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Book part
Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

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Book part
Publication date: 1 January 2009

Samuel D. Bond, James R. Bettman and Mary Frances Luce

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-727-8

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Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

View access options
Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
DOI:
ISBN: 978-1-78560-216-0

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