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Article
Publication date: 29 July 2014

Cecilia Anna Cederlund

– This article aims to identify methodological openings and barriers for using managerial relevance as a method to further business to business (B2B) marketing theory.

1391

Abstract

Purpose

This article aims to identify methodological openings and barriers for using managerial relevance as a method to further business to business (B2B) marketing theory.

Design/methodology/approach

There is currently an imbalance between two research modes; notably, the normative knowledge accumulation mode confers scant space to the solution mode. This negatively affects both the production of managerially relevant research and theoretical developments within B2B marketing which, in turn, hinders the development of marketing as an applied science. Against the background of an upgraded methodological cartography, emphasizing the equal importance of the two research modes, this article illustrates the context of using managerial relevance as a method to forward B2B marketing theory. An aggregate picture of corresponding calls in the literature shows why this is important.

Findings

Calls for increased managerial relevance and methodological diversity outside the normative knowledge accumulation mode will face difficulties in terms of changing researcher behavior, as long as the biased relationship between the two research modes persists. For managerially relevant research to increase, and for B2B marketing science to progress, underlying assumptions of different methodological stances have to be uncovered, calling for increased methodological clarity.

Research implications

To prevent a relapse, the analysis suggests a further strategy by which to modify schematic models to study organizational change and behavior.

Practical implications

A more significant role attributed to managerial relevance for theory development early in the research process, permits to align the perspectives of research with the needs of practice and will decrease the research–practice gap.

Originality/value

The article pinpoints two research modes and three epistemological stances – predict, describe and depict – which sharpens methodological clarity beyond traditional qualitative–quantitative, and conceptual–empirical classifications.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 7/8
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 October 1999

Thomas W. Hall and John E. Elliott

After a clarification of definitions important in methodological discussions, a brief history of early methodological thought in economics and political economy is presented. The…

12093

Abstract

After a clarification of definitions important in methodological discussions, a brief history of early methodological thought in economics and political economy is presented. The development of “orthodox” methodology is traced, and the fundamental assumptions underlying neoclassical economic methodology are enumerated. Philosophical positions – both critical of and sympathetic to the orthodox assumptions – are presented. In addition, the advantages and disadvantages of various heterodox positions are surveyed. Throughout the paper, methodological justifications for the emphasis on primarily deductive, complex mathematical models in contemporary economics as practiced in the USA – especially in light of the relevance and importance of primarily verbal, interpretive methodologies in the realm of applied and policy‐oriented economics – are examined.

Details

International Journal of Social Economics, vol. 26 no. 10/11
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 1 January 1995

The critical dimension and the one that can unify knowledge through systemic interrelationships, is unification of the purely a priori with the purely a posteriori parts of total…

Abstract

The critical dimension and the one that can unify knowledge through systemic interrelationships, is unification of the purely a priori with the purely a posteriori parts of total reality into a congruous whole. This is a circular cause and effect interrelationship between premises. The emerging kind of world view may also be substantively called the epistemic‐ontic circular causation and continuity model of unified reality. The essence of this order is to ground philosophy of science in both the natural and social sciences, in a perpetually interactive and integrative mould of deriving, evolving and enhancing or revising change. Knowledge is then defined as the output of every such interaction. Interaction arises first from purely epistemological roots to form ontological reality. This is the passage from the a priori to the a posteriori realms in the traditions of Kant and Heidegger. Conversely, the passage from the a posteriori to a priori reality is the approach to knowledge in the natural sciences proferred by Cartesian meditations, David Hume, A.N. Whitehead and Bertrand Russell, as examples. Yet the continuity and renewal of knowledge by interaction and integration of these two premises are not rooted in the philosophy of western science. Husserl tried for it through his critique of western civilization and philosophical methods in the Crisis of Western Civilization. The unified field theory of Relativity‐Quantum physics is being tried for. A theory of everything has been imagined. Yet after all is done, scientific research program remains in a limbo. Unification of knowledge appears to be methodologically impossible in occidental philosophy of science.

Details

Humanomics, vol. 11 no. 1
Type: Research Article
ISSN: 0828-8666

Open Access
Article
Publication date: 15 January 2020

Sina K. Feldermann and Martin R.W. Hiebl

This paper aims to examine the current practice of reporting on translation issues in qualitative, interdisciplinary accounting research. Based on an analysis of the…

3676

Abstract

Purpose

This paper aims to examine the current practice of reporting on translation issues in qualitative, interdisciplinary accounting research. Based on an analysis of the methodological consideration of the translation of quotations from non-English interviews and additional interviews with experienced researchers, the authors aim to develop recommendations for the reporting on such translation procedures in future accounting research relying on interviews not conducted in English.

Design/methodology/approach

The analysis is based on papers published in four highly ranked interdisciplinary accounting journals: Accounting, Auditing and Accountability Journal (AAAJ), Accounting, Organizations and Society (AOS), Critical Perspectives on Accounting (CPA) and Qualitative Research in Accounting and Management (QRAM). The subjects of the analysis are publications of non-English-speaking researchers who conducted non-English interviews and therefore were confronted with translation issues when attempting to get published in these English-language journals. Additionally, to gain deeper insights into reporting decisions on language and translation issues, the authors conducted interviews with experienced researchers in the field of qualitative, interdisciplinary accounting research whose mother tongue is not English. The authors combine these empirical insights with current developments in translation studies.

Findings

As suggested by translation studies, translation is an act of sense making and reconstruction of meaning, and therefore is a complex task that needs to be carried out with caution. However, the findings suggest that in current interdisciplinary, qualitative accounting research, the reporting of language and translation issues, especially with regards to the translation of quotations from interview data, have so far received only limited attention. The authors therefore call for more awareness of and sensibility toward dealing with language and translation issues, which should be reflected in more transparent reporting on translation processes to support the credibility and authenticity of qualitative accounting studies based on non-English interviews.

Research limitations/implications

This paper is limited to the reporting on the methodological consideration of translating quotations from non-English interviews in papers published in AAAJ, AOS, CPA and QRAM between 2004 and 2015. For future accounting research that relies on such interviews, the authors call for more transparency and provide specific recommendations. This in turn should strengthen the awareness that language and translation are factors to be considered and reported.

Originality/value

This paper is the first to develop recommendations for the reporting of translation processes in accounting research studies, which are based on interviews not led in the English language.

Details

Qualitative Research in Accounting & Management, vol. 17 no. 2
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 1 October 1996

Naresh K. Malhotra, James Agarwal and Mark Peterson

Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems…

17139

Abstract

Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements such as problem definition, the development of an approach and research design formulation. Notes that the marketing research problem can be defined by comparing the phenomenon or behaviour in separate cultural contexts and eliminating the influence of the self‐reference criterion. Discusses issues in data analysis such as treatment of outliers and standardization of data. Concludes with an interpretation of results and report presentation.

Details

International Marketing Review, vol. 13 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 20 February 2018

Nick Lee, Laura Chamberlain and Leif Brandes

To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s parameters. This…

3866

Abstract

Purpose

To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s parameters. This paper aims to examine whether the existing body of neuromarketing literature can support such growth. Specifically, the authors attempt to replicate how a newcomer to the field of neuromarketing would go about orienting themselves to the field and learn how to conduct excellent neuromarketing research.

Design/methodology/approach

A total of 131 papers, published in the areas of “neuromarketing” and “consumer neuroscience” were downloaded and then identified as conceptual or empirical in nature. A separate database was created for each type of research paper and information was recorded. For both conceptual and empirical papers, the citation details, notably year of publication, journal, journal ranking and impact factor were recorded. Papers were then descriptively analysed with regards to number of publications over the years, content and journal quality.

Findings

It is found that interest in the field is growing, with a greater variety of topics and methods appearing year on year. However, the authors also identify some issues of concern for the field if it wishes to sustain this growth. First, the highly fragmented literature and the lack of signposting makes it very difficult for newcomers to find the relevant work and journal outlets. Second, there is a lack of high-quality, user-oriented methodological primers that a newcomer would come across. Finally, neuromarketing as it appears to a newcomer suffers from a lack of clear guidance on what defines good vs bad neuromarketing research. As a large majority of the reviewed papers have appeared in lower-ranked journals, newcomers might get a biased view on the acceptable research standards in the field.

Originality/value

The insights from the analysis inform a tentative agenda for future work which gives neuromarketing itself greater scientific purpose, and the potential to grow into a better-established field of study within marketing as a whole.

Details

European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 19 July 2013

Taina Eriksson

Since ensuring methodological rigour is a prerequisite for high quality empirical research, this study aims to examine methodological choices in empirical studies on dynamic…

2151

Abstract

Purpose

Since ensuring methodological rigour is a prerequisite for high quality empirical research, this study aims to examine methodological choices in empirical studies on dynamic capabilities (DC), and analyses how well they accommodate the complexity of the concept.

Design/methodology/approach

The paper is a systematic review of 142 published peer reviewed journal articles on DC.

Findings

Although DC research comprises a balanced mix of qualitative and quantitative studies, there are many problem areas in terms of research methods. First, the use of past performance data against current status of DC must be addressed. Second, as DC deals with change, caution needs to be exercised in the use of cross‐sectional data. Third, the essence of DC should not be lost in operationalization, and the research setting needs to be meaningful from the DC perspective. Finally, DC scholars must devote more attention to proper reporting of the research process and justification of the choices made.

Research limitations/implications

Inadequate rigour encumbers DC research. This study shows the areas for immediate attention. The implications are relevant for DC researchers, journal reviewers and editors as well as readers of scholarly DC articles.

Originality/value

This study is a novel contribution towards understanding the methods used in DC research. It introduces the issue of methodological fit into the DC discussion and highlights the methodological aspects that need to be considered and reported in more detail in future research articles. It also has implications on how to conceptualise DC.

Details

Baltic Journal of Management, vol. 8 no. 3
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 16 March 2015

Annette Altendorf and Jason Schreiber

The purpose of this paper is to illustrate some of the ethical issues and methodological obstacles encountered when trialling and using safer walking technologies and monitoring…

Abstract

Purpose

The purpose of this paper is to illustrate some of the ethical issues and methodological obstacles encountered when trialling and using safer walking technologies and monitoring devices in dementia care.

Design/methodology/approach

Using a number of recent studies as examples statistical, methodological and ethical issues are illustrated, which impact on the feasibility of randomised controlled trials or quasi-experimental designs.

Findings

Much has already been achieved in using technology to aid people with memory and related problems. However, statistical evidence for the effectiveness of safer walking and monitoring devices in dementia care is still lacking. Careful considerations such as treat the client as you would like to be treated should be applied, when making a decision about a particular device.

Originality/value

Safer walking and monitoring technology for people with memory and related problems is a rapidly advancing field of research. This is an updated discussion on methodological, statistical and ethical issues.

Details

Journal of Assistive Technologies, vol. 9 no. 1
Type: Research Article
ISSN: 1754-9450

Keywords

Article
Publication date: 2 August 2023

Stephen Crone and Rafaela Ganga

In this paper, the authors reflect critically on their experience as researchers on the Impacts 18 programme: a re-study concerned with the long-term effects of Liverpool European…

Abstract

Purpose

In this paper, the authors reflect critically on their experience as researchers on the Impacts 18 programme: a re-study concerned with the long-term effects of Liverpool European Capital of Culture (ECoC) 2008. Situating Impacts 18 at the confluence of three important debates within the cultural policy field, the paper considers the causation, nature and significance of the shortcomings of the research, with a view to advancing cultural evaluation practices and encouraging re-studies in a field where they are seldom used.

Design/methodology/approach

The authors draw on documentary analysis of unpublished research outputs, along with their own research notes and critical reflections. The paper focuses on two projects from the Impacts 18 programme, in particular, in order to illustrate the broader issues raised in terms of the epistemological framing, methodological design and execution of the Impacts 18 research.

Findings

The paper highlights and explores the various issues that affected Impacts 18 in terms of its epistemological framing and methodological design, as well as problems encountered in terms of data management and stakeholder relationships.

Originality/value

As a large-scale re-study of a cultural event, Impacts 18 represents an exceedingly rare occurrence, despite the acknowledged dearth of evidence on the longer-term impacts of such events. Similarly unusual, however, are critical and candid retrospectives from research authors themselves. The paper is thus doubly unusual, in these two respects, and should help to advance research practice in an under-researched area.

Article
Publication date: 17 July 2007

Phoebe R. Apeagyei, Rose Otieno and David Tyler

The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating…

4522

Abstract

Purpose

The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement for fashion products.

Design/methodology/approach

This study presents instrumental activities and strategies for conducting and implementing focus groups for investigating body cathexis and related body measurements for fashion products. Five homogenous groups of 30 females aged 19‐44 years, were employed. Purposive and proportionate sampling procedures involving both qualitative and quantitative methods were applied and analysed by triangulation. Aspects of the methodology of measurement are presented in this paper but analysis of measurement data is presented in a subsequent paper. Key ethical principles by the Economic and Social Research Council (ESRC), UK have been also evaluated in relation to the integrity of such a study.

Findings

The study found that deciding on procedures regarding collating data on psychological issues related to garment fit is an obscure process that is not clearly documented in literature. It raised significant issues relating to sensitivity to respondents' concerns when conducting an investigation into body cathexis for fashion products. A framework for ethical and methodological practice in researching body cathexis and ethical deliberation in generating body measurement data has therefore been presented.

Originality/value

This study presents guidelines for ethical practice and develops an ethical framework for research and professional practice.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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