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1 – 10 of over 99000Anja Stiller, Hanna Schwendemann, Paula Bleckmann, Eva-Maria Bitzer and Thomas Mößle
The purpose of this paper is twofold: first, to introduce MEDIA PROTECT, a multi-modal intervention for parents and teachers with six components preventing problematic, and in the…
Abstract
Purpose
The purpose of this paper is twofold: first, to introduce MEDIA PROTECT, a multi-modal intervention for parents and teachers with six components preventing problematic, and in the long run addictive, use of screen media by children; second, to present results of a formative evaluation of the teacher training, an important component of the intervention.
Design/methodology/approach
In presenting the intervention, the authors used a common framework to describe complex interventions systematically. For the evaluation, participants were recruited from German schools and kindergarten for a cluster-controlled trial. As part of a formative evaluation, the participants completed written questionnaires to determine the importance of different components of the intervention in addition to their overall satisfaction. Additional qualitative interviews with teachers were conducted.
Findings
The authors recruited n=50 kindergartens and n=9 schools; n=30 received the intervention. N=222 teachers participated in the training and n=192 completed the questionnaire (86 per cent). Seven qualitative interviews were conducted. Participants exhibited high levels of overall satisfaction with the training, considered it moderately to highly relevant to their work, and exhibited varying satisfaction levels with different components and multipliers. The qualitative data support these findings.
Originality/value
Few interventions to date have pursued a universal approach to the prevention of problematic screen media use. This evaluation of MEDIA PROTECT is the most recent study in Germany, which involves a complex programme through which teachers are taught ways to promote the age-adequate use of screen media in the family, parents are provided with guidance and healthy leisure time activities for children are fostered.
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The purpose of this study is to investigate on themes covered by media and factors affecting coverage of climate change information in Tanzania.
Abstract
Purpose
The purpose of this study is to investigate on themes covered by media and factors affecting coverage of climate change information in Tanzania.
Design/methodology/approach
In all, 85 journalists from five local media were identified using snowballing and purposive methods where quantitative methods were applied.
Findings
The results show nearly a half (49 per cent) of the journalists yet to receive training on climate change, with the majority (77 per cent) of organisations providing such training being non-local. The majority (79.8 per cent) of media houses lack editorial policies. Findings show journalists mostly cover information on climate impact and adaptation (49.3 per cent) followed by weather and climate trends (33.8 per cent), while the least covered topics are on renewable energy and climate and poverty (1.4 per cent).
Practical implications
The results imply journalists lack training on climate change. This may result into low and poor quality coverage of climate change information and inadequate public awareness and understanding. The study concludes that challenges in verifying information from a source, media lack of editorial policy and little exposure and access to specific internet climate change information sources may affect public agenda setting, coverage and adaptation to climate change. It is suggested that a policy be established to foster on access to climate information through frequent short training which expose journalists to new knowledge and networking.
Originality/value
This study contributes to literature and knowledge on climate themes reported in developing countries and factors influencing coverage of climate change.
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This paper aims to advise the media trainer in industry or the private sector (in the UK or overseas) of some new developments in media management and to alert him or her to a few…
Abstract
This paper aims to advise the media trainer in industry or the private sector (in the UK or overseas) of some new developments in media management and to alert him or her to a few of the pitfalls of conventional media management.
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– The purpose of this paper is to familiarize managers with alternative social media applications of cross-cultural training approaches.
Abstract
Purpose
The purpose of this paper is to familiarize managers with alternative social media applications of cross-cultural training approaches.
Design/methodology/approach
This paper provides an overview of the current state of social media-based cross-cultural training and its trajectory.
Findings
Social media is increasingly an integral part of contemporary communication. This paper shows how training technologies engaging to the born-digital generation have multiple advantages and unique deployment opportunities for cross-cultural know-how development.
Originality/value
This paper provides a technological reframing of intercultural training that better aligns with the practices of the millennial generation, who are ready to embrace the accoutrements of international business and global networks. Readers will be sensitized to the advantages and disadvantages of new social media for intercultural training and education.
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Yujuan Guo, Di Fan and Xiao Zhang
This study investigates the effects of using social media for customer service on firms' reputation building. In addition, this study explores the role of absorptive capacity, ISO…
Abstract
Purpose
This study investigates the effects of using social media for customer service on firms' reputation building. In addition, this study explores the role of absorptive capacity, ISO (International Organization for Standardization) 9,000 implementation and periodic training for management and employees in the relationship between social media–based customer service and firm reputation.
Design/methodology/approach
This study sampled 115 US-listed firms and collected secondary data from five databases as follows: Factiva, Fortune's World's Most Admired Companies (WMAC), Standard & Poor's COMPUSTAT, American Customer Satisfaction Index (ACSI) and Thomson Reuters’ Environmental, Social and Governance (ESG). This study developed a panel dataset of these 115 firms from 2007 to 2016 and conducted dynamic panel data analyses to examine the hypotheses.
Findings
This study finds that a higher number of social media channels used for customer service is associated with a higher reputation score for a firm. In addition, the positive relationship is reinforced when a firm has a high absorptive capacity level, an ISO 9000 quality management system and offers periodic training for management and employees.
Originality/value
To the best of our knowledge, this is the first study to investigate the relationship between social media–based customer service and firm reputation. This study also explores the boundary factors in terms of firm absorptive capacity, ISO 9000 quality management systems and training for management and employees.
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Verlumun Celestine Gever, Nabaz Nawzad Abdullah, Mohammed Shaibu Onakpa, Ogochukwu Gabriella Onah, Chukwuemeka Chiebonam Onyia, Ifeanyi E. Iwundu and Esther Rita Gever
This study aimed to develop and test the impact of a social media-based intervention for improving the business skills and income of young smallholder farmers.
Abstract
Purpose
This study aimed to develop and test the impact of a social media-based intervention for improving the business skills and income of young smallholder farmers.
Design/methodology/approach
First, the researchers used an exploratory approach to develop a social media-based intervention for acquiring business skills and improving income. Second, the researchers tested the effectiveness of the developed programme on a sample of 506 young smallholder farmers. Finally, the intervention and data collection took place over five years (2017–2021).
Findings
The result showed steady improvements in business skills and income from 2017 to 2021 for the treatment group, unlike the control group. Also, improvements in business skills led to a reduction in expenses and an increase in profit from 2017 to 2021. A further evaluation of the result showed that an addition of 5.1 mean scores in business skills led to the addition of $91 income between 2017 and 2018; for 2018–2019, 2.6 improvements in business skills increased income by $123. For 2019–2020, a 2.7 improvement increased income by $209, whilst for 2020–2021, a 1.6 improvement increased income by $320.
Originality/value
The results of this study could help explore ways of using social media to change behaviour aimed at improving income amongst young smallholder farmers.
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Wondwesen Tafesse and Tor Korneliussen
The purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning…
Abstract
Purpose
The purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning, executing and optimizing the social media marketing effort of firms, little systematic research has examined their roles. Drawing on social cognitive theory, the present study develops collective social media efficacy as a key mechanism to explain the contribution of social media teams to firm social media performance.
Design/methodology/approach
The study tested a conceptual framework in which social media team members' previous experience, short-term training and online resources use contribute to collective social media efficacy. In turn, collective social media efficacy is hypothesized to enhance firm social media performance. The study employed primary data and PROCESS macro to test its proposed hypotheses.
Findings
The findings revealed that previous social media experience, short-term training and online resources use contributed to firm social media performance by enabling social media teams to build strong collective social media efficacy.
Originality/value
The findings offer novel insights into how firms can optimize their social media marketing effort by systematically managing their social media teams. The findings add to the nascent literature on the organizational influences of social media performance.
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This paper aims to provide details of a collaborative campus effort that created a Media Commons at an undergraduate library at a major research university to provide students and…
Abstract
Purpose
This paper aims to provide details of a collaborative campus effort that created a Media Commons at an undergraduate library at a major research university to provide students and faculty opportunities to experiment with emerging technologies, with expanded opportunities to learn of best practices in educational technology.
Design/methodology/approach
This is a case study that used a web survey, focus groups, usage statistics, and interviews to determine the needs and best practices for creating and maintaining the Media Commons.
Findings
Preliminary results indicate that this program provides value to students and faculty seeking to learn about and use multimedia for coursework and projects. It confirms the gap on campus for places students can go for loanable technology and consultation services in the production and editing of multimedia.
Research limitations/implications
Because the Media Commons just launched there has not had a programmatic evaluation yet to assess the impact of this program. However, based on initial feedback, suggestions for improvements in the program are included.
Practical implications
The rationale, process and efforts described in this paper can be replicated by other institutions that are interested in creating a Media Commons.
Originality/value
Although there are many articles written about Learning Commons and Information Commons, there is not much available that documents the efforts of creating a Media Commons at a library and the rationale for centralizing and freely making available campus multimedia expertise and equipment.
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The purpose of this paper is to explore undergraduate student attitudes towards the inclusion of social media training within higher education pedagogy, student perceptions of…
Abstract
Purpose
The purpose of this paper is to explore undergraduate student attitudes towards the inclusion of social media training within higher education pedagogy, student perceptions of social media proficiency as professional expertise and its impact on graduate employability.
Design/methodology/approach
In all, 81 undergraduate students studying medicine, law, science and arts volunteered to complete an online survey. Questions examined student attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency.
Findings
Participants stated that social media skills should be taught in optional classes (85 per cent) covering generic competencies (56 per cent). The majority (91 per cent) of respondents reported that social media skills and training were valuable for employability.
Research limitations/implications
This was a pilot study and was therefore limited by the self-selection of participants, sample size and geographic location.
Practical implications
This study identifies that undergraduates across a range of disciplines are receptive to developing professionally relevant social media skills within higher education pedagogy and identify a link between social media proficiency and graduate employability.
Originality/value
Despite the increasing necessity for social media skills in professional environments, few studies have examined the teaching of social media skills as a core competency in higher education. Instead, social media is largely examined in relation to curriculum delivery and student engagement. This study explores attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency exclusively from the viewpoint of undergraduate students, to provide an alternative insight rarely explored in the literature.
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Jeannine E. Relly, Margaret Zanger and Paola Banchero
This qualitative study examines the influence of media development in Iraqi Kurdistan after nearly a decade and a half of donor country-funded professional journalism training in…
Abstract
This qualitative study examines the influence of media development in Iraqi Kurdistan after nearly a decade and a half of donor country-funded professional journalism training in a period following an oil boom and bust, influence of a transnational terror organization, and a recent vote to secede from the rest of Iraq. The study builds out a typology of economic, political, bureaucratic, legal, cultural, and societal capture, and applies it in an analysis of data from in-depth, semi-structured interviews that were conducted in the two largest cities in Iraqi Kurdistan.
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