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As women are still promoted to C-level roles at far lower rates than men, this paper examines whether there is a clear and direct relationship between women's formal roles and the effect of the socio-cultural context on their participation in strategic decisions in family businesses.

This study adopts a quantitative research design and logistic regression to analyze empirical data from a randomly selected sample of 800 firms in Sardinia.

In general, the results show that women's formal roles and participation in the decision-making process are not related, except in a specific sector (agriculture and farming), and that the local context plays an unquestionable role in terms of replicating local customs and traditions in the workplace.

Although limited by the sample of firms in the same territory, this study shows that women participate in strategic decision-making both when tasked to by virtue of their leadership role and when playing a minor role by way of implicit decision-making power. However, the sector can hinder women's participation, especially when strongly rooted in local culture.

The study shows that the socio-cultural context has a strong influence on women's involvement in strategic decision-making, highlighting the “silent” way women make the most relevant decisions. Therefore, this study questions whether it is still relevant to discuss the formal role of women or whether it is more pertinent to investigate their explicit or implicit power in making strategic decisions in family businesses.

This paper aims to investigate how firms such as Xerox, which have transitioned to a digital servitization business model, bridge relational asymmetry. It continues the theme of sustainability from the traditional three pillars—environmental, economic and social sustainability—to relational in terms of the quality of the relationship between the service provider and the customers.

Using an exploratory method, qualitative data from the case of Xerox, a pioneering company that embraces servitization business models, has been gathered. The combination of exploratory archival and literature searches allows for a more in-depth understanding of servitization and how it bridges (or does not bridge) the relational asymmetry.

The results reveal that a relational dimension is inherent in the servitization business model, whereas in order to achieve sustainability, it must leverage transparency, which may be either an enabler or an impairing factor. A borderline for a transparent relationship that distinguishes these two parameters is established.

The study's single-case firm was limited to Xerox as an industry forerunner and could only represent mature and multinational enterprises.

With the purpose of providing high-quality service, this exploratory paper gives managers rational insight into whether and when it is sustainable to fill the relational asymmetry between them as service providers and their customers.

From the relational asymmetry perspective, the authors shed light on the aspect of transparency, which is a pivotal cause of any asymmetric relationship. Through the case of Xerox, the study further sheds light on the dual effect of transparency, which could either be an “enabling” or an “impairing” factor. Putting it together, the use of interaction as a basis for co-creation is at the crux of the emerging reality.

This paper examines servitization from a new perspective, proposing that the relational asymmetry bridged by servitization will determine the future of organizations that differentiate themselves through quality relationships.

The current era is characterized by hyperturbulence, population growth, attention to food security, the need to identify sustainable strategies to reduce pollution and poverty, and the disparity between developed and undeveloped economies. These circumstances force a global paradigm shift based on sustainable practices and processes that put people and the environment at the core of each activity, contributing to sustainable, social, and economic development and promoting well-being in the community.

In this spirit, a strong impulse can derive from the practices of Green Technology, considered here as that set of processes aimed at eco-sustainability that acquire undisputed relevance, especially for emerging economies.

This chapter focuses on the role that Green technology practices exert in generating local well-being in the world's fifth-largest country: Brazil. Dynamic growth and effective social policies lifted millions of people out of poverty in the 2000s, even if socio-economic development varies widely across the country. Brazil is a leading global agricultural, minerals, and oil producer. The natural environment represents the primary source of Brazil's development that deserves to be protected and push firms and citizens to find new sustainable solutions based on green policies. Drawing inspiration from a Brazilian case study, this chapter proposes a set of building blocks that foster sustainable business practices in emerging countries.

The chapter is organized as follows: the first part introduces the concept of green technology practices; the second highlights the opportunities of green technologies; the third focuses on a single case study.

The study emphasizes the importance of human perception in engaging stakeholders and sheds light on the way the often “disregarded” actors (i.e. local communities) make sense of an organization's behavior at the corporate, project and individual level.

Departing from the normative stance of stakeholder theory, this conceptual paper aims to unfold the benefits of a more holistic and inclusive organizational approach to stakeholders. The conceptual framework is elucidated through the lens of attribution theory, which points to communication as the source of stakeholders' attributional processes and thus their perception of fairness.

Focusing the authors’ attention on construction and infrastructure projects, this research suggests that early transparent and informative communication with local community stakeholders motivates them to perceive fairness, from both the process of decision-making (distributive) and the outcome of decisions (procedural), as well as the way in which they are treated (interactional). Such communications lead to less biased attributions as they reduce the influence of personal beliefs in achieving a conscious and non-biased attribution mode.

In this paper, the authors adopt attribution theory as their lens with which to interpret the process whereby individuals attempt to make sense of an organization's behavior. Focusing on secondary stakeholder engagement such as local community, the authors’ conceptualization shapes both a framework highlighting communication as the mediator for shaping human perceptions, and a process model to guide project organizations and practitioners to embrace an inclusive approach toward the often-disregarded stakeholders, which is aimed at enhancing their perception of fairness at the corporate, project and individual levels. The authors highlight the need for organization to provide clear and transparent communication to a broader range of stakeholders, such as those that have had little to say in the decision-making process (the often-disregarded voices). By seeking collaboration rather than manipulation, a project organization might promote stakeholders' non-biased perception of fairness, in terms of both the process and outcome of the project.