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Book part
Publication date: 24 September 2015

Sarah Tulane, J. Mitchell Vaterlaus and Troy E. Beckert

The authors of this paper sought to qualitatively understand the perceived stereotypes associated with the youth culture surrounding texting.

Abstract

Purpose

The authors of this paper sought to qualitatively understand the perceived stereotypes associated with the youth culture surrounding texting.

Methodology

Drawing on responses from 161 high school students and using qualitative methods as outlined by Bogden and Biklen to analyze data, four main themes of perceived adult misconceptions emerged. Adolescents spoke about adults’ general misperceptions about adolescents’ motivations to text, practices associated with texting, the content of their messages, and the impact of texting behaviors on adolescents’ developmental processes.

Findings

The existence of a youth culture that is imperceptible to adults seems evident from these findings. Texting is a primary form of communication for adolescents and, for this sample, enhances face-to-face relationships. Adolescents indicated they have control over their texting choices and behaviors.

Implications

Two common limitations existed in this study. These included using a convenience sample from only one high school, and including only adolescent perspectives. Future research should also examine the parent–child dyad in relationship to texting.

Originality/value

This research contributes to the understanding of social implications of adolescent text messaging and helps to further clarify the youth culture of texting. Although there are media that have been extensively studied in relation to adolescent development, newer media such as social networking and texting need further examination, as they have become definitive components of youth culture.

Details

Technology and Youth: Growing Up in a Digital World
Type: Book
ISBN: 978-1-78560-265-8

Keywords

Book part
Publication date: 6 August 2018

Emily B. Peterson, Xiaoquan Zhao, Xiaomei Cai and Kyeung Mi Oh

Purpose: The public health burden caused by tobacco is heavy among first-generation Chinese immigrant men whose home country has significantly higher smoking rates than the United

Abstract

Purpose: The public health burden caused by tobacco is heavy among first-generation Chinese immigrant men whose home country has significantly higher smoking rates than the United States. The current study is part of a larger effort to pilot an mHealth tobacco cessation intervention using MMS (graphic) mobile phone technologies to target East Asian immigrant populations. Grounded in the Extended Parallel Process Model (EPPM), our specific aims were to determine what message themes, level of graphic intensity, and types of efficacy information are most appropriate and useful for mHealth interventions targeting this population.

Methodology/Approach: A qualitative study utilizing a series of focus groups (k = 5) was conducted with male adult smokers who were born in China and currently reside in the United States. The primary aim of the focus groups was to solicit reactions to a series of preliminary messages developed by the research team. A secondary aim was to gauge receptivity to the use of MMS as a vehicle for smoking cessation intervention. Participants (n = 32) were recruited from local Chinese communities in a large Mid-Atlantic metropolitan area.

Findings: Opinions about different message strategies were mixed. However, participants tended to rate messages more positively when they focused on the impact of smoking on family and loved ones, particularly children. Messages with fear-arousing images were also perceived to be effective at low frequency of exposure, but there were concerns that they may backfire at high exposure. Awareness of and interest in Quitline were low, and concrete quitting tips were perceived as more effective. Participants reported a preference for receiving messages a few times a week, and an MMS message platform was generally preferred to WeChat (a Chinese social media platform).

Implications: Our results suggest that graphic MMS messaging holds promise as an effective intervention method for this population and that EPPM is an appropriate framework to develop, test, and analyze mHealth intervention messages. While messages that focused primarily on impact on children, health, and specific quitting tips were generally found to be more effective, a mix of different types of messages that address a wide range of issues may be most appropriate for this population.

Originality/Value: This study is the first to explore the utility of graphic text messaging as an intervention method to promote smoking cessation among male Chinese immigrants. Findings from the study provide important insights for future intervention work targeting this underserved population.

Details

eHealth: Current Evidence, Promises, Perils and Future Directions
Type: Book
ISBN: 978-1-78754-322-5

Keywords

Book part
Publication date: 26 October 2021

Denise Bedford and Thomas W. Sanchez

This chapter explores the role of messages in knowledge networks. Messages are characterized in terms of the type of knowledge they represent and their attributes. Messages…

Abstract

Chapter Summary

This chapter explores the role of messages in knowledge networks. Messages are characterized in terms of the type of knowledge they represent and their attributes. Messages represent knowledge transactions in a network. The authors describe the type of message in terms of the knowledge capital it contains. The chapter considers what is involved in making all forms of knowledge capital available, accessible, and consumable in a network. Making knowledge available involves articulation – semantic, linguistic, visual, acoustic, and kinesthetic. Making knowledge accessible means encoding the knowledge, formatting, and packaging it as a message. The chapter also addresses factors that influence knowledge consumption, including coherence, completeness, verifiability, usefulness, relevance, orientation, freshness, and redundancy. The authors also provide examples of messaging human, structural, and relational capital.

Details

Knowledge Networks
Type: Book
ISBN: 978-1-83982-949-9

Book part
Publication date: 14 November 2012

Audra R. Diers

Purpose – When organisations behave irresponsibly, a question remains: Can they use a messaging strategy based in the organisation's commitment social responsibility to…

Abstract

Purpose – When organisations behave irresponsibly, a question remains: Can they use a messaging strategy based in the organisation's commitment social responsibility to effectively respond to the crisis? The purpose of this chapter is to analyse stakeholder attitudes and their antecedents in such a case. Because of its scope, magnitude and use of a response strategy based on messages of social responsibility, the 2010 BP oil spill in the Gulf of Mexico serves as an excellent case for measuring the effectiveness of such a messaging strategy.

Methodology/approach – The present study drew from two data sources: a content analysis of interactions on BP's Facebook page (N=1,515) as well as an image survey of BP (N=749).

Findings – BP's messaging strategy had limited positive effects in terms of (1) being viewed as a ‘socially responsible’ organisation and (2) creating significant good will towards the company. However, these data also reveal that BP has effectively opened lines of communication between stakeholders and the company.

Practical and social implications – This study has two central implications. First, for both organisations and activists, personal investment and the relevance of issues are both critical in order to change stakeholder attitudes about organisations. Second, based on this research, we can begin to develop stakeholder profiles based on age, sex and political identity.

Originality/value – In the last couple of years, considerable attention has been paid to describing and analysing the response strategies that organisations deploy; however, scant attention has been paid to measuring stakeholder evaluations of those crisis response strategies.

Details

Corporate Social Irresponsibility: A Challenging Concept
Type: Book
ISBN: 978-1-78052-999-8

Keywords

Book part
Publication date: 15 January 2024

Shefaly Shorey, Daria Vyugina, Natalia Waechter and Niva Dolev

The rise of the digital era has greatly transformed communication, enabling it to transcend time and geographic boundaries. Generation Z grew up in this era and was exposed to a…

Abstract

The rise of the digital era has greatly transformed communication, enabling it to transcend time and geographic boundaries. Generation Z grew up in this era and was exposed to a wide range of communication options, including in-app messaging, video calls, and social media platforms. Increased connectivity made possible by technological advancements has resulted in changes in communication etiquette and opened up more room for miscommunication. Despite heavily engaging in digital communication like text or in-app messaging, this generation still prefers to communicate face-to-face.

Details

Gen Z Around the World
Type: Book
ISBN: 978-1-83797-092-6

Keywords

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

Book part
Publication date: 7 October 2011

Valerie A. Yeager and Nir Menachemi

Background – Studies suggest text messaging is beneficial to health care; however, no one has synthesized the overall evidence on texting interventions. In response to this need…

Abstract

Background – Studies suggest text messaging is beneficial to health care; however, no one has synthesized the overall evidence on texting interventions. In response to this need, we conducted a systematic review of the impacts of text messaging in health care.

Methods – PubMed database searches and subsequent reference list reviews sought English-language, peer-reviewed studies involving text messaging in health care. Commentaries, conference proceedings, and feasibilities studies were excluded. Data was extracted using an article coding sheet and input into a database for analysis.

Results – Of the 61 papers reviewed, 50 articles (82%) found text messaging had a positive effect on the primary outcome. Average sample sizes in articles reporting positive findings (n=813) were significantly larger than those that did not find a positive impact (n=178) on outcomes (p=0.032). Articles were categorized into focal groups as follows: 27 articles (44.3%) investigated the impact of texting on disease management, 24 articles (39.3%) focused texting's impact to public health related outcomes, and 10 articles (16.4%) examined texting and its influence on administrative processes. Articles in focal groups differed by the purpose of the study, direction of the communication, and where they were published, but not in likelihood of reporting a positive impact from texting.

Conclusions – Current evidence indicates that text messaging health care interventions are largely beneficial clinically, in public health related uses, and in terms of administrative processes. However, despite the promise of these findings, literature gaps exist, especially in primary care settings, across geographic regions and with vulnerable populations.

Details

Biennial Review of Health Care Management
Type: Book
ISBN: 978-0-85724-714-8

Content available
Book part
Publication date: 26 October 2021

Denise Bedford and Thomas W. Sanchez

Abstract

Details

Knowledge Networks
Type: Book
ISBN: 978-1-83982-949-9

Abstract

Details

‘Purpose-built’ Art in Hospitals: Art with Intent
Type: Book
ISBN: 978-1-83909-681-5

Book part
Publication date: 28 March 2015

W. Timothy Coombs and Sherry J. Holladay

Corporate managers must find a way to communicate their CSR activities to stakeholders without creating a boomerang effect where the CSR messages create resentment of instead of…

Abstract

Purpose

Corporate managers must find a way to communicate their CSR activities to stakeholders without creating a boomerang effect where the CSR messages create resentment of instead of support for the corporation. One alternative is to use social media channels because they are low cost and can use a soft sell approach, thereby reducing the likelihood of a boomerang effect. However, using social media messaging about CSR challenges managers to attract followers to those social media channels. This chapter explores the use of gamification, the use of gaming features in the CSR messaging, to present CSR messages. The case study of Kraft’s “Two-Minute Drill” is used to illustrate how gamification can be used to promote social media-based CSR messaging.

Methodology/approach

A case study method is used to illuminate how Kraft used gamification to increase the audience for its anti-hunger CSR efforts. Kraft used the “Two-Minute Drill” game to attract people to their effort to fight hunger.

Findings

The “2-Minute Trivia Drill” seemed to overcome the CSR promotional communication concerns of tone and cost. The dominant message and theme is feeding the hungry. The tone on the Facebook page and the game itself is subtle in relation to the Kraft brand because Kraft appears in the background through its logo, name, and the names of prominent Kraft products. The stakeholders are treated as the drivers of the CSR effort because the individuals playing the game are what create the donations from Kraft. Donations could even be personalized. None of the comments posted to the Kraft Fight Hunger Facebook page questioned the expense of the project. Overall the comments were very favorable suggesting there was no boomerang effect from the game.

Research limitations/implications

The study offers only one case study of gamification in CSR communication. More cases are necessary to draw stronger conclusions about the utility of gamification for CSR communication presented via social media. Moreover, more direct measures are needed to assess how stakeholders feel about CSR messages using gamifications and if the strategy can consistently prevent a boomerang effect.

Practical implications

The implications from the case study are that gamification can be an effective way to attract stakeholders to social media-based CSR messages and to generate positive reactions to the CSR messaging.

Originality/value

This chapter is one of the first detailed explorations of gamification as a means to avoid the dangers of the CSR promotional communication dilemma (stakeholders wanting CSR information but reacting negatively to the promotion of CSR activities).

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

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