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Article
Publication date: 29 April 2021

Eda Gurel, Melih Madanoglu and Levent Altinay

This longitudinal study assesses whether higher education has the same impact on the entrepreneurial intentions of women and men with regard to their propensity to…

Abstract

Purpose

This longitudinal study assesses whether higher education has the same impact on the entrepreneurial intentions of women and men with regard to their propensity to risk-taking in particular.

Design/methodology/approach

A self-administrated survey instrument was used to collect data from students studying business and engineering at five selected universities in Turkey. The survey was carried out in two intervals: first year and fourth year of studies. A total of 215 student participated in both waves.

Findings

The findings indicate that the impact of education is stronger for women than for men as the relationship between gender and entrepreneurial intention is moderated by education and risk-taking propensity in that the entrepreneurial intention of women with high or low risk-taking propensity increases when they acquire higher education. In particular, the boost is more noticeable for women with low risk-taking propensity. On the contrary, the effect of education is negative for men with both high risk-taking propensity and low risk-taking propensity.

Practical implications

This study has identified that the impact of education is different for women and men. Based on these findings, Turkey could offer gender-specific entrepreneurship education in higher education for individuals who could then exploit their entrepreneurial capacity and thus contribute to the social and economic well-being of the country.

Originality/value

This paper makes two distinct contributions. First, this is one of the few longitudinal studies in the literature which demonstrates the differences between females and males in terms of their entrepreneurial intention and shows how risk-taking and education influence entrepreneurial intention. Second, it offers new insights into entrepreneurship research from a developing-country but emerging-economy context.

Details

Education + Training, vol. 63 no. 5
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 13 February 2017

Melih Madanoglu, Ilan Alon and Amir Shoham

Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental…

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4043

Abstract

Purpose

Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion.

Design/methodology/approach

The authors used firm-level panel data for 151 US-based franchising firms, from Bond’s Guide for Franchise Opportunities, for the years 1994-2008 plus macroeconomic data on the environment, to explain the probability of franchising.

Findings

The paper finds that the differential in economic growth and economic uncertainty impacts franchisors’ desire to expand abroad on a continual basis.

Research limitations/implications

Researchers in international franchising should not only focus on host market environmental variables (pull factors), but also on conditions in the home market (push factors).

Originality/value

The paper adds to environmental explanations of international franchising by focusing on the differential in munificence and uncertainty between home and host countries.

Details

International Marketing Review, vol. 34 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 8 August 2016

Melih Madanoglu and Ersem Karadag

Borrowing from arguments of agency theory, the present study aims to investigate the moderating effect of the deviation from optimal franchising on the relationship…

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1546

Abstract

Purpose

Borrowing from arguments of agency theory, the present study aims to investigate the moderating effect of the deviation from optimal franchising on the relationship between corporate governance provisions and firm financial performance.

Design/methodology/approach

The sample consists of 35 publicly listed US restaurant firms for the 1990-2008 period. The study uses a hierarchical regression with cross-sectional time-series fixed effects.

Findings

The results show that the deviation from optimal franchising worsens the negative relationship between corporate governance provisions and firm performance.

Research limitations/implications

The availability of governance data restricts our sample to large publicly listed firms in the US restaurant industry, limiting the ability to generalize results for small and privately held restaurant firms.

Practical implications

Firm executives should not only pay attention to which corporate governance provisions they adopt but also strive to maintain an optimal level of franchising.

Originality/value

The key contribution of this study to governance literature is that this study demonstrates how the presence of multiple governance mechanisms influences firm performance.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 8 January 2020

Choukri Menidjel, Abderrezzak Benhabib, Anil Bilgihan and Melih Madanoglu

Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the…

Abstract

Purpose

Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail industry. Individual consumer traits and preferences are likely to play a critical role in the success of relationship marketing. Yet, relationship marketing studies have fallen short of considering such individual differences. The purpose of this paper is to examine the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction and loyalty in retail clothing stores.

Design/methodology/approach

Data were obtained using a survey of 220 consumers. Partial least squares structural equation modeling was employed to test the proposed theoretical model.

Findings

The results show that satisfaction significantly affects product category involvement and relationship proneness, which, in turn, significantly affect purchase intention and word-of-mouth (WOM). The results also show that product category involvement and relationship proneness partially mediate the impact of satisfaction on purchase intention and WOM.

Research limitations/implications

Product category involvement and relationship proneness play a critical role in explaining the satisfaction–loyalty link. Future research could consider the role of potential moderating variables.

Practical implications

Retail managers should not only focus on improving customer satisfaction to achieve customer loyalty, but should also consider the importance of product category involvement and relationship proneness, and their role in the formation of customer loyalty both in traditional and online environments.

Originality/value

To the best of the authors’ knowledge, this study is the first to explore the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction, purchase intention and WOM in the retail industry.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 17 June 2019

Kyuho Lee, Melih Madanoglu, Steve W. Henson and Jae-Youn Ko

Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our…

Abstract

Purpose

Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption.

Design/methodology/approach

A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h.

Findings

The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers.

Originality/value

South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.

Details

International Journal of Wine Business Research, vol. 31 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

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Article
Publication date: 5 December 2016

Kyuho Lee, Melih Madanoglu and Jae-Youn Ko

The purpose of this paper is to uncover the service quality dimensions that influence satisfaction with wineries and future intentions to return among Chinese consumers…

Abstract

Purpose

The purpose of this paper is to uncover the service quality dimensions that influence satisfaction with wineries and future intentions to return among Chinese consumers. With the rapidly growing popularity of wine consumption among Chinese consumers, an increasing number of Chinese consumers are visiting wineries in Western countries. However, while substantial research about wine tourism in Western countries has been published, there is very little research available with respect to wine tourism in China and the Chinese winery visitors who visit them.

Design/methodology/approach

A convenience sampling method was selected. Specifically, snowball sampling was used to collect the study’s data due to the limited number of Chinese consumers who drink wine and who have been involved with wine tourism. Research assistants who speak Chinese fluently used snowball sampling to recruit Chinese consumers in Yentai region who had participated in wine tourism in the past and asked them to complete the research survey. The research assistants distributed 200 surveys through a snowball sampling and collected a total of 179 responses.

Findings

The study’s results suggest that wine tasting operations, such as a variety of wines at tasting room tastings, and the quality of the wines tasted, along with staff attitudes are critical components that influence Chinese wine tourists’ satisfaction and loyalty.

Research limitations/implications

The major contribution of this paper is that it builds on extant wine tourism literature by providing insights into the characteristics of Chinese wine tourists. The paper also illuminates the linkage between winery service quality attributes and Chinese wine tourists’ satisfaction and loyalty.

Practical implications

The results of the study provide a useful guide to both academics and winery operators interested in developing a competitive winery service quality strategy for Chinese wine tourists.

Originality/value

Given the scarcity of literature linking winery service quality attributes and Chinese wine tourists’ satisfaction and loyalty, this study is one of the few studies to explore this relationship.

Details

British Food Journal, vol. 118 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 20 March 2017

Ilan Alon, Melih Madanoglu and Amir Shoham

This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by…

Abstract

Purpose

This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by shifting their resources.

Design/methodology/approach

The authors use a comprehensive database of 151 US hybrid franchising organizations, including observations for the years between 2001 and 2008. Data analysis is conducted with count model panel data with a Poisson distribution.

Findings

The model reveals a curvilinear U-shaped relationship between location (i.e. economic cycles) and franchising expansion.

Originality/value

This study contributes to competitiveness literature by showing how franchising firms respond to changing local conditions.

Details

Competitiveness Review: An International Business Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1059-5422

Keywords

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Article
Publication date: 1 August 2004

Melih Madanoglu, David Y. Chang and Yung‐Hui Chu

Prolonged periods of ineffective capital allocation and mismanagement destroy massive amounts of wealth and damage the economic wellbeing of the service and manufacturing…

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4035

Abstract

Prolonged periods of ineffective capital allocation and mismanagement destroy massive amounts of wealth and damage the economic wellbeing of the service and manufacturing industries. The purpose of this paper is to outlay the facts and figures that can illustrate the value destruction in the US airline industry for the period of 1990‐1999. The EVA analysis for the last decade of the millennium demonstrated that even when the US economy was prosperous, the airline industry failed to benefit from this favorable environment.

Details

International Journal of Contemporary Hospitality Management, vol. 16 no. 5
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 8 February 2008

Melih Madanoglu and Sherie Brezina

The purpose of this paper is to illustrate financial benefits of spa operations in resorts by developing a spa revenue contribution technique/method.

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6121

Abstract

Purpose

The purpose of this paper is to illustrate financial benefits of spa operations in resorts by developing a spa revenue contribution technique/method.

Design/methodology/approach

This purpose is achieved by utilizing current industry and academic literature in the fields of hospitality and resort management.

Findings

The results show that a hypothetical resort with 300 rooms would achieve a spa revenue per occupied room of $40.08 which translates into additional annual revenue of more than $3,500,000.

Practical implications

One of the implications of this study is that a well‐run spa may contribute approximately US$28 per available room. Another practical implication is that spas are important generators of additional revenue as they may contribute, at times, over 20 percent to room revenue by using considerably less space than resort/hotel rooms do.

Originality/value

This paper derives its value from developing a specific technique to support the common notion that a well‐operated spa makes a significant contribution to resort revenues.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 8 July 2014

Melih Madanoglu, Fevzi Okumus and Umut Avci

The purpose of this paper is to build a case against strategic equifinality. This is accomplished by employing hybrid ideal types approach and testing the effect of these…

Abstract

Purpose

The purpose of this paper is to build a case against strategic equifinality. This is accomplished by employing hybrid ideal types approach and testing the effect of these strategic types on firm performance among service firms in the context of a developing country.

Design/methodology/approach

Data were collected via a self-administered survey. The final sample of this study encompassed 169 ideal type hybrid companies operating in the tourism industry in Mugla, Turkey.

Findings

The research findings indicate that prospectors and hybrid prospector-analyzer (PA) orientations outperform defenders based on several financial and non-financial performance measures. However, all other strategic orientations show identical performance.

Research limitations/implications

The research findings imply that adopting a hybrid strategy is a viable option. In addition, SMEs in developing countries should exercise some caution when deciding to adopt a defender strategy.

Originality/value

This study uses hybrid ideal types for service firms in a dynamic business environment in a developing country.

Details

Management Decision, vol. 52 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

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