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The assumption that a set of observed variables is a function of an underlying common factor plus some error has dominated measurement in marketing and the social sciences in general for decades. This view of measurement comes with assumptions, which, however, are rarely discussed in research. In this article, we question the legitimacy of several of these assumptions, arguing that (1) the common factor model is rarely correct in the population, (2) the common factor does not correspond to the quantity the researcher intends to measure, and (3) the measurement error does not fully capture the uncertainty associated with measurement. Our discussions call for a fundamental rethinking of measurement in the social sciences. Adapting an uncertainty-centric approach to measurement, which has become the norm in in the physical sciences, offers a means to address the limitations of current measurement practice in marketing.

At different points in time, energy harnessed from nuclear technology for commercial purposes has been qualified as atoms for peace, too cheap to meter, unsafe, sustainable, and emission free. We explore how these associations – between nuclear technology (a category used in a descriptive way) and qualities such as emission free (a category used in an evaluative way) – are materially anchored, institutionally performed, socially relevant, and entrepreneurially negotiated. By considering all these factors, our analysis shows that it is possible to understand how and why categories and their meanings continue to change over time. We flesh out the implications of these observations and suggest avenues for future research.

Although Slovenia is not part of the Western Balkans region, due to the common Yugoslav (SFRY) history, it faces similar problems as the countries of the region do, but attempts to solve them in a unique way, which could be an example for other countries of that region. Consequently, this chapter explains the necessity of global sustainable development and practices of Slovenia from both the theoretical and practical aspects. Specifically, many Slovenian enterprises have developed a socially responsible culture towards a sustainable future; moreover, many greening practices of more and more sustainable, responsible and ethical enterprises can also be readily found in Slovenia. Furthermore, some researchers see Slovenia as a possible model of a social responsibility program or an integral green country that could be an example towards developing in a sustainable manner and showing a path towards a sustainable future of the world.

This chapter argues that the process of imagination is molded by the intersecting notions of space, time, and measurements. It shows that economic spaces are shaped by notions of particular space-time held by historical actors and by imaginations of their past and future fictional spaces. The case study of colonial period South Asia examines how financial accounting and other measurements were co-opted to give form to future “fictional” expectations. South Asian economic spaces are shown to be the locus for control and dominance of future economic relationships, which were visualized in particular ways by the colonial rulers.

A conclusion reached is that economic spaces are not just enclosed spaces within borders where economic activity occurs shaped by the dominant culture and economy of a state. The economic spaces in colonial India were sites of economic conflict and violence, where contesting notions of economic time collided, and where widely contrasting economic futures were imagined. Indian nationalists looked into the past to spur their imagination of a different future for India. In fact, the conflict or violence that was part of the recasting of India’s national economic space was not entirely between racial groups (European colonists and native Indians) or strictly between economic classes (bourgeoisie upper castes and proletariat lower castes). Contrary expectations amongst the nationalists themselves are apparent. The process of imagination reveals the ensemble of cultural, social, and technical practices that actors used to give form to fictional expectations of the future and the spatialisation of economic spaces.

Obviously the resources of the planet are finite and this is a limiting factor to growth and development. The depletion of the resources of the planet is one of the factors which has helped create the current interest in sustainability. Nevertheless the economic system under which the world operates is predicated on an assumption that development is possible and so the concern is with acquiring the additional resources required for that development. This is perfectly in accordance with the assumptions made by Brundtland and accepted ever since. However environmentalists have been showing that the resources of the world are overused and usage is not sustainable at this level and there is starting to be a general understanding of the meaning of resource depletion. While this has been occupying the minds of people in the developed western world a number of countries have adopted a strategy of rapid growth and economic development. Principal among these have been the BRIC countries. These countries have access to a large proportion of the remaining natural resources of the world while also having large populations and therefore great scope for rapid economic growth. This leads of course to an unstable global economy as there is a looming imbalance between supply and demand, leading to problems of governance in this new environment. We consider a diagnosis and prognosis for this situation.

Sustainability is recognised as an important objective in business planning and is of equal relevance to policy makers. It is equally accepted, almost universally, that the resources of the planet are finite and are being overconsumed on an annual basis. The prognosis therefore is that resources are being depleted and competition for access to remaining resources must ensue, increasing the transaction costs of business activity. Given that there are no further resources available to the world, then attention must be paid to the best way of utilising those resources, implying possibly different ways of organising or collaboration. This involves strategic decisions at both local and global levels, and Game theory is recognised as a key strategic tool by policy makers and by business decision-makers. Surprisingly therefore, although it has been recognised that Game theory has relevance to addressing the problems of manufacturing due to resource depletion, no detailed work has been done in this area.

The logic of the economic system under which the world operates is predicated on an assumption that development is possible and that the pricing system mediates the acquisition of the additional resources required for that development. The chapter investigates where those resources are and focuses particularly on the BRIC counties. These countries have access to a large proportion of the remaining natural resources of the world while also having large populations and therefore great scope for rapid economic growth. These four countries contain a significant proportion of the world’s reserves of raw materials, but they are also rapidly developing countries with that development fuelled by their raw materials. One consequence of this is that the resources available to other countries in the developed world are constrained by this rising demand, with a number of possible consequences. The discourse in the developed world is towards the conservation of resources and towards energy efficiency. This is reflected in both manufacturing resources and consumer purchasing decisions. So it is generally accepted that resource depletion will affect the economic environment. It is not yet fully recognised, however, that development in other parts of the world will exacerbate this pressure and lead to a greater need to compete for the available resources. This competition will be economic but could also become physical as the world adjusts to a new geopolitical environment. This is an important topic not being addressed elsewhere.

The authors discuss a large system transformation project they designed and implemented in Slovenia at the start of its independence in the early 1990s. Post-mortem insights are useful for practitioners who embark on similarly broad transformation processes. Design issues are discussed such as structuring the pre-contracting phase to guarantee inclusive stakeholder representation and participation throughout the transformation process and how intervention design needs to allow for experimentation and multi-stakeholder alliance building. Application of action research and action learning in a risk-averse environment typical of central governments helped create a sense of ownership, control, and collective accountability in the partner country.