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Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal and aromatic plant (MAP) resources to optimize the benefits derived from their existing MAP business and address its marketing imperfections.

A case study research design was used to investigate the MAP sector, and 37 in-depth interviews were conducted to collect the primary data. Given the study’s exploratory nature, an inductive approach was used for data analysis, and conventional qualitative content analysis was performed to analyze the data.

The findings reveal that a marketing mix strategy is relevant for linking MAP businesses to the country’s sustainable livelihood options, entrepreneurial prospects, resource management and the economy and for improving the sector’s global competitive position.

To the best of the author’s knowledge, this study is the first to explore and present a marketing mix strategy for Indian MAP resources. Thus, it extends the marketing and entrepreneurship literature regarding natural resource businesses to advance sustainable entrepreneurial prospects and sustainability. The study concludes by offering strategic clues for implementing the marketing mix strategy in the Indian MAP sector and businesses.

This work aims to study the hydrothermal behavior of mortar cement toward certain environmental factors (ambient air temperature and air velocity) based on its drying kinetics data. The objective is to provide a better understanding and controlling the stability of mortar structures, which integrate the sorption phenomenon, drying process, air pressure and intrinsic characteristics. This leads to predict the comportment of mortar structures in relation with main environmental factors and minimize the risk of cracking mortar structures at an early age.

Thermokinetic study was carried out in natural and forced convection solar drying at three temperatures 20, 30 and 40°C and three air velocities (1, 3 and 5 m.s-¹). The empirical and semiempirical models tested successfully describe the drying kinetics of mortar. These models simulate the drying process of water absorbed by capillarity, which is the most common humidity transfer mechanism in building materials and contain parameters with physical significance, which integrate the effect of several environmental factors and intrinsic characteristics of mortar structures.

The models simulate the drying process of water absorbed by capillarity, which is the most common humidity transfer mechanism in building materials and contain parameters with physical significance, which integrate the effect of several environmental factors and intrinsic characteristics of mortar structures. The average activation energy obtained expressed the temperature effect on the mortar diffusivity. The drying constant and the diffusion coefficient can be used to predict the influence of these environmental factors on the drying behavior of various building materials and therefore on their durability.

Evaluation of the effect of several environmental factors and intrinsic characteristics of mortar structures on their durability.

Plant materials continue to play a major role in primary health care as therapeutic remedies in many developing countries. Medicinal herbs contain physiologically active principles that over the years have been exploited in traditional medicine for the treatment of various ailments as they contain antimicrobial properties. This paper aims to determine the antibacterial activity of Iranian endemic plants.

Antibacterial activities of ethanol extract and essential oil of ten Iranian folklore herbs including Heracleum lasiopetalum Boiss., Hypericum scabrum L., Thymus daenensis Celak., Ziziphora teniur L., Echiophora platyloba L., Dracocephalum multicaule Benth., Kelussia odoratissima Mozff., Mentha longifolia Hudson., Achillea kellalensis Boiss. and Arnebia euchroma (Royle.) Johnston. were investigated against Yersinia enterocolitica PTCC 1151 by agar disc diffusion and serial dilution assays.

Most of the extracts and essential oils showed some antibacterial activity against the tested bacteria with the diameter of inhibition zone ranging between 9 and 16 mm. Of the plants studied, the most active extracts were those obtained from essential oil of H. lasiopetalum fruits and ethanol extract of A. euchroma roots. The MIC values for active extract and essential oil ranged between 0.039 and 0.156 mg/ml.

The results obtained appeared to confirm the antibacterial potential of the plants investigated.

The essential oil <0.039 mg/ml of H. lasiopetalum fruits could be used as natural antibacterial agent Y. enterocolitica in the food preservation and human health.

In the debate on rural development, contract farming (CF) is pointed out as a mechanism that reduces constraints on farmers' access to resources and improves farmers' welfare. However, the role of intermediaries' power in farmers' contracting decisions has not been investigated thoroughly. Considering that intermediaries' power affects farmers' businesses, livelihoods, risk and profit sharing, it becomes imperative to understand its effects on contracting decisions. Thus, the purpose of this paper is to investigate the dimensions over which intermediaries exercise the power they hold over farmers and how these power dimensions influence farmers' participation in CF.

A survey was conducted in the leading Albanian MAP production region, Malësi e Madhe, with 168 sage producers interviewed using a structured questionnaire. Exploratory factor analysis (EFA) is employed to develop measures for the latent variables of the study (e.g. intermediaries' power), and a logit regression is used to assess CF determinants.

The study finds that intermediaries exercise their power over different dimensions of farmers' activities, namely profit margin and activities related to product quality. The results point out that intermediaries' exercised power over farmers' margins and product quality-related activities decreased farmers' likelihood to engage in CF. On the other hand, a farmer's commitment to the intermediary and investment in specific assets increased the likelihood of participation. Furthermore, the analysis shows that CF does not leave small farmers out of high-value agricultural commodity chains (HVAC) for highly labour-intensive crops.

The analysis focuses only on one sector with export orientation. Generalisation to other sectors is limited due to the specific features of the MAPs value chain.

The paper expands the debate on CF by adding the concept of intermediaries' power and its different dimensions of influence on farmers' participation in CF.

The study aims to present a bibliometric analysis of scientific output of the plant Embelia ribes, the aim being to offer an overview of research activity in this field and characterize its most important aspects.

A total of 332 articles were collected from following databases: Pub Med, Medicinal and Aromatic Plants Abstract, Indian Science Abstract and Biological Abstract. The searches were restricted to published articles and contain the terms Embelia ribes and Vidanga. The various analyses focus on growth of literature, authorship pattern, most prolific authors, core journals of the subject, most productive institutes and countries. Lotka's law and bradford' law of scattering were applied to count the author productivity and core journals in the subject.

Most articles involved collaboration between two or three authors Author productivity was not found exactly fit to Lotka's law with a value of n  =  2. However, distribution of articles in different journals was found fit to Bradford's law of scattering with the distribution of 1:n: n2.

The paper offers an overview of research activity into the plant Embelia ribes.

The purpose of the paper is to showcase the significant achievements of Egypt's scientists in the 20th century across various fields of study such as medicine, physics, chemistry, biology, math, geology, astronomy and engineering. The paper highlights the struggles and successes of these scientists, as well as the cultural, social and political factors that influenced their lives and work. The aim is to inspire young people to pursue careers in science and make their own contributions to society by presenting these scientists as role models for hard work and dedication. Ultimately, the paper seeks to promote the importance of science and its impact on society.

The purpose of this review is to present the scientific biographies of Egypt's most distinguished scientists, primarily in the field of Natural Sciences, in a balanced and comprehensive manner. The work is objective, honest and abstract, avoiding any bias or exaggeration. The author provides a clear and concise methodology, including a brief introduction to the scientist and their field of study, an explanation of their major contributions, the impact of their work on society, any challenges or obstacles faced during their career and their lasting legacy. The aim is to showcase the important achievements of these scientists, their impact on their respective fields and to inspire future generations to pursue scientific careers.

The group of outstanding scientists in 20th century Egypt were shaped by various factors, including familial upbringing, education, society, political and cultural atmosphere and state support for scientific research. These scientists made significant contributions to various academic disciplines, including medicine, physics, chemistry, biology, mathematics and engineering. Their impact on their communities and cultures has received international acclaim, making them role models for future generations of scientists and researchers. The history of these scientists highlights the importance of educational investments and supporting scientific research to foster innovation and social progress. The encyclopedia serves as a useful tool for students, instructors and education professionals, preserving Egypt's scientific heritage and honouring the scientists' outstanding accomplishments.

The encyclopedia preserves Egypt's scientific heritage, which has been overlooked for political or other reasons. It is a useful tool for a variety of readers, including students, instructors and education professionals, and it offers insights into universally relevant scientific success factors as well as scientific research methodologies. The encyclopedia honours the outstanding scientific accomplishments of Egyptian researchers and their contributions to the world's scientific community.

The practical implications of this paper are several. First, it highlights the importance of education, family upbringing and societal support for scientific research in fostering innovation and social progress. Second, it underscores the need for continued funding and support for scientific research to maintain and build upon the accomplishments of past generations of scientists. Third, it encourages young people to pursue scientific careers and make their own contributions to society. Fourth, it preserves the scientific heritage of Egypt and honors the contributions of its outstanding scientists. Finally, it serves as a useful tool for students, instructors and education professionals seeking to understand the factors underlying scientific success and research methodologies.

The social implications of the paper include promoting national pride and cultural identity, raising awareness of the importance of education and scientific research in driving social progress, inspiring future generations of scientists and researchers, reducing socioeconomic disparities and emphasizing the role of society, politics and culture in shaping scientific researchers' personalities and interests.

The paper's originality/value lies in its comprehensive documentation of the scientific biographies of Egypt's most prominent scientists in the 20th century, providing unique insights into the factors that contributed to their development and their impact across various academic disciplines. It preserves Egypt's scientific heritage and inspires future generations of scientists and researchers through the promotion of educational investments and scientific research. The encyclopedia serves as a useful tool for education professionals seeking to understand scientific success factors and research methodologies, emphasizing the importance of supportive and inclusive environments for scientific development.

The Millennium Development Goals and Agenda 21 objectives have generated international research initiatives in the emerging field of urban agriculture (UA); these efforts in productive growing and food production in the urban domain are gaining pre-eminence. UA was first coined in the 80s by agro-economists who recognized informal gardening practices in southern cities (Ba et all), but it no longer is uniquely associated to the South. UA includes a broad rage of activities: the cultivation of plants, medicinal and aromatic herbs, fruit trees, and the raising of animals, poultry and fish to support the household economy, the site's ecology, as well as social and cultural activities. Thus, UA cuts across multiple disciplines - such as development, urban geography, food security, city planning, landscape architecture, urban design, housing, farming and agronomy - all of which are touched upon by the academic and professional contributors in this special issue of Open House International.

The purpose of this study was to develop a suitable module for digital conservation of traditional knowledge of medicinal plants (MPs) used by tribal communities living in the Anuppur district of Madhya Pradesh, Central India.

The research used a qualitative approach to gather the data of MPs through the use of literature review and field survey. Based on the acquired data, a prototype digital learning system was constructed and assessed. This study used digital learning technologies to assess the requirements for transmitting traditional knowledge of important MPs used by tribal communities so that people can absorb and conserve them.

Over time, the focus on the digital conservation of traditional MP’s knowledge has progressively increased globally. Despite the rise in this field of study, information technology methods to preserve and distribute traditional knowledge of MPs have remained a few. When adopting digital learning to maintain traditional knowledge of MPs, it was discovered that it would be necessary to engage with relevant knowledge keepers, use multimedia, and provide content in local languages.

This study helps in conservation of important MP species that are having biologically important therapeutic compounds meant for treating various ailments. Older generations of various tribal communities mainly hold traditional knowledge of important MPs, and unless it is preserved, it will perish along with its caretakers.

It is worth looking at a digital platform that can help future generations to maintain traditional knowledge of MPs, as it is a dynamic and ever-changing, it must involve a digital tool for its future conservation. Current methods for maintaining traditional knowledge of MPs were ineffective and constrained by space and time.

The purpose of this paper is to evaluate the effects of two vermicompost and urea on basil (Ocimum basilicum L.) variety Catamarca INTA (wide leaf) seed production, observing the evolution of the inflorescence and seed coloration.

Treatments consisted of 50 per cent vermicompost from rumen content: 50 per cent soil (RCV); 50 per cent vermicompost from rabbit manure: 50 per cent soil (RMV); urea 100 kg/ha and soil as control. On three dates the authors determined the total number of inflorescences, harvested inflorescences and number of whorls with black seeds. In the final cycle the authors determined the weight of 1,000 seeds and the number of harvested seeds.

In general, vermicompost produced better results (p<0,0001): the total number inflorescences and whorls with black seeds and the number of seeds produced were significantly higher in vermicompost compared with those under the urea and control treatments. There were no significant differences in the weight of 1,000 seeds.

The use of chemical fertilizers causes environmental pollution, produces negative effects on human health and contributes to the depletion of non‐renewable natural resources.

These renewable amendments (vermicompost) constitute a sustainable alternative to the use of urea for inflorescence production and mature basil seed production.

This paper aims to evaluate the antimicrobial and antioxidant activity of ethanol, methanol and aqueous extracts of the jujube fruit.

The fruit samples were harvested from Ziziphus lotus L. in three regions of Morocco: Aïn Chifae (Immouzer), Saiss (Fez) and Guercif. The fruit extracts were obtained by Soxhlet method using ethanol, methanol and water, and then a phytochemical screening was done for each extract. Total phenolic and total flavonoids contents were also determined. Afterward, the antimicrobial activity of the studied extracts was evaluated using the broth microdilution method. To estimate the total antioxidant effect of these extracts, the DPPH (2,2-diphenyl-1-picrylhydrazyl) scavenging and phosphomolybdate tests were performed.

Results showed that the highest content of polyphenols and flavonoids was found for ethanol and methanol extracts, while the lowest content was found in the aqueous extracts for all populations studied. Thus, results showed that the highest content of phenolic compounds was recorded in the population of Fez. Methanol extract of this population was the richest in polyphenols (30.36 mg/g) and in flavonoids (13.03 mg/g). The antimicrobial tests showed that Enterococcus faecalis and Pseudomonas aeruginosa were the most sensitive (6.25 mg/ml), compared to the other tested strains. Based on the minimal bactericidal concentrations/minimal fungicidal concentration or MFC/MIC ratio, it seems that ethanol extracts showed a bactericidal effect against Escherichia coli, Staphylococcus aureus and Bacillus subtillis, and a bacteriostatic effect against Enterococcus faecalis. On the other hand, the methanol extract showed bacteriostatic effect against Enterococcus faecalis and Pseudomonas aeruginosa. In addition, methanol extracts of Ziziphus lotus have significant antioxidant potent.

Methanol and ethanol extracts of Ziziphus lotus fruit have demonstrated strong antimicrobial effect. Moreover, the authors were able to show that the extract of Ziziphus lotus fruit has a very important antioxidant power.