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Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR is either not validated or the methodologies used are considered suspect. Behind the lack of PRE usage are weaknesses in PR training and reluctance to do the obvious, such as tap into existing sources of research. While it is important to prove the effectiveness of PR through PRE, there is a bigger prize: to demonstrate the strategic role that PR can play in organisations and to raise the standing of PR. With growing recessionary pressure and the threat of competition from other service providers such as management consultants, the PR profession should seize on PRE as a means of putting PR on to a higher plane.

This paper aims to explore the evaluation theory in a field closely related to corporate communication and public relations (PR) as well as in other disciplines and argues that embracing the evaluation theory more broadly can break the “stasis” and “deadlock” identified in evaluation of corporate communication and PR. Specifically, this analysis seeks to show that a transdisciplinary approach can contribute to standards and demonstration of impact – two long-sought goals in evaluation of corporate communication and PR – as well as inform methodology.

Critical analysis is applied to review the evaluation theory in a number of fields, including international development, public administration, management and health communication, compared with major frameworks, models and methods used for evaluation of corporate communication and PR.

This analysis shows that the evaluation theory in other fields and related theory of change, program theory and program logic models can contribute to advancing evaluation of corporate communication and PR in three ways: identifying standards in terminology and approaches, shifting focus from activities and outputs to outcomes and impact and applying appropriate and rigorous methodology.

While this paper does not present new empirical data, it expands the theoretical perspectives, models and methods applied to the evaluation of corporate communication and PR and identifies new directions for research.

As well as expanding the evaluation theory and opening up new ground for research, this analysis identifies a need for structural change in the field of practice.

Is strategic decision making practiced by fast‐changing U.S. high‐technology corporations? If it is, what impact is it having on financial performance? These research‐intensive companies operate in turbulent environments characterized by rapid innovation among competing firms. Can it be proven that strategic decision making helps in their struggle for survival, and can it be measured by the bottom line?

The glitter of techtransfer agreements often tends to be a camouflage and the number of trainees is no substitute for genuine techtransfer: the self‐sustained duplication of foreign technology. We study techtransfer in Taiwan, South Korea, and Singapore to develop the ethos of successful IT techtransfer. (1) Taiwan: In 1976 a US technology company, RCA, transferred CMOS technology which is foundational to semiconductors, not to a private company in Taiwan, but a public government agency. RCA could not trust Taiwan to honor Intellectual Property Rights (IPR) because of its piracy image. At home, RCA was accustomed to America's respect of its public institutions to do the honorable thing. So, RCA opted for a private‐to‐public techtransfer. Even after 16 years, another private company would not trust Taiwan private sector; General Physics of Columbia, Maryland, would transfer nuclear reactor simulation technology not to a private company, but to a government support organization, Institute for Information Industry. (2) South Korea: In the mid‐60s, US firms (Motorola, Signetics, Fairchild) began to assemble chips, followed by Japanese firms and 27 Japanese‐Korean Joint ventures (Samsung‐Sanyo; Crown Radio; Toshiba and Goldstar‐Alps Electronics). In 1975, Samsung acquired the only locally‐owned chip company (Korea Semiconductor) which manu‐factured CMOS chips for watches. (We recall that Taiwan imported CMOS technology from RCA in 1976). During 1983–84 Samsung ac‐quired DRAM technology and the ethnic Korean and Chinese employees succeeded in producing 64 and 256 k‐bit chips. CEO Lee took significant risks, time and again, to let Samsung join the race to design and manufacture successive generations of semiconductor technology. Much of the cumulative US$800 million investment in semiconductors was recouped in 1987 with the market upturn, and higher prices for 256 k‐bit chips. From 1989 onwards, Samsung pushed ahead to achieve design leadership by aggressively involving engineers in all phases of technology transfer and application, as well as by forging new joint ventures with foreign industry leaders which gave Samsung a more dominant role. 3. Singapore: Contrary to the leapfrogging advanced in the litera‐ture since 1982, suggesting that NICs leap over technology generations, Singapore electronics industry supports a model of incremental learning under which TNCs [Trans‐National Corporations] transferred technology gradually. Much of the advance was in pre‐electronic activities such as mechanical, electro‐mechanical and precision engineering, rather than in software or R&D, as would be expected under leapfrogging. As the subsidiaries advanced technologically, they formed forward links with customers, and backward links with local suppliers of capital goods. The government built up the appropriate infrastructure. We develop three Desiderata (desired conditions) for techtransfer: (1) A Pre‐determined Sequence of Technology by Type and Level, (2) A Pre‐determined Sequence of Intellectual Property Rights Protection, and (3) A Pre‐determined Sequence of Upgrading of Transferee's Technical Skills. Why should the transferor engage in any techtransfer? Because leading US corporations use only about 5 percent of their process inventions (Rank 100, 99,…,96) to improve/invent products. To protect the market of these five products, process inventions with Ranks 95, 94,…, 1 have to be denied to competition; they have to be literally locked up. If any NIC is at technology level say, 15, techtransfer of technology level 45 would instantaneously increase the transferee's technology level by (45–15÷15 =) 200% with no risks of R&D, no investment in facilities, no investment in personnel. That transfer would not threaten the transferor's latest products embodying Ranks 100, 99,…, 96. However, it would threaten the transferor's products embodying Rank 45. New technology leadtime is 6–18 months. If the transferee stays out of the main markets of the transferor (e.g. USA, Europe) for that leadtime, the transferee can sell in say, Asia and the Middle East, Africa and Australia. The transferee could offer the transferor two types of revenue: (1) licensing fee which is usually about 1–3% of gross revenue generated from products which could not have been produced without the transferred technology; and (2) 1% of revenue from new markets created by the technology. If the transferee observes the letter and the spirit of techtransfer for six months, a higher level technology, say level 60 could be transferred, instantly raising the transferee's technology level by (60–15÷15 =) 300%. This pre‐determined sequence of techtransfer is a win‐win situation. The transferor receives revenue from what is currently frozen assets; the transferee systematically raises its level of technology by 200%, 300%, etc. without having to risk a single dollar on uncertain R&D.

De territorialization - a concept of territory where social, economic, and political space are not necessarily geographical has developed from the radical alterations brought about by rapid globalization. For the first time in history, cultural spaces are developing that have no tangible connection to geographical places. Conventional learning structures, teaching methods, and course content make it difficult for these educational institutions to operate effectively in this climate. To prosper, they must make decisions expeditiously and the development of new programs must take place quickly, seamlessly, and continuously.

More importantly, with the changes demanded by these processes, the classroom must truly become a global entity. In this paper, an argument is proposed that though the forces of globalization have radically changed our conception and use of space, its material manifestation is as important now more then ever to those training to be architects and designers. However, the old lecture hall and studio configuration must make way for a new type of reflexive space that allows disciplinary boundaries to become blurred and more flexible.

If this occurs, universities might again become bastions of critical thought illustrating possible types of alternative spaces and temporalities within our personal and communal lives. By cultivating spaces built on the imperatives of diversity and simultaneity, the monistic onslaught of the global network culture could be translated into a multitude of spaces and temporalities that add richness to the necessary social, political, and cultural aspects of our lives. Within architectural discourse, this call is doubly important because this type of individual will most affect the virtual/material interfaces that are become increasingly common as the effects of economic and technological transformations are felt on a global scale.

Both China and Taiwan have pursued aggressive investments in the computer industry over the last five years. Using Michael Porter’s Determinants of National Competitive Advantage, the potential of both countries can be analyzed not only separately, but also in terms of the combined resources based on the possibility that Taiwan and China join forces in pursuing a stronger position in the global computer industry. The critical factor in determining the synergies will be the policies of the governments of China and Taiwan.

The purpose of this bibliographical essay is to provide a critical description of the information sources available for biographical research in U.S. librarianship — both current and retrospective. It also will provide some commentary on the state of the art and on the needs for the future. This essay is the result of my own involvement as a member of the Editorial Board for the Dictionary of American Library Biography.

This paper aims to report a non-randomized control study undertaken to investigate prevalence and correlates of conduct disorder among male secondary education students in South-West Nigeria and to assess the impact of a problem-solving skills and attributional retraining (PSSAR) intervention with this population.

In total, 787 male students from two schools were screened for conduct disorder. All participants who met criteria for the disorder were allocated to either treatment (n = 55) or control (n = 47) groups. Outcome measures comprised the strengths and difficulties questionnaire (SDQ; teacher and student versions) and the teacher rating of students’ aggressive behaviors.

Of the sample, 13% were found to present with difficulties that met criteria for conduct disorder. The presence of these difficulties correlated with several demographic variables, including parental conflict and alcohol use. A statistically significant reduction in mean scores was observed for the treatment group in the student rating of the SDQ emotional subscale and total difficulties scores. Teacher ratings were less consistent in that conduct problems, prosocial behavior and total difficulties increased following the intervention, whereas peer problems and aggressive behavior were reported by teachers to reduce. No statistically significant change was found in the outcome measures for the control group.

In resource-constrained settings, school-based interventions are an important means through which treatment gaps in child and adolescent mental health can be addressed.

In resource-constrained settings, school-based interventions are an important means through which treatment gaps in child and adolescent mental health can be addressed. This study’s findings offer some preliminary support for the PSSAR intervention for conduct disorder in this context and indicate areas for further research.

The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.