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Article
Publication date: 15 February 2021

Li-Hsin Chen, Mei-Jung Sebrina Wang and Alastair M. Morrison

Despite the increasing recognition of coffee tourism, there is limited research on the influence of memorable tourism experiences (MTEs) on coffee tourist behaviours. This…

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Abstract

Purpose

Despite the increasing recognition of coffee tourism, there is limited research on the influence of memorable tourism experiences (MTEs) on coffee tourist behaviours. This investigation attempted to fill the gap in extending the MTE model by integrating travel motivations and expectation–confirmation theory (ECT).

Design/methodology/approach

A mixed-method approach was employed. A survey questionnaire containing closed- and open-ended questions was used to obtain quantitative and qualitative information. Interviews with coffee shop owners were also conducted to obtain greater insight.

Findings

Both the quantitative and qualitative findings confirmed that coffee tourists’ revisit and word-of-mouth intentions were strongly influenced by satisfaction and MTEs, which were predicted by confirmation of expectations (CoEs) and travel motivations.

Research limitations/implications

The findings confirmed that travel motivation is one of the most important precursors of MTEs. CoE was also determined to be a precursor of MTEs. MTEs had positive influences on satisfaction, word of mouth (WoM) and revisit intentions.

Practical implications

The results offer insights by identifying vital factors linked to coffee tourist experiences and satisfaction, which will aid practitioners developing better marketing strategies.

Originality/value

The memorable tourism experience scale has rarely been applied in food tourism and particularly in relation to coffee consumption. Moreover, this research is unique in investigating the relationships among motivations, CoE, MTEs, satisfaction and WoM and revisit intentions.

Article
Publication date: 5 May 2020

Paola Castellani, Angelo Bonfanti, Rossella Canestrino and Pierpaolo Magliocca

This paper explores the dimensions and triggers of memorable tourism experiences (MTEs) from the service provider perspective. Specifically, it focuses on MTEs offered by…

Abstract

Purpose

This paper explores the dimensions and triggers of memorable tourism experiences (MTEs) from the service provider perspective. Specifically, it focuses on MTEs offered by tourism social enterprises (TSEs) in Italian tourist destinations that are growing in popularity.

Design/methodology/approach

This study adopted a qualitative approach using Gioia methodology. After a preliminary email survey, data were collected from Italian TSEs using semi-structured interviews.

Findings

MTE dimensions include hedonism, novelty, refreshment, local culture, meaningfulness, knowledge, involvement, surprise and servicescape, while its triggers relate to TSE characteristics – value proposition (authenticity and unconventionality), value constellation (relationships with local communities and public and private institutions) and social and economic profit (generation of revenue, strengthening of business and new employment opportunities). Using these results, this study proposes a model for TSEs to create MTEs.

Research limitations/implications

This study advances the MTE research in relation to TSEs, a specific category of tourism company that plays an essential role in contemporary tourism.

Practical implications

This study makes recommendations to TSE managers on how to create and effectively manage MTEs to ensure survival and competition in the global market.

Social implications

This analysis highlights that TSEs contribute to improving the social conditions of little-known areas through the development of inclusive social projects and the creation of new job opportunities.

Originality/value

To the best of the authors' knowledge, this is the first study to examine MTEs from the TSE service provider perspective.

Book part
Publication date: 28 December 2016

Jong-Hyeong Kim

This chapter sought to overcome the current theoretical lack of understanding of the memorable tourism experiences (MTEs) phenomena and provide a conceptual framework for…

Abstract

Purpose

This chapter sought to overcome the current theoretical lack of understanding of the memorable tourism experiences (MTEs) phenomena and provide a conceptual framework for guiding destination managers who seek to design and deliver memorable experiences appropriate to their particular destination.

Methodology/approach

This chapter employed literature-based research methods. More specifically, it sought to (1) summarize the understanding of MTEs gained from a review of others’ work, and conduct a retrospective examination of my own empirical research on the topic; and (2) convey the insights I have formulated regarding the implications for destination managers of this understanding for designing, delivering, and evaluating programs, which may increase the probability a visitor will return home with truly memorable experiences.

Findings

The literature review and the content analysis and synthesis identified seven conceptual and theoretical components of MTEs, such as hedonism, refreshment, novelty, local culture, meaningfulness, knowledge, and adverse feelings.

Practical implications

The current study suggested what characteristics of tourism experiences lead to strong memorability and how to measure each component of MTEs. Thus, the findings provide important implications for destination managers to develop tourism programs that last long in visitors’ memories.

Originality/value

Previous researchers suggested some practical strategies to prepare environments and design experiences. However, a comprehensive, theoretically sound understanding of the fundamental factors of MTEs was left out. This study investigated tourism experiential factors that enable and facilitate MTEs. It also tried to demonstrate the managerial importance of these theoretical components to the design of “on the ground” destination programs, which initially create excitement and anticipation among potential visitors (within the context of a highly competitive marketplace), to the point where a given destination is selected over a multitude of others and where it subsequently delivers the kind of high-quality “truly memorableexperiences that fully meet the inflated expectations initially “promised” by the destination brand.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Article
Publication date: 20 July 2022

Ana Brochado, José Manuel Cristóvão Veríssimo and João Carlos Lopes de Oliveira

This study aims to explore demographic market segments’ effect on the relationships between memorable tourism experiences (MTEs), perceived value dimensions and tourists…

Abstract

Purpose

This study aims to explore demographic market segments’ effect on the relationships between memorable tourism experiences (MTEs), perceived value dimensions and tourists’ behavioral intentions.

Design/methodology/approach

The data were collected with an online survey that gathered information on MTEs, economic value, quality value, emotional value, social value and intentions to recommend and revisit. Based on a sample of 1,003 Portuguese tourists, the research model was estimated using partial least squares path modeling.

Findings

The results reveal that MTEs have a positive impact on all four perceived value dimensions. Emotional and social value have a positive effect on recommendation intentions. Tourists from different demographic segments exhibit heterogeneous patterns regarding perceived value dimensions’ influence on these individuals’ behavioral intentions. Emotional value has the strongest impact for females, but males are influenced more by social value. Economic value significantly contributes to younger tourists’ recommendation intention, while quality value has the same effect on the 36–45 age group.

Originality/value

This study extended the existing knowledge by confirming heterogeneity among different tourist segments defined by age and gender regarding the relationships between MTEs, perceived value dimensions and behavioral intentions.

目的

本研究旨在探讨人口统计细分市场对难忘旅游体验 (MTE)、感知价值维度和游客行为意愿之间关系的影响。

设计

数据通过在线调查收集。该调查收集了有关 MTE、经济价值、质量价值、情感价值、社会价值以及推荐和重访意愿的信息。研究模型根据 1,003 名葡萄牙游客的样本使用偏最小二乘路径模型进行分析验证。

结果

分析结果表明, MTE 对所有四个感知价值维度都有积极影响。情感价值和社会价值对推荐意愿有正向影响。在游客的感知价值维度对他们行为意愿的影响方面, 不同人口统计背景的群体表现出不同的模式。情感价值对女性的行为意愿影响最大, 而社会价值对男性行为意愿影响最大。对于年轻群体, 经济价值影响其推荐意愿, 而对于 36–45 年龄组的群体, 则是质量价值影响其推荐意愿。

原创性

本研究证明按年龄和性别定义的不同旅游群体对于 MTE、感知价值维度和行为意愿之间关系的异质性, 从而扩展了现有文献。

Propósito

Este estudio buscó explorar el efecto de los segmentos demográficos en la relación entre las experiencias turísticas memorables (MTE, por sus siglas en inglés memorable tourism experiences), las dimensiones del valor percibido y las intenciones de comportamiento de los turistas.

Diseño

Los datos se recogieron mediante una encuesta online que recopiló información sobre MTEs, valor económico, valor de calidad, valor emocional, valor social, intención de recomendar y de revisita. El modelo de investigación se estimó en base a una muestra de 1.003 turistas portugueses aplicando la metodología de mínimos cuadrados parciales (PLS).

Resultados

Los resultados revelan que las MTE tienen un impacto positivo en las cuatro dimensiones del valor percibido. El valor emocional y social tiene un efecto positivo en las intenciones de recomendación. Los turistas de diferentes segmentos demográficos exhiben patrones heterogéneos en cuanto a la influencia de las dimensiones del valor percibido en las intenciones de comportamiento. El valor emocional tiene el impacto más fuerte para las mujeres y el valor social para los hombres. El valor económico es relevante para explicar las intenciones de recomendación para el grupo más joven y el valor de calidad para el grupo de edad de 36 a 45 años.

Originalidad

Este estudio amplía el conocimiento existente al confirmar la heterogeneidad entre los diferentes segmentos turísticos definidos por edad y género con respecto a las relaciones entre los MTE, las dimensiones del valor percibido y las intenciones de comportamiento.

Article
Publication date: 12 January 2021

Aikaterini Stavrianea and Irene (Eirini) Kamenidou

Memorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and…

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Abstract

Purpose

Memorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.

Design/methodology/approach

Quantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.

Findings

The findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly.

Research limitations/implications

This study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty.

Practical implications

This study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty.

Originality/value

The proposed model is the first to include these factors and the specific relationships between them.

Details

EuroMed Journal of Business, vol. 17 no. 1
Type: Research Article
ISSN: 1450-2194

Keywords

Book part
Publication date: 26 November 2021

Fangli Hu and Han Shen

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of…

Abstract

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

Article
Publication date: 2 June 2022

Xinran Yang and Liaoniao Zhang

This study aims to investigate the perception of smart tourism technologies (STTs) in creating museum tourism experiences and assess visitors’ intentions to test the…

Abstract

Purpose

This study aims to investigate the perception of smart tourism technologies (STTs) in creating museum tourism experiences and assess visitors’ intentions to test the impact, the extent and role that STTs play in museum service.

Design/methodology/approach

The investigation was conducted through an online and on-site survey; data were collected in four different museums with 365 museum tourists in four countries. SmartPLS (version 3.3.3) was used to access the measurement and structural model based on path modelling and bootstrapping.

Findings

STTs have a positive impact on creating a memorable tourism experience for museum visitors and are beneficial to revisit intention and positive recommendations. The impact is stronger than traditional services such as museum setting and staff service. STTs can be considered an independent new service to museums rather than complementing existing services. STTs negatively affect tourism’s experience at the communication stage.

Originality/value

Previous studies have noted the growing attention to the museum visitor experience, but the combined impact of new elements, such as STTs, remains an unexplored area. This study addressed the research gap through an empirical investigation and offers guidelines to test museum visitors’ acceptance and fitness for the services provided by STTs. In addition, this study presents a new point of view on the roles that STTs take in museum service, which can be useful for further investigations.

目的

本研究旨在调查智慧旅游技术 (STT) 在创造博物馆旅游体验和评估游客意图方面的感知。测试智能旅游技术在博物馆服务中的影响、程度和作用。

研究方法

研究调查是通过在线和现场问卷调查进行的; 数据是在四个国家的四个不同博物馆中收集的, 共收集了 365 名博物馆游客的数据。 SmartPLS(版本 3.3.3)用于访问基于路径建模和引导的测量模型和结构模型。

研究结果

智慧旅游技术对为博物馆参观者创造难忘的旅游体验具有积极影响, 并有利于重访意向和积极推荐。这种影响比博物馆的环境设置和员工服务等传统服务更强。智慧旅游技术可以被视为对博物馆的一项独立的新服务, 而不是对现有服务的补充。智慧旅游技术对博物馆游客在传播阶段的体验产生负面影响。

原创性/价值

以前的研究已经注意到学界对博物馆参观体验的关注日益增加, 但 STT 等新元素的综合影响仍然是一个未探索的领域。 本研究通过实证调查补充了研究缺口, 并提供了测试博物馆参观者对 STT 提供的服务的接受度和适应性的指南。此外, 本研究提出了 STT 在博物馆服务中的作用的新观点, 这对进一步的研究很有帮助。

Resumen

Propósito

El objetivo de este estudio es investigar la percepción de las Tecnologías Turísticas Inteligentes (TTIs) en la creación de experiencias turísticas en los museos y evaluar las intenciones de los visitantes para probar el impacto, el alcance y el papel que desempeñan las TTIs en el servicio de los museos.

Diseño/metodología/enfoque

La investigación se llevó a cabo a través de una encuesta online y presencial; los datos se recogieron de 365 turistas en cuatro museos diferentes de cuatro países. Se utilizó SmartPLS (versión 3.3.3) para evaluar el modelo de medida y el modelo estructural basado en la modelización de trayectorias y el bootstrapping.

Resultados

Las TTIs tienen un impacto positivo en la creación de una experiencia turística memorable para los visitantes de los museos y son beneficiosas para la intención de volver a visitarlos y las recomendaciones positivas. El impacto es mayor que el de los servicios tradicionales, como la ambientación del museo y el servicio del personal. Las TTIs pueden considerarse un nuevo servicio independiente para los museos, más que un complemento de los servicios existentes. Las TTIs afectan negativamente a la experiencia del turismo en la fase de comunicación.

Originalidad/valor

En estudios previos se ha observado la creciente atención que se presta a la experiencia de los visitantes de los museos, pero el impacto combinado de nuevos elementos, como las TTIs, sigue siendo un área inexplorada. Este estudio aborda esta laguna de la investigación mediante una investigación empírica y ofrece directrices para comprobar la aceptación y la adecuación de los visitantes de los museos a los servicios prestados por las TTIs. Además, este estudio presenta un nuevo punto de vista sobre las funciones que asumen las TTIs en el servicio de los museos, que puede ser útil para futuras investigaciones.

Article
Publication date: 19 April 2022

Sueting Chang

Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the…

Abstract

Purpose

Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event.

Design/methodology/approach

An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained.

Findings

The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV.

Originality/value

This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.

研究目的

智慧旅游科技在旅游产业发展中占有突出地位。本研究在 2018 年台中世界花博会这一大型盛会的背景下, 提出了一个将认知-情感-行为模型和信任转移理论相结合的模型。

研究方法

本研究采用包含问卷的综合模型作为研究框架。共获得有效旅游调查问卷456份。

研究结果

结果表明, 前因(智慧旅游科技和感知价值)对难忘的旅游体验(认知成分)产生了积极影响。难忘的旅游体验正向影响的目的地形象(情感成分), 目的地形象正向影响重访和推荐地点的意愿(行为成分)。最后, 难忘的旅游体验在目的地形象、智慧旅游科技和感知价值之间起到中介作用。

研究原创性/价值

本研究有助于建立一个在大型活动和智能旅游概念的背景下结合令人难忘的旅游体验的理论框架。这些发现可以帮助政府和旅游业了解智能旅游科技对游客体验、感知和行为的影响。

Open Access
Article
Publication date: 15 September 2022

Erose Sthapit and Peter Björk

This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb…

Abstract

Purpose

This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests.

Design/methodology/approach

This study used a qualitative approach and used data collected through semi-structured interviews. The sampling criteria for selecting participants were that they must be Finnish nationals who had booked and stayed in an Airbnb accommodation within the past 36 months. The participants were selected using a criteria-based snowball sampling technique. A qualitative empirical study was conducted using self-structured interviews that were completed by 18 Finnish tourists who had stayed at an Airbnb property in the past three years.

Findings

Three main sources constitute the conceptual framework of a negative memorable Airbnb experience: unclean accommodations, unpleasant host behaviour and poor customer service.

Practical implications

Airbnb management should make efforts to reduce guests’ negative experiences. This goal can be achieved by developing service-quality-management policies and strategies that are standardised, clear and universally applicable to all hosts. In addition, Airbnb management should recruit qualified customer service personnel and equip them with service recovery skills through training and control mechanisms. Such training should focus on upgrading their ability to handle complaints.

Originality/value

This study responds to the need to examine negative incidents that are a part of MTEs and the sources of negative memories. The originality of this study includes the extension of the existing literature on MTEs and Airbnb, as a conceptual framework of negative memorable Airbnb experiences that comprises three main components: unclean rooms, unpleasant host behaviour and poor customer service has been proposed.

Details

Consumer Behavior in Tourism and Hospitality, vol. 17 no. 4
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 2 December 2019

Erose Sthapit, Giacomo Del Chiappa, Dafnis N. Coudounaris and Peter Björk

The purpose of this study is to test Kim et al.’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the…

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Abstract

Purpose

The purpose of this study is to test Kim et al.’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the study aims to test for causes or relationships between satisfaction, MTE dimensions, co-creative tourism experiences and memorability, as well as the mediating effect of memorability on tourists’ behavioural intention.

Design/methodology/approach

This study uses a cross-sectional survey design using a questionnaire to collect data. Three trained interviewers questioned international travellers in the boarding area in Olbia-Costa Smeralda Airport while they were waiting to board their flights home. The interviewers also distributed and administered the questionnaires. The questionnaire was in English. Data collection was carried out from August to October 2017.

Findings

In terms of the theoretical implications of this study, its findings result in a different MTE construct than that of Kim et al.’s (2012) study. Although they discuss seven important experiential tourism factors that are likely to affect the memorability of a person’s experience, what emerges from the present research is that satisfaction, novelty, refreshment, involvement and knowledge significantly influence the memorability of a tourist’s experience.

Research limitations/implications

This study has some limitations. First, it is highly site-specific and based on a convenience sample, rendering the findings non-generalizable to either the destination under investigation or any other tourism destination. Further studies should be conducted in other Mediterranean cities to generalise the significance of these findings. Although English can be considered the primary international language, the fact that the survey has been written only in English could have excluded non-English speakers from participating in the study. In addition, the study has not considered national domestic tourists. In the future, translating the survey into different languages and interviewing domestic tourists visiting the island might be useful.

Practical implications

Tourism service providers could gather feedback forms from tourists to measure and improve their satisfaction. Additionally, the multiplicity of actors involved in the tourism sector should coordinate and cooperate with one another to create tourism experiences that result in high overall visitor satisfaction. Tourism service providers could also offer new and diverse encounters, for example, the chance to attend local festivals to arouse curiosity, as studies suggest that such novel activities make the experiences particularly memorable. Public officials should also focus on site rejuvenation to appeal to novelty seekers who have visited previously.

Originality/value

Overall, the study highlights the discrepancies in the effects of satisfaction, MTE dimensions and co-creative tourism experience on the memorability of a trip experience in relation to previous studies. The results of the analysis refute the assumption that the seven MTE dimensions are representative across a variety of destination-specific tourist experiences. Besides the identified five dimensions, opening up the discussion on other factors that might influence the memorability of tourists’ experiences presents an updated agenda.

目的

本研究的目的是在新的环境中用新的样本测试Kim等人(2012年)的七维MTE量表。此外, 该研究旨在测试满意度、MTE 维度、共同创意的旅游体验和纪念品之间的原因或关系, 以及纪念品对游客行为意图的中介作用。

设计/方法/方法

本研究采用横截面调查设计, 使用问卷收集数据。三名经过培训的采访者在奥尔比亚-科斯塔斯梅拉达机场的登机区询问等待登机回家国际旅客。面试官还负责分发和管理英文问卷。数据收集工作于2017年8月至10月进行。

调查结果

就本研究的理论意义而言, 其发现得出了与Kim等人(2012年)研究不同的MTE结构。虽然他们讨论了七个重要的体验旅游因素, 可能影响一个人的体验的纪念性, 从目前的研究得到的是, 满意度, 新奇, 精力恢复, 参与和知识显著影响游客体验的纪念性。

研究限制/影响

这项研究有一些局限性。首先, 它高度基于特定的地点, 并且基于便利样本, 使得调查结果无法与此次调研的目的地或其他旅游目的地通用。未来应在其他地中海城市进行进一步的研究, 以概括这些发现的重要性。虽然英语被认为是主要的国际通用语言, 但仅以英文编写的调查问卷可能使非英语使用者无法参与研究。此外, 该研究没有考虑国内游客。未来研究可以将调查翻译成不同的语言并采访访问该岛的国内游客。

实际含义

旅游服务提供者可以从游客那里收集反馈表, 以衡量和提高他们的满意度。此外, 旅游活动的多方参与者应相互协调和合作, 创造旅游体验, 使游客的总体满意度达到较高水平。研究表明, 新颖的活动可以使旅游经历特别令人难忘, 因此, 旅游服务提供者也可以提供新的和多样化的接触, 例如, 有机会参加当地节日以唤起好奇心。政府官员还应关注网站活力, 以吸引访问网站的新奇探索者。

原创性/价值

总体而言, 该研究强调了满意度、MTE 维度和共同创意旅游体验对旅行体验的影响与之前研究相比的差异。分析结果驳斥了七个 MTE 维度在各种特定目的地的旅游体验中具有代表性的假设。除了讨论发现的五个维度外, 此研究对可能影响游客体验的可纪念性的其他因素展开了讨论, 推动并更新了现有的研究议程。

Propósito

El propósito de este estudio es probar la escala MTE de Kim et al. (2012) y sus siete dimensiones, en un nuevo contexto y con una nueva muestra. Además, el objetivo del estudio es evaluar las causas o las relaciones entre, satisfacción, dimensiones MTE, experiencias co-creativas de turismo y la memorabilidad, así como el efecto mediador de la memorabilidad, en la intención de comportamiento de los turistas.

Diseño/metodología/enfoque

Este estudio emplea un diseño de encuesta transversal y utiliza un cuestionario para recopilar los datos. Tres entrevistadores interrogaron a viajeros internacionales en el área de embarque en el aeropuerto Olbia-Costa Smeralda, mientras esperaban en el embarque de sus vuelos de retorno. Los entrevistadores también distribuyeron y administraron los cuestionarios. El cuestionario estaba en inglés. La recolección de datos se realizó de agosto a octubre de 2017.

Resultados

En términos de implicaciones teóricas del estudio, los resultados desprenden una construcción MTE diferente a la del estudio de Kim et al. (2012). Si bien, discuten los siete factores del turismo experiencial, que probablemente afecten a lo memorable de la experiencia de una persona. Lo que surge de la presente investigación es que, la satisfacción, la novedad, el refrigerio, la participación y el conocimiento influyen significativamente en en todo lo memorable de la experiencia de un turista.

Limitaciones/implicaciones de la investigación

Este estudio tiene algunas limitaciones. Primero, es altamente específico del sitio y se basa en una muestra de conveniencia, lo que hace que los hallazgos no sean generalizables, ni para el destino, bajo investigación, ni para ningún otro destino turístico. Se deben realizar más estudios en otras ciudades mediterráneas para poder generalizar la importancia de estos resultados. Aunque el inglés puede considerarse el principal idioma internacional, el hecho de que la encuesta se haya escrito solo en inglés podría haber excluido a los que no hablan inglés a la hora de participar en el estudio. Además, no se ha considerado a los turistas nacionales. En el futuro, podría ser útil traducir la encuesta a diferentes idiomas y entrevistar a los turistas nacionales que visitan la isla.

Implicaciones prácticas

Los proveedores de servicios turísticos podrían recopilar formularios de comentarios de los turistas para medir y mejorar su satisfacción. Además, la multiplicidad de actores involucrados en el sector turístico debe coordinarse y cooperar entre sí para crear experiencias turísticas que resulten para una alta satisfacción de los visitantes. Los proveedores de servicios turísticos también podrían ofrecer nuevos y diversos encuentros; por ejemplo, la oportunidad de asistir a festivales locales para despertar curiosidad, ya que los estudios sugieren que actividades novedosas hacen que las experiencias sean particularmente memorables. Los funcionarios públicos también deberían centrarse en el rejuvenecimiento del sitio para atraer a los buscadores de novedades que hayan visitado anteriormente.

Originalidad/valor

En general, el estudio destaca las discrepancias entre los efectos de la satisfacción, las dimensiones de MTE y la experiencia turística co-creativa en la memorabilidad de una experiencia de viaje en relación con estudios anteriores. Los resultados del análisis refutan la suposición de que las siete dimensiones MTE son representativas en una variedad de experiencias turísticas específicas del destino. Además de las cinco dimensiones identificadas, abrir la discusión sobre otros factores que podrían influir en la memorabilidad de las experiencias de los turistas presenta una agenda actualizada.

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