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Article
Publication date: 24 May 2013

James Rajasekar and Mueid Al Raee

Michael Porter's Five Forces Model provides an ideal mechanism and framework to study the Oman telecommunications industry's competitive structure. The purpose of this paper is to…

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Abstract

Purpose

Michael Porter's Five Forces Model provides an ideal mechanism and framework to study the Oman telecommunications industry's competitive structure. The purpose of this paper is to use this model to identify the competitive forces that affect it the most.

Design/methodology/approach

This paper is based on empirical research. The data were collected primarily from secondary sources such as published interviews of chief executive officers of the telecommunication companies in Oman, government reports, and Telecommunication Regulatory Authority of Oman (TRA). The authors then used Michael Porter's five forces model to investigate the competitiveness of the telecommunication industry in Oman.

Findings

The analysis shows that the strongest competitive forces in the industry are rivalry among competitors and threat of substitutes. While the threat of entry and power of buyers also having a significant impact, the power of suppliers is of very limited impact. Hence, the five forces model impacts uniformly on all the players in Oman's telecommunication market and have important strategy implications for them all. The results of this analysis are then used as a critical tool to formulate effective strategies for industry players in the face of the changing dynamics of telecommunication services industry in Oman.

Originality/value

This study is one of the few papers that attempted to study the telecommunication industry in Oman in depth. However, this is the first research study that investigated the competitive landscape of this industry using an established framework such as Michael Porter's five forces model. As such, the study brought to light new insights and paradigms in competing in the telecommunication industry in Oman. This study also suggests new strategic directives to the incumbents, new entrants, buyers and suppliers.

Details

Competitiveness Review: An International Business Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 1 September 2005

Larry Bridwell and Chun‐Jui Kuo

Both China and Taiwan have pursued aggressive investments in the computer industry over the last five years. Using Michael Porter’s Determinants of National Competitive Advantage…

146

Abstract

Both China and Taiwan have pursued aggressive investments in the computer industry over the last five years. Using Michael Porter’s Determinants of National Competitive Advantage, the potential of both countries can be analyzed not only separately, but also in terms of the combined resources based on the possibility that Taiwan and China join forces in pursuing a stronger position in the global computer industry. The critical factor in determining the synergies will be the policies of the governments of China and Taiwan.

Details

Competitiveness Review: An International Business Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

88430

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Article
Publication date: 1 February 1997

Michael E. Porter

Strategy may not be the most dynamic word in the business lexicon, but reports of its death as a core discipline are premature. The analytical approach to strategy first put…

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Abstract

Strategy may not be the most dynamic word in the business lexicon, but reports of its death as a core discipline are premature. The analytical approach to strategy first put forward in 1980 by Professor Michael E. Porter of the Harvard Business School was a watershed in business analysis. Measuring Business Excellence revisits Competitive Strategy, Professor Porter's seminal work, and finds that it remains a powerful framework for understanding the competitive situation faced by today's organizations.

Details

Measuring Business Excellence, vol. 1 no. 2
Type: Research Article
ISSN: 1368-3047

Article
Publication date: 1 January 1991

Byron Sharp

In this article which is based on a marketing analysis of MichaelPorter′s definition of competitive strategies, the confusion present inmarketing and strategic management texts as…

10003

Abstract

In this article which is based on a marketing analysis of Michael Porter′s definition of competitive strategies, the confusion present in marketing and strategic management texts as to the definitions of the three strategies of low cost, differentiation and focus is noted. The idea that using price to differentiate means a firm is using a low cost strategy is dismissed and the value of a definition of focus strategy as merely some degree of extreme differentiation is questioned. New definitions of the three strategies are proposed which are based upon the idea that firms react to, and take actions which influence, the structure of the market in which they operate. They influence market structure through determining the market′s proximity level ‐the minimum level of marketplace performance which a firm must reach in order to compete across the broad marketplace. If a firm has the ability to reach this level and go further to excel in the provision of one or more benefits, it can implement a differentiation strategy. Alternatively, it can attempt to lift the market′s proximity level or partake in imitative activity, which reduces the potential bases for differentiation in the market, a low cost strategy (only sensible for the firm with the lowest costs of production). If a firm lacks the ability to reach the proximity level, it must seek segments which do not require reaching proximity in order to serve them, a focus strategy.

Details

Marketing Intelligence & Planning, vol. 9 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 February 1993

Ronald F. Green, Joa Lisboa and Mahmoud M. Yasin

States that the usefulness of theory, developed in the UnitedStates, in international settings, is of particular interest. The widerthe domain to which theory can be applied, the…

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Abstract

States that the usefulness of theory, developed in the United States, in international settings, is of particular interest. The wider the domain to which theory can be applied, the greater its value to the body of knowledge to which it belongs. Examines the applicability of Michael Porter′s Three Generic Strategy Typology (1980) in the developing manufacturing nation of Portugal. It was concluded that the typology is an excellent representation of the strategic orientations of manufacturing firms in Portugal. The existence of the strategic options of cost leadership, differentiation and focus were identified, in their pure form, through factor analysis. Regardless of the apparent lack of formal strategic planning processes, Portuguese manufacturing firms appear to be following internally consistent business level strategies.

Details

European Business Review, vol. 93 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 1 February 1996

A.N.M. Waheeduzzaman and John K. Ryans

Competitiveness is one of the most misunderstood concepts of the 1990s. It has drawn substantial attention from the government and business communities during the last 25 years…

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Abstract

Competitiveness is one of the most misunderstood concepts of the 1990s. It has drawn substantial attention from the government and business communities during the last 25 years. Morrisson et al. (1988) noted that between 1983 and 1987, the term competitiveness appeared more than 5700 times in the titles of newspapers and magazine articles. The growth of importance and interest can also be observed from the increase in the bibliographical entries in ABI/Inform database. From 1981 to 1986, the topic “international competitiveness” increased by about 26 listings per year (a total of 159 in 6 years) and the rate increased to 45 listings per year from 1987 to 1993. Academic interest in the area has also increased and as a result, new developments contemplating conceptualization and understanding of competitiveness are taking place. However, to no one's surprise, writers from different disciplines offer a variation in perspective when describing the concept, understanding, and postulation of competitiveness.

Details

Competitiveness Review: An International Business Journal, vol. 6 no. 2
Type: Research Article
ISSN: 1059-5422

Article
Publication date: 1 January 1984

LOUIS AMATO

Industrial organization economists have generally treated the firms operating within industries as fairly homogeneous. The firms are assumed to be similar in terms of the main…

Abstract

Industrial organization economists have generally treated the firms operating within industries as fairly homogeneous. The firms are assumed to be similar in terms of the main decision variables so that there are few differences in the price: output, and product strategies preferred by each firm. Furthermore, the firms are believed to enjoy similar market power so that market power is essentially a shared asset. Some of the recent literature rejects the shared asset view of market power. Among the more significant contributions to this literature is the concept of strategic groups. This paper focuses on the relevance of the strategic group concept for entry theory.

Details

Studies in Economics and Finance, vol. 8 no. 1
Type: Research Article
ISSN: 1086-7376

Content available
Article
Publication date: 1 March 2011

Lauretta Frederking

Through the framework of Michael Porterʼs five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the contrasting…

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Abstract

Through the framework of Michael Porterʼs five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the contrasting characteristics of the green niche model and the government-led model of environmental change, the article analyzes the emerging challenges for each type of change.The distinct sources for profitability and future innovation suggests diversity within the sustainability movement and two very different processes of translating environmental values into entrepreneurial practice.

Details

New England Journal of Entrepreneurship, vol. 14 no. 1
Type: Research Article
ISSN: 2574-8904

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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