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This paper aims to test whether passive Wi-Fi visitor analytics is a useful and effective method to measure consumer engagement towards food trucks located within an outdoor activation area at an Australian metropolitan university.

Using passive Wi-Fi visitor analytics to ping and track smart devices, data was collected over 90 weekdays capturing data from 522,548 unique smart devices.

The data collected in this feasibility study was able to identify the most and least popular food trucks by displaying the differences in both bounce and engagement rates, suggesting that passive Wi-Fi visitor analytics are feasible and useful in this context. Furthermore, the results also demonstrate that food truck vendors and marketers should not engage in random rotation, but instead remain static to try and increase familiarity.

Current visitor tracking technology (i.e. ticketed sales, sales data and survey) is limited as it may not provide an accurate measurement of foot traffic, identify engaged patrons who passed by but did not complete a purchase and be available due to commercial sensitivity and confidentiality. Thus, the current research is the first to examine customer engagement (i.e. unengaged walk-by vs engaged but bounced vs engaged sales) with food trucks within an activation area by using passive Wi-Fi visitor analytics.

当前的论文旨在研究被动 Wi-Fi 访客分析是否是衡量消费者对位于澳大利亚城市大学户外活动区域内的流动餐车的参与度的有用且有效的方法。

使用被动 Wi-Fi 访客分析来跟踪智能设备, 从 522,548 个独特的智能设备收集了超过 90 个工作日的数据。

该可行性研究中收集的数据能够通过显示跳出率和参与率的差异来识别最受欢迎和最不受欢迎的流动餐车, 这表明被动 Wi-Fi 访客分析在这种情况下是可行和有用的。 此外, 我们的结果还表明, 流动餐车供应商和营销人员不应随意轮换, 而应保持静止从而增加顾客熟悉度。

当前的访客跟踪技术（即售票销售、销售数据和调查）是有限的, 因为它可能无法：（1）提供客流量的准确测量; (2) 识别路过但未完成购买的参与顾客; (3) 由于商业敏感性和保密性而可用。 因此, 目前的研究是第一个通过使用被动 Wi-Fi 访客分析来检查激活区域内流动餐车的客户参与度（即, 未参与路过, 相比于参与但跳出, 相比于参与售出额）。

The purpose of this paper is to investigate similar and different wayfinding strategies used by novice and expert patrons at an academic library.

The study employed a usability study approach. In total, 12 people, places, or things were identified as important for students to be able to locate within an academic library. Students from one of three groups (high school, freshmen, and seniors) were randomly assigned a scenario requiring them to find the indicated person, place, or thing. Student researchers video recorded participants and took field notes during the wayfinding activity and conducted an interview about participant’s experience following the exercise.

Total and average time needed to locate the person, place, or thing indicated in the scenario were determined for each group. In addition, wayfinding tools (signs, maps, help desks, technology, and experience) used by participants were identified.

The research compares novice and expert wayfinding strategies. It is unique in its use of student researchers as part of a sociology class project, to collect and analyze the data.

Interviews were conducted with eight family businesses involved in several industries in Western Australia.

The purpose of this study is to draw on the experiences of family-owned firms and explore how contemporary human resource management (HRM) and allied developments shape their business practices.

Significant strengths emerged relevant to “formalised HRM processes” and “familiness”. However, challenges were simultaneously experienced or interpreted as negatively affecting family firm performance. In addition, there was a relationship between challenges and external environmental factors. These challenges are categorised as “labour costs and supply” and “formalising HRM practices”. Further, participants discussed emerging opportunities, and how they were strategically considering the relationship between organisation finance, innovation, future growth, operations and HRM.

From a practical standpoint, the research addresses the complexities of managing contemporary HRM developments in ways that contribute to improved family firm performance. From a theoretical perspective, key insights of the resource-based view (RBV) of the firm and strategic HRM theory are considered to gain a deeper understanding of family firms' adaptive managerial activities.

The purpose of this study is to examine the dimensions of inclusive and grassroots innovations operationalised by a social enterprise and the impact of these activities on urban regeneration. To this end, the case of Homebaked in Liverpool, UK, is presented and discussed.

Face-to-face interviews with members of Homebaked’s management, staff and volunteers were conducted; the interviews were complemented with on-site observations and review of archival information of the social enterprise.

The data gathered revealed the organisation’s involvement in both types of innovation as a means to achieve long-term urban regeneration related goals. For instance, innovative, strategic and human dimensions, together with the human dimension emerged as key ways of innovating. The impacts of innovative practices comprised encouraging inclusiveness among residents and non-residents, with approaches including hands-on training workshops, job and volunteering opportunities being predominant.

First, the study advances the theoretical and applied understanding of grassroots and inclusive innovation in the context of a social enterprise. For instance, an innovative/strategic and human dimension emerged as predominant ways in which grassroots and inclusive innovation elements were manifested. These dimensions were based on technology uptake, implementation of new product/service concepts or harnessing the skills of local and non-local individuals. Similarly, four dimensions associated with the impacts of these types of innovation were revealed. Second, the study addresses acknowledged gaps in the literature, particularly regarding the limited contributions illuminating processes and determinants of innovation among social enterprises.

The purpose of this study is to examine the effects and ways to confront the devastating effects of the COVID-19 crisis and develop a theoretical framework to facilitate understanding of these aspects from the perspective of micro, small and medium enterprises (MSMEs). In doing so, the fundamental insights of entrepreneurial self-efficacy, bricolage and improvisation are considered.

The study draws on data from 56 business owners-managers operating in eight different nations and representing three geographical regions; the data were gathered through an online questionnaire.

Various differences in responses from participants operating in the featured geographical settings were revealed. For instance, whereas a higher percentage of South American participants acknowledged financial impacts, they and their European counterparts were also more engaged.

The study provides various original and valuable elements. First, by gathering data from business owners-managers operating in different countries and geographical regions, it provides an international perspective concerning ways in which business operators confront an extreme event. Second, and related to the previous point, the study focusses on a business group (MSMEs), which is fundamental for many nations’ economies. Moreover, the experiences of MSMEs could be timely and insightful to industry and business stakeholders. Third, the proposed theoretical framework highlights various emerging dimensions associated with adaptation and responsiveness, with both theoretical and practical implications.

The purpose of this paper is to investigate the reasons managers of non-Indigenous backgrounds move to, stay in, and leave their positions in Indigenous Art Centres in remote areas of Australia.

This qualitative study used structured in-depth interviews of 21 managers of Indigenous Art Centres to explore their reasons for staying in or leaving their positions.

The study finds that managers are not drawn to remote Art Centres for financial gain, or career advancement. In contrast, a broader range of pull factors beyond the job – in particular, the Indigenous community/environment and personal/family reasons – influence managers to stay or leave the job. However, the reasons for choosing to leave are qualitatively different from reasons given by managers who stay, pulling some managers to stay, whilst pushing other managers to leave. Significantly, shocks, in the form of threatening and frightening situations were also influential in explaining turnover.

This research was limited to Art Centre managers in remote Australia and may lack generalisability in other countries.

The study adds to the few field studies that have investigated issues related to recruitment and retention of managers in the creative arts sector in remote areas. It contributes to the literature by extending push-pull theory to aspects of the entrepreneurial career process, albeit among “accidental entrepreneurs”. In addition, the authors have also incorporated “shocks” as catalysts to understanding career deliberations, and that threatening and frightening situations were especially influential in explaining decisions to stay or go.

In Australia, the Foodbank of Western Australia (Foodbank WA) has a reputation for being at the forefront of health promotion. The purpose of this paper is to describe Foodbank WA's innovative food bank plus approach of incorporating healthy lifestyle initiatives (i.e. nutrition and physical activity education) into its core food bank business, so as to target priority issues such as food insecurity, poor food literacy, overweight, obesity, poor nutrition and physical inactivity.

A case study approach was utilised to explore Foodbank WA's Healthy Food for All® (HFFA) strategy. HFFA is a comprehensive state wide, school and community based strategy, including the School Breakfast Programme, Food Sensations® and Choose to Move initiatives, designed to promote healthy lifestyles to low socioeconomic and vulnerable groups – a major target group of food banks.

Since its inception in 2007, the delivery of food, education and resources has increased across all of Foodbank WA's HFFA initiatives. Evaluation results from feedback surveys demonstrate the success of these interventions to positively impact upon food security, health and wellbeing of participants.

HFFA is a unique, effective and novel strategy that addresses a number of health and nutrition issues. Food banks are well placed to deliver food literacy and healthy lifestyle initiatives. Foodbank WA's holistic approach and demonstrated success provides other food banks with a best practice model and knowledge base for the development of similar health promotion strategies and interventions.

The purpose of this study is to measure differences on the business ethics index (BEI) between respondents of different political affiliations (i.e. democrats, republicans and independents). The BEI was originally developed as an indicator of consumers’ sentiments toward the ethicality of business practices.

Data collection was conducted by ORC International Telephone CARAVAN®. The study was conducted using two probability samples of 1,008 adults (18 years old and older) living in the continental United States.

The data demonstrate that republicans feel more positive on all three components (i.e. personal/past, vicarious/past, and future) and on the overall BEI compared to democrats and independents.

The limitations of the study include that the data include political affiliation and not actual voting behavior. One can assume there is a high correlation between the two; however, many US voters do not actually take the time to vote might attenuate this relationship. A future application of the BEI will attempt to capture real voting patterns and not only political affiliation.

The data confirm the political and ideological schism evident in the US at the present time. At a time where almost all the centers of political power (Presidency, Senate and Parliament) are being controlled by the GOP, republican voters are more optimistic about the future ethical behavior of businesses.

Beyond political ideology, ethical behavior by business is crucial to the integrity of the economic system both at the national and international level.

This is the first time that consumers’ ethical perceptions, as measured by the BEI, were associated with people’s political affiliations.