A measure of Individual Entrepreneurial Orientation (IEO) was generated, validated, and then tested on 1,100 university students. The items for the scale were based on the definitions of the five entrepreneurial orientation dimensions presented by Lumpkin and Dess. Final analysis of the IEO items using exploratory factor analysis resulted in reliable and valid measures for three of the dimensions.
Findings
The scale development process for IEO resulted in three distinct factors that demonstrated reliability and validity: innovativeness, risk‐taking, and proactiveness, which statistically correlated with measures of entrepreneurial intention.
Research limitations/implications
The study comprised students at one university in the central southern USA and should be extended to other regions of the country and world, as well as to non‐students, for greater generalisability.
Practical implications
An individual‐level entrepreneurial orientation measurement instrument can be used to assist in entrepreneurship education and in student team and project assignments. It has value as a factor of influence in determining educational training for various decisions such as career choices and business endeavours. IEO also could be used by venture capitalists who are considering supporting business proposals and by individuals who want to assess the strength of their orientation towards entrepreneurship.
Originality/value
The paper contributes to the measurement of entrepreneurial orientation of individuals and can be used to help with student education and business training.
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Judith Mair and Michelle Whitford
The purpose of this paper is to identify and examine emerging trends in event and festival research and also in the themes and topics being studied in this area.
Abstract
Purpose
The purpose of this paper is to identify and examine emerging trends in event and festival research and also in the themes and topics being studied in this area.
Design/methodology/approach
Taking an innovative approach, this paper used an abridged version of Q methodology to seek the opinions of events experts on the topics and themes that will underpin the future development of an events and festivals research agenda.
Findings
The results of this research revealed that events experts feel that there are several areas that have been comprehensively researched and where further research is unlikely to provide any new information. These include definitions and types of events, and events logistics and staging. Directions for future events and festivals research include the need for studies on the socio‐cultural and environmental impacts of events along with a better understanding of the relationship between events and public policy agendas. This research has also highlighted a lack of research in the area of Indigenous events.
Research limitations/implications
The identification of these gaps in our current knowledge provide opportunity for further development of a research agenda for events and festivals, which will have substantial implications both for academia and for the events and festivals industry. Limitations include a relatively small sample size, and the resulting abridgement of the full Q methodology.
Originality/value
This paper represents a comprehensive overview of existing studies, providing vital information for events researchers in all areas of the field. Further, the research highlights research gaps that would benefit from future study, and also identifies those areas where further study is unlikely to provide new knowledge.
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