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Article
Publication date: 1 March 2001

Meg Houghton

For many wineries and wine regions the annual wine festival is a strategic tool for encouraging cellar door visitation. Wine festivals offer the opportunity to socialise…

Abstract

For many wineries and wine regions the annual wine festival is a strategic tool for encouraging cellar door visitation. Wine festivals offer the opportunity to socialise, possibly with friends and family, whilst learning about and enjoying a natural, agricultural setting and product. Revenue and recognition is generated for the participating wineries, awareness of the area and its resources is enhanced, and the community at large and outside providers find a new source of customers. Whilst this is a worthy list of benefits for all stakeholders, is there a longer‐term direct benefit to wineries? This study of wine festival participants looks at the propensity of wine festival attendees to be persuaded to revisit the participating wineries as a consequence of their attendance at a wine festival. The paper concludes that there are positive future visitation benefits not just for the wineries staging the festival but also the influence extends and benefits the wider industry.

Details

International Journal of Wine Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 28 March 2008

Meg Houghton

To provide a better understanding of the relationship between wine festivals, winery visitation and wineries in order to determine whether wine festivals are an effective…

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1581

Abstract

Purpose

To provide a better understanding of the relationship between wine festivals, winery visitation and wineries in order to determine whether wine festivals are an effective promotional tool.

Design/methodology/approach

Primary data identifying the characteristics of festival patrons was gathered from regional wine festivals in Australia, then compared with Hall's stratified, New Zealand wine tourist market segments to ascertain whether the “right type” of consumer is attracted to wine festivals.

Findings

The study concludes that wine festivals are successful promotional strategies that attract a diverse mix of consumers including the preferred consumer type, namely those with a high predilection to purchase wine.

Research limitations/implications

The study was conducted in a wine growing area of south eastern Australia. Case studies of other regions would be of interest to determine the reliability of the findings.

Originality/value

Previous studies of wineries and events approach from a wine tourist's perspective. From a winery's perspective however, successful wine festivals are those that not only attract consumers wishing to trial and buy wine products but ultimately lead to ongoing brand recognition and loyalty. This study specifically considers the juxtaposition of wine festivals and their patrons and therefore the effectiveness of this promotional strategy.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 2 no. 1
Type: Research Article
ISSN: 1750-6182

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Book part
Publication date: 3 September 2019

Jeffrey Berman

Abstract

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Mad Muse: The Mental Illness Memoir in a Writer's Life and Work
Type: Book
ISBN: 978-1-78973-810-0

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Article
Publication date: 1 October 1995

Mohammed Rafiq and Pervaiz K. Ahmed

McCarthy′s 4Ps mix has increasingly come under attack with theresult that different marketing mixes have been put forward fordifferent marketing contexts. Contends that…

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98688

Abstract

McCarthy′s 4Ps mix has increasingly come under attack with the result that different marketing mixes have been put forward for different marketing contexts. Contends that the numerous and ad hoc conceptualizations undermine the concept of the marketing mix and proposes that Booms and Bitner′s (1981) 7Ps mix for services be extended to other areas of marketing. Shows how the 7Ps framework can be applied to consumer goods and reports the results of a survey of UK and European marketing academics which suggest that there is a high degree of dissatisfaction with 4Ps. Also suggests that the 7Ps framework has already achieved a high degree of acceptance as a generic marketing mix among both groups of respondents. Overall provides fairly strong support for the view that Booms and Bitner′s 7Ps framework should replace McCarthy′s 4Ps framework.

Details

Marketing Intelligence & Planning, vol. 13 no. 9
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 June 1983

Nigel Piercy

Aims herein to highlight the retail marketing issue as an area of study and, also, to emphasise the informational aspects of retailer marketing. Introduces the argument by…

Abstract

Aims herein to highlight the retail marketing issue as an area of study and, also, to emphasise the informational aspects of retailer marketing. Introduces the argument by examining what is meant by retailer marketing in this context also the relevant historical background. States, in marketing general literature, early attention was devoted to the process of marketing through the channel of distribution with the corresponding emphasis on managing distribution and so forth. Posits that the concept of marketing has been applied to a vast range of non‐manufacturing activities. Concludes that there are a number of contrasting strategies which retailers can adopt to exploit their structural and technological advantages in the channel marketing information system.

Details

European Journal of Marketing, vol. 17 no. 6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1985

A housewife is just a housewife, that's all. Low on the totem pole. I can read the paper and find that out….Somebody who goes out and works for a living is more important…

Abstract

A housewife is just a housewife, that's all. Low on the totem pole. I can read the paper and find that out….Somebody who goes out and works for a living is more important than somebody who doesn't….Deep down I feel what I'm doing is important. But you just hate to say it, because what are you? Just a housewife….”

Details

Collection Building, vol. 6 no. 3
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 1 July 2006

Nell Tabor Hartley

To assist colleagues in tying current ideas to previously established practices. To generate discussion of the current relevance of students' understanding management history.

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9912

Abstract

Purpose

To assist colleagues in tying current ideas to previously established practices. To generate discussion of the current relevance of students' understanding management history.

Design/methodology/approach

A review of representative classic theorists with an eye toward matching their behavior to that of current newsmakers. This is presented in a model to insure that like areas are compared.

Findings

The past is in the present. Although we may live in the day of “enlightened” “collaborative” management; there are still successful people who operate differently.

Practical implications

Readers of the paper will be able to make immediate application of the model.

Originality/value

Even presentation of the obvious has value. The model format is a dynamic document that others can use and improve upon.

Details

Journal of Management History, vol. 12 no. 3
Type: Research Article
ISSN: 1751-1348

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Article
Publication date: 23 January 2007

Michael Romanos

The purpose of this paper is to highlight a selection of poetry titles from the Poets House Showcase of 2006.

Abstract

Purpose

The purpose of this paper is to highlight a selection of poetry titles from the Poets House Showcase of 2006.

Design/methodology/approach

This article provides reviews of selected titles from the 2006 Poets House Showcase.

Findings

This review represents a wide‐ranging selection of contemporary poetry collections and anthologies.

Originality/value

This list documents the tremendous range of poetry publishing from commercial, independent and university presses, as well as letterpress chapbooks, art books and CDs.

Details

Collection Building, vol. 26 no. 1
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 1 March 1989

Raymond Bérard, David F. Cheshire, Shirley Day, Allan Bunch and Edwin Fleming

This book by Rod Cowley — ALS: A Guide for Librarians and System Managers — plunges me into some perplexity. For what is the object of this series of which we seem to have…

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39

Abstract

This book by Rod Cowley — ALS: A Guide for Librarians and System Managers — plunges me into some perplexity. For what is the object of this series of which we seem to have here the first volume? According to the back cover, it is to help librarians or system managers — a frightful term. I do hope that the “managers” are also librarians and not upper echelon bureaucrats with their eyes firmly fixed on the statistics produced by computers. However, the book seeks to help them choose an automated system by examining the different products now available. A good move, for librarians wishing to automate their systems often have great difficulty in making a choice in the face of commercial‐cum‐technical engineers well versed in the techniques of salesmanship. Often there is a risky choice — that of one system rather than another based on hazardous rule of thumb and word of mouth. This indicates the potential value of a series which should enable us to form an opinion of different systems by an analysis of their strengths and weaknesses. Rod Cowley is a former assistant librarian at Bromley Public Library which has an ALS system and former Secretary of the ALS Users Group. Today, he is UK Sales Manager of Automated Library Systems Ltd.

Details

New Library World, vol. 90 no. 3
Type: Research Article
ISSN: 0307-4803

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Book part
Publication date: 4 September 2020

Richard F. Hamm

In the nineteenth and twentieth centuries, lawyers and judges used history for various purposes. Their works reflected the trends in historical treatments done by

Abstract

In the nineteenth and twentieth centuries, lawyers and judges used history for various purposes. Their works reflected the trends in historical treatments done by historians but was produced for instrumental ends. They drew upon history in their work of making the law and in shaping the profession. Lawyers and judges used history to justify existing law, to bolster calls for change in the law, to provide a defense against critique of the profession, or to provide a shining example for the profession to emulate. This long view of the use of law by the legal profession contextualizes the much-commented phenomena of law office history, which has proved a subject of a contention between the professions of law and history.

Details

Studies in Law, Politics, and Society
Type: Book
ISBN: 978-1-83982-297-1

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