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Article
Publication date: 8 October 2019

Michael B. Goodman

The contemporary business environment for public companies is much more multinational and multicultural than at any previous time. It is now driven by complex economic…

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1987

Abstract

Purpose

The contemporary business environment for public companies is much more multinational and multicultural than at any previous time. It is now driven by complex economic, political, technological and demographic forces such as these six: multipolarity eclipses globalization; the internet of things; corporate business model; uncertainty; privacy, big data and alternative data; and shifting demographics. The communication function has been central to this transformation.

Design/methodology/approach

The corporate communication international (CCI) studies have revealed three periods of transformation, namely, the focus, practices, perceptions, and the strategic aim of corporate communication to establish coherence by managing the messages reflects a top-down mind-set of communicating from the corporation to its stakeholders. The CCI study data indicated that the approaches to communication started changing; the fragmented media landscape of businesses reveals an awakening of a new kind of corporate communication whose aim is not to control and order, but to endure and to accept the “truth” being constantly challenged.

Findings

Findings from the CCI practices and trends studies validate the field’s strategic role in engagement and amplification of corporate messaging. Forces that have an impact on the practice of corporate communication include continuation of rapid changes, unintended consequences of changing reporting structures, core functions remain unchanged Budget and staff increases reflect economic confidence, Search for talent, Integrity, Core competencies focus on “business acumen” to drive corporate value, Employee engagement to build corporate culture, “Counsel to the CEO” suffers as the role of the communication officer changes.

Originality/value

Corporate Communication Practices and Trends studies underscore corporate communication as a strategic management function and, increasingly, as a strategic business partner for the enterprise. The integration of marketing and communication in many corporations, changes the corporate communication function. This special issue of the Journal of Business Strategy is focused on the transformation of corporate communication strategy. Six experts share their perspectives.

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Article
Publication date: 1 February 1996

Michael B. Goodman, Virginia C. Holihan and Karen E. Willis

This paper examines strategies to meet the communication challenge of change brought on through planned transitions, by the stress of a crisis, or as a result of the…

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2972

Abstract

This paper examines strategies to meet the communication challenge of change brought on through planned transitions, by the stress of a crisis, or as a result of the social transformation in work and the nature of work. It explores the cycles of change to create a foundation for understanding the communication of change to individual people in an organisation. It examines the impact of reengineering as a change vehicle, the role of trust in reengineering, and some reasons reengineering appears to have shortcomings for individuals coping with change. A reengineering case study is also presented. Successful communication of change demonstrates an understanding of the cycle of change, the importance of trust in the communication process, the essential personal nature of change, the necessity for continuous face‐to‐face communication, and a recognition that current global changes are symptoms of a shift in the human condition.

Details

Journal of Communication Management, vol. 1 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 June 2000

Michael B. Goodman

Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current…

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4311

Abstract

Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current practices, forces shaping it and its key functions. Discusses the issues of meeting the challenge of the future.

Details

Corporate Communications: An International Journal, vol. 5 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 11 May 2010

Michael B. Goodman

The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication…

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1612

Abstract

Purpose

The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International (CCI) Corporate Communication Practices and Trends Study 2009; and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2009 published in this special issue.

Design/methodology/approach

The paper presents a discussion of the future of the corporate communication and the findings of the CCI Corporate Communication Practices and Trends Study 2009.

Findings

The paper implies strategic knowledge of business processes and practice for effective corporate communication.

Research limitations/implications

The paper implies several areas for further research.

Originality/value

The paper articulates complex challenges facing corporate communicators.

Details

Corporate Communications: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 1 July 2006

Michael B. Goodman

To explore the case for, and value of, corporate communication practice in professional development.

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7024

Abstract

Purpose

To explore the case for, and value of, corporate communication practice in professional development.

Design/methodology/approach

This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.

Findings

Successful global businesses recognize the value of corporate communication in meeting the challenges of global business.

Originality/value

Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.

Details

Corporate Communications: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 1 May 2006

Michael B. Goodman

The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

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1617

Abstract

Purpose

The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

Design/methodology/approach

This article offers a perspective on the importance of business in developing positive and productive global relationships as the underpinning of a sustainable business strategy.

Findings

Successful global businesses recognize and act on their role as a bridge between nations. The underlying premise is that business partners are far more likely to promote positive and productive global relationships that can in the long run lead to peaceful relationships on a larger social and political scale.

Originality/value

This paper offers a positive strategy for sustainable global business using public diplomacy to build international and intercultural relationships.

Details

Journal of Business Strategy, vol. 27 no. 3
Type: Research Article
ISSN: 0275-6668

Keywords

Content available
Article
Publication date: 6 February 2007

Michael B. Goodman

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529

Abstract

Details

Corporate Communications: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1356-3289

Content available
Article
Publication date: 1 February 2008

Michael B. Goodman

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748

Abstract

Details

Corporate Communications: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 7 August 2009

Michael B. Goodman

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers…

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3584

Abstract

Purpose

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.

Design/methodology/approach

This paper presents a discussion of the issues raised in the special issue papers.

Findings

Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.

Research limitations/implications

This paper implies several areas for further research.

Practical implications

This paper implies strategic knowledge of business processes and practice for effective corporate communication.

Originality/value

This paper articulates complex challenges facing corporate communicators.

Details

Corporate Communications: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Article
Publication date: 28 January 2014

Michael B. Goodman

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311

Abstract

Details

Corporate Communications: An International Journal, vol. 19 no. 1
Type: Research Article
ISSN: 1356-3289

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