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Article
Publication date: 2 April 2021

Megha Jain, Kalyani Mulchandani and Arindam Saha

Abstract

Details

American Journal of Business, vol. 36 no. 1
Type: Research Article
ISSN: 1935-5181

Article
Publication date: 1 April 2022

Megha Jain and Simrit Kaur

The purpose of this study is to analyze and empirically test the impact of Economic Freedom [(EF) measured by size of the government] and inequality on environmental…

Abstract

Purpose

The purpose of this study is to analyze and empirically test the impact of Economic Freedom [(EF) measured by size of the government] and inequality on environmental pollutants in addition to macroeconomic variables like per capita GDP, governance indicators, etc. along with existence of non-linear (Kuznets) postulation between economic growth and per capita emissions.

Design/methodology/approach

The paper examines the select Asian nations' data attributes, first qualitatively using correlation data technique, followed by empirical testing using differenced Generalized Methods of Moments (GMM). Using the data of selected Asian countries for the period from 1981 to 2016, the authors have applied a dynamic panel technique.

Findings

The key findings that emerge from the study are as follows: first, there is weak evidence for the existence of the Kuznets curve based on the empirical results; second, the results indicate that increased EF (by lower government size) could enable to contain carbon emissions; third, there is a negative relationship between democracy and environmental quality (corroborating to the existing studies on carbon emissions); and fourth, there is a strong statistical evidence that increasing income inequality pairs with greater emissions in the middle range of Gini.

Practical implications

The paper conforms to the universally held conviction that government interventions are essentially less productive and the desirability of a reduced size of the government in realizing sustainable green growth with equity.

Social implications

In an era of liberalization and privatization, it is argued that the role of the government needs to be redefined if not necessarily truncated.

Originality/value

The current paper incorporates Gini (inequality measure) through its intercountry range dummies to study the differential effect of Gini on carbon emissions. Also, in some of the recent studies, distributional issues have surfaced explicitly in the discussion of income–climatic change relationship, but EF largely remains missing. The purpose of the current study is to investigate the same empirically.

Details

International Journal of Social Economics, vol. 49 no. 6
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 27 July 2012

Michael Chih‐Hung Wang, Megha Jain, Julian Ming‐Sung Cheng and George Kyaw‐Myo Aung

The purpose of this paper is to empirically verify the conventional cause‐and‐effect relationship of fan identification and purchase intention in the context of Asian fans…

6758

Abstract

Purpose

The purpose of this paper is to empirically verify the conventional cause‐and‐effect relationship of fan identification and purchase intention in the context of Asian fans when both the sponsoring firm and the sponsored team are Western. The paper also proposes and examines the mediating role of sponsor credibility and attitude towards sponsor in the relationship between fan identification and purchase intention.

Design/methodology/approach

A field study was conducted in Bangkok, Thailand, where 350 questionnaires were collected from football fans.

Findings

The findings reveal that, even when both the sponsoring firm and the sponsored sports team are western (i.e. foreign), Asian fans’ identification with the team increases their purchase intention for sponsoring firm's goods. The research also confirms that sponsor credibility and attitude towards sponsors partially mediate the fan identification‐purchase link.

Originality/value

The paper provides valuable insights into the under‐researched aspect of sports sponsorship, by examining the effect on Asian fans’ purchase intension when both the sponsoring firm and the sponsored sports team are western. Moreover, most of the prior literature on sports sponsorship focuses on the direct effect of fan identification on purchase intention. The current study extends the scope of knowledge on sports sponsorship by focusing on the under‐researched but crucial mediating effects of sponsor credibility and attitude towards sponsor.

Article
Publication date: 23 March 2012

Megha Jain, Shadab Khalil, Angelina Nhat‐Hanh Le and Julian Ming‐Sung Cheng

This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of…

7635

Abstract

Purpose

This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general.

Design/methodology/approach

The authors utilise the single case study approach to study glocalisation in international channels of distribution by conducting in‐depth interviews with the firm's senior executives.

Findings

Results reveal that the firm employs glocal channels of distribution strategies. The study specifically identifies two types of glocalisation: inter‐decision and intra‐decision, and it is found that the firm follows a combination of both. The findings also suggest that the decision on how to glocalise channel strategies is based upon the firm's global practices as well as several local conditions specific to individual markets.

Practical implications

The study concludes that there is no uniform formula to pursue glocalisation. Firms may choose to pursue inter‐decision or intra‐decision glocalisation, or a combination of both. However, the decision should be based on a careful assessment of the firm's global philosophy, the channel decision involved, and ground realities in each market.

Originality/value

The study shows how glocalisation can be applied to international channel strategies. The study fills the gap in prior literature by throwing light on the lesser understood “global dimension” of a glocal strategy. The study may be the first to identify different types of glocal strategies and thus offers relevant insights into the concept of glocalisation. The study also adds to the limited knowledge on practicable application of glocalisation among both academics and practitioners.

Book part
Publication date: 9 March 2021

Megha Jain and Vani Kanojia

As the world economies have become more integrated and with the global economy subsequently growing, there is increasing concern regarding how such trends will affect the…

Abstract

As the world economies have become more integrated and with the global economy subsequently growing, there is increasing concern regarding how such trends will affect the developing and developed nations’ trade, trade in services, gross domestic product (GDP) growth, and climate change. In fact, the relationship between globalization and the environment has become quite contentious in policy circles. In part in response to these controversies, a burgeoning amount of academic attention has emerged that examines the globalization linkage between trade and economic growth as an after effect (positive and negative). Although there have been advances in the thinking about these relationships, significant challenges still persist. In light of the above, this chapter talks about the evolution of globalization, prevailing benefits and also caters to the views of some famous economists like Stiglitz, Simon Kuznets. The crucial aspects include the review of globalization on the basis of certain parameters like Trade (as % of GDP), Trade in services (as % of GDP), per capita CO2 emissions and per capita GDP that have impacted the trends of both developed and developing nations. It arrives at the position that many current and proposed national and multilateral environmental policies are in a possible conflict with current and proposed trade and investment rules. When climate policy and global trade rules are combined, the nature of their linkage is often a function of both domestic and international politics. This also implies that, despite the worldwide awareness of climate change, the address of climate change in trade will become increasingly significant for reducing carbon footprints.

Details

Global Tariff War: Economic, Political and Social Implications
Type: Book
ISBN: 978-1-80071-314-7

Keywords

Abstract

Details

The Impacts of Monetary Policy in the 21st Century: Perspectives from Emerging Economies
Type: Book
ISBN: 978-1-78973-319-8

Article
Publication date: 31 August 2012

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee and Megha Jain

The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent…

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Abstract

Purpose

The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand. Extension naming strategies include direct and indirect naming, while categorical fit is the similarity between an extended product and its parent brand's cognitive category. Further, the interaction effect and the relative effectiveness of various combinations of the two predictors when determining brand personality transfer are also explored.

Design/methodology/approach

A 2×2 factorial between‐subject experimental design with one covariate is used to test the proposed hypotheses. The experiment involves 242 participants from a university in Taiwan.

Findings

The findings show that consumers perceive higher brand personality transfer when a direct naming strategy is applied or when the parent brand extends to a high perceived fit product. The former is the dominant predictor of brand personality transfer. There also exists an interaction effect between extension naming strategies and categorical fit. Specifically, consumers perceive the highest brand personality transfer when a direct naming strategy is applied for a high fit extended product. Moreover, the use of a direct naming strategy for an extended product with a low categorical fit still leads to a higher degree of parent brand personality than both the other cases in which an indirect naming strategy is applied for either high or low fit extended products. Furthermore, irrespective of the degree of categorical fit, the transfer of brand personality is low when an indirect naming strategy is applied.

Originality/value

The current research is pioneer work in identifying the determinants of brand personality transfer. It also notes the interaction effect and the relative effectiveness of the determinants.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Book part
Publication date: 9 March 2021

Abstract

Details

Global Tariff War: Economic, Political and Social Implications
Type: Book
ISBN: 978-1-80071-314-7

Content available
Book part
Publication date: 2 September 2019

Abstract

Details

The Impacts of Monetary Policy in the 21st Century: Perspectives from Emerging Economies
Type: Book
ISBN: 978-1-78973-319-8

Article
Publication date: 9 October 2020

Ajith Tom James, Girish Kumar, Megha Bhalla, Megha Amar and Prasham Jain

The increase in automobile usage across the world has fortified the opportunities of maintenance service garages. However, there are significant numbers of challenges in…

Abstract

Purpose

The increase in automobile usage across the world has fortified the opportunities of maintenance service garages. However, there are significant numbers of challenges in front of maintenance service providers at all stages of the business. This paper identifies, analyzes and prioritizes various challenges associated with the establishment and survival of garages specific to Indian context.

Design/methodology/approach

In this paper, challenges for automotive service garage are identified through expert opinion, garage survey and literature. A structural hierarchical framework of the identified challenges is established through structural models, including interpretive structural modeling and analytic hierarchy process.

Findings

This paper has identified nine challenges, namely proliferation of new models and variants; technological advancements in automobile systems; demand of better service quality; space and ambience requirements; labor requirements; requirement of modern support equipments, tools and spares; safety requirements and prevention of occupational hazards; environmental norms and concerns; proper documentation requirements. The drivers and dependent variables have been identified. A hierarchical framework of challenges has been established.

Practical implications

This paper provides a comprehensive list of challenges and their priority in establishing an automobile maintenance garage business in Indian context. This will help the budding entrepreneurs and existing maintenance organizations to focus on the challenges that necessitate immediate attention and corrective actions.

Originality/value

This paper provides a significant contribution in the literature of garage maintenance services, which is established on the viewpoint of different collaborators associated with this business. This study will be a foundation to investigate further in this domain.

Details

Journal of Advances in Management Research, vol. 18 no. 3
Type: Research Article
ISSN: 0972-7981

Keywords

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