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This chapter begins with the historical background to current educational provisions for students with disabilities and the significant role that parents have played. The focus then turns to the concept of transition to adulthood for these young people. The chapter addresses such topics as:

• What are the experiences of students together with their parents, about leaving school and moving to the next stage in their lives?

• What are the components of this transition?

• How do the educators and providers manage their roles in this activity?

• How are the parents involved?

What are the experiences of students together with their parents, about leaving school and moving to the next stage in their lives?

What are the components of this transition?

How do the educators and providers manage their roles in this activity?

How are the parents involved?

Enablers and barriers in this process are discussed through Papay and Bambara’s (2014) five practices, together with practical suggestions of how parents and professionals can work together to support young adults with special needs.

LibraryCraft was created to bring communities together across Western Australia (WA) in a safe, structured and moderated way so that players could stretch their creativity and imagination. LibraryCraft uses the features of Minecraft that stretch users’ innovation and creative thinking, develops their STEAM skills and builds social and life skills such as collaboration, negotiation, economic management and civic engagement.

In late 2019, the Fremantle Library launched a small, local Minecraft server for the local community of young people. After several months of testing and upgrades, LibraryCraft was made available to all players aged 7–17 across WA, and WA local governments were invited to participate.

The COVID-19 pandemic led to a cancellation of Fremantle Library in-person programmes; LibraryCraft, as a purely online programme, was scaled up, and in a few weeks, had more than tripled its player base. At the time of writing, LibraryCraft brings together 20 WA local councils, reaches over 100 players from Derby-West Kimberley to Albany and sees hundreds of play hours logged each week. Players have created new friendships across the state and are regularly working collaboratively on challenges and exploration.

While Minecraft servers operated by libraries are far from new, LibraryCraft is unique. No groups of libraries have run Minecraft servers collaboratively in Australia before, and none is available state wide. The programme is highly valued with families in WA, providing a safe social outlet for players stuck at home in isolation.

Purpose – There are many unknowns about the obstacles as well as the resilient characteristics that vulnerable youth possess as they engage in the transition to adulthood. This chapter seeks to address some of these unknowns.

Methodology/approach – This chapter is based on qualitative interviews with 60 youths residing in a homeless shelter and follow-up interviews with 39 of these youths after they left the shelter.

Findings – This chapter presents the difficult life histories of these youths and how these histories affect their ability to successfully transition into adulthood. Youths reported elevated levels of instability, most often due to physical, emotional, and sexual abuse, as well as parental drug abuse, poverty, and transience. From these experiences, youths learned to rely only on themselves for support and believe resiliently in their own ability to achieve their goals. However, when located after they had left the shelter, many were still struggling mightily to achieve these goals. Post shelter, the most stable group of participants was women with children and many young mothers spoke evocatively about the support and motivation given to them by their children.

Research limitations/implication – This chapter is limited by its small, nonrandom sample. Future research on the transition to adulthood would benefit from analyzing the transition for youths with diverse backgrounds and experiences.

Originality/value of paper – The sample population and the use of qualitative, longitudinal data make this paper an important contribution to the broader transition to adulthood literature as well as the growing sociological literature on homeless youth.

This study aims to empirically test how sponsored video customization (i.e. the degree to which a sponsored video is customized for a sponsoring brand) affects video shares differently depending on influencer characteristics (i.e. mega influencer and expert influencer) and brand characteristics (i.e. brand establishment and product involvement).

This study uses a unique real-world data set that combines coded variables (e.g. customization) and objective video performance (e.g. sharing) of 365 sponsored videos to test the hypotheses. A negative binomial model is used to analyze the data set.

This study finds that the effect of video customization on video shares varies across contexts. Video customization positively affects shares if they are made for well-established brands and high-involvement products but negatively influences shares if they are produced by mega and expert influencers.

This study extends the influencer marketing literature by focusing on a new media modality – sponsored video. Drawing on the multiple inference model and the persuasion knowledge theory, this study teases out different conditions under which video customization is more or less likely to foster audience engagement, which both influencers and brands care about. The chosen research setting may limit the generalizability of the findings of this study.

The findings suggest that mega and expert influencers need to consider if their endorsement would backfire on a highly customized video. Brands that aim to engage customers with highly-customized videos should gauge their decision by taking into consideration their years of establishment and product involvement. For video-sharing platforms, especially those that are planning to expand their businesses to include “matching-making services” for brands and influencers, the findings provide theory-based guidance on optimizing such matches.

This paper fulfills an urgent research need to study how brands and influencers should produce sponsored videos to achieve optimal outcomes.

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.

Virtual communities are increasing in popularity and changing the way apparel fashion information is learned and shared by consumers. According to Agins, consumers, as opposed to élite designers, are now dictating fashion trends and pinpointing the ideal places of distribution. The purpose of this exploratory study is to examine the fashion‐related discussion which is taking place on perhaps the best known of these communities, MySpace.com. The three research questions driving this study include: “What are consumers saying about fashion within this particular virtual community?”; “What commonalities exist among the plethora of fashion‐related information available in this context?”; and “What kinds of insights can marketers draw from the categories of fashion‐related information being presented in MySpace.com?”

Content analysis was selected as the method for investigation. Within the forum Fashion and Style, the subgroup FashionLOVERS was selected for investigation because it represented a general discussion of fashion. The first 200 forum topical areas with five or more posts were selected for analysis. A total of 6,623 individual posts were examined and each of the three authors independently reviewed the posts noting the general topical categories of content. Interrater reliability for the coders was computed.

Eight recurring categories of fashion related information were identified in the study. The four most popular discussion categories were personal style, brands and designers, tips and advice, and retailers. The prevalence of these four topics suggests that consumer driven marketing is a growing and influential component of fashion marketing.

This study makes an important contribution to the study of virtual communities. Results provide insight into the complex, multi‐layered, interactive fashion‐related communication that occurs within virtual communities.

Fashion marketers and retailers are encountering an untapped resource with these virtual communities. Findings highlight the power of consumers in virtual communities and suggest a need for fashion marketers and retailers to closely monitor communication within virtual communities.

This research is particularly valuable because it provides insight into the popular virtual community, MySpace.com. Detailed investigation into types of fashion information that are shared with community members is presented and discussed.

This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers.

Across two empirical studies, the authors examine the efficacy of AI social media influencers. With Study 1, the authors establish baseline effects for AI influencers and investigate how social-psychological distance impacts consumer perceptions. The authors also investigate the role of an influencer’s agency – being autonomous or externally managed – to test the boundaries of the results and determine the interactive effects between influencer type and influencer agency. Study 2 acts as an extension and validation of Study 1, whereby the authors provide generalisability and overlay the role of need for uniqueness as a moderated mediator.

The authors show that there are similarities and differences in the ways in which consumers view AI and human influencers. Importantly, the authors find no difference in terms of intention to follow or personalisation. This suggests that consumers are equally open to follow an AI or human influencer, and they perceive the level of personalisation provided by either influencer type as similar. Furthermore, while an AI influencer is generally perceived as having lower source trust, they are more likely to evoke word-of-mouth intentions. In understanding these effects, the authors show that social distance mediates the relationship between influencer type and the outcomes the authors investigate. Results also show that AI influencers can have a greater effect on consumers who have a high need for uniqueness. Finally, the authors find that a lack of influencer agency has a detrimental effect.

The studies investigate consumers’ general response to AI influencers within the context of Instagram, however, future research might examine consumers’ response to posts promoting specific products across a variety of category contexts and within different social media platforms.

The authors find that in some ways, an AI influencer can be as effective as a human influencer. Indeed, the authors suggest that there may be a spill-over effect from consumer experiences with other AI recommendation systems, meaning that consumers are open to AI influencer recommendations. However, the authors find consistent evidence that AI influencers are trusted less than traditional influencers, hence the authors caution brands from rushing to replace human influencers with their AI counterparts.

This paper offers novel insight into the increasingly prominent phenomenon of the AI influencer. Specifically, it takes initial steps towards developing understanding as to how consumers respond to AI influencers and contrast these effects with human influencers.