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Article
Publication date: 1 September 2002
Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this…
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Abstract
Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this interview, we learn more about the Tour de France and the different events organized by ASO.
Details
International Journal of Sports Marketing and Sponsorship, vol. 4 no. 3
Type: Research Article
ISSN: 1464-6668
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