Search results

1 – 10 of over 4000
Article
Publication date: 1 August 1997

Martyn Roberts and Michael Wood

Looks at the use of computerized information systems by a start‐up manufacturing company in the south of England. Describes the company ‐ Solent Technical Mouldings Ltd ‐ decided…

6486

Abstract

Looks at the use of computerized information systems by a start‐up manufacturing company in the south of England. Describes the company ‐ Solent Technical Mouldings Ltd ‐ decided that these information systems would play a major role in assisting its entry into an industry where there were already many established companies. Later, information systems were a key factor in ensuring the company’s survival and growth. Outlines the information systems strategy adopted, and some of the benefits which followed. Draws some tentative lessons for other organizations in a similar position.

Details

Logistics Information Management, vol. 10 no. 4
Type: Research Article
ISSN: 0957-6053

Keywords

Case study
Publication date: 13 September 2023

Rana Haq, Joanne Pearce and Theresa Nyabeze

The case study will help improve systemic gender-related challenges for women in STEM, male-dominated nontraditional workplaces, such as mining, and contribute to CASE FOR WOMEN…

Abstract

Social implications

The case study will help improve systemic gender-related challenges for women in STEM, male-dominated nontraditional workplaces, such as mining, and contribute to CASE FOR WOMEN database of women-centered business teaching cases.

Learning outcomes

The learning objectives are as follows: discuss gender issues in nontraditional science, technology, engineering, mathematics (STEM)–related male-dominated industries; conduct a strategic competitive strengths and weaknesses, the opportunities and threats analysis and political, economic, social, technological, legal and environmental analysis; evaluate relevant information and decision criteria to assess the options; provide recommendations for strengthening vision mission and strategy; and analyze the business model using the Business Model Canvas.

Case overview/Synopsis

Alicia Woods (she/her), founder of Covergalls Inc., was facing an unexpected challenge during the COVID-19 worldwide pandemic restrictions and lockdowns which had created an unprecedented disruption to her business. Should Covergalls continue on its current path, or was it time to branch out?

Complexity academic level

This case is suitable for diversity, equality and inclusion, strategic management, entrepreneurship, marketing or leadership courses at the undergraduate BBA and graduate MBA level on campus or online.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CCS 3: Entrepreneurship.

Details

The Case For Women, vol. no.
Type: Case Study
ISSN: 2732-4443

Keywords

Article
Publication date: 1 May 2002

Martyn Roberts and Michael Wood

This paper is a case study of the use of information systems (IS) by a micro enterprise. In particular, it attempts to answer the question: can micro enterprises use IS…

2616

Abstract

This paper is a case study of the use of information systems (IS) by a micro enterprise. In particular, it attempts to answer the question: can micro enterprises use IS strategically? It examines the distinguishing characteristics of micro enterprises and the use of IS in micro enterprises. It gives a brief history and description of the micro enterprise in question (Lanzarote First) and then analyses the use of IS from two angles: functionality and benefits. Importantly, the strategic benefits of the various IS are differentiated from other efficiency and effectiveness benefits. The case also tests the use of an IS planning methodology. The case illustrates that a micro enterprise can use IS strategically and, because of the absence of certain factors which are present in large organisations, the impact of IS may be even greater.

Details

Logistics Information Management, vol. 15 no. 2
Type: Research Article
ISSN: 0957-6053

Keywords

Article
Publication date: 1 April 2005

Chia-Chen Yu

As the world becomes a global village, sports organisations have begun to extend their markets and fan bases to different groups of customers. David Beckham, a British soccer star…

1822

Abstract

As the world becomes a global village, sports organisations have begun to extend their markets and fan bases to different groups of customers. David Beckham, a British soccer star with a high profile marriage and much media attention, has endorsed numerous products, thereby becoming an excellent case study for the current trend of athlete endorsement in the international sports industry. The results of this case study provide insights into factors that might influence the success of athlete endorsement.

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 3
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 January 2007

Joshua Shuart

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports…

1893

Abstract

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 November 2011

Ulun Akturan

The purpose of this paper is to examine celebrity advertising in the case of negative associations.

5815

Abstract

Purpose

The purpose of this paper is to examine celebrity advertising in the case of negative associations.

Design/methodology/approach

In total, 451 posts were captured permanently from randomly selected weblogs, and analyzed by discourse analysis. The basic emerging themes therein have been isolated and interpreted, and a model of celebrity endorsement in the case of negative information has been developed.

Findings

When a celebrity becomes involved in an undesirable event, the consumers' perceptions of the celebrity may or may not change. This study argues that this situation is influenced by “the level of negativity”, “the level of blameworthiness”, “admiration” and the “message content”. In addition, it was found that the admiration affects the perceived image of the celebrity and it is also affected by “the level of negativity” and “the level of blameworthiness”. Furthermore, the message given is directly associated with the “negativity”, “blameworthiness”, “perception of the celebrity”, and “the perception of the brand”.

Research limitations/implications

The present study examined only one case of celebrity advertising.

Practical implications

The expectations and attitudes of the identified segments should be taken into consideration when firms develop marketing programs.

Originality/value

This study, unlike others, analyzes the case of the continuance of the endorsement relationship between the company and the negatively publicized celebrity.

Details

Management Research Review, vol. 34 no. 12
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 1 March 1992

Alan Stockdale and Michael Wood

Expert systems are computer programs which can emulate certainfunctions of human expertise. They are now used in many areas ofbusiness. In the last five years or so a number of…

Abstract

Expert systems are computer programs which can emulate certain functions of human expertise. They are now used in many areas of business. In the last five years or so a number of software packages have become available, called “shells”, which offer the prospect of users building their own systems. They are relatively cheap and provide a framework into which knowledge or expertise can be built. Describes the development – using one of these shells ‐ of a prototype expert system for evaluating tenders for the supply of new freight containers. The prototype was tested using some data from a previous tender and was found to save more than 90 per cent of the time normally taken to carry out this function. Further benefits were obtained in respect of improved quality of the analysis which could result in additional substantial cost savings. This expert system was built by the manager responsible for the tender evaluation, with a limited amount of assistance. Concludes with some suggestions for managers considering building similar small expert systems.

Details

Management Decision, vol. 30 no. 3
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Article
Publication date: 27 June 2008

728

Abstract

Details

Journal of Management History, vol. 14 no. 3
Type: Research Article
ISSN: 1751-1348

Article
Publication date: 1 April 2003

Michael Wood

Staffordshire's Welfare to Work Joint Investment Plan is an inter‐agency approach to improving job opportunities for disabled people and carers, emphasising the need for their…

108

Abstract

Staffordshire's Welfare to Work Joint Investment Plan is an inter‐agency approach to improving job opportunities for disabled people and carers, emphasising the need for their participation in this process. A partnership with Staffordshire University has enabled disabled people to acquire research skills and survey the views of other disabled people on barriers to employment and strategies to overcome them. The article shares this innovative approach to participation and welfare to work.

Details

Journal of Integrated Care, vol. 11 no. 2
Type: Research Article
ISSN: 1476-9018

Keywords

Article
Publication date: 1 October 2003

Michael Wood and Janet Leece

This paper considers recent guidance on social care for deafblind adults and children issued to local authorities in March 2001 by the Department of Health under Section 7 of the…

Abstract

This paper considers recent guidance on social care for deafblind adults and children issued to local authorities in March 2001 by the Department of Health under Section 7 of the Local Authority Social Services Act 1970. It uses Staffordshire Social Services Department's response to the guidance as a case study to identify areas of good practice and make practical suggestions for implementation. The guidance places the responsibility for improving provision to deafblind people squarely on social services, rather than including other agencies such as health and education. The paper argues that this may be hindering the development of integrated services.

Details

Journal of Integrated Care, vol. 11 no. 5
Type: Research Article
ISSN: 1476-9018

Keywords

1 – 10 of over 4000