Books and journals Case studies Expert Briefings Open Access
Advanced search

Search results

1 – 10 of 58
To view the access options for this content please click here
Book part
Publication date: 9 September 2019

Prelims

HTML
PDF (1.4 MB)
EPUB (187 KB)

Abstract

Details

Examining the Role of Well-being in the Marketing Discipline
Type: Book
DOI: https://doi.org/10.1108/S1479-355520190000017009
ISBN: 978-1-78973-946-6

To view the access options for this content please click here
Book part
Publication date: 9 September 2019

A Meta-Analysis on Positive Psychology Correlates of Sales Performance

Lisa L. Brady, Marcus Credé, Lukas Sotola and Michael Tynan

Prior research has documented a generally positive relationship between employees’ standing on constructs that are commonly studied by positive psychologists and workplace…

HTML
PDF (924 KB)
EPUB (139 KB)

Abstract

Prior research has documented a generally positive relationship between employees’ standing on constructs that are commonly studied by positive psychologists and workplace outcomes, such as job performance and retention. Constructs such as adaptability, empowerment, hope, optimism, and resilience are believed to reflect psychological resources that employees can draw upon when facing adversity and challenges in their work, while also reflecting a general tendency or disposition to experience positive emotions and engage with others in ways that reflect such positive emotions. As such, positive psychology constructs may be particularly important for performance in jobs characterized by high levels of social interaction, stress, and challenge. In order to explore the manner in which different positive psychology constructs are related to sales performance, this chapter presents findings from a meta-analytic investigation into the relationships between sales performance and a variety of positive psychology constructs. Findings based on data from 59 unique samples and 14,334 salespeople indicate that some positive psychology constructs exhibit moderate to even strong relationships with the performance of salespeople, although the strength of these relationships appears to have been substantially inflated by common-source bias. The authors discuss the implications of these findings for selection and training within sales occupations, and advance an agenda for future research.

Details

Examining the Role of Well-being in the Marketing Discipline
Type: Book
DOI: https://doi.org/10.1108/S1479-355520190000017005
ISBN: 978-1-78973-946-6

Keywords

  • Positive psychology
  • sales
  • performance
  • salespeople
  • meta-analysis
  • positive organizational behavior

To view the access options for this content please click here
Article
Publication date: 12 September 2016

Why do we buy luxury experiences?: Measuring value perceptions of luxury hospitality services

Wan Yang and Anna S. Mattila

The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received…

HTML
PDF (269 KB)

Abstract

Purpose

The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received scant attention, and there is a lack of valid framework to capture consumers’ value perceptions in the context of luxury hospitality services. Using luxury restaurant as an example of luxury hospitality services, this paper aims to establish the structure of luxury hospitality values and their measures and to investigate the relationship between luxury hospitality values and purchase intentions.

Design/methodology/approach

A survey questionnaire was developed to test the proposed luxury value framework. Confirmatory factor analysis and hierarchical linear regression were used to test the hypotheses.

Findings

Four luxury restaurant value dimensions including functional value, hedonic value, symbolic/expressive value and financial value were identified. The study results further reveal that a consumer’s purchase intention is influenced primarily by hedonic value, followed by functional value and financial value. Interestingly, unlike in the context of luxury goods, the purchase of luxury restaurant services is not substantially influenced by symbolic/expressive value.

Practical implications

Hospitality firms catering to the affluent might use the luxury value framework to better understand what drives their customers’ purchase intentions, and use such knowledge to create new services or to improve current product offerings. In addition, luxury hospitality companies can use this luxury value framework to position their brands/products.

Originality/value

To the best of the authors’ knowledge, this study is the first that empirically tests a luxury value framework in the luxury hospitality context and investigates the relationship between luxury hospitality values and purchase intentions.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/IJCHM-11-2014-0579
ISSN: 0959-6119

Keywords

  • Hedonic value
  • Luxury hotel
  • Experiential value
  • Luxury restaurant
  • Luxury values
  • Restaurant attributes

To view the access options for this content please click here
Article
Publication date: 8 February 2011

By his works ye shall know him (Matthew 7:16)

Keith Crosier

The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over…

HTML
PDF (64 KB)

Abstract

Purpose

The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over 21 years, and Founding Editor in perpetuity.

Design/methodology/approach

His long‐time Assistant Editor and eventual successor trawls the back issues and plumbs the depths of his own memory, to formalise the story of the man and his creation.

Findings

The undoubted success of MIP, at the time of the editorial handover the third‐most downloaded title in Emerald's massive stable, was entirely attributable to the work of its Founding Editor: his clear vision of an academic journal that was applicable to the real work of intelligence gathering and strategy planning; his extensive personal networks, his professional status, and the sheer force of his personality.

Practical implications

In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite, of course.

Originality/value

The paper celebrates the history of MIP and, in the process, the life of Michael Thomas.

Details

Marketing Intelligence & Planning, vol. 29 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/02634501111102715
ISSN: 0263-4503

Keywords

  • Serials
  • Publications
  • Marketing

To view the access options for this content please click here
Article
Publication date: 18 November 2019

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Clarinda Rodrigues and Paula Rodrigues

This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image…

HTML
PDF (636 KB)

Abstract

Purpose

This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect of duration and intensity of consumer-brand relationships on brand image dimensions.

Design/methodology/approach

The data collection was done via an online survey of a representative group of Millennials. Data analysis was performed using structural equation modeling and multi-group analysis.

Findings

The paper suggests that brand love mediates the relationship between brand image, purchase intention and word-of-mouth for both Apple and Michael Kors brands. This study also identifies differences in the effects of intimacy, sensuality and mystery on brand love. Additionally, it is demonstrated that the moderation effect of intensity and duration of consumer-brand relationships varies among the two neo-luxury brands.

Research limitations/implications

Further research should aim at investigating other categories of products and services in the field of neo-luxury, as this study focus on fashion and mobile brands. Other antecedents and outcomes of brand love should also be evaluated, as well as other moderating variables.

Originality/value

This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand love in the context of the emergent neo-luxury paradigm. It also intends to provide a better understanding of how to build and nurture an effective brand image through a multidisciplinary approach that combines mystery, sensuality and intimacy.

Details

Journal of Product & Brand Management, vol. 28 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/JPBM-04-2018-1842
ISSN: 1061-0421

Keywords

  • Word-of-mouth
  • Brand image
  • Brand love
  • Purchase intention
  • Intimacy
  • Mystery
  • Neo-luxury
  • Sensuality

To view the access options for this content please click here
Book part
Publication date: 1 November 2018

Index

Marie-Cécile Cervellon and Stephen Brown

HTML
PDF (313 KB)
EPUB (12 KB)

Abstract

Details

Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-343-220181013
ISBN: 978-1-78769-343-2

To view the access options for this content please click here
Article
Publication date: 6 May 2014

Playing and (not?) understanding the game: ECRs and university support

Joanne Orlando and Michael Gard

The aging research community and current research accountability frameworks raise concerns about developing future researchers who have the capacity and commitment to…

HTML
PDF (103 KB)

Abstract

Purpose

The aging research community and current research accountability frameworks raise concerns about developing future researchers who have the capacity and commitment to undertake and lead quality research in the future. The aim of this paper is to focus on the support that Australian universities currently provide to build the capacity of their ECR staff and how ECRs are experiencing this support.

Design/methodology/approach

Email interviews were used with early career education researchers (ECRs) to ask them how they experienced the research support structures provided by their institutions.

Findings

It was found that the anxiety and frustration some ECRs feel about their research careers may stem from the appropriateness or otherwise of the kinds of immediate goals they are choosing for themselves and, perhaps more important, the extent to which they see themselves working in isolation from their colleagues.

Practical implications

While different kinds of material support, such as reduced teaching loads and access to internal grant funds will always be important, it is argued that more attention needs to be given to realistic goal-setting for ECRs and a more patient, long-term approach to producing high-quality research.

Originality/value

Developing a sustainable research community means building a supportive environment in which ECRs can achieve satisfaction and success. The research presented in this paper seeks to contribute to this goal by trying to learn more about the support ECRs currently experience in Australian universities.

Details

International Journal for Researcher Development, vol. 5 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/IJRD-10-2013-0016
ISSN: 2048-8696

Keywords

  • Early career researchers
  • Career progression
  • Higher education leadership
  • Support structures

To view the access options for this content please click here
Book part
Publication date: 17 December 2007

CAREER AMBITION VS. CONCERN FOR OTHERS

Frank Collins, Suzanne Lowensohn and Michael K. Shaub

HTML
PDF (209 KB)

Abstract

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
DOI: https://doi.org/10.1016/S1574-0765(07)00204-X
ISBN: 978-0-76231-393-8

To view the access options for this content please click here
Article
Publication date: 1 February 1999

Relationship marketing defined? An examination of current relationship marketing definitions

Michael John Harker

Attempts to define “relationship marketing” have been varied and many, neatly reflecting the diverse academic and socio‐political backgrounds of RM scholars. This paper…

HTML
PDF (89 KB)

Abstract

Attempts to define “relationship marketing” have been varied and many, neatly reflecting the diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26 such definitions, collected as a by‐product of a literature review. Presented alongside this resource are the results of applying a content‐analysis‐based methodology to these definitions. These results suggest that seven RM “constructs” enjoy general support. In a discussion of this, it is concluded that any integration of disparate RM theories implied by these findings is at best superficial and at worst misleading. It is further suggested that “true” and complete integration of RM theory must wait until a coherent understanding of these fundamental concepts has been developed. From the 26 definitions listed, one is judged as being more comprehensive and generally acceptable, and a new definition is presented as an inducement to further discussion.

Details

Marketing Intelligence & Planning, vol. 17 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/02634509910253768
ISSN: 0263-4503

Keywords

  • Marketing concepts
  • Marketing research
  • Marketing theory
  • Relationship marketing

To view the access options for this content please click here
Article
Publication date: 1 February 1994

Recent literature shows accelerated growth in hypermedia tools: An annotated bibliography

Ralph Gabbard

Since publication of an earlier hypertext/hyper‐media bibliography in Library Hi Tech Bibliography, two trends have experienced accelerated growth. The first is the…

HTML
PDF (998 KB)

Abstract

Since publication of an earlier hypertext/hyper‐media bibliography in Library Hi Tech Bibliography, two trends have experienced accelerated growth. The first is the explosion of hypermedia and hypermedia tools in both quantity and quality. Movies, pictures, and sound are now commonly linked with hypertext in ever‐more complex presentations. This trend will continue as costs begin to decrease.

Details

Reference Services Review, vol. 22 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/eb049215
ISSN: 0090-7324

Access
Only content I have access to
Only Open Access
Year
  • Last 6 months (1)
  • Last 12 months (4)
  • All dates (58)
Content type
  • Article (49)
  • Book part (8)
  • Earlycite article (1)
1 – 10 of 58
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here