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This study draws parallels between the Major and Johnson eras to reclaim a discursive space beyond the media and political battlefields to examine long-term systemic failure of government PR.

As part of a wider study into government communications from 1979 to date, this paper draws on evidence from government archives from the 1990s, as well as contemporary accounts, official documents, media accounts, memoirs and biographies, to examine the PR record of two Conservative administrations divided by three decades.

News management during the Major premiership is worth serious scrutiny, not just as an interlude between two media-friendly Prime Ministers, Thatcher and Blair, but in comparison to Boris Johnson's struggle to contain the news narrative between 2019 and 2022. Both administrations experienced terminal reputational crises during their closing years but their means of managing the news were counter-productive and damaging to public trust (65).

Does this failure in public communication illustrate a systemic dysfunction in government-media relations and, if so, what is the role of government PR in these circumstances?

This article uses a comparison between fixed and moving variables associated with two very different administrations to identify the causes of ongoing systemic failure in government communication.

This paper aims to investigate how the Japanese media conveyed the country’s foreign aid policy and analyse how framing biases in the news differ depending on which language (either Japanese or English) was used in the broadcasts.

This study uses a qualitative single case-study design and conducts a content analysis. The study uses news videos about the fifth Tokyo International Conference on African Development aired on YouTube by the Japanese media using Japanese and English.

The findings reveal subtle but notable differences in the patterns of the framing biases in the Japanese media’s news aired in Japanese intended for the domestic audience, and in the news on the same topic broadcast in English to the international audience.

The limitation of the study is the rather small data set used for the single case study of one event.

Framing biases could lead the general public in a monolingual society to a more skewed view of their government’s policy and its activities abroad. This could be an obstacle to developing a common ground for global issues and cross-border policy agendas.

The study explores an under-researched function of language in international affairs. It highlights how the mass media in a non-English-speaking country uses a dual approach to framing news while addressing different audiences. To the best of the author’s knowledge, the context that this paper deals with is novel because there are limited studies on the nexus between the influence of language choices and media logic in the field of international business.

The purpose of this research is to identify the strengths and weaknesses of the EU's public diplomacy – towards both domestic and external audiences – during times of crisis. The EU's public diplomacy is examined across six major crises: the Eurozone crisis (2008), the Ukrainian crisis (2014), the migrant crisis (2015), the Brexit referendum (2016), the new transatlantic relationship (2017) and the COVID-19 pandemic (2020). The goal of examining these crises in conjunction is to derive policy-relevant insights.

This article adopts a problem-driven approach – the problem being how successful is the EU at public diplomacy during times of crisis – that draws theoretical and empirical insights from Communication Studies, International Relations and EU studies via a “strategic narratives” framework. It situates the EU as a unique public diplomacy actor, one which is becoming more prominent due to the mediatisation of diplomacy, especially driven by the advent of cyberspace.

The article finds that the EU has been experiencing a cycle of crises that have affected the political, economic, symbolic and social foundations of the common project. The EU has had some notable success – such as restoring confidence at the height of the Eurozone crisis – and some notable challenges – such as effectively combatting disinformation. Regardless, the EU has the potential to better manage these and future crises by engaging in an effective public diplomacy strategy that tells a shared European story that informs and inspires people, both domestically and externally.

The article offers an original examination of the EU's public diplomacy response to six different crises. It looks at different types of crises and utilises concepts from different social science perspectives. It offers novel strategic and policy recommendations.

Football is a popular sport among young people across Africa, incited by the heavy presence of European football that has become central to youth cultures, everyday social routines, forms of consumption and opportunities for establishing social status. A growing body of evidence suggests increasing trends in harmful gambling behaviours in African youth, while the proliferation of football betting particularly remains a critical potential risk for negative mental health outcomes among young people in Sub-Saharan Africa. This chapter draws on original empirical data from a web-based cross-sectional survey to examine the prevalence estimates and associations of socio-demographic and behavioural factors with football betting among young adults attending university in Ghana. It draws on a multivariable logistic regression model to assess the associations with football betting. Our findings point not only to the growing salience of football betting among male demographics, but also the role of peer culture, alcohol and media as predominant sources of participants' initiation of football betting. Moreover, participants indicated the motive ‘to make money’ as their single major motivation, which raises the prospect that football betting is used as a means to mitigate the adverse effects of unemployment. Overall, the study points to a need for harm prevention strategies that align more closely with public health approaches focused on students, their families, their communities and their universities/schools.

Sports leagues, such as Major League Soccer (MLS), aim at expanding their audience at global level through alternative media other than television (TV). Brazil stands out among football media consumer audiences as one of the main markets worldwide. Brazilian MLS consumers play the role of fans to converge between TV media and digital platforms, in a phenomenon that has been called Social TV.

The aim of the current research is to investigate how Brazilian MLS fans' consumption process is established through Social TV; it was done based on netnography performed between 2018 and 2020.

Results have indicated that Social TV is a catalyst of practices associated with fan culture: cultural convergence, technologies appropriations, poaching experiences and production of a collective intelligence.

Current research reinforces how ethnography methodology has been gaining room as likely consumer market research, working as alternative method based on the prevalence of focus group and survey techniques.

Social TV phenomenon presents itself as a possibility to expand and direct marketing strategies focused on sports management, just as the media often consumed by fans.

From the results, it is possible assuming that connections between fans are punctually guided by their relationship with the cultural object consumed by them in a network relationship whose actors deindividualize sociocultural practices such as consumption. Thus, the main contribution of the study lies on identifying how fan culture can be autonomously established in the market arena in comparison to other cultures.

Corporations are confronted with growing demands to take a stand on socio-political issues, i.e. corporate social advocacy (CSA), which affects their reputation in the public. Companies use different CSA message strategies, including calling the public to support and act on the issue they advocate. Using reactance theory, the authors investigate the impact of CSA messages with a call to action on corporate reputation in the case of a company's gender equality initiative.

A one-factorial (CSA message with or without a call to action) between-subjects experiment was conducted by surveying 172 individuals living in Switzerland. The CSA messages were created in the context of gender equality.

The authors' study indicates that CSA messages with a call to action compared to those without overall harmed corporate reputation due to individuals' reactance, which is higher for CSA messages with a call to action, negatively affecting corporate reputation. The impact of the CSA message strategy with a call to action on corporate reputation remains significant after controlling for issue alignment and political leaning.

Communicating about socio-political issues, especially taking a stand, is a significant challenge for corporations in an increasingly polarized society and has often led to backlash, boycotts and damage to corporate reputation. This study shows that the possible adverse effects of advocating for socio-political issues can be related to reactance. It emphasizes that companies advocating for contested issues must be more cautious about the message strategy than the issue itself.

The practice of public relations (PR) is shaped by the ‘life world’ of the professionals; moreover, both the experiences of the professionals and societal changes shape the profession in a particular area (Hodges, 2006). Women have always played an important part in the development of PR as a profession and academic field in Turkey. Since PR Association of Turkey was established in 1972, five out of eight presidents have been women, and most of the members are also female. Female PR practitioners represent 70% of the total workforce of PR sector in Turkey, and most of the communication agencies are led by female entrepreneurs.

However, research on women' positions and their multiple roles in PR in Turkey are limited.

This chapter uses a qualitative study with 27 in-depth one-on-one interviews conducted in order to analyse female PR practitioners' experiences related to (1) the start of their careers, (2) their career experiences, (3) their evaluation of the profession, and lastly (4) their career goals. The interviewees included agency owners, managers, deputy general managers and group directors.

The research aimed to discover the female PR professional experience in respect of the difficulties they face in their practice and everyday life, advantages and/or disadvantages of being a female PR professional in Turkey and the ways women balanced their career and family duties.

Globalization, the ever-increasing worldwide flow of ideas, practices, and material objects resulting in increasing interdependency between people and nations across the globe, has numerous interrelated economic, political, cultural, ideological, environmental, and technological facets.

In an effort to make the elusive and multifaceted concept of globalization more tangible and measurable, different instruments have been developed, usually in the form of “indexes” based on quantitative data. These indexes mainly result in rankings of individual cities as well as whole countries with respect to their supposed level of globalization. Some items of the existing indexes to measure the level of globalization of nation states or cities refer to phenomena that are to some extent visually observable, but many aspects and manifestations of globalization escape these rather crude operationalizations.

Visual approaches to globalization help to enrich and complement the more abstract and mainly quantitatively supported discourses around this multifaceted phenomenon. They may provide valid and unobtrusive ways to assess and understand the impact of culture and cultural exchange in the daily lives of inhabitants of cities around the world and add a unique “localized,” cross-cultural empirical perspective to the many divergent views and discussions about the presumed beneficial or detrimental nature of these processes. An ‘in situ’ visual approach to globalization may help to uncover the “real life” impact and the specific contexts of these processes at different locations. This chapter discusses different options for researching globalization and cultural change in cities.