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Article
Publication date: 18 April 2017

Cristina Bayona-Saez, Claudio Cruz-Cázares, Teresa García-Marco and Mercedes Sánchez García

The purpose of this paper is to extend the knowledge into the relationship between open innovation (OI) and firm’s innovative performance. Specifically, the authors aim to…

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Abstract

Purpose

The purpose of this paper is to extend the knowledge into the relationship between open innovation (OI) and firm’s innovative performance. Specifically, the authors aim to determine whether the benefits of OI practices are different for Food and Beverage (FnB) firms as compared to those of other sectors. The FnB industry is relevant in terms of employment GDP generation in the UE, characterised by high integration and low-tech intensity.

Design/methodology/approach

In order to achieve the goal and obtain robust results, the authors consider four OI dimensions and four innovation performance measures using panel data (2004-2011) from 10,771 FnB and non-FnB firms using Tobit and Logit models by random effects.

Findings

The authors test and confirm the presence of the classical inverted U-shape relationship between OI and firm innovative performance for FnB and non-FnB companies. However, the optimal number of external sources of knowledge used is lesser for FnB than the rest of the companies.

Originality/value

The paper compares the OI effects in a traditional and low-tech industry vs other industries considering four innovation outputs (product innovations, process innovations, incremental innovation and radical innovation).

Article
Publication date: 3 October 2016

Cristian Adasme-Berríos, Mercedes Sanchez, Marcos Mora, Berta Schnettler, German Lobos and José Díaz

The purpose of this paper is to explore the differences in consumers’ preferences to food safety label (FSL) on vegetables in central and south central Chile in terms of…

Abstract

Purpose

The purpose of this paper is to explore the differences in consumers’ preferences to food safety label (FSL) on vegetables in central and south central Chile in terms of sociodemographic characteristics, consumers’ food safety knowledge and frequency of vegetables consumption.

Design/methodology/approach

A survey was applied to 1,201 consumers in charge of buying vegetables for their households. The questionnaire measured consumer preference for FSL using tomatoes as a case study.

Findings

The most important attributes for consumers were price (57.3 percent), FSL (19.7 percent), point of sale (11.86 percent) and production system (11.07 percent). Cluster analysis was used to differentiate three types of consumers. The majority (50.5 percent) are consumers oriented to price of tomatoes more than other attributes. A second group (30.1 percent) considers it important to purchase tomatoes at the lowest price with the existence of a FSL. A minority (19.4 percent) was oriented to purchasing tomatoes with a FSL. The groups differ according to sociodemographic characteristics, food safety knowledge and frequency of vegetables consumption.

Research limitations/implications

The study was conducted in country in South America. The results revealed that the majority of consumers choose price over FSL. Nevertheless, a potential market niche was identified that was motivated by FSL as a potential risk-reduction strategy when making choices about fresh vegetables purchase.

Practical implications

FSL is a marketing tool to help the consumers about food decisions.

Social implications

To avoid problems associated to unsafe vegetables, FSL is used as a potential risk-reduction strategy when making choices about fresh vegetables purchase.

Originality/value

The research provides information about a market niche of consumers interested in the existence of an explicit FSL, due to their awareness of the risks associated with the consumption of vegetables. This topic has received little research in Latin American developing countries.

Details

British Food Journal, vol. 118 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 January 1998

Mercedes Sánchez and José Maria Gil

Conjoint analysis has become an increasingly popular approach to estimate the benefits derived from the attributes of a product. This decompositional method provides…

Abstract

Conjoint analysis has become an increasingly popular approach to estimate the benefits derived from the attributes of a product. This decompositional method provides information about the structure of consumers' preferences, as obtained from the overall judgement of a set of alternative products defined as a combination of levels of different attributes. A two‐Limit Tobit Model approach for conjoint analysis has been used to examine and compare wine attribute preferences within and between different retail outlets (wine shops, direct‐from‐producer and supermarkets) in two Spanish regions: Aragon and Navarre. Three attributes have been used in the conjoint design: price, origin and vintage year. Among these attributes, price is the principal aspect for consumers who buy in wine shops, origin is the most important attribute for supermarket buyers and grape vintage has more utility for buyers who obtain wine directly from the producer. Finally, three wine consumer segments have been identified and characterised in the two regions.

Details

International Journal of Wine Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 11 November 2013

Rafael Triguero-Sánchez, Jesús C. Peña-Vinces and Mercedes Sánchez-Apellániz

The purpose of this paper is to examine the moderator role of hierarchical distance (HD) in the relationship between human resources management (HRM) practices and…

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Abstract

Purpose

The purpose of this paper is to examine the moderator role of hierarchical distance (HD) in the relationship between human resources management (HRM) practices and organizational performance (OP, perceived/financial). To date there is no empirical evidence that demonstrates whether HD affects this relationship.

Design/methodology/approach

These relationships are examined through an empirical study of 102 small- and medium-sized enterprises from Europe (Spain). Partial least squares structural equation modeling is used to test the moderator effect of HD.

Findings

The results show that HD is a cultural dimension which moderates the relationship between HRM practices and OP. Furthermore, when OP is studied in relation to HRM practices, the use of perceived measures are considered more appropriate as these indicate the opinion of employees and managers regarding about OP.

Research limitations/implications

The non-cross-sectional character of the paper.

Practical implications

Organizations should consider HD when deciding the structure and application of their HR practices, since a lesser HD has positive effects on business results.

Originality/value

Little attention has been paid to non-linear models, with particular reference to the inclusion of cultural dimensions – such organizational culture (i.e. HD) – in HRM models.

Abstract

Details

Gender in Management: An International Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1754-2413

Article
Publication date: 1 August 2000

Ana María Angulo, José María Gil, Azucena Gracia and Mercedes Sánchez

In this paper, market values for most of wine attributes are measured through the estimation of a hedonic price function, which relates the price of a wine to its various…

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Abstract

In this paper, market values for most of wine attributes are measured through the estimation of a hedonic price function, which relates the price of a wine to its various attributes. As more expensive wines are also associated with higher recognition of wine attributes, results also reflect consumers’ valuation of wine attributes. Data used in this paper comes from a wine catalogue in which only price categories are available. As independent variables, the following wine attributes have been considered: region of production, the year vintage, grape variety, alcoholic content and expert quality ratings. Due to the nature of available data, the hedonic price function has been estimated in the form of a Multinomial Logit model. Results indicate that the two first variables (region of production and the year vintage) are the main market price determinants while grape variety and the alcoholic contents are not significantly correlated with red wine prices.

Details

British Food Journal, vol. 102 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 September 2002

Francisco Soler, José M. Gil and Mercedes Sánchez

Organic production and its consumption have grown tremendously in recent years. However, in the case of Spain demand still represents only 1 per cent of food expenditure…

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Abstract

Organic production and its consumption have grown tremendously in recent years. However, in the case of Spain demand still represents only 1 per cent of food expenditure. The main obstacle seems to be that organic food faces problems related to consumers’ acceptability; lack of food availability and seasonality make it difficult to establish appropriate retailing outlets; also, higher costs of production and retailer margins jointly may result in higher prices than consumers are willing to pay for organic food attributes. Research studies have mostly elicited consumers’ willingness‐to‐pay (WTP) for organic food through contingent valuation. Alternatively, explores, using an experimental second‐price sealed‐bid auction, the value that consumers place on organic food and the effect that information included on ecolabel and physical appearance have on their WTP. This methodological approach involves the use of real money and real products, which, in fact, may overcome the hypothetical bias detected in previous studies. Also discusses the effect on WTP of consumers’ demographic characteristics and lifestyles, as well as attitudes towards food safety and buying behaviour. Results show, that as more accurate information is offered, consumers’ acceptability of labelled organic food products increases; and that WTP is highly correlated with consumption habits variables.

Details

British Food Journal, vol. 104 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 February 2009

Ramo Barrena and Mercedes Sanchez

This paper aims to test whether the effects of wine consumption on the emotions vary with the age of the consumer, the objective being to use the results to orient further…

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Abstract

Purpose

This paper aims to test whether the effects of wine consumption on the emotions vary with the age of the consumer, the objective being to use the results to orient further product differentiation in a highly saturated and competitive market.

Design/methodology/approach

The decision structures of various age groups of wine consumers were explored by means of laddering interviews, a technique drawn from means‐end chain theory, to reveal consumers' attribute‐consequence‐value chains.

Findings

The results reveal that wine consumers perceive an emotional benefit from drinking wine and that this varies with the age of the consumer. The degree of abstraction in the cognitive process involved in the perception of this benefit increases inversely with the age of the consumer. Older people report less complex decision‐making processes. In general terms, consumers drink wine for the sensory pleasure it gives, but younger drinkers are also motivated to drink it for reasons relating to cultural identity and social status, while older generations focus primarily on the potential of wine as a social catalyst.

Originality/value

This study offers the wine industry new alternatives to enhance information, communication and product differentiation campaigns.

Details

British Food Journal, vol. 111 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 February 1997

José M. Gil and Mercedes Sánchez

Examines and compares wine attribute preferences within and between two different Spanish regions, Aragón and Navarra, by means of the weighted least squares approach for…

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Abstract

Examines and compares wine attribute preferences within and between two different Spanish regions, Aragón and Navarra, by means of the weighted least squares approach for conjoint analysis. Uses three attributes in the conjoint design: price, origin and grape vintage year. Among these attributes, Navarra consumers assigned more importance to the origin of the wine, followed by price and grape vintage year. Aragón consumers also considered origin as the most important attribute, followed, in this case, by grape vintage year and price. Comparing the different attribute levels, consumers from Aragón preferred locally produced and cheaper wines, while consumers from Navarra preferred Rioja and more expensive wines. Identifies and characterizes four wine consumer segments. Describes how a market simulation experiment was designed to simulate market shares of three alternative wine profiles.

Details

British Food Journal, vol. 99 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 7 October 2019

Cécile Mouly, Esperanza Hernández Delgado and María Belén Garrido

This chapter examines the considerations weighed by armed actors in responding to civilian demands in three Colombian peace territories, where residents have engaged in…

Abstract

This chapter examines the considerations weighed by armed actors in responding to civilian demands in three Colombian peace territories, where residents have engaged in civil resistance against armed violence and negotiated with armed actors to reduce such violence. It does so mainly on the basis of data from fieldwork, including interviews with former or current members of armed groups who operated in the areas under study, and other actors. We find that armed actors weighed political, security, economic and normative considerations when faced with civilian demands and that the armed actors’ relative dependence on civilians regarding these four aspects influenced these actors’ responses.

Details

Bringing Down Divides
Type: Book
ISBN: 978-1-78769-406-4

Keywords

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