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Article
Publication date: 1 January 1999

Michelle Rasmussen and Larry Lockshin

As Australia embarks on the new millennium, marketers must understand the basis of consumer choice, both domestically and internationally. Generally, brands are becoming…

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Abstract

As Australia embarks on the new millennium, marketers must understand the basis of consumer choice, both domestically and internationally. Generally, brands are becoming globalised (Boze and Patton, 1995), but the wine industry provides an interesting example of global branding in the context of a plethora of brand names. In Australia alone, over one thousand wine companies produce over 16,000 wine brands (Spawton, 1998). This array of wine product creates a complex marketplace, which causes consumers great difficulty when making a purchase decision (Greatorex and Mitchell, 1988). To combat this problem, wine companies have been using branding as a means of differentiating their product (Lockshin, 1997). The introduction of geographical indicators (registered names for specific regions of origin) has spurred on the use of regional branding as a branding tool. This research is being conducted to clarify the effect of regional branding on consumer choice behaviour. The results from the qualitative research stage highlighted the fact that a small number of consumers used regional branding as a cue in their choice decision. These consumers generally had higher perceived knowledge of wine, greatly enjoyed purchasing wine and spent a longer time in the wine retail outlet than other consumer groups. A quantitative study will now be conducted to clarify which consumer groups use regional branding as part of the choice process and to determine the importance of a company's brand and price used in consumers' choice process. As wine is not the only product branded by its region of origin, this research will be beneficial to other product categories such as cheese, seafood and olive oil (Belk King, 1997).

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International Journal of Wine Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 January 2001

Darina Hoffman, Mike Beverland and Michelle Rasmussen

The wine sectors in Australia and New Zealand have developed a number of regional events in order to promote wine and build regional identity. Despite the popularity and…

Abstract

The wine sectors in Australia and New Zealand have developed a number of regional events in order to promote wine and build regional identity. Despite the popularity and long history of these events little research has been carried out on their role in wine marketing strategy. The purpose of this paper is to examine the use and evolution of regional wine events from a strategic perspective. Findings are based upon seven case studies from Australia and New Zealand. The authors argue that over time events evolve through a series of stages from regional awareness through to brand enhancement and customer loyalty. Implications of these changes for winery management and event organisers are explored.

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International Journal of Wine Marketing, vol. 13 no. 1
Type: Research Article
ISSN: 0954-7541

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Abstract

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Philosophy, Politics, and Austrian Economics
Type: Book
ISBN: 978-1-83867-405-2

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Book part
Publication date: 20 August 2012

R. Daniel Kelemen

This article examines the four primary discourses of judging that dominate discussion of the European Court of Justice (ECJ) and its role in the process of European…

Abstract

This article examines the four primary discourses of judging that dominate discussion of the European Court of Justice (ECJ) and its role in the process of European integration. These discourses present sharply contrasting views of what the Court does and what role it plays in the EU's legal system. The article argues that these conflicting discourses are not merely rival depictions of the ECJ, but that they have also influenced the process of European legal integration – and not always in the ways those voicing them intended.

Details

Special Issue: The Discourse of Judging
Type: Book
ISBN: 978-1-78052-871-7

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Book part
Publication date: 2 December 2019

John Connell

This chapter provides an overview of the South Pacific states from geographic, environmental, cultural, political, economic and demographic perspectives. Topics covered…

Abstract

This chapter provides an overview of the South Pacific states from geographic, environmental, cultural, political, economic and demographic perspectives. Topics covered include environments and hazards, climate change, cultural diversity, colonialism and late independence, economic development, population and migration, trade, and aid. The contribution of the most important industries of agriculture, forestry, fishing, mining and tourism are reviewed. In terms of the future, it is argued that the key challenge in the South Pacific states is that of creating sustainable development, alongside employment and growth, and coping with environmental change.

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Integrating Gender in Agricultural Development
Type: Book
ISBN: 978-1-78973-056-2

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Article
Publication date: 29 April 2021

Juan Miguel Rosa González, Michelle Barker and Dhara Shah

Despite over 50 years of expatriation research, the implications of expatriation for identity remains an under-researched topic in mainstream international human resource…

Abstract

Purpose

Despite over 50 years of expatriation research, the implications of expatriation for identity remains an under-researched topic in mainstream international human resource management (IHRM) literature. Expatriation can cause disruption to expatriates' familiar sociocultural environment, which can often pose challenges to their self-concept and identity. The study underpinned by identity and social identity theories explores the perceptions of Spanish self-initiated expatriate (SIE) nurses living in Germany and other Spanish nurses who repatriated from Germany to understand the influence of expatriation on their self-concept and identity.

Design/methodology/approach

Semi-structured interviews were conducted with Spanish SIE nurses in Germany (n = 20) and others who had repatriated from Germany (n = 10). Data analysis was assisted by NVivo software.

Findings

The study identified that low proficiency in the host country language (HCL) and the problematic workplace interactions that ensued, challenged the participants' self-conceptions as competent professionals and prompted their reliance on social networks of fellow Spaniards for social validation.

Research limitations/implications

Although focused on a specific context, the study not only enhances practical understanding of Spanish SIE nurses in Germany but also offers valuable insights to organisations working with SIEs. It adds to extant knowledge on language and identity in the expatriation context and discusses the implications for global HRM related to underutilisation of SIEs' knowledge and skills within organisations.

Originality/value

The study contributes to theory building on the under-researched link between expatriation and identity, while adding to the growing literature on SIEs.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 9 no. 2
Type: Research Article
ISSN: 2049-8799

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Book part
Publication date: 29 October 2020

Abstract

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Philosophy, Politics, and Austrian Economics
Type: Book
ISBN: 978-1-83867-405-2

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Article
Publication date: 1 September 2005

Michelle Dalmau, Randall Floyd, Dazhi Jiao and Jenn Riley

Seeks to share with digital library practitioners the development process of an online image collection that integrates the syndetic structure of a controlled vocabulary…

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8319

Abstract

Purpose

Seeks to share with digital library practitioners the development process of an online image collection that integrates the syndetic structure of a controlled vocabulary to improve end‐user search and browse functionality.

Design/methodology/approach

Surveys controlled vocabulary structures and their utility for catalogers and end‐users. Reviews research literature and usability findings that informed the specifications for integration of the controlled vocabulary structure into search and browse functionality. Discusses database functions facilitating query expansion using a controlled vocabulary structure, and web application handling of user queries and results display. Concludes with a discussion of open‐source alternatives and reuse of database and application components in other environments.

Findings

Affirms that structured forms of browse and search can be successfully integrated into digital collections to significantly improve the user's discovery experience. Establishes ways in which the technologies used in implementing enhanced search and browse functionality can be abstracted to work in other digital collection environments.

Originality/value

Significant amounts of research on integrating thesauri structures into search and browse functionalities exist, but examples of online resources that have implemented this approach are few in comparison. The online image collection surveyed in this paper can serve as a model to other designers of digital library resources for integrating controlled vocabularies and metadata structures into more dynamic search and browse functionality for end‐users.

Details

Library Hi Tech, vol. 23 no. 3
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 16 March 2020

Paul Lim and Andrew Parker

Abstract

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Mentoring Millennials in an Asian Context
Type: Book
ISBN: 978-1-78973-484-3

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Article
Publication date: 22 October 2020

Bridget Kinsella Druken, Alison S. Marzocchi and Michelle V. Brye

This paper reports on experiences of university-level mathematics teacher educators (MTEs) from participating in lesson study to improving mathematics teacher preparation…

Abstract

Purpose

This paper reports on experiences of university-level mathematics teacher educators (MTEs) from participating in lesson study to improving mathematics teacher preparation. The authors investigate the questions: “What did MTEs report as benefits of participating in cross-departmental lesson study?” and “What considerations did MTEs report for stakeholders interested in lesson study?”

Design/methodology/approach

This study employed qualitative methodologies on one cycle of lesson study where the authors served as lesson study participants. Debrief and focus group interview data were analyzed for emergent codes on benefits, supports and challenges from a university-level lesson study.

Findings

Engaging in university-level lesson study provided MTEs firsthand professional development, created community, enabled attention to detail, improved knowledge of issues related to teaching mathematics, improved curricular materials and extended beyond one lesson. Institutional support, a natural evolution of the process, alignment of goals among members and support within the group supported their university-level lesson study. Challenges of time and funding, imposition, misalignment of goals and building trust are discussed.

Originality/value

The paper contributes insights about benefits for MTEs who use lesson study to examine their own teaching practice for mathematics teacher preparation. The importance of supports and constraints is highlighted.

Details

International Journal for Lesson & Learning Studies, vol. 10 no. 1
Type: Research Article
ISSN: 2046-8253

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