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The purpose of the paper is to explore the polarizing subject of immigration, from a business/economics perspective.

The paper adds to the theoretical discussion the concept of “liability of localness”; a concept associated with the negative repercussions suffered by indigenous firms, after a regional free trade agreement takes place.

The paper answers why despite the suggested net economic gains brought by immigrants, there is still a big negative sentiment regarding the issue of immigration. It is proposed that regional trade agreements force labor reallocation, and in so doing, negatively affect the unskilled labor force.

This paper does not consider other academic disciplines to explain the problem, as it would be beyond the scope and aim of this journal.

The advanced proposition suggests the need to have mechanisms in place to mitigate the negative consequences brought about by reallocation pressures (suffered mostly by unskilled labor).

This paper has social/policy applicability as it deals with the negative effect brought to local communities by foreign communities (at time 2), who lost their way of life (at time 1) after the implementation of a free trade agreement (at time 0).

In general, the negative consequences brought by free trade agreements do not garner the attention they deserve. By advancing the liability of localness concept into the immigration topic, this paper provides theoretical insights about the negative consequences originated by free trade agreements.

The purpose of this paper is to examine the pathways to success of Arab American entrepreneurs in the Detroit Metropolitan Area, and how Arab American businesses impact the local Detroit economy.

The authors conducted extensive search of literature and in‐depth interviews with experts, entrepreneurs, CEOs and other senior executives of two large Arab and Chaldean community organizations. In addition, the authors also conducted site visits at community centers and the Seven Mile project in Detroit and Dearborn, Michigan.

The authors discovered several pathways to success important to Arab American entrepreneurship: start‐up capital provided by families and friends, training and education, support networks and support organizations in Detroit. In addition, some organizations, local churches and mosques have provided many essential services needed by new Arab American entrepreneurs. The authors found that the theory of middleman minority and the enclave economy theory provide very useful explanations for the phenomenon of Arab American entrepreneurship in Detroit. However, the natural business incubator model, first developed by Greene and Butler, best explains the success story of Arab American entrepreneurs in Detroit, Michigan.

The paper identifies some important pathways to the success of Arab entrepreneurship in Detroit, Michigan. The authors expand the natural business incubator model first developed by Greene and Butler by including the names of local organizations that play active roles in assisting Arab entrepreneurs in Detroit and Dearborn, Michigan.

Farm labor contractors operate as intermediaries between farmworkers and agricultural employers by recruiting and supplying labor to US farms. In a political economy where there are employer sanctions for hiring workers without proper documentation, contractors share risk alongside final employers. Furthermore, contractors may facilitate quick employment matches during time sensitive agricultural tasks such as harvesting. For undocumented workers, using a contractor may decrease uncertainty associated with a foreign labor market and ease language barriers. The purpose of this paper is to examine the current role of labor contractors in delivering immigrant agricultural workers, particularly undocumented workers, to farms.

Determinants of labor contractor use and relationships to final worker outcomes are examined using econometric methods and a large nationally‐representative worker survey that is distinctive in that it distinguishes legal status.

Undocumented farmworkers are shown to be more likely to use contractors than are documented workers, though statistical significance is sensitive to the inclusion of crop and task indicators, and wages and fringe compensation to workers who use contractors are lower, even after controlling for legal status.

The paper contributes to limited recent academic work on the role of labor contractors in US agriculture. Future work may examine ongoing changes to this role in the context of mutable immigration policy and public opinion.

It is argued that the decline in labor contracting increases the need for employer‐level bilingual communication skills and compliance with labor regulations.

Understanding current dynamics of the agricultural labor market should be of value to scholars of rural economies, farm owners and agricultural policymakers.

The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish‐language media and informative about its past. No academic research currently exists on this topic.

This paper applies cultural studies, management, new media and marketing theory to the study of the first three webnovelas launched from 2006 to 2011. It analyzes how this new genre fits into the history of sentimental serial drama; how it appeals to Hispanics and to immigrants at their home countries and at their host country as well; and how the US Spanish‐language television and new media address their $900 billion Hispanic consumer market.

This study revealed that although webnovelas are likely to continue being popular as romantic fiction for the new media and profitable as a marketing system, they are unlikely – as operationally defined by this analysis – to be produced independently from the Univision media group in the foreseeable future, even when the entry barriers for competitors are low.

This paper should be of value to those interested in the latest developments in ethnic marketing, narrative theory, interactive marketing, and international business and communications.

This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.

To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.

The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.

The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.

To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.