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Article
Publication date: 10 March 2020

Mervi Luonila and Annukka Jyrämä

The purpose of this conceptual paper is to deepen the theoretical understanding on value (co-)creation particularly in the context of arts.

Abstract

Purpose

The purpose of this conceptual paper is to deepen the theoretical understanding on value (co-)creation particularly in the context of arts.

Design/methodology/approach

Through critical readings of the current theories on co-creation and co-production, we analyse literature relating to the network and service-dominant logic from the perspective of the arts field.

Findings

It is argued here that the context for value co-creation might be better analysed through network relationships, allowing a better identification of actors and their roles. We highlight the role of non-expert consumers through their co-creational experiences. In addition, we question the implicit assumption that the outcome of value co-creation is always progressive.

Practical implications

The paper provides deeper understanding for art managers of the mechanisms of value (co-)creation.

Social implications

The paper provides new knowledge of the variety of levels of relations in the value co-creation.

Originality/value

The novelty of the paper lies in the new conceptual framework that offers both a wider perspective for theory building of value (co)creation in the context of arts management and deeper understanding for art managers of the mechanisms of value (co-)creation.

Details

Arts and the Market, vol. 10 no. 1
Type: Research Article
ISSN: 2056-4945

Keywords

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Article
Publication date: 9 October 2019

Mervi Luonila and Maarit Kinnunen

To make sense of the relationship between the festival attendance and the aims in arts festival management, the purpose of this paper is to explore the key characteristics…

Abstract

Purpose

To make sense of the relationship between the festival attendance and the aims in arts festival management, the purpose of this paper is to explore the key characteristics for success and analyze the perceptions of the future in arts festival productions.

Design/methodology/approach

This qualitative study uses interviews with festival managers and empathy-based stories (MEBS) written by members of festival audience. Discourse analysis is employed for answering the questions: What are the characteristics of a successful festival, and what could ruin it?

Findings

The paper highlights the importance of interaction with the audience orchestrated by the festival organization. Such interaction co-constructs a more holistic festival experience valued by both parties, which supports the sustainability and future success.

Research limitations/implications

The research data are limited to one country, and music festivals dominate the data.

Practical implications

Among managers, there is a need to consider audiences as consumers and as producers in the current competitive climate in the arts and cultural field and clarify the role of the audience as a partner in the networked festival production by placing the attendee at the core of the strategic planning process of arts festivals.

Originality/value

The research combines the views of the demand-and-supply side. It adds to the knowledge in arts and festival management by exploring the relationship between attendance and the aims of arts festival management in general, and the key characteristics of success in the arts festival context in particular. MEBS offers new interesting opportunities for future research in qualitative festival research.

Details

International Journal of Event and Festival Management, vol. 11 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Article
Publication date: 15 February 2021

Maarit Kinnunen, Antti Honkanen and Mervi Luonila

The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals.

Abstract

Purpose

The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals.

Design/methodology/approach

The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom.

Findings

In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions.

Practical implications

Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand.

Originality/value

Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. Career studies, on the other hand, concentrate heavily on sports events. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area.

Details

International Journal of Event and Festival Management, vol. 12 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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