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Article
Publication date: 12 September 2017

Kerrie Bridson, Jody Evans, Rohit Varman, Michael Volkov and Sean McDonald

This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors…

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1659

Abstract

Purpose

This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors contribute to the debate on authenticity by attending to the question of worth that is under-examined in existing literature, by drawing upon French pragmatic sociology with specific attention to convention theory to understand conflicting interpretations of worth.

Design/methodology/approach

The considerations music fans go through navigating whether artists are selling out and the loss of worth were explored through 22 semi-structured interviews, complemented by focus group discussions (20 participants) and analysis of an online video blog.

Findings

The study identified three key themes: “Authenticity and Worth in the Inspired World”, “Selling Out as Loss of Worth” and “Signifiers of Selling Out”.

Practical implication

The emergent themes enable us to understand the worth that consumers place on musical artists, and the clash between the ideologies of the market world and the inspired world. The ideas regarding selling out and the signifiers may apply to other consumption experiences where the clash between the inspired and the market worlds exists and the conflicting ethos of each can lead to a loss of worth and selling out.

Originality/value

In this research, the authors examine situations in which consumers stigmatise as “sell outs”, artists who are marketised under the influence of capitalist social relations of production. As a result, these artists lose their authenticity and worth in the eyes of consumers. In doing so, this research contributes to the debate on authenticity by attending to the question of worth that is under-examined in existing literature.

Details

European Journal of Marketing, vol. 51 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 5 August 2014

Allison Ringer, Michael Volkov and Kerrie Bridson

The purpose of this paper is to investigate the role Australian University marketing students’ cultural backgrounds play in their learning and their perceptions of…

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1464

Abstract

Purpose

The purpose of this paper is to investigate the role Australian University marketing students’ cultural backgrounds play in their learning and their perceptions of assessment and explores whether current assessments appropriately address the differing needs of a culturally diverse student population.

Design/methodology/approach

The paper adopts a qualitative approach utilising five focus groups, each comprised of 12 students.

Findings

Results indicate learning environments, learning and assessment approaches and assessment tasks each bring their own benefits, constraints and challenges to studying in a culturally diverse environment. Principles are presented for adoption by marketing educators in order to foster a vibrant, inclusive learning environment which meets the educational needs and wants of a culturally diverse student cohort.

Research limitations/implications

The number of students representing different global regions or countries limited this study. With the exception of students from Australia and the Asian region, there were minimal students representing other cultural backgrounds despite every attempt being made to be culturally inclusive across global regions.

Practical implications

The paper presents the principles of C.U.L.T.U.R.E. and recommends their integration into learning approaches and assessment practices across Schools and Faculties at the tertiary level.

Originality/value

This paper fulfils an identified need to study a culturally diverse student cohort's perceptions and attitudes towards learning approaches and assessment practices and their perceived relevance to the provision of core graduate business and generic skills necessary for employability in the global marketplace.

Details

Education + Training, vol. 56 no. 6
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 July 2002

Michael Volkov, Debra Harker and Michael Harker

Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years. It is suggested that some advertisements may be…

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2943

Abstract

Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years. It is suggested that some advertisements may be “unacceptable”, that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is concerned with consumer behaviour and consumer complaint behaviour specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the population at large. This research will afford the regulatory bodies a better understanding of the complaining public as well as educating marketing communications strategists in effectively reaching their target markets.

Details

Journal of Consumer Marketing, vol. 19 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 May 2005

Michael Volkov, Debra Harker and Michael Harker

The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of…

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1635

Abstract

Purpose

The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a profile of complainants about advertising in Australia.

Design/methodology/approach

Postcodes obtained from the Advertising Standards Board complaints database were entered into Pacific Micromarketing's MOSAIC software, which uses data at the postcode level to cluster individuals into homogeneous groups.

Findings

Characteristics shared among consumers who engage in “amplified voicing” include above average income levels, above average disposable income levels, higher than average education levels, professional and associate professional occupations, middle‐ to late‐middle‐aged household heads and above average representation of working women. Their interests tend towards culture, technology, entertaining, sport, food and fashion.

Research limitations/implications

Complainants seem to be unrepresentative of those most likely to be disadvantaged by “unacceptable” advertising. It is suggested that it now falls to advertising professionals and marketing academics to encourage greater involvement of all members of Australian society in the current complaints process and build wider understanding of practices that contravene the regulatory system.

Originality/value

This study investigates the effects of advertising on consumers and hence on society in general, and examines the changing nature and structure of the advertising self‐regulatory system in Australia. Though based on fieldwork in Australia, it provides an international perspective, and is potentially transferable to other societies.

Details

Marketing Intelligence & Planning, vol. 23 no. 3
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 13 April 2015

Arabella Volkov and Michael Volkov

The purpose of this paper is to contribute to the understanding of the development of students’ skills in the context of team-based learning. Academics have heeded the…

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5448

Abstract

Purpose

The purpose of this paper is to contribute to the understanding of the development of students’ skills in the context of team-based learning. Academics have heeded the call to incorporate team learning activities into the curricula, yet little is known of student perception of teamwork and whether they view it as beneficial to them and their future professional career. Further, this study presents an instructional framework to guide best practice in higher education practitioners with regard to the design of teamwork assessment.

Design/methodology/approach

The paper adopts a qualitative approach utilising 190 students’ reflections to examine their perception of the benefits of teamwork and whether it will contribute to their future professional work.

Findings

Results indicate students perceive team-based assessment tasks require them to adopt a deep approach to learning together with a deep approach to study, as well as improving their skills in the areas of collaboration, team unity and cultural diversity. Further, the study identified a best practice approach that higher education practitioners should adopt in teamwork assessment design giving this study both national and international significance and aids fellow educators in their practices.

Research limitations/implications

Because of the chosen research approach, the results may lack generalisability. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications

The paper presents important implications for those involved in the development of assessment items where objectives include the development of team skills and quality learning outcomes. The findings are vital for unit and course planning and design generally, and assessment planning, design and processes, specifically, both nationally and internationally.

Originality/value

This paper fulfils an identified need to study students’ perceptions of teamwork, whether they view it as beneficial to them and their future professional career, and presents a best practice approach for teamwork assessment design.

Details

Education + Training, vol. 57 no. 3
Type: Research Article
ISSN: 0040-0912

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Abstract

Details

Protest Technologies and Media Revolutions
Type: Book
ISBN: 978-1-83982-647-4

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Book part
Publication date: 22 May 2015

Martin King and Ian Cummins

David Peace’s Red Riding quartet (1974; 1977; 1980; 1983) was published in the UK between 1999 and 2002. The novels are an excoriating portrayal of the violences of men…

Abstract

Purpose

David Peace’s Red Riding quartet ( 1974; 1977; 1980; 1983 ) was published in the UK between 1999 and 2002. The novels are an excoriating portrayal of the violences of men, focusing on paedophilia and child murder, the hunt for the Yorkshire Ripper and, predominantly, the blurring of boundaries between the activities of police officers, criminals and entrepreneurs. This chapter aims to examine the way in which the criminal entrepreneur draws on socially constructed ideas of masculinity and the capitalist ideal in order to establish identity. This will be achieved through an examination of John Dawson, a character central to the UK Channel Four/Screen Yorkshire’s Red Riding Trilogy, the filmed version of the novels, first screened in 2009. The central role of networks of powerful men in creating space for the criminal entrepreneur and the cultural similarities between police officers and criminal entrepreneur will be explored.

Methodology/approach

Using the research approach of bricolage, the chapter provides a reflexive commentary on the films, drawing on a number of other texts and sources, including news accounts of featured events and interviews with the author David Peace and the series co-producer Jamie Nuttgens – an analysis of the texts, using a framework suggested by van Dijk (1993) and McKee (2003) features.

Findings

The centrality of the idea of hegemonic masculinity to the activities of both police officers, and criminals and businessmen and Hearn’s (2004) assertion that the cultural ideal and institutional power are inextricably linked are examined through an analysis of the role of Dawson (and his three linked characters in the novels) in the Red Riding Trilogy.

Research limitations/implications

The chapter provides an analysis of one film series but could provide a template to apply to other texts in relation to topic.

Social implications

The social implications of the findings of the research are discussed in relation to work on the impact of media representations (Dyer, 1993; Hall, 1997).

Original/value

It is intended that the chapter will add to the growing body of academic work on the criminal entrepreneur and the ways in which media representation of particular groups may impact on public perception and construction of social policy.

Details

Exploring Criminal and Illegal Enterprise: New Perspectives on Research, Policy & Practice
Type: Book
ISBN: 978-1-78441-551-8

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Article
Publication date: 7 November 2016

Keren Dali

Personal readers’ histories have long had a respected place in reading research. They add a human, personalized dimension to the studies of reading practices, often…

Abstract

Purpose

Personal readers’ histories have long had a respected place in reading research. They add a human, personalized dimension to the studies of reading practices, often reported through aggregate findings and generalized conclusions. Moreover, they introduce a private context of readers’ lives, which complements other reading contexts (e.g. historical, socio-economic and cultural) required for an understanding of reading behaviours. The purpose of this paper, based on a selected data set from a larger reading study, is to introduce a gallery of portraits of immigrant readers with the aim to facilitate the library practice with immigrant communities.

Design/methodology/approach

Qualitative face-to-face intensive interviews with immigrant readers.

Findings

The knowledge of reading contexts and the opportunity to see readers as individuals rather than anonymous statistics are crucial for librarians who come in contact with multicultural populations. Personal histories can also serve as a step in building interpersonal relationships between librarians and community members.

Originality/value

The value of the study is in introducing a methodological approach which, through collecting and writing reading histories, allows librarians to gain insight into the cultural practices of multicultural communities and to adjust their work accordingly. This approach can also be used as a prototype for researching other community groups.

Details

Library Review, vol. 65 no. 8/9
Type: Research Article
ISSN: 0024-2535

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Book part
Publication date: 19 June 2019

Ling-Foon Chan, Bany-Ariffin AN and Annual Bin Md Nasir

Corporate diversification is a strategy that enables corporations to expand their core business into other businesses. In Malaysia, corporate diversification continues to…

Abstract

Corporate diversification is a strategy that enables corporations to expand their core business into other businesses. In Malaysia, corporate diversification continues to represent a fundamental organizational structure. Some two-thirds of Malaysian firms are diversified. However, when compared to developed countries such as the US and the UK, we find that firms are moving toward non-diversification. The study is based on the population framework consisting of all of the public limited companies (PLCs) listed on the Bursa Malaysia stock exchange from 2007 to 2012. A dynamic panel model system generalized method of moments (GMM) was used to analyze the diversification and firm’s performance theories.

The empirical findings demonstrated that diversification is better than non-diversification firms for the curvilinear relationship between diversification and firm’s performance (ROA and Tobin-Q) when using the entropy index and relatedness is taken into consideration. The research further concluded that related and unrelated diversification also has a positive relationship with performance, but diversification must be the dominant (focused) and cannot be too broad in nature. Diversification that is too broad may cause a positive relationship to turn in to a negative relationship toward performance in both related and unrelated instances of diversification.

Details

Asia-Pacific Contemporary Finance and Development
Type: Book
ISBN: 978-1-78973-273-3

Keywords

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Executive summary
Publication date: 12 August 2021

RUSSIA: Navalny persecution looks absurdly vindictive

Details

DOI: 10.1108/OXAN-ES263430

ISSN: 2633-304X

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Geographic
Topical
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