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This chapter draws upon the leadership and work of two social entrepreneurs who believe that inclusion of community members in project/venture planning and design is key to accelerate equitable system change. The social justice leaders featured, through their actions in diverse, marginalized communities, will provide a model of leadership behaviors that utilize a repertoire of styles framed in the Connective Leadership Model™. They are system-changing champions driven by their social justice passion which requires that they provide leadership through planning and design processes to achieve equity in communities and influence policy. Short case studies will define the venture’s mission, processes, and social change outcomes with examples of the type of leadership necessary for building inclusive and equitable community-based initiatives. Their words and actions will illustrate how leaders can innovate to create system impacts not by a single intervention but through multilayered processes with a broad range of benefits – for infrastructure, education, social, economic, and environmental justice programs. The results described will emphasize the critical elements of process, the insight and power of community input and involvement, and the influential cross-sector shaping of programs and policy to achieve sustainable change. This chapter concludes with a more detailed description of the Connective Leadership Model™ and how the model enables a leader to “consciously and systematically utilize a variety of behaviors,” effectively reacting to the leadership needs of a particular situation as well as using the achieving style behaviors most valued for a community-based system change venture (Lipman-Blumen, 2000, pp. 113–114).

This chapter is based on the experiences of lieutenant general Cornelis Johannes (Kees) Matthijssen in his period as the Force Commander of the UN Mission in Mali. His military Force consisted of men and women from 60 nationalities. The authors clearly explain what has been done to turn this diversity into a strength that benefits effectiveness. In the first part, they address the challenges like differences in cultural and doctrinal backgrounds that every nationality brings, as well as the language and the interoperability challenges. Part of the latter is the human aspect, which is mainly about understanding and respecting other cultures and how to bridge differences for the benefit of effective cooperation. The authors conclude with the importance of having a good understanding of the challenges. The second and main part of this chapter brings a wealth of practical experiences when the authors discuss how they turned diversity into a strength. Overarching they stress the importance of the tone at the top since it sets the example. Thereafter, they discuss five elements in their ways of working: continuously showing respect and understanding, exploiting all perspectives, encouraging unit cohesion, utilizing collaborative planning to enhance a common focus and teamwork, and finally continuously appreciating everyone’s efforts equally. Intersecting with the diverse nationalities is the critical issue of gender equality. A final paragraph in this chapter explains how this was an essential theme within the responsibility of the Force Commander. As a conclusion, the authors again stress the importance of leadership.

Historically, learners labeled with disabilities have been denied equal access to and opportunities in mainstream classrooms. Globally, the task of addressing marginalization entails two main approaches. Firstly, there is a need to prevent stigmatization, discrimination, and neglect. Secondly, efforts must be directed toward establishing structures and systems that enable complete and meaningful involvement within educational institutions and various sectors. Educational inequality is associated with various aspects of identity beyond disability status. Factors such as culture, language, race, and gender impact the classroom experiences of children. Consequently, schools must adopt an intersectional approach in their quest to deliver effective, accessible, and inclusive education to all children. Building from the work of UNESCO, we define inclusivity as a transformative process of educators ensuring that all children experience high-quality learning opportunities that respect and value multiple dimensions of diversity. This chapter describes an emerging research–practice partnership focused on organizational learning advancing inclusivity. The partnership is premised on supporting central office administrators and the school-based inclusion planning teams (IPTs) in a public school district implementing a comprehensive reform of their service delivery model for students labeled with disabilities. It involves supporting administrators in Boston Public Schools (BPS) in fine-tuning a theory of action (ToA), designing organizational learning processes to enact this ToA, and evaluating the efficacy of the initiative in advancing effective, inclusive education for students labeled with disabilities.

Minnesota’s rural communities are becoming increasingly more racially, ethnically, and culturally diverse. The state shares territory with 11 Sovereign Nations and one in five Minnesotans identifies as Black, Indigenous, People of Color (BIPOC) today, compared with just 1% in 1960. In collaboration with communities, University of Minnesota’s Extension Department of Community Development works to develop leadership capacity for residents to address inclusiveness, belonging, community climate and culture. The Welcoming and Inclusive Communities Program (WICP) focuses on measurement of community readiness within seven sectors combined with an educational stakeholder cohort experience leading to identification of challenges and best practices happening across a community. Curriculum includes exploring concepts of race and intersectionality and emphasizes the growth of leadership as participants work to promote equity and inclusion. Growing Local, another program in our community toolkit, is an intentional cohort series for BIPOC growth into leadership, more specifically, into decision-making arenas and positions of leadership, like their town/city/county committees, boards, and commissions. From learning the language of the oppressor (e.g., Robert’s Rules of Order) to understanding the dynamics and nuances of power-mapping and social capital, participants address the barriers facing BIPOC. This chapter highlights program design elements, assessments and evaluation, and lessons learned from program implementation to date. Scholars, researchers, practitioners, and leaders will find globally relevant and replicable tools to support the development of leaders who can shape their communities through the lens of inclusive leadership, increase and strengthen capacity to lead, build networks, and facilitate community-owned change.

Groups once marginalized by culture, ethnicity, class, sexuality, age, and physical ability have entered and impacted business, service, and educational institutions. To unify their widening communities, leaders must pursue inclusivity, which demands more than equitable demographics. Inclusivity integrates each individual’s perspective, regardless of group – the tougher goal of equitable belonging. Most diversity, equity, inclusion, and belonging programs agree that inclusivity starts with leaders’ acknowledging their own biases and committing to organizational reform. Yet few apply leadership principles to gain crucial team collaboration in the project. This chapter explicitly shows public- and private-sector executives and instructors how to guide staffers and students to understand and welcome unfamiliar cultural, social, and personal variances so they themselves create an inclusive cohort. Experiential activities, games, performance arts, and focused, reflective debriefings help make inclusivity the norm by playfully but persistently uncovering even unconscious exclusionist assumptions and replacing them with informed, diversity-positive interactions. These emotionally engaging exercises reveal that exclusionism emerges most bluntly in casual conversation, which both displays and perpetuates preconceptions. Fortunately, self-corrected speech can become the avatar and instrument of inclusivity. So the gentle unearthing and disproving of biases about cultural, social, and personal differences allow participants to construct a diversity-enhanced unity deeper than uniformity. Albeit temporary and simulated, such visceral learning experiences dramatically immerse players in the hurtful disregard caused by microaggressions of privilege and prejudice about cultures, ethnicities, classes, sexualities, ages, and abilities. These exercises and leaders’ modeling grow collegiality despite – indeed, through – human variety, letting all celebrate their individuality while greeting new views and voices.

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Based on a review of multiple literatures, a comprehensive content domain of essential intercultural competencies for effective global leaders is presented. This domain is then used to guide the development of the Global Competencies Inventory (GCI), a 160-item self-report measure that assesses the degree to which individuals possess the intercultural competencies that are associated with global leader effectiveness. Using sample sizes ranging from several hundred to nearly 9,000 subjects, evidence from several studies is presented showing the GCI to have convergent validity, predictive validity, and freedom from demographic and ethnic subgroup biases. Implications for theory and future research are also discussed.

In the year 1900 Koch expressed the view that human and bovine tuberculosis were distinct diseases, that the bacillus of bovine tuberculosis could not produce this disease in the human subject, and that the bacillus of human tuberculosis could not set it up in the bovine species. As is now well known. these conclusions have not received the slightest confirmation from other workers in the same field, and it may be said that the consensus of scientific opinion is now to the effect that the bacilli of human and bovine tuberculosis are identical—at any rate, so far as the effects attributed to them are concerned. The Royal Commission appointed in 1901, and consisting of the late Sir MICHAEL FOSTER, Drs. SIMS WOODHEAD, SIDNEY MARTIN, MACFADYEAN, and BOYCE, have issued a further interim report on their investigations. The first interim report was published in 1904, the conclusions stated in it being to the effect that the human and animal diseases were identical, and that no characteristics by which the one could be distinguished from the other had been discovered. The report now issued shows that these conclusions are confirmed by the results of a very large number of fresh experiments. The main conclusions set forth in the present report are as understated :—

This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework.

This case is appropriate for an undergraduate or graduate-level programme in marketing management.

Suzanne Stevens was part of a group of four former senior employees of a large life insurance firm that decided to establish a new and innovative South African insurance company, BrightRock. They identified a gap in a large and highly competitive (albeit generic and opaque) insurance market and developed a distinctive positioning within the market. There was low consumer understanding of the technical aspects of life insurance products, and no existing life insurance product provided an individualized offering. Stevens developed the company’s brand and marketing strategy by drawing on reputation drivers, traditional advertising and a content marketing approach. BrightRock focused on change moments in consumers’ lives, including getting married, having children or getting a new job, and changed the standard insurance product model by launching an individualized flexible product that could adapt with the consumer through their various life stages. The case study documents the first three years of BrightRock’s operations, with a strong focus on brand and product development, distribution and communication. The case dilemma involves choices Stevens faced at the beginning of 2015 about marketing investments across paid, earned and owned media.

This study enables to critique the development of a services brand; integrate paid, owned and earned media to increase communication effectiveness and efficiency; and critique a content marketing strategy.

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CSS 8: Marketing.