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Article
Publication date: 19 June 2019

Metin Kozak

The historical background of journals in today's current form dates back to seventeenth century. However, the birth of tourism journals is dated to 1940s. This coincides…

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Abstract

Purpose

The historical background of journals in today's current form dates back to seventeenth century. However, the birth of tourism journals is dated to 1940s. This coincides with the emergence of tourism as an academic part of tourism studies and education. Thus, the paper aims to indicate the progress of tourism journals since their first induction in early 1940s.

Design/methodology/approach

The study is based on an overview of secondary sources through desk research and personal communication with several scholars in the field of tourism.

Findings

Tourism Review is the first academic journal in tourism dating back its origin to 1943. Since then, the journey of tourism journals has completed three full quarters. Looking at the progress recorded and reality observed in this milestone, the journey is taken into consideration under three periods: involvement, development and internalization. This paper briefly examines the characteristics of these three periods.

Research limitations/implications

Based on the outputs of this study, tourism research has accomplished a milestone making itself as a recognised field at the international level of research and education. There has been also a significant increase in the number of cross-citations exported to non-tourism journals. Such developments have allowed tourism to stand on its own two feet, and it seems that tourism is likely to have gained its independence as a field of academic studies and education.

Practical implications

An increase in the number of tourism journals and calibre research outputs is likely to make a wider impact on tourism services to produce better and more prolific outcomes for the sake of businesses and customers.

Originality/value

The originality of this study comes from the fact that there are limited attempts to look at how tourism journals have progressed since their induction in 1940s.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Content available
Article
Publication date: 14 May 2021

Jun Wen, Haifeng Hou, Metin Kozak, Fang Meng, Chung-En Yu and Wei Wang

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical…

Abstract

Purpose

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this pandemic has interrupted the industry's operations with devastating economic consequences. This paper aims to highlight the importance of deconstructing barriers between medical science and public awareness related to COVID-19, taking tourism as a case in point. It also discusses the role of interdisciplinary research in facilitating the tourism and hospitality industry's recovery and alleviating tourists' uncertainties in the wake of COVID-19.

Design/methodology/approach

This paper offers a synthesis of news coverage from several media outlets, framed within the literature on knowledge transformation across disciplines. This framing focuses on the medical sciences (e.g. public health) and social sciences (e.g. tourism management) to identify gaps between medical scientific knowledge and public awareness in the context of COVID-19. The authors' experience in public health and tourism management further demonstrates a missing link between academic research and the information made available in public health and everyday settings. A potential research agenda is proposed accordingly.

Findings

This paper summarizes how salient issues related to knowledge transfer can become intensified during a global pandemic, such as medical research not being communicated in plain language, which leads some citizens to feel apathetic about findings. Reporting on the prevalence and anticipated consequences of disease outbreaks can hence be difficult, especially early in the development of diseases such as COVID-19.

Research limitations/implications

By assuming a cross-disciplinary perspective on medical/health and social science research, this paper encourages academic and practical collaboration to bring medical research to the masses. This paper also outlines several research directions to promote public health, safety and sustainability through tourism.

Practical implications

This paper highlights that it is essential for medical knowledge to be disseminated in a manner that promotes public understanding. The tourism and hospitality industry can benefit from an essential understanding of medical findings, particularly during this pandemic. Without a firm grasp on COVID-19's origins and treatment, the tourism and hospitality industry will likely struggle to recover from this catastrophe.

Social implications

Taking COVID-19 as a case in point, this study advocates leveraging the strengths of disparate domains to bring medical findings to a wider audience and showcase cutting-edge developments for the greater good. This study also emphasizes the importance of engaging the general public in reputable scientific research findings to increase public awareness in a professional and accurate manner.

Originality/value

This paper presents a unique and critical discussion of the gap between medical science knowledge and public awareness, as well as its implications for tourism and hospitality recovery after COVID-19, with a focus on applying medical scientific knowledge to post-pandemic industry recovery.

研究目的

當全球正與冠狀病毒流行病所帶來的廣泛影響抗衡之際,公眾對科學和醫學研究的理解卻出現了一個令人關注的脫節現象。在2019冠狀病毒病爆發期間,旅遊業無疑格外受到影響。這流行病中斷了旅遊業的運作,給業界帶來毀滅性的經濟影響。本文旨在以旅遊業為一個適時的例子、強調我們必須剖析與2019冠狀病毒病相關的醫學與公共意識之間的障礙。本文亦討論跨學科研究對促進2019冠狀病毒病疫情後旅遊及酒店業的復甦、及減低旅客的不確定性所扮演的角色。

研究設計/方法/理念

本文提供一個來自數個媒體管道的新聞報導的綜合論述,而這論述是在與跨學科知識轉化相關的文獻領域內陳述而成的。論述的重點放在醫學科學(例如公共衛生) 和社會科學(例如觀光管理) 上,目的是確定在2019冠狀病毒病的背景下、醫學知識與公共意識之間的差距。作者們在公共衛生及觀光管理方面的經歷進一步顯示學術研究、與公共衛生和日常環境上的公開資訊之間缺乏銜接,本文就此提出一個研究議程。

研究結果

本文總結與知識轉化相關的顯著問題如何會在全球流行病爆發期間變得更嚴重。譬如、醫學研究的資訊會因沒有以通俗語言來傳遞而令有些國民對其研究結果漠不關心。因此,關於疾病的傳播和爆發所預期的影響的信息是難於廣傳的,特別是在像2019冠狀病毒病等疾病形成的初期。

原創性

本文就醫學知識與公共意識之間的差距作出了一個獨特、有批判性的討論,亦論述這差距對2019冠狀病毒病疫情過後旅遊及酒店業復甦的意義。討論的焦點放在如何應用醫學知識在疫情後幫助產業復甦上。

研究的局限/含意

作者們採用涵蓋醫學/衛生和社會科學研究的跨學科角度,鼓勵學者與從事實務人員相互合作、以便把醫學研究帶給廣泛的民眾。本文亦概述多個研究方向,透過旅遊業來推動公共衛生、公眾安全及可持續性。

實際意義

本文強調醫學知識必須透過能提高公共意識的方式來傳遞。旅遊及酒店業會因我們對醫學研究結果擁有必要的認識而受惠,尤其是在這流行病蔓延的期間。若我們對2019冠狀病毒病的病源和療法沒有確切的了解,則旅遊及酒店業將難從這災難中恢復過來。

對社會的意義

本研究利用2019冠狀病毒病這個適時的例子,來提倡借助各個不同領域的優點,為了謀求公眾的利益、把醫學的研究結果帶給更多民眾、及傳達醫療最新發展的信息。本研究亦強調以專業、精準的方法,引起公眾對可信賴的科學研究結果產生興趣,從而提高公共意識至為重要。

Details

European Journal of Management and Business Economics, vol. 30 no. 2
Type: Research Article
ISSN: 2444-8451

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Article
Publication date: 19 May 2021

Aunkrisa Sangchumnong and Metin Kozak

The challenges of both community-based and heritage tourism result in significant impacts that have occurred in many tourist areas. These negative effects are the main…

Abstract

Purpose

The challenges of both community-based and heritage tourism result in significant impacts that have occurred in many tourist areas. These negative effects are the main problems that damage indigenous communities and are involved with cultural heritage preservation and economic development. This study aims to apply a qualitative method to scrutinize the problems and their causes in a community.

Design/methodology/approach

This study applied a qualitative method to scrutinize the actual data. The 50 informants from the relevant stakeholder groups of Ban Wangka village were interviewed with 22 themed questions based on the indicators of sustainable cultural heritage destinations.

Findings

Results indicate that tourism development at Ban Wangka village faces significant challenges due to the conflict between economic development and cultural heritage preservation.

Research limitations/implications

The limitations also exist. First, the Mon people use their own language which resulted in the need for an interpreter during interviews. Therefore, sometimes it was impossible for the researcher to access the informants’ actual emotions. Second, this study is based on the concept of sustainable tourism development, which is an abstract idea to the local people, and thus Mon people understand it but are never concerned. Finally, this study focused only on the Mon community, which is not enough to fully achieve sustainability. Therefore, the community from the Thai side of the river must also be involved.

Practical implications

Such challenges have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future unless they are resolved gently. The Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, especially the intense growth during this time, which has brought significant changes to the destination. Subsequently, conflicts arose easily and quickly because of the motivational power of income. To overcome these problems, the community needs to be strong in fighting against the influence of tourism income.

Social implications

The challenges of the destination have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future if they are not resolved. Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, To overcome these problems, the community needs to be strong in fighting against the influence of tourism income. In addition, good tourism planning that places importance on all stakeholders equally and providing a balanced income management plan and a fair share of income will surely eliminate many of the conflicts.

Originality/value

This case study of Ban Wangka Mon Village is based on the theory of sustainable tourism development, which contains three dimensions: environmental, economic and social and ethical. All impacts from tourism at Ban Wangka Mon village can be summarized into four challenges consisting of severe tourism growth, economic growth conflict, identity deterioration and behavioral changes. Some of these challenges are similar to other destinations such as the Vlorë Region.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 12 August 2014

Metin Kozak, Michael Volgger and Harald Pechlaner

This paper aims to provide an original body of work that presents and discusses the theory that destination leadership is about proactively shaping the future development…

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Abstract

Purpose

This paper aims to provide an original body of work that presents and discusses the theory that destination leadership is about proactively shaping the future development of destinations and territories. This is the second part of the special issue of Tourism Review on destination leadership.

Design/methodology/approach

This editorial introduces the papers included and highlights a few general thoughts about the interplay between destination leadership and territorial development.

Findings

This introduction summarizes how the papers in this special issue contribute to two streams of research: first, the papers reflect on the necessity of adapting the specific form and style of destination leadership to the development status of a destination. Second, papers highlight that local stakeholders, local knowledge and the local context, in general, have a high impact on destination leadership.

Originality/value

By summarizing and condensing the various contributions to this special issue, the editorial introduction highlights that destination leadership is about proactively shaping the future of tourist destinations. Furthermore, it argues that this development needs to respect local networks, territorial characteristics, histories and contexts. Therefore, tailoring destination leadership to their own territories seems to be an essential success factor, and in the future, we may want to define Alpine destination leadership, island destination leadership, city destination leadership, etc.

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Article
Publication date: 12 May 2020

Jun Wen, Metin Kozak, Shaohua Yang and Fang Liu

The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the…

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15368

Abstract

Purpose

The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the outbreak may alter Chinese tourists’ lifestyle choices, travel behaviour and tourism preferences in the short and long term.

Design/methodology/approach

This paper is based on the synthesis of news broadcasted by several media outlets to be supported by an overview of the related literature on tourism marketing, tourism management and tourist behaviour. The authors’ experiences investigating trends in tourism and hospitality at the local and international level have also contributed to the study.

Findings

This paper predicts that COVID-19 will likely affect Chinese travellers’ consumption patterns, such as the growing popularity of free and independent travel, luxury trips and health and wellness tourism. New forms of tourism including slow tourism and smart tourism may also drive future tourism activities. Such changes are likely to force businesses to reconsider their service designs and distribution channels.

Research limitations/implications

While Chinese and other potential visitors rethink how they travel, professionals, too, should reflect upon how to bring positive or negative changes to the tourism industry following this pandemic. Subsequent research should also consider how to mitigate the effects of similar public health crises in the future.

Practical implications

Recommendations for industry practitioners and policymakers focus on tailoring travel arrangements to tourists’ backgrounds. The suggestions may help to alleviate outbreak-related stress, offer travellers newly enriching experiences and partially mitigate the effects of COVID-19 on the tourism and hospitality industry. These recommendations can also apply more broadly to global tourist markets.

Social implications

The COVID-19 outbreak has already brought significant impacts to nearly every society and industry. Tourism scholars and practitioners should carefully consider this tragedy and how it may inform industry and social practices. This and other public health crises represent sterling opportunities to view the industry holistically in terms of its effects on the environment, climate and travellers themselves.

Originality/value

This paper presumably represents a frontier study, critically examining the possible impacts of COVID-19 on Chinese travellers’ consumption patterns and how the tourism and hospitality industry may respond to such changes in the future.

摘要

预计2019年新型冠状病毒(COVID-19)爆发将对全球旅游和酒店业产生不利影响。本文预测, COVID-19可能会影响中国旅客的消费方式, 例如自由行, 豪华旅行以及健康与养生旅游的普及。包括慢速旅游和智能旅游在内的新型旅游形式也可能推动未来的旅游活动。这种变化可能促使企业重新考虑其服务设计和分销渠道。针对行业从业者和政策制定者的建议着重于根据游客的背景和需求量身定制旅行安排。我们的建议可能有助于减轻与疫情暴发导致的压力, 为旅行者提供全新的丰富体验, 并从一定程度减轻COVID-19对旅游业和酒店业的影响。这些建议还可以更广泛地应用于全球旅游市场。

关键词

COVID-19, 生活方式 旅游行为 灾后 集体主义倾向 中国

El extracto

El impacto del COVID-19 se prevé importante en la actividad turística global y en la industria de la hostelería. Este artículo predice que el COVID-19 afectará con probabilidad alta los patrones de consumo de los viajeros chinos, incluyendo los cada vez más populares viajes comprados directamente por los consumidores chinos, en el segmento del lujo, y el turismo de salud y belleza. Nuevas formas de turismo, incluyendo el slow tourism, y el turismo responsable pueden convertirse en importantes tendencias de futuro igualmente. Dichos cambios llevarán con cierta seguridad a la industria a reconsiderar y adaptar su oferta de servicios en este sector, en particular su diseño y los canales de distribución utilizados. Las recomendaciones para la industria y los responsables de la política turística se alinean con una mayor proximidad de la oferta a los gustos cambiantes del consumidor. Dichas acciones ayudarán a reducir fricciones y fallos en la definición del negocio turístico, ofreciendo a los viajeros nuevas y enriquecedoras experiencias, así como podrán mitigar en parte los efectos adversos estimados del COVID-19, los cuales son relevantes a día de hoy. Así mismo, dichas recomendaciones son aplicables de una manera más global a la industria del turismo y la hospitalidad en el mercado mundial.

Palabras-clave

COVID-19, Estilo de vida, Conducta del viajero, Post-desastre, Orientacion collectivista, China

Details

Tourism Review, vol. 76 no. 1
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 6 March 2017

Ana Isabel Rodrigues, Antónia Correia and Metin Kozak

The literature review reveals that lake tourism and lake-destination areas (LDA) have been particularly absent from destination image (DI) studies over 45 years of…

Abstract

Purpose

The literature review reveals that lake tourism and lake-destination areas (LDA) have been particularly absent from destination image (DI) studies over 45 years of research. In fact, there is a lack of research concerning the characteristics of lake tourism, particularly related to the attributes involved in the formation of lake-DI. Therefore, this paper aims to explore lake tourism and lake-DI based on the Alqueva Lake more thoroughly, it being the biggest man-made lake in Europe, as an emerging lake-destination area located in the south of Portugal.

Design/methodology/approach

Within this, the perceptions of stakeholders professionally involved with this type of destination were examined through 17 semi-structured interviews based on content-analysis as a qualitative technique. Framed by the important contribution of visual-based research in tourism studies, this study adopts two approaches: an attribute-based approach (textual data) and a photo-based approach (visual data), to strengthen the concept, characteristics and dimensions of lake tourism and image attributes applied to this type of destinations. Multiple techniques of extracting data were used, demonstrating the importance of using various techniques in obtaining image attributes as a first step in assessing DIs.

Findings

The findings revealed textual and pictorial attributes related to lake tourism and LDA, which confirms that although image attributes are universally important, depicting specific attributes is important considering particular types of tourism, such as lake tourism.

Originality/value

This is a very recent sub-field of DI studies, which justifies its investigation on a theoretical as well as on a practical management level.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 7 October 2021

Xinyi Liu, Jun Wen, Metin Kozak, Yangyang Jiang and Zhiyong Li

COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects…

Abstract

Purpose

COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts to integrate the medical and social sciences have met several barriers. This paper aims to identify feasible research opportunities for interdisciplinary studies across tourism and public health regarding COVID-19.

Design/methodology/approach

This paper presents a critical review of the literature and generates corresponding conceptual and theoretical frameworks to provide an in-depth discussion.

Findings

Tourism-related issues of destination management policies and capital are addressed from an interdisciplinary perspective. The conclusions encourage interdisciplinary research into global health problems, which will promote tourism’s renaissance and sustainable development while enhancing social welfare.

Practical implications

This study focuses on integrating tourism and public health to offer stakeholders recommendations regarding destination management and tourism industry recovery amid COVID-19.

Originality/value

This paper represents a frontier study, critically uncovering a host of innovative interdisciplinary research directions and tourism-focused collaboration opportunities related to COVID-19.

新冠疫情危机下的跨学科实践谈判:旅游研究的机遇和挑战

研究目的

新冠疫情是当今世界面对的最严重的危机, 医学和社会科学领域的学者们在共同努力, 拯救生命, 减轻疫情的社会影响。基于快速变化的形势, 这项全球突发的公共卫生事件亟需跨学科工作来进行全面的调查, 但目前医学和社会科学的融合存在一些阻碍因素。为了应对新冠疫情的爆发, 本文旨在探讨旅游与公共卫生跨学科合作的可行性和研究机会, 并总结潜在的研究主题和未来的研究议程。

研究设计/方法

本研究对文献进行了批判性的回顾, 并生成了相应的概念和理论框架, 以提供一个全面的, 深入的主题讨论。

研究结果

研究结果从跨学科的角度讨论了旅游产业中的目的地管理、政策和资本问题。我们的结论鼓励对全球健康问题进行跨学科研究, 这将促进旅游业的复兴和可持续发展, 同时提高社会福利。

研究局限/启示

目前的研究重点是旅游研究和公共卫生的融合, 为利益攸关方提供关于在危机中目的地管理和旅游业复苏的建议。

原创性/价值

本文是一项前沿研究, 批判性地、全面地确定了一系列与新冠疫情相关的旅游领域的跨学科研究方向和合作机会。

关键词:医学, 社会科学, 公共健康, 旅游管理, 跨学科研究, 新冠肺炎

文章类型: 研究型论文

Diseño/metodología/enfoque (límite 100 palabras)

Este trabajo presenta una revisión crítica de la literatura y genera los correspondientes marcos conceptuales y teóricos para proporcionar una discusión en profundidad.

Objetivo (límite 100 palabras)

El COVID-19 es actualmente la crisis más grave a la que se enfrenta el mundo, y los especialistas en ciencias médicas y sociales están trabajando para salvar vidas y mitigar los efectos sociales de la pandemia. Esta emergencia de salud pública mundial requiere un trabajo interdisciplinario para proporcionar una visión completa de una situación que cambia rápidamente. Sin embargo, los intentos de integrar las ciencias médicas y sociales han encontrado varios obstáculos. El objetivo de este artículo es identificar las oportunidades de investigación viables para los estudios interdisciplinares entre el turismo y la salud pública en relación con la COVID-19.

Conclusiones (límite 100 palabras)

Las cuestiones relacionadas con el turismo en materia de gestión de destinos, políticas y capital se abordan desde una perspectiva interdisciplinar. Nuestras conclusiones alientan la investigación interdisciplinaria de los problemas de salud global, lo que promoverá el renacimiento del turismo y el desarrollo sostenible, al tiempo que aumentará el bienestar social.

Implicaciones prácticas (límite 100 palabras)

Este estudio se centra en la integración del turismo y la salud pública para ofrecer a las partes interesadas recomendaciones relativas a la gestión de los destinos y la recuperación de la industria turística en medio de COVID-19.

Originalidad/valor (límite 100 palabras)

Este trabajo representa un estudio de frontera, que descubre de forma crítica una serie de direcciones innovadoras de investigación interdisciplinaria y oportunidades de colaboración centradas en el turismo en relación con COVID-19.

Palabras clave

Palabras clave Ciencias médicas, ciencias sociales, salud pública, gestión del turismo, investigación interdisciplinaria, COVID-19

Tipo de artículo

Investigación

Details

Tourism Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 17 February 2021

Amanda de Paula Aguiar-Barbosa, Adriana Fumi Chim-Miki and Metin Kozak

The objective of this study was to analyze the evolution of tourism competitiveness over the years, ascertaining the state of the art and the degree of consensus among…

Abstract

Purpose

The objective of this study was to analyze the evolution of tourism competitiveness over the years, ascertaining the state of the art and the degree of consensus among scholars on its constituent elements to propose an integrative and updated concept.

Design/methodology/approach

A set of 130 definitions on tourism competitiveness formulated between 1999–2018 was analyzed and segmented into three periods, allowing its historical evolution to be ascertained. It is a qualitative and quantitative exploratory research that uses a combination of techniques, namely, content analysis, analysis of co-words and consensus analysis.

Findings

The results indicated a low use of elements such as the quality of life and the environment in the authors' definitions during 1999–2018, although these elements were present in the first concept of tourism competitiveness by Crouch and Ritchie (1999, 2003). Another finding of this study shows a reduction in the analysis of tourism competitiveness based on the supply and demand side. Nowadays, the research tends to turn on the basis of the population directly affected. It also reveals the enrichment of the theoretical corpus with new lines of research arising and new groups of scholars of the subject, consequently a new frontier in tourism competitiveness.

Research limitations/implications

The authors recommend deepening the analysis in each category of conceptual elements of tourism competitiveness to identify the origins of the low consensus. The authors also suggest conducting further research on the largest invisible schools of thought on this subject to understand their relations and perspectives, and thus to advance in the theoretical streams of the field. Finally, it is imperative to develop research on new models and monitors of tourism competitiveness that meet its renewed concept and integrate dimensions to consider the perspective of supply, demand, tourists and residents, as well as not excluding the economic bias but including the social side.

Practical implications

Owing to the fact that monitors of tourism competitiveness have practically no variables related to the social, most of the surveys are carried out from the supply or demand perspective, leaving the resident distant from the process. In this way, the results allow authors to indicate that new models of competitiveness measurement should be formulated based on the vision of the community impacted by tourism, i.e. a new version of tourism competitiveness not based on productivity but rather on the social aspect.

Originality/value

The findings of this study contribute to the field literature by offering an integrative concept of tourism competitiveness based on the elements with a higher level of consensus among researchers. Furthermore, the results accentuate a worrying fact regarding the operationalization of this concept, as the theoretical basis is not expressed in the monitors of competitiveness. Thus, nor it is possible in the management of the tourism industry.

Details

International Journal of Tourism Cities, vol. 7 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

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Abstract

Details

European Journal of Management and Business Economics, vol. 27 no. 1
Type: Research Article
ISSN: 2444-8451

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Article
Publication date: 4 July 2017

Anestis Fotiadis and Metin Kozak

The aim of this study was to investigate the differences in the perception of service quality among various demographic and behavioural visitor segments within the theme…

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1845

Abstract

Purpose

The aim of this study was to investigate the differences in the perception of service quality among various demographic and behavioural visitor segments within the theme park tourism market.

Design/methodology/approach

A quantitative survey was conducted using a structured questionnaire which was distributed to 655 theme park visitors. Different groups of visitors were identified through the use of cluster analysis based on the evaluation of both demographic variables and a number of behavioural factors associated with their characteristics in terms of “time and cost” allocations for visits to a theme park.

Findings

The findings confirm that differences in demographic characteristics significantly affect perceptions of visitors as demonstrated in the way they are likely to evaluate importance and performance factors in a theme park’s delivery of services. In contrast, behavioural segmentation in terms of time allocation and associated expenditure is unlikely to produce significant differences in the visitors’ perceptions of the level of service provided.

Originality/value

Although there are many studies related to visitors’ perceived service quality, none of them use the same methodology as applied in this study of theme park industry. The research results reveal important implications for the theme park industry because of this new understanding of the segmentation differences for visitor-perceived service quality. By directing attention of management to these differences, improvements in service quality perceptions can more readily be achieved.

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