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1 – 10 of 135The historical background of journals in today's current form dates back to seventeenth century. However, the birth of tourism journals is dated to 1940s. This coincides with the…
Abstract
Purpose
The historical background of journals in today's current form dates back to seventeenth century. However, the birth of tourism journals is dated to 1940s. This coincides with the emergence of tourism as an academic part of tourism studies and education. Thus, the paper aims to indicate the progress of tourism journals since their first induction in early 1940s.
Design/methodology/approach
The study is based on an overview of secondary sources through desk research and personal communication with several scholars in the field of tourism.
Findings
Tourism Review is the first academic journal in tourism dating back its origin to 1943. Since then, the journey of tourism journals has completed three full quarters. Looking at the progress recorded and reality observed in this milestone, the journey is taken into consideration under three periods: involvement, development and internalization. This paper briefly examines the characteristics of these three periods.
Research limitations/implications
Based on the outputs of this study, tourism research has accomplished a milestone making itself as a recognised field at the international level of research and education. There has been also a significant increase in the number of cross-citations exported to non-tourism journals. Such developments have allowed tourism to stand on its own two feet, and it seems that tourism is likely to have gained its independence as a field of academic studies and education.
Practical implications
An increase in the number of tourism journals and calibre research outputs is likely to make a wider impact on tourism services to produce better and more prolific outcomes for the sake of businesses and customers.
Originality/value
The originality of this study comes from the fact that there are limited attempts to look at how tourism journals have progressed since their induction in 1940s.
Details
Keywords
Metin Kozak and Antonia Correia
The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed…
Abstract
Purpose
The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed, reaching thousands of scientific journal articles and tens of scientific books published only in English each year. Therefore, this study aims to present how tourism marketing has progressed academically within the past 60 years over four waves and how this progress may move forward as the next wave.
Design/methodology/approach
A bibliometric analysis grounds this study, which characterizes the past and present of tourism marketing research and anticipates the future. Content analysis, such as word clouds and social network analysis, was adopted to identify topic clusters and their connections. A total of 9,239 articles published between 1969 and 2024 were extracted from Scopus. Software packages such as VOSviewer were used to determine connections within topics.
Findings
The authors have assessed the findings broadly. Four waves were from the late 1960s to the first quarter of 2000. In spite of the limited size of papers at the early stage, the last wave saw a boom and a diversified number and category of subjects studied. In each wave, new subjects were added to broaden the picture.
Research limitations/implications
The discussion of findings is based only on those scientific papers published in English since 1969 but excludes the whole list of textbooks. Subsequent research should also consider all papers and textbooks released in different languages to have the broadest picture assessment worldwide.
Practical implications
The study conveys various suggestions for industry practitioners and policymakers to focus on carefully assessing trends in marketing tourism services and how these may be shaped shortly. This may help practitioners and policymakers redesign their services and marketing strategies in light of future developments.
Originality/value
This study continues a recent study published by Kozak (2023) that has been elaborated, particularly from the industry perspective. The current study examines the academic profile of all subjects investigated in the case of tourism marketing, but mainly in an academic sense. Accordingly, this paper outlines the facts and trends researchers may follow throughout the research frame published in the past six decades.
目的
旅游营销的学术背景可以追溯到20世纪60年代。在20世纪90年代初之前, 旅游营销的研究能力有所提升, 但增幅有限。然而, 自那时起, 旅游营销领域迅速发展, 每年仅用英文发表的期刊文章已达到数千篇, 出版的书籍也达到了数十本。因此, 本研究旨在展示过去60年内旅游营销研究在学术上的发展历程, 分为四个浪潮, 并探讨未来可能出现的下一个发展浪潮。
设计/方法/途径
本研究以文献计量分析为基础, 描述了旅游营销研究的过去和现在, 并预测了未来的发展。采用内容分析方法, 如词云和社交网络分析, 确定了主题集群及其相互联系。从Scopus数据库中提取了1969年至2024年间发表的9,239篇文章, 并使用VOSviewer等软件包确定了主题之间的联系。
发现
我们对研究结果进行了广泛的评估。从20世纪60年代末到2000年的第一季度, 共出现了四个浪潮。尽管早期阶段的论文数量有限, 但在最后一个浪潮中, 研究主题的数量和类别均呈现出爆炸式增长。在每个浪潮中, 均有新的研究主题被引入, 使得研究广度得以拓宽。
研究局限性/意义
本研究的讨论结果仅基于自1969年以来用英文发表的科学论文, 不包括书籍。后续研究应考虑不同语言发布的所有论文和书籍, 以获得全球范围内最广泛的评估图景。
实践意义
对行业从业者和政策制定者的建议集中在审慎评估旅游服务营销趋势及其未来可能的变化上。这可能有助于从业者和政策制定者在未来发展背景下重新设计其服务和营销策略。
原创性/价值
本研究延续了Kozak(2023)最近发表的以行业视角为主的研究, 从学术角度全面考察了旅游营销领域内所有被研究主题的学术轮廓。具体而言, 本论文概述了过去六十年间已发表研究框架中的事实和趋势, 为研究人员提供可遵循的指导。
Objetivo
Los antecedentes académicos del marketing turístico se remontan a la década de 1960. Hasta principios de la década de 1990 se produjo un ligero aumento de su capacidad. Sin embargo, desde entonces ha experimentado un gran auge, alcanzando miles de artículos de revistas y decenas de libros publicados solo en inglés cada año. Por lo tanto, este estudio pretende presentar cómo ha progresado académicamente el marketing turístico en los últimos 60 años, a lo largo de cuatro oleadas, y cómo este progreso puede avanzar como la siguiente oleada en el futuro.
Diseño/Metodología/Enfoque
Un análisis bibliométrico fundamenta este estudio, en el que se caracteriza el pasado y el presente de la investigación en marketing turístico y se anticipa el futuro. Para identificar los grupos temáticos y sus conexiones se adoptaron análisis de contenido, como nubes de palabras y análisis de redes sociales. De Scopus se extrajeron nueve mil doscientos treinta y nueve artículos publicados entre 1969 y 2024. Se utilizaron paquetes de software, como VOSviewer, para determinar las conexiones dentro de los temas.
Conclusiones
Hemos evaluado los resultados a grandes rasgos. Hubo cuatro oleadas, desde finales de los años sesenta hasta el primer trimestre de 2000. A pesar del limitado número de trabajos de las primeras oleadas, en la última se produjo un auge y una diversificación del número y la categoría de los temas estudiados. En cada oleada se añadieron nuevos temas para ampliar el panorama.
Limitaciones e implicaciones de la investigación
El análisis de los resultados se basa únicamente en los artículos científicos publicados en inglés desde 1969, pero excluye toda la lista de libros de texto. En futuras investigaciones deberían incluirse todos los artículos y libros de texto publicados en otros idiomas para ofrecer un panorama lo más amplio posible a nivel mundial.
Consecuencias prácticas
Las recomendaciones para los profesionales del sector y los responsables políticos se centran en evaluar con detenimiento las tendencias en la comercialización de los servicios turísticos y en cómo pueden evolucionar en un futuro próximo. Esto puede ayudar a los profesionales y a los responsables políticos a rediseñar sus servicios y estrategias de marketing teniendo en cuenta la evolución futura.
Originalidad/valor
Este estudio se basa en uno anterior, publicado recientemente por Kozak (2023), que se desarrolló específicamente desde la perspectiva de la industria. El presente estudio examina el perfil académico de todos los sujetos estudiados en el caso del marketing turístico, pero principalmente desde una perspectiva académica. En consecuencia, en este trabajo se esbozan los hechos y tendencias que los investigadores pueden seguir a lo largo del marco de investigación publicado en las últimas seis décadas.
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Mark Anthony Camilleri, Ciro Troise and Metin Kozak
Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study…
Abstract
Purpose
Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals’ perceptions on the usefulness of travel apps and sheds light on the causal paths predicting the individuals’ dispositions to use them.
Design/methodology/approach
Quantitative data was gathered from 1,320 research participants, who were members of popular social media groups. They were analyzed through a composite-based partial least squares approach.
Findings
The results confirm that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals’ perceptions about their usefulness as well as their intentions to continue using them in future. They also indicate that there are highly significant indirect effects within the information technology adoption model.
Research limitations/implications
This study integrates the information quality and source credibility factors from the information adoption model (IAM) with a functionality construct that was drawn from electronic service quality. This study examines their effects on the technology acceptance model (TAM)’s perceived usefulness and behavioral intentions.
Practical implications
This research implies that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps to improve their consumers’ perceptions about the utilitarian value of these ubiquitous technologies.
Originality/value
This contribution raises awareness on the importance of incorporating a functionality construct in addition to IAM and/or TAM “usability” factors to better understand the individuals’ dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps, including their responsiveness and technical capabilities, can trigger users to increase their engagement with these mobile technologies on a habitual basis.
研究目的
客户越来越多地使用移动应用程序 (apps) 来比较旅行和酒店服务的价格, 并购买他们的行程、旅游和住宿。 本研究探讨了影响个人对旅行应用程序有用性看法的关键因素, 并阐明了预测个人使用这些应用程序的倾向的因果路径。
研究设计/方法/途径
本研究从 1,320 名流行社交媒体团体的成员作为研究参与者收集了定量数据。 通过基于复合材料的偏最小二乘法 (PLS) 方法对它们进行了分析。
研究发现
结果证实, 信息质量、来源可信度和旅游应用程序的功能显着影响个人对其有用性的看法以及他们未来继续使用它们的意图。 它们还表明, 信息技术采用模型 (ITAM) 中存在非常显着的间接影响。
实际意义
这项研究表明, 旅游服务提供商可以提高其移动应用程序的质量和功能, 以提高消费者对这些无处不在的技术的实用价值的看法。
理论意义
本研究将来自信息采用模型 (IAM) 的信息质量和来源可信度因素与从电子服务质量 (eSERVQUAL) 中提取的功能结构相结合。 本研究检查了它们对技术接受模型 (TAM) 的感知有用性和行为意图的影响。
研究原创性
这一贡献提高了人们对在 IAM 和/或 TAM“可用性”因素之外加入功能结构的重要性的认识, 以更好地了解个人利用在线内容和/或采用交互式创新的倾向。 在这种情况下, 这意味着旅游应用程序的某些功能特性(包括响应能力和技术能力)可以触发用户习惯性地增加对这些移动技术的参与。
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Jun Wen, Haifeng Hou, Metin Kozak, Fang Meng, Chung-En Yu and Wei Wang
As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research…
Abstract
Purpose
As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this pandemic has interrupted the industry's operations with devastating economic consequences. This paper aims to highlight the importance of deconstructing barriers between medical science and public awareness related to COVID-19, taking tourism as a case in point. It also discusses the role of interdisciplinary research in facilitating the tourism and hospitality industry's recovery and alleviating tourists' uncertainties in the wake of COVID-19.
Design/methodology/approach
This paper offers a synthesis of news coverage from several media outlets, framed within the literature on knowledge transformation across disciplines. This framing focuses on the medical sciences (e.g. public health) and social sciences (e.g. tourism management) to identify gaps between medical scientific knowledge and public awareness in the context of COVID-19. The authors' experience in public health and tourism management further demonstrates a missing link between academic research and the information made available in public health and everyday settings. A potential research agenda is proposed accordingly.
Findings
This paper summarizes how salient issues related to knowledge transfer can become intensified during a global pandemic, such as medical research not being communicated in plain language, which leads some citizens to feel apathetic about findings. Reporting on the prevalence and anticipated consequences of disease outbreaks can hence be difficult, especially early in the development of diseases such as COVID-19.
Research limitations/implications
By assuming a cross-disciplinary perspective on medical/health and social science research, this paper encourages academic and practical collaboration to bring medical research to the masses. This paper also outlines several research directions to promote public health, safety and sustainability through tourism.
Practical implications
This paper highlights that it is essential for medical knowledge to be disseminated in a manner that promotes public understanding. The tourism and hospitality industry can benefit from an essential understanding of medical findings, particularly during this pandemic. Without a firm grasp on COVID-19's origins and treatment, the tourism and hospitality industry will likely struggle to recover from this catastrophe.
Social implications
Taking COVID-19 as a case in point, this study advocates leveraging the strengths of disparate domains to bring medical findings to a wider audience and showcase cutting-edge developments for the greater good. This study also emphasizes the importance of engaging the general public in reputable scientific research findings to increase public awareness in a professional and accurate manner.
Originality/value
This paper presents a unique and critical discussion of the gap between medical science knowledge and public awareness, as well as its implications for tourism and hospitality recovery after COVID-19, with a focus on applying medical scientific knowledge to post-pandemic industry recovery.
研究目的
當全球正與冠狀病毒流行病所帶來的廣泛影響抗衡之際,公眾對科學和醫學研究的理解卻出現了一個令人關注的脫節現象。在2019冠狀病毒病爆發期間,旅遊業無疑格外受到影響。這流行病中斷了旅遊業的運作,給業界帶來毀滅性的經濟影響。本文旨在以旅遊業為一個適時的例子、強調我們必須剖析與2019冠狀病毒病相關的醫學與公共意識之間的障礙。本文亦討論跨學科研究對促進2019冠狀病毒病疫情後旅遊及酒店業的復甦、及減低旅客的不確定性所扮演的角色。
研究設計/方法/理念
本文提供一個來自數個媒體管道的新聞報導的綜合論述,而這論述是在與跨學科知識轉化相關的文獻領域內陳述而成的。論述的重點放在醫學科學(例如公共衛生) 和社會科學(例如觀光管理) 上,目的是確定在2019冠狀病毒病的背景下、醫學知識與公共意識之間的差距。作者們在公共衛生及觀光管理方面的經歷進一步顯示學術研究、與公共衛生和日常環境上的公開資訊之間缺乏銜接,本文就此提出一個研究議程。
研究結果
本文總結與知識轉化相關的顯著問題如何會在全球流行病爆發期間變得更嚴重。譬如、醫學研究的資訊會因沒有以通俗語言來傳遞而令有些國民對其研究結果漠不關心。因此,關於疾病的傳播和爆發所預期的影響的信息是難於廣傳的,特別是在像2019冠狀病毒病等疾病形成的初期。
原創性
本文就醫學知識與公共意識之間的差距作出了一個獨特、有批判性的討論,亦論述這差距對2019冠狀病毒病疫情過後旅遊及酒店業復甦的意義。討論的焦點放在如何應用醫學知識在疫情後幫助產業復甦上。
研究的局限/含意
作者們採用涵蓋醫學/衛生和社會科學研究的跨學科角度,鼓勵學者與從事實務人員相互合作、以便把醫學研究帶給廣泛的民眾。本文亦概述多個研究方向,透過旅遊業來推動公共衛生、公眾安全及可持續性。
實際意義
本文強調醫學知識必須透過能提高公共意識的方式來傳遞。旅遊及酒店業會因我們對醫學研究結果擁有必要的認識而受惠,尤其是在這流行病蔓延的期間。若我們對2019冠狀病毒病的病源和療法沒有確切的了解,則旅遊及酒店業將難從這災難中恢復過來。
對社會的意義
本研究利用2019冠狀病毒病這個適時的例子,來提倡借助各個不同領域的優點,為了謀求公眾的利益、把醫學的研究結果帶給更多民眾、及傳達醫療最新發展的信息。本研究亦強調以專業、精準的方法,引起公眾對可信賴的科學研究結果產生興趣,從而提高公共意識至為重要。
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Fangli Hu, Jun Wen and Metin Kozak
This paper aims to cover mental health research related to tourism and hospitality, starting in 1984, and track its development until 2020. Relevant research published between…
Abstract
Purpose
This paper aims to cover mental health research related to tourism and hospitality, starting in 1984, and track its development until 2020. Relevant research published between 2020 and 2023 during the COVID-19 pandemic is also reviewed to determine how this research stream is evolving.
Design/methodology/approach
A detailed search of Scopus and Google Scholar yielded 4,790 mental health studies in tourism and hospitality; 102 were ultimately retained for systematic review. VOSviewer was used to visualize cluster analysis results.
Findings
Research on mental health in the context of tourism and hospitality is limited and can be classified into four themes. The most prominent involves mental health in relation to COVID-19. Thematic differences between studies published before and after the onset of the pandemic are also specified. The findings inform a critical reflection on the conceptual framework linking tourism and mental health, as well as potential research avenues, covering research populations, topics, methods, data sources and outcome measures.
Practical implications
This in-depth analysis of the extant literature provides a foundation for stakeholders to better understand, address and promote mental health in tourism and hospitality. Such insights can steer future research and enlighten industry practitioners, thus contributing to sustainable industry development.
Originality/value
This paper represents a pioneering effort to systematically review mental health studies in tourism and hospitality. It offers a holistic perspective and unique insights, bridging substantial knowledge gaps. This paper is also meant to prompt academics and practitioners to contemplate mental health-related research and practice.
目的
本文系统性地回顾了自1984年以来与旅游和酒店业相关的心理健康研究, 以追踪该领域在2020年之前的研究进展。本研究还审视了在2020年至2023年COVID-19大流行期间发表的相关文章, 以洞察这一研究流派的演变趋势。
设计/方法/途径
通过对Scopus和Google Scholar数据库进行详尽的搜索, 我们发现了4,790篇有关旅游和酒店业的心理健康研究。经过严格筛选, 我们最终保留了102篇文章进行系统性综述。为了更清晰地呈现聚类分析的结果, 我们采用了VOSviewer对相关研究主题进行可视化。
研究结果
目前有关旅游与酒店业心理健康的研究十分有限, 主要分为四个主题。其中, 与COVID-19相关的心理健康研究是最突出的主题。此外, 本文还详细比较了大流行病爆发前后发表的相关研究之间存在的主题差异。我们创造性地提出了连接旅游和心理健康的概念模型, 并对未来研究方向进行了批判性反思, 涉及研究人群、主题、方法、数据来源和测量指标等方面。
实践意义
本文对现有文献的深入分析为关键利益相关者更好地理解、应对和促进旅游和酒店业中的心理健康提供了基础。这些见解可以指导未来的学术研究, 并启示业界从业者, 从而促进行业的可持续发展。
原创性/价值
本文是旅游和酒店业心理健康研究的一项开创性工作。它通过系统的文献回顾提供了全面的视角和独特的见解, 填补了这一领域的重要知识空白。本文还旨在促使学术界和从业者思考与心理健康相关的研究和实践。
Objetivo
Esta revisión sistemática abarca la investigación en salud mental relacionada con el turismo y la hostelería, a partir de 1984, para seguir su evolución hasta 2020. También se revisan las investigaciones pertinentes publicadas entre 2020 y 2023, durante la pandemia de COVID-19, para determinar cómo evoluciona esta corriente de investigación.
Diseño/metodología/enfoque
Una búsqueda detallada en Scopus y Google Scholar arrojó 4.790 estudios sobre salud mental en turismo y hostelería; finalmente se seleccionaron 102 para la revisión sistemática. Se utilizó VOSviewer para visualizar los resultados del análisis de conglomerados.
Resultados
La investigación sobre la salud mental en el contexto del turismo y la hostelería es limitada y puede clasificarse en cuatro temas. El más destacado se refiere a la salud mental en relación con COVID-19. También se especifican las diferencias temáticas entre los estudios publicados antes y después del inicio de la pandemia. Los resultados aportan una reflexión crítica sobre el marco conceptual que vincula turismo y salud mental, así como posibles vías de investigación, que abarcan poblaciones de investigación, temas, métodos, fuentes de datos y medidas de resultados.
Implicaciones prácticas
Este análisis en profundidad de la bibliografía existente sienta las bases para que las partes interesadas comprendan, aborden y promuevan mejor la salud mental en el turismo y la hostelería. Estos conocimientos pueden orientar futuras investigaciones e ilustrar a los profesionales del sector, contribuyendo así al desarrollo sostenible de la industria.
Originalidad/valor
Este artículo representa un esfuerzo pionero por revisar sistemáticamente los estudios sobre salud mental en el turismo y la hostelería. Ofrece una perspectiva holística y una visión única, cubriendo importantes lagunas de conocimiento. Este artículo también pretende incitar a académicos y profesionales a contemplar la investigación y la práctica relacionadas con la salud mental.
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Metin Kozak, Michael Volgger and Harald Pechlaner
This paper aims to provide an original body of work that presents and discusses the theory that destination leadership is about proactively shaping the future development of…
Abstract
Purpose
This paper aims to provide an original body of work that presents and discusses the theory that destination leadership is about proactively shaping the future development of destinations and territories. This is the second part of the special issue of Tourism Review on destination leadership.
Design/methodology/approach
This editorial introduces the papers included and highlights a few general thoughts about the interplay between destination leadership and territorial development.
Findings
This introduction summarizes how the papers in this special issue contribute to two streams of research: first, the papers reflect on the necessity of adapting the specific form and style of destination leadership to the development status of a destination. Second, papers highlight that local stakeholders, local knowledge and the local context, in general, have a high impact on destination leadership.
Originality/value
By summarizing and condensing the various contributions to this special issue, the editorial introduction highlights that destination leadership is about proactively shaping the future of tourist destinations. Furthermore, it argues that this development needs to respect local networks, territorial characteristics, histories and contexts. Therefore, tailoring destination leadership to their own territories seems to be an essential success factor, and in the future, we may want to define Alpine destination leadership, island destination leadership, city destination leadership, etc.
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Mark Anthony Camilleri and Metin Kozak
This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility…
Abstract
Purpose
This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers’ utilitarian motivations to continue using them in the future.
Design/methodology/approach
A structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM).
Findings
The findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content.
Research limitations/implications
This study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals’ acceptance and use of interactive websites.
Practical implications
This research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains.
Originality/value
To the best of the authors’ knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals’ perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.
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Aunkrisa Sangchumnong and Metin Kozak
The challenges of both community-based and heritage tourism result in significant impacts that have occurred in many tourist areas. These negative effects are the main problems…
Abstract
Purpose
The challenges of both community-based and heritage tourism result in significant impacts that have occurred in many tourist areas. These negative effects are the main problems that damage indigenous communities and are involved with cultural heritage preservation and economic development. This study aims to apply a qualitative method to scrutinize the problems and their causes in a community.
Design/methodology/approach
This study applied a qualitative method to scrutinize the actual data. The 50 informants from the relevant stakeholder groups of Ban Wangka village were interviewed with 22 themed questions based on the indicators of sustainable cultural heritage destinations.
Findings
Results indicate that tourism development at Ban Wangka village faces significant challenges due to the conflict between economic development and cultural heritage preservation.
Research limitations/implications
The limitations also exist. First, the Mon people use their own language which resulted in the need for an interpreter during interviews. Therefore, sometimes it was impossible for the researcher to access the informants’ actual emotions. Second, this study is based on the concept of sustainable tourism development, which is an abstract idea to the local people, and thus Mon people understand it but are never concerned. Finally, this study focused only on the Mon community, which is not enough to fully achieve sustainability. Therefore, the community from the Thai side of the river must also be involved.
Practical implications
Such challenges have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future unless they are resolved gently. The Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, especially the intense growth during this time, which has brought significant changes to the destination. Subsequently, conflicts arose easily and quickly because of the motivational power of income. To overcome these problems, the community needs to be strong in fighting against the influence of tourism income.
Social implications
The challenges of the destination have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future if they are not resolved. Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, To overcome these problems, the community needs to be strong in fighting against the influence of tourism income. In addition, good tourism planning that places importance on all stakeholders equally and providing a balanced income management plan and a fair share of income will surely eliminate many of the conflicts.
Originality/value
This case study of Ban Wangka Mon Village is based on the theory of sustainable tourism development, which contains three dimensions: environmental, economic and social and ethical. All impacts from tourism at Ban Wangka Mon village can be summarized into four challenges consisting of severe tourism growth, economic growth conflict, identity deterioration and behavioral changes. Some of these challenges are similar to other destinations such as the Vlorë Region.
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Zhansaya Turgambekova, Metin Kozak and Antonia Correia
The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in…
Abstract
Purpose
The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets of a developing destination differ from those of a developed destination.
Design/methodology/approach
The study followed the “practical model for determining destination assets” proposed in the article. The first stage includes collecting the information on the tourism potential of the destination. In the second stage, in-depth interviews were carried out with information carriers of a developing destination and analyzed by highlighting keywords in the responses. The following stages include the questionnaire survey, factor analysis and segmentation analysis.
Findings
The following conclusions can be drawn from the results of the study. First, the assets of a developing destination, recreation areas, attractive visitor facilities and obligatory additional services are rational. Second, the assets used for destination branding are based on their unique character. According to the analysis results, the Almaty region’s unique character is associated with natural resources. The direction of recreation in the Almaty region boils down to two components: cognitive tourism and sports tourism.
Research limitations/implications
The study was conducted during the COVID-19 pandemic. First, given that external tourism faced significant constraints during the pandemic, we must acknowledge that a study of destination branding may be more appropriate before or after the pandemic. Second, the survey was conducted online in connection with the introduction of quarantine measures. Third, the assets of a developing destination were selected based on the results of the interviews. In future studies, including other attributes may allow the identification of new assets for branding.
Practical implications
The practical destination branding model presented in the study has practical implications for destination authorities. Using the proposed model, assets of other destinations can be identified. In addition, the results of the analysis of the Almaty region as a developing destination will be effective for destination authorities in developing their tourism programs. Recreation areas, attractive tourism facilities and obligatory additional services can be used in destination branding.
Social implications
This study drew on the experience of the population’s ambassador activity. The in-depth interview was obtained from the destination’s tourism informants, and the survey aimed to identify public opinion. The residents who participated in the interview and survey perform an ambassadorial function in strengthening the identified assets of the destination and implementing tourism programs. Accordingly, there is a growing sense of pride in being a resident of the destination.
Originality/value
The study has both theoretical and practical significance with the following results. First, it provides insights on enhancing public participation from the beginning of the destination branding process and respecting the continuation of its ambassadorial activities, provided that the identified destination assets are rational. Second, destination asset associations for developing destinations are presented. Third, the study creates a realistic picture of the Almaty region as a destination for visitors and destination authorities.
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H. Kader Şanlıöz-Özgen and Metin Kozak
Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to…
Abstract
Purpose
Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience is evaluated as an “experience” by its specific aspects.
Design/methodology/approach
Structural and thematic narrative analyses in a multi-dimensional setting were applied to stories from 107 participants who stayed in five-star hotel businesses.
Findings
Customers evaluate their overall experience as an “experience” reflected by experiential statements. However, they demonstrate higher cognitive orientation at the sub-experience levels (food and beverage, rooms, etc.).
Research limitations/implications
The paper sheds light on the fact that customers may evaluate their experiences with cognitive and experiential aspects. The study focuses on participants' lived experiences to understand the customer perspective with the “experience” concept leading to the memorability of customer experiences in hotel businesses. Further research is required with a larger sample group, mixed-methods implementation and longitudinal and comparable examination to understand seasonal, motivational and cultural differences.
Practical implications
The paper reveals various aspects of customer experiences in five-star hotel businesses around the variety of their offerings evaluated by cognitive and experiential perceptions so that dedicated efforts of the managers will be enhanced with a better and strategic understanding of the “experience” concept to achieve business goals.
Originality/value
The study offers insightful findings relating to customers’ service- and experience-based experiences and how “experience” is perceived by customers from various angles in the five-star hotel businesses.
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