Search results

Examines the use of the bizarre or the outrageous in the entertainment industry as a promotion strategy, and specifically the propensity of rock/pop artistes to engage in bizarre or outrageous acts or conduct. Provides a brief survey of the practice. Next, using economic theories of human behavior to maximize expected utility and minimize transaction and learning costs, shows that what may appear as a thoughtless act or outrageous behavior by an artiste could in fact be a well‐thought‐out promotion strategy with valid economic underpinnings designed to promote the artiste. Such acts do not only confer uniqueness on the individual artiste, but are also useful in reducing the learning and transaction costs incurred by fans, and hence beneficial to both the artistes and the consumers. Suggests some less controversial but effective strategies for promoting artistes.

The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

This article offers a perspective on the importance of business in developing positive and productive global relationships as the underpinning of a sustainable business strategy.

Successful global businesses recognize and act on their role as a bridge between nations. The underlying premise is that business partners are far more likely to promote positive and productive global relationships that can in the long run lead to peaceful relationships on a larger social and political scale.

This paper offers a positive strategy for sustainable global business using public diplomacy to build international and intercultural relationships.

To explore the case for, and value of, corporate communication practice in professional development.

This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.

Successful global businesses recognize the value of corporate communication in meeting the challenges of global business.

Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.

After Hurricane Katrina hit the coast of Louisiana on August 29, 2005, Wal-Mart initiated emergency operations that not only protected and reopened its stores, but also helped its employees and others in the community cope with the disaster's personal impact. This response was part of a wider effort by the company under CEO Lee Scott to improve its public image. Wal-Mart's efforts were widely regarded as the most successful of all corporations in the aftermath of the disaster and set the standard for future corporate disaster relief programs.

Move beyond the operational dimensions of disaster response and appreciate how disaster response is connected to the company's strategy and its position in the market place. Understand how disasters are different than other types of reputational crises and are subject to different expectation from the public. Understand how a company can do well by doing good: how it can do the right thing and benefit its business at the same time. Discuss the changing expectations of companies to act in the public interest.

Discusses how political parties in Europe, following the trend in the USA, have entered a new era of the permanent election campaign. Describes the more integrated role played by market research and how this process is changing the nature of political parties. Provides an example of such a trend in British politics. States that political parties’ campaign strategies and party leaderships increasingly need market research to construct a more comprehensive picture of an uncertain political environment. Parties are using qualitative research to enhance the information they have traditionally obtained from quantitative polls. Discusses why there is now a greater use of qualitative research and a greater integration of market research information. Attempts to show how such methods can be brought together and how parties can start to build integrated political marketing strategies.

This paper examines the implications of the disability rights critique of prenatal testing on the development of genetic policy and abortion rights. It traces the reappearance of the disabled body in public deliberations over reproductive and genetic politics that use disability to frame arguments about which bodies are worthy of protection, how and why we limit reproductive choices, and what reasons women may use to terminate their pregnancies. The disability critique of prenatal testing and selective abortion finds itself in productive tension with reproductive rights politics, which increasingly features disability in both pro-life and pro-choice messages. The uneasy alliance between disability and pro-life interests has profound implications for both disability legal scholarship and the sociolegal inquiry into the role of rights articulation – and rejection – by social movements.

Despite the title of this bibliography, there was not a truly underground press in the United States during the 1960s and 1970s. The phrase is amisnomer, reputedly coined on the spur of the moment in 1966 by Thomas Forcade when asked to describe the newly established news service, Underground Press Syndicate, of which he was an active member. The papers mentioned in this bibliography, except for the publications of the Weather Underground, were not published by secretive, covert organizations. Freedom of the press and of expression is protected by the First Amendment to the Constitution, although often only symbolically as the experience of the undergrounds will show, and most of the publications that fall into the “underground” described herein maintained public offices, contracted with commercial printers, and often used the U.S. Postal Service to distribute their publications.