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Article
Publication date: 3 October 2016

Michael B. McDonald and Ramon P. DeGennaro

The purpose of this paper is to examine the literature on angel investors. Research on angel investors is sparse because data are sparse. Most comprehensive studies of…

Abstract

Purpose

The purpose of this paper is to examine the literature on angel investors. Research on angel investors is sparse because data are sparse. Most comprehensive studies of angel investors have focused on the USA and UK. In these studies, definitions of angel investors and estimates of returns on angel investments vary dramatically. What can one make of this wide range of reported returns?

Design/methodology/approach

The authors examine the literature and find that the calculations of reported results are vague.

Findings

Most researchers do not explicitly report if their estimates are equal-weighted or value-weighted, nor do they say whether the results are weighted by the duration of the investment. The authors show that the unit of analysis – investment, project or angel – affects interpretations.

Practical implications

Limitations on the comparability between various studies of angel investing returns leave the current literature incomplete. They also offer opportunities for future study in the area.

Originality/value

The authors are the first to examine the angel investing literature in a comprehensive fashion, comparing between various returns found across all major studies of the subject done to date.

Details

Studies in Economics and Finance, vol. 33 no. 4
Type: Research Article
ISSN: 1086-7376

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Article
Publication date: 9 January 2017

Robert J. Harrington, Michael C. Ottenbacher and Simon Fauser

This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute…

Abstract

Purpose

This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value.

Design/methodology/approach

A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study used exploratory factor analysis, ANOVA and logistic regression to address research questions.

Findings

The five QSR brands were differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived higher quality and convenience than non-customers. Age group was a predictor of customer membership of QSR overall and McDonald’s.

Research limitations/implications

The study used participants in Germany and had more respondents identified as McDonald’s customers or referent.

Practical implications

The quality bundle represents unique resources for each QSR brand. Management teams should use a holistic mindset in considering the quality bundle reputation and how the various attributes support each other.

Originality/value

Consumers look to three factors for QSR rather than 7Ps: quality, convenience and price. Relative comparisons of perceptions among brands and between customers vs non-customers provided important contributions for QSR marketing mix factors.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 July 2006

Miranda Y.P. Lee, Daniel W.C. So and Lornita Y.F. Wong

This paper aims to identify inter‐linguistic and inter‐cultural commonalities and differences between web sites targeting, respectively, English and Chinese viewers, and…

Abstract

Purpose

This paper aims to identify inter‐linguistic and inter‐cultural commonalities and differences between web sites targeting, respectively, English and Chinese viewers, and to examine within‐language and within‐culture variations of web sites for viewers in Greater China.

Design/methodology/approach

Two comparisons were made: among the home and subsidiary web sites of the same corporation, McDonald's (www.mcdonalds.com), and across web sites of five corporations within the aviation industry.

Findings

Corporate identity and positioning, corporate culture and citizenship are projected differently on the McDonald's web sites for the Anglo‐American viewers and the Chinese viewers. Web sites written in the same language, Chinese, reveal within‐language and within‐culture variations in contents and style across different web sites in the fast food and aviation industries within Greater China.

Research limitations/implications

A more extensive research on different industries can be conducted to validate the preliminary findings of this research. Relevant conceptual resources can then be developed to explain the inter‐linguistic and inter‐cultural differences.

Practical implications

Findings from this comparative analysis help raise the corporate communicators' awareness of inter‐linguistic and inter‐cultural as well as within‐language and within‐culture variations when drafting contents for web sites targeting viewers of different linguistic and cultural backgrounds.

Originality/value

Comparative studies of global web sites targeting viewers of, respectively, English and Chinese groups, and within‐language and within‐culture variations in Greater China are still limited. The findings from this research serve as a basis for future investigation for effective bilingual corporate communication from the linguistic and cultural perspectives.

Details

Corporate Communications: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 December 2005

David Boje, Esther Enríquez, M. Teresa González and Eduardo Macías

Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland.

Abstract

Purpose

Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland.

Design/methodology/approach

Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the McDonald's and Wal‐Mart corporations, which now cohabits with each other in New Mexico (and elsewhere).

Findings

A general inquiry system is suggested as a framework to analyze the architectonics of other organizations, in future international studies.

Originality/value

Through the application of the notion of architectonics to the McDonald's and Wal‐Mart corporations the authors develop an innovative approach to understanding organizations.

Details

Critical perspectives on international business, vol. 1 no. 4
Type: Research Article
ISSN: 1742-2043

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Book part
Publication date: 8 April 2013

Steve McDonald, S. Michael Gaddis, Lindsey B. Trimble and Lindsay Hamm

Purpose – The introductory chapter to this special issue highlights contemporary scholarship on networks, work, and inequality.Methodology – We review the last decade of…

Abstract

Purpose – The introductory chapter to this special issue highlights contemporary scholarship on networks, work, and inequality.Methodology – We review the last decade of research on this topic, identifying four key areas investigation: (1) networks and hiring, (2) networks and the labor process, (3) networks and outcomes at work, and (4) networks and institutional dynamics.Findings – Social networks play an important role in understanding the mechanisms by which and the conditions under which economic inequality is reproduced across gender, race, and social class distinctions. Throughout the review, we point to numerous opportunities for future research to enhance our understanding of these social processes.

Details

Networks, Work and Inequality
Type: Book
ISBN: 978-1-78190-539-5

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 1 May 1990

Michael J. Thomas

Are nations successful because of their national characteristics orbecause of the characteristics of the companies located there? Thesubject is discussed in a new book…

Abstract

Are nations successful because of their national characteristics or because of the characteristics of the companies located there? The subject is discussed in a new book review. Secondly, an article is reviewed, offering a number of research propositions, which ideally should be observed if an organisation is to gain competitive superiority and a third review focuses on marketing planning, in which theoretical planning tools are shown actually to work in practice (i.e. from concept to operation).

Details

Marketing Intelligence & Planning, vol. 8 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

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Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 1 no. 1
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 January 1954

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Abstract

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Details

Aslib Proceedings, vol. 6 no. 1
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 April 1992

Malcolm H.B. McDonald

Strategic marketing planning has never been the simple,step‐by‐step approach described so prolifically in prescriptive textsand courses. Reviews strategic marketing…

Abstract

Strategic marketing planning has never been the simple, step‐by‐step approach described so prolifically in prescriptive texts and courses. Reviews strategic marketing planning in the context of different modes of strategic planning. Defines strategic marketing planning, examines its role in an organization, reviews some of the techniques used in the process and concludes by exploring some of the principal barriers which hamper the introduction of strategic marketing planning, or serve to reduce its effectiveness.

Details

Marketing Intelligence & Planning, vol. 10 no. 4
Type: Research Article
ISSN: 0263-4503

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