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Book part
Publication date: 8 April 2005

Ricardo Madureira

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal…

Abstract

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal mechanisms of coordination in multinational corporations. The main questions addressed include the following. (1) What factors influence the occurrence of personal contacts of foreign subsidiary managers in industrial multinational corporations? (2) How such personal contacts enable coordination in industrial markets and within multinational firms? The theoretical context of the paper is based on: (1) the interaction approach to industrial markets, (2) the network approach to industrial markets, and (3) the process approach to multinational management. The unit of analysis is the foreign subsidiary manager as the focal actor of a contact network. The paper is empirically focused on Portuguese sales subsidiaries of Finnish multinational corporations, which are managed by either a parent country national (Finnish), a host country national (Portuguese) or a third country national. The paper suggests eight scenarios of individual dependence and uncertainty, which are determined by individual, organizational, and/or market factors. Such scenarios are, in turn, thought to require personal contacts with specific functions. The paper suggests eight interpersonal roles of foreign subsidiary managers, by which the functions of their personal contacts enable inter-firm coordination in industrial markets. In addition, the paper suggests eight propositions on how the functions of their personal contacts enable centralization, formalization, socialization and horizontal communication in multinational corporations.

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Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

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Book part
Publication date: 28 May 2021

Janine Brill, Lars Guenther, Wibke Ehrhardt and Georg Ruhrmann

Purpose: Mentioning a criminal’s country of origin in crime news is a divisive and much-discussed issue among both journalists and members of society. Scholars assume that…

Abstract

Purpose: Mentioning a criminal’s country of origin in crime news is a divisive and much-discussed issue among both journalists and members of society. Scholars assume that mentioning a criminal’s foreign origin could develop and maintain prejudices against individuals with a migrant background among news recipients. However, until now, no attention has been paid to what increases the likelihood that a journalist does or does not mention a criminal’s country of origin when reporting on crimes. Methodology/approach: One possible explanation is that the frequency and intensity of specific news factors could lead to mentioning a criminal’s origin, since increased importance of a news story is usually assigned when many high-intensity news factors occur. Even though numerous studies have determined the frequency of specific news factors in (crime) news, the explanation hypothesized in this chapter has not yet been examined. To investigate this supposition empirically, a quantitative content analysis of four German prime newscasts (n = 290), including public and private broadcasts, was conducted in the current study. Findings: The findings indicate that mentioning criminals’ origins is still common practice in journalism; furthermore, criminals with foreign origins are explicitly represented as foreign almost ten times more often than German-origin criminals are explicitly mentioned as German. News factors such as personalization, location, and influence show some effects of positively predicting journalistic mentioning of a criminal’s country of origin.

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Mass Mediated Representations of Crime and Criminality
Type: Book
ISBN: 978-1-80043-759-3

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Article
Publication date: 7 April 2020

Elaine Wallace, Isabel Buil and Sara Catalán

This study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the…

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1144

Abstract

Purpose

This study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem.

Design/methodology/approach

Findings are presented from a survey of Facebook users who mention luxury fashion brands on the social medium.

Findings

Self-esteem was revealed as an antecedent of ASC luxury fashion brands mentioned on Facebook, while materialism and high self-monitoring predicted ISC luxury fashion brands. Only ASC luxury fashion brands mentioned online were positively associated with purchase intention.

Research limitations/implications

Results are exploratory, and they are limited to those who are active Facebook users and who mention a luxury fashion brand on Facebook.

Practical implications

The study offers implications for managers of luxury fashion brands seeking to utilise Facebook to enhance the purchase intention for their brands or to increase the idealisation of the brand.

Originality/value

The paper provides new insights into the relationship between self-congruent mentions of luxury fashion brands on Facebook and purchase intention of those brands, distinguishing between ISC and ASC. This research also offers valuable and useful insights into ISC and ASC antecedents.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 4
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 12 January 2015

Shimiao Jiang, Shuqin Cai, Georges Olle Olle and Zhiyong Qin

More and more e-commerce web sites are using online customer reviews (OCRs) for customer segmentation. However, for durable products, customer purchases, and reviews only…

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1070

Abstract

Purpose

More and more e-commerce web sites are using online customer reviews (OCRs) for customer segmentation. However, for durable products, customer purchases, and reviews only once for a long time, as while the product review score may highly affected by service factors or be “gently” evaluated. Existing regression or machine learning-based methods suffer from low accuracy when applied to the OCRs of durable products on e-commerce web sites. The purpose of this paper is to propose a new approach for customer segment analysis base on OCRs of durable products.

Design/methodology/approach

The research proposes a two-stage approach that employs latent class analysis (LCA): the feature-mention matrix construction stage and the LCA-based customer segmentation stage. The approach considers reviewers’ mention on product features, and the probability-based LCA method is adopted upon the characteristics of online reviews, to effectively cluster reviewers into specified segmentations.

Findings

The research finding is that, using feature-mention instead of feature-opinion records makes segment analysis more effective. The research also finds that, LCA method can better explain the characteristics of the OCR data of durable products for customer segmentation.

Practical implications

The research proposes a new approach to durable product review mining for customer segmentation analysis. The segment analysis result can provide supports for new product design and development, repositioning of existing products, marketing strategy development and product differentiation.

Originality/value

A new approach for customer segmentation analysis base on OCRs of durable products is proposed.

Details

Kybernetes, vol. 44 no. 1
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 6 September 2018

Yingxin Estella Ye and Jin-Cheon Na

By analyzing journal articles with high citation counts but low Twitter mentions and vice versa, the purpose of this paper is to provide an overall picture of differences…

Abstract

Purpose

By analyzing journal articles with high citation counts but low Twitter mentions and vice versa, the purpose of this paper is to provide an overall picture of differences between citation counts and Twitter mentions of academic articles.

Design/methodology/approach

Citation counts from the Web of Science and Twitter mentions of psychological articles under the Social Science Citation Index collection were collected for data analysis. An approach combining both statistical and simple content analysis was adopted to examine important factors contributing to citation counts and Twitter mentions, as well as the patterns of tweets mentioning academic articles.

Findings

Compared to citation counts, Twitter mentions have stronger affiliations with readability and accessibility of academic papers. Readability here was defined as the content size of articles and the usage of jargon and scientific expressions. In addition, Twitter activities, such as the use of hashtags and user mentions, could better facilitate the sharing of articles. Even though discussions of articles or related social phenomena were spotted in the contents of tweets, simple counts of Twitter mentions may not be reliable enough for research evaluations due to issues such as Twitter bots and a deficient understanding of Twitter users’ motivations for mentioning academic articles on Twitter.

Originality/value

This study has elaborated on the differences between Twitter mentions and citation counts by comparing the characteristics of Twitter-inclined and citation-inclined articles. It provides useful information for interested parties who would like to adopt social web metrics such as Twitter mentions as traces of broader engagement with academic literature and potential suggestions to increase the reliability of Twitter metrics. In addition, it gives specific tips for researchers to increase research visibility and get attention from the general public on Twitter.

Details

Online Information Review, vol. 42 no. 7
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 25 October 2018

Amalia Mas-Bleda and Mike Thelwall

The purpose of this paper is to assess the educational value of prestigious and productive Spanish scholarly publishers based on mentions of their books in online…

Abstract

Purpose

The purpose of this paper is to assess the educational value of prestigious and productive Spanish scholarly publishers based on mentions of their books in online scholarly syllabi.

Design/methodology/approach

Syllabus mentions of 15,117 books from 27 publishers were searched for, manually checked and compared with Microsoft Academic (MA) citations.

Findings

Most books published by Ariel, Síntesis, Tecnos and Cátedra have been mentioned in at least one online syllabus, indicating that their books have consistently high educational value. In contrast, few books published by the most productive publishers were mentioned in online syllabi. Prestigious publishers have both the highest educational impact based on syllabus mentions and the highest research impact based on MA citations.

Research limitations/implications

The results might be different for other publishers. The online syllabus mentions found may be a small fraction of the syllabus mentions of the sampled books.

Practical implications

Authors of Spanish-language social sciences and humanities books should consider general prestige when selecting a publisher if they want educational uptake for their work.

Originality/value

This is the first study assessing book publishers based on syllabus mentions.

Details

Aslib Journal of Information Management, vol. 70 no. 6
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 8 January 2014

José Luis Ortega, Enrique Orduña-Malea and Isidro F. Aguillo

Title and URL mentions have recently been proposed as web visibility indicators instead of inlink counts. The objective of this study is to determine the accuracy of these…

Abstract

Purpose

Title and URL mentions have recently been proposed as web visibility indicators instead of inlink counts. The objective of this study is to determine the accuracy of these alternative web mention indicators in the Spanish academic system, taking into account their complexity (multi-domains) and diversity (different official languages).

Design/methodology/approach

Inlinks, title and URL mentions from 76 Spanish universities were manually extracted from the main search engines (Google, Google Scholar, Yahoo!, Bing and Exalead). Several statistical methods, such as correlation, difference tests and regression models, were used.

Findings

Web mentions, despite some limitations, can be used as substitutes for inlinks in the Spanish academic system, although these indicators are more likely to be influenced by the environment (language, web domain policy, etc.) than inlinks.

Research limitations/implications

Title mentions provide unstable results caused by the multiple name variants which an institution can present (such as acronyms and other language versions). URL mentions are more stable, but they may present atypical points due to some shortcomings, the effect of which is that URL mentions do not have the same meaning as inlinks.

Practical implications

Web mentions should be used with caution and after a cleaning-up process. Moreover, these counts do not necessarily signify connectivity, so their use in global web analysis should be limited.

Originality/value

Web mentions have previously been used in some specific academic systems (US, UK and China), but this study analyses, in depth and for the first time, an entire non-English speaking European country (Spain), with complex academic web behaviour, which helps to better explain previous web mention results.

Details

Online Information Review, vol. 38 no. 1
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 6 February 2019

Bram Roosens, Nathalie Dens and Annouk Lievens

This paper aims to assess the effects of explicit partner brand mentions (as opposed to a mere partnership mention) in communications by brand allies on consumers…

Abstract

Purpose

This paper aims to assess the effects of explicit partner brand mentions (as opposed to a mere partnership mention) in communications by brand allies on consumers’ purchase intention and willingness to pay for an innovation, as mediated by the perceived relational embeddedness of the allies and their respective perceived corporate credibility. In Study 1, the authors investigate the effects of (reciprocal) explicit brand mentions by both allies (as opposed to by a single ally) and further test whether explicit brand mentions moderate spillover effects from the ally. In Study 2, the authors investigate the effect of reciprocity of explicit brand mentions and whether this is moderated by a company’s experience.

Design/methodology/approach

The authors conduct two online experiments. Study 1 (N = 216) is a four-level between-subjects experiment (single communication by Partner A with explicit brand mention, single communication by Partner B with explicit brand mention, explicit brand mentions by both allies and mere partnership mention by both allies) where participants judge a social alliance related to a new tablet. Study 2 (N = 376) builds upon these findings in a 4 (explicit brand mentions by both allies; mere partnership mention by both allies; explicit brand mention by Partner A, mere partnership mention by Partner B; explicit brand mention by partner B, mere partnership mention by Partner A) × 2 (Partner A experience: established vs startup) between-subjects experimental design for a co-created battery.

Findings

Spillover effects from one ally to the other are stronger with explicit brand mentions than with a mere partnership mention. There is no added value of two allies communicating over one, provided that both partners explicitly mention their partner brand. However, when allies do communicate separately, it is crucial that an explicit brand mention is reciprocated. This effect is explained by an increase in the perceived relational embeddedness of the partners, which in turn positively influences their corporate credibility. This effect does not differ depending on a company’s experience.

Originality/value

This research is one of the first to study effects of how a brand alliance is communicated and extends previous studies on the effects of communication about brand and co-creation alliances by demonstrating that communications moderate spillover effects, that brand mention reciprocity is crucial, and by introducing the concept of perceived relational embeddedness.

Details

European Journal of Marketing, vol. 53 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 27 June 2008

Manuel C.F. Pontes, Nancy M.H. Pontes, Sanae Tashiro and Phillip A. Lewis

The purpose of this paper is to examine the effects of diabetes, patient age, and health insurance on the number of prescription and non‐prescription drugs mentioned

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566

Abstract

Purpose

The purpose of this paper is to examine the effects of diabetes, patient age, and health insurance on the number of prescription and non‐prescription drugs mentioned (ordered or provided) per physician visit in the USA.

Design/methodology/approach

The National Center for Health Statistics annually conducts three surveys about ambulatory care physician visits: the National Ambulatory Medical Care Survey, the National Hospital Ambulatory Medical Care Survey – outpatient departments, and the National Hospital Ambulatory Medical Care Survey – emergency departments. For this study, the data collected in 2003 and 2004 by these surveys were analyzed with the SAS procedures SURVEYMEANS and SURVEYREG, which can take into account the multistage sample design of these surveys.

Findings

Regression analyses show significant effects of diabetes, patient age, and health insurance provider on the number of prescription drug mentions and non‐prescription drug mentions per physician visit. Among adults greater than 18 years old, and even for visits by persons greater than 75 years old, diabetes visits relative to non‐diabetes visits had significantly more prescription drug mentions per visit and significantly more non‐prescription drug mentions per visit physician visits, for both general purposes and diabetes, without insurance coverage had significantly fewer prescription drug mentions per visit than the corresponding visits covered by either private health insurance, Medicare, or Medicaid. Thus, the results show that physicians use more prescription drugs and non‐prescription drugs to manage diabetes visits than non‐diabetes visits and prescribe fewer medications when patients have no insurance than when they have Medicare, Medicaid, or private health insurance.

Originality/value

Results from a nationally representative sample of physician visits in the USA show that physicians order or provide substantially more drugs for diabetes visits. These results suggest that diabetes sharply increases drug consumption. Also, physicians are likely to prescribe more medications to patients who have health insurance relative to patients without health insurance.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1750-6123

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Book part
Publication date: 26 August 2010

Sergio Biggemann

This paper reports the results of a three-year-long research on business relationships, relying on qualitative data gathered through multiple-case study research of four…

Abstract

This paper reports the results of a three-year-long research on business relationships, relying on qualitative data gathered through multiple-case study research of four focal companies operating in Australia. The industry settings are as follows: steel construction, vegetable oils trading, aluminum and steel can manufacture, and imaging solutions. The research analyzes two main aspects of relationships: structure and process. This paper deals with structure describing it by the most desired features of intercompany relationships for each focal company. The primary research data have been coded drawing on extant research into business relationships. The main outcome of this part of the research is a five construct model composed by trust, commitment, bonds, distance, and information sharing that accounts for all informants’ utterances about relationship structure.

Details

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Type: Book
ISBN: 978-0-85724-306-5

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