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Questioning traditional male values at work began in the women's movement. But as books like C. Brooklyn Derr's Managing the New Careerists (reviewed on p253) show, men themselves are now questioning their roles at work and reassessing the relative importance of the various facets which make up their lives.

The purpose of this paper is to develop a framework that can be used by marketing educators to evaluate the appropriateness of case studies for inclusion in a course.

This viewpoint paper represents the views of the author alone.

Selection criteria for the possible inclusion of specific case studies in a marketing course will be affected by the characteristics of students (prior experience, familiarity with subject matter), characteristics of the course (academic level, subject matter, managerial or non‐managerial orientation), and by characteristics of the case study (degree of realism, complexity, knowledge content, skills content, degree of decision orientation).

Suggests a practical way forward for marketing educators, particularly those new to the profession, when selecting case studies for incorporation into their course.

This paper examines the determinants of corporate dividend policy in Jordan. The study uses a firm‐level panel data set of all publicly traded firms on the Amman Stock Exchange between 1989 and 2000. The study develops eight research hypotheses, which are used to represent the main theories of corporate dividends. A general‐to‐specific modeling approach is used to choose between the competing hypotheses. The study examines the determinants of the amount of dividends using Tobit specifications. The results suggest that the proportion of stocks held by insiders and state ownership significantly affect the amount of dividends paid. Size, age, and profitability of the firm seem to be determinant factors of corporate dividend policy in Jordan. The findings provide strong support for the agency costs hypothesis and are broadly consistent with the pecking order hypothesis. The results provide no support for the signaling hypothesis.

Profit forecasts are rarely disclosed in the UK except in prospectuses, circulars and during takeover bids. There are few regulations governing the content of profit forecasts. Under stock exchange rules these forecasts must be reported on by both reporting accountants and the merchant bankers advising on the deal. The format of the forecasts is at the discretion of individual companies. This paper summarises the regulations, including professional pronouncements, governing accountants’ reports on profit forecasts. Practical examples of such accountants’ reports extracted from 250 profit forecasts published during 701 UK takeover bids in the period 1988 to 1992 are reproduced and discussed. These examples provide useful precedent material for practitioners involved in reporting on a profit forecast. The paper concludes with a discussion of policy issues and suggestions for policy makers.

This article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP.

Four areas were addressed, including an analysis of the nature of authorship, identification and ranking of the most prolific authors, recognition of the most influential articles based on number of citations, and an exploration of the research themes within the published articles. During the 21 years a total of 952 papers appeared in the journal and out of these, 856 were research articles and thereby included in the content analysis. A coding protocol was developed, covering author demographics, citations and research themes.

Findings show a trend going from single‐authored articles towards increased collaboration both within and across countries, and across institutions. The 24 most productive authors counted for 20.2 per cent of the analysed articles, and most of them were from the UK. The 856 articles included in the analysis received 9.368 citations. The five most prevalent research topics during the 21‐year period as a whole were: marketing strategy, consumer behaviour, research measurement and metrics, global/export marketing, and customer relationship management. Differences with respect to the research topics were found over the time period.

This analysis identifies key trends in the evolution of MIP. To date there has been no historical analysis of the journal and this analysis provides useful information for the MIP editorial team as well as other researchers and authors.

Recent studies have shown that the level of insider holdings and firm value are related in a nonlinear manner. Other studies find that the level of debt in a firm's capital structure declines with increases in its growth options. The principal‐agent relationship maintains that an increase in the equity stake of insiders reduces the agency costs of issuing debt. Extension of this premise suggests, however, that the agency costs of debt rise with extremely high levels of insider holdings as insiders consume perquisites to the detriment of outside stakeholders, revealing a nonlinear relation attributable to agency costs. We examine the relation between debt financing and insider holdings for 1894 firms at the end of 1989. In keeping with the hypothesized relation, the cross‐sectional regressions of leverage on insider holdings reveal significant nonlinearities. Leverage first rises with insider holdings and then declines. The positive relation between leverage and insider holdings returns as inside ownership approaches 100 percent. These results hold for two different measures of leverage and after controlling for industry differences in leverage, tax shields, firm size, growth options, and earnings or return volatility. The results also hold when regulated firms are excluded from the analysis.

We examine tick sizes, stock prices, and share turnover in eighteen stock markets in developed countries and find that differences in mandatory tick sizes explain a significant proportion of the variation in stock prices among markets, and that lower percentage tick sizes are not associated with higher turnover. We consider the implications of these findings for the recent decimalization of stock trading in the United States, and conclude that decimal trading is likely to result in lower stock prices (due to stock splits) with no substantial change in dollar trading volume.

The State of Delaware recently passed a new banking law that allows banks and bank affiliates chartered in Delaware to sell and underwrite insurance nationwide. The new laws provide two potential benefits to banks; (1) increased profits from selling insurance and (2) reduced interest rate risk exposure from underwriting insurance. We find support for increased profit potential to banks from the law, but we fail to find a reduction in the interest rate risk exposure of the banks.

This paper focuses on the university science park incubator element of the technology transfer process where knowledge in a variety of forms needs to be retained and maintained. The aim is to investigate the networking competencies of stakeholders involved in the university technology transfer process using absorptive capacity theory to explore how knowledge is externally retained and maintained through these network relations.

This paper undertakes an inductive theory building approach using in‐depth multiple stakeholder interviews (n=30). The transcripts and results were analysed using open coding and NVivo. Six technology transfer meetings were also observed.

The findings show that developing and maintaining network relationships can significantly aid the development and retention of knowledge within the university technology transfer process. It was found that conscious effort is made to retain relationships with network stakeholders. Prior knowledge, partner knowledge complementarity and reciprocity, resulting in collective learning, were found to motivate stakeholders to engage in external knowledge retention strategies. The results also supported suggestions in previous literature that relative capacity is an antecedent for absorptive capacity within organisations.

The paper helps in establishing a research agenda for knowledge retention in technology transfer where traditionally the emphasis has been on development of knowledge. The absorptive capacity framework provides a consistent theoretical basis for exploring the role of stakeholders in this area.

The paper focuses on how knowledge can be retained in technology transfer settings rather than being restricted to that of development. The use of the absorptive capacity framework has also enabled the concept of relative capacity to be developed within the research giving much needed empirical investigation into its relevance and feasibility.

The aim of the paper was to investigate entrepreneurship in a university setting and in particular amongst university managers, established academic entrepreneurs and nascent academic entrepreneurs. The purpose was to better understand the enablers and barriers to entrepreneurship taking place.

A qualitative, sense‐making methodology was used involving a single case method and a purposeful sampling approach. A three‐stage design strategy consisted of: identification of key themes by questioning university policy makers, managers and academic entrepreneurs; development of a questionnaire to profile academic entrepreneurs; and use of the questionnaire to assess preferences amongst nascent academic entrepreneurs

Four types of academic entrepreneur (hero, maverick, broker and prospector) were identified based on different approaches by individual academics to the use/production of discipline knowledge and the nature of their relationship with the host university.

The single case research is perceived as a limitation. Future studies will involve refining the level of analysis in terms of different disciplines and institutions.

The results suggest that interventions to promote entrepreneurship within universities ought to consider different strategies in order to take account of preferences amongst nascent entrepreneurs.

The paper looks at entrepreneurship in universities from a corporate perspective rather than from an individual perspective. The powerful influence of the university organisational setting is therefore recognised in terms of the creation of enablers and barriers to academic entrepreneurship taking place.