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Book part
Publication date: 1 February 2007

Giana M. Eckhardt and Michael J. Houston

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2006

Gina L. Miller, Naresh K. Malhotra and Tracey M. King

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
Type: Book
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ISBN: 978-1-78635-282-8

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Book part
Publication date: 19 September 2019

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Marketing in a Digital World
Type: Book
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ISBN: 978-1-78756-339-1

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 13 June 2013

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Review of Marketing Research
Type: Book
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ISBN: 978-1-78190-761-0

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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