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Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to communicate and share their products and services to existing and potential customers. Entrepreneurial startups and companies face internal and external challenges utilizing social media technologies to commercialize their business ideas. The purpose of this paper is to identify opportunities and challenges faced by academic entrepreneurs' startups.

This research has adopted a qualitative approach comprising of semi-structured in-depth interviews with academic entrepreneurs’ startups to find the main challenge they face using social media platforms. The purpose was associated with an exploratory type of study and also included a prominent unified theory of acceptance and use of technology (UTAUT) and technological opportunism (TO) model. The research respondents were 23 academic entrepreneurs startups who were chosen applying purposive sampling. Respondents were given a set of a questionnaire consisting of close-ended questions that are five-point Likert scale. The questionnaire included various parameters to measure the social media challenges the academic entrepreneurs’ startups undergo in the initial phase of their businesses.

The study identified that business-to-customer relations, brand, reputation, competition and cultural and language influence digital technologies entrepreneurship. While, the findings discovered the extended research model has a positive influence on academic entrepreneurs' intentions to use digital technologies media platforms. The outcome of this paper has thrown more light on which issues are there in digital technologies entrepreneurship, the determinants and actual usage advantages from UTAUT model and TO model that could be properly employed to solve issues of digital technologies media platforms and the potential concerning the adoption and use of digital technologies.

The study of academic entrepreneurs' startups can be considered original in nature. There is dearth of standard literature in the upcoming area of academic entrepreneurship. Governments are taking initiatives to promote academic entrepreneurs' startups, and the findings will be able to give them a right direction.

Purpose: The concept of sustainability in the livelihood of rural people is the central point for the discussion for policymakers. Different policies for poverty reduction, developing economies, and environment management are not capable of using multimedia technology for rural entrepreneurial development.

Need of the Study: The study analyses the impact of multi-media and tries to understand its significance for rural enterprises to contribute to developing entrepreneurship in rural areas to minimise poverty.

Methodology: This research analysed a framework that highlights that multi-media technology offers different ways to earn a sustainable livelihood by enhancing the range of advanced technology, access to information assets, increased social networks, information transfer system, and modernisation of traditional working. A total of 450 rural entrepreneurs were contacted to collect the data from 6 different divisions of Haryana through a questionnaire on 5-point scale. A purposive sampling technique was used for primary data collection.

Findings: The multi-media technology influences rural entrepreneurial development through certain organisational factors, new products and services, improved customer service, generation of employment opportunities over time, increased loyalty, and novel combination of resources within the specific context.

Practical Implications: The study concludes the capabilities may be utilised up to maximum advantages that increase with the use of multi-media technology in the rural framework.

Businesses are increasingly using corporate communication technologies to interact with prospective customers. Therefore, this study explores the corporate executives’ readiness to use interactive media for engagement with online users. The methodology relied on valid and reliable measures to explore the participants’ pace of technological innovation (PTI), perceived usefulness, ease of use and social influences, as these factors can have an effect on their engagement with interactive technologies. The findings supported the scales’ content validity as the structural equation modeling approach has reported a satisfactory fit for this study’s research model. The results indicated that the PTI, perceived usefulness, ease of use of online technologies as well as social influences were significant antecedents for the marketing executives’ engagement with online users through digital media. There were significant influences from the demographic variables, including age, gender and experiences that moderated these relationships. In conclusion, this contribution identifies its limitations and suggests possible research avenues to academia.

The purpose of this paper is to explain the effect of the technology acceptance model in the media environment by using the mediating role of artificial intelligence and the cloud computing approach.

After reviewing the theoretical foundations, a conceptual model framework and research hypotheses were formed. The statistical population of the study included managers, deputies and experts from the National Iranian Oil Company, and a statistical sample of 368 people was selected by simple random sampling.

The results of structural equation modelling with PLS 2.0 software show a positive and significant effect on the artificial intelligence variable in the technology acceptance model with the cloud approach. Artificial intelligence has opened a new space in the digital world, especially in the media, so that its profound impact is quite evident and has affected people’s lives.

The acceleration of various technologies has severely challenged the approach of organizations, especially the media. The media environment with word of the technologies of the Industry 4.0, especially cloud computing technology, has changed the ways of accessing and using products and services.

The purpose of this paper is to report on a small, exploratory research project focusing on librarian and parent/caregiver opinions of, and reactions to, the use of digital media and technology in public library storytimes for preschool children in Aotearoa New Zealand.

Telephone interviews with librarians and an online survey of parent/caregivers were undertaken.

The research found a mixed response to digital storytimes. Those who had not attended or presented digital storytime sessions were largely opposed to the practice, while those who had participated in a storytime using digital media generally held more positive views. Key concerns were focused on the amount of screentime young children should have and a lack of human interaction. Supporters appreciated the introduction of some basic digital literacy skills and the variety that technology could bring to storytime sessions.

Both samples were small and self-selecting. The use of an online survey meant a bias in the sample toward those with access to appropriate information communication technology as well as a self-selection bias.

The paper suggests some developments in practice and approach if librarians are going to play the role of media mentors in their communities.

This is the first study focusing on the development of digital storytimes in Aotearoa New Zealand and adds to knowledge and understanding of key stakeholder views of the inclusion of digital media and technology in public library programming for young children.

Emerging technologies have the potential to significantly change the way people work and function, with tremendous impacts on people and the societies in which they live. For emergency management practice, efficient and effective use of emerging technologies can save both lives and property, while also improving the way emergency managers communicate with the populations they serve. However, the use of emerging technologies can also have negative and unforeseen consequences. Thus, it is essential to have a comprehensive understanding of how emerging technologies function as a communications and information-sharing tool to improve the practice of emergency management.

Furthermore, as with the emergence of any new technology, social justice issues must be considered. For example, is an emerging technology affordable enough for all to use, or does the technology add to the so-called “digital divide,” increasing the gap between the haves and have-nots? Or does the emerging technology serve as an equalizer, providing access and availability for all socio-economic status groups? This chapter serves as an introduction to these issues and how they impact emergency management practice in a discussion of how the communication process functions, how emerging technologies impact communication strategies in emergency management, and the importance of including a social justice framework in emergency management operations and plans to understand how these emerging technology tools can be used to keep people and property safe from disasters.

Drawing on the model of technology-in-practice and the literature on bona fide approaches and technological affordances, the purpose of this paper is to argue that collectives involved in emergency response may exhibit similar and different usage patterns for technology due to the combined influence of the temporal development of the response actions and the existing and newly enacted organizational, social, and technological structures.

To enrich the argument about the inter-related influence on response organizations’ use of technology across phases of the disaster response, this research uses a multi-method and longitudinal case study of citizen-based response organizations after Hurricane Sandy.

Findings show that technologies were used similarly by response organizations immediately after the hurricane, whereas the later use of technologies exhibited variations. Moreover, Twitter was used consistently for diverse purposes across the phases of the disaster response, whereas Facebook usage among organizations first diverged and then converged two months after the hurricane. The organizations’ different patterns of social media use also reflected the construction and reconstruction of resource networks for relief operations over time.

This study integrates multiple theoretical frameworks in explaining the processes and outcomes of technology use for collectives in emergency response, which presents an example of bridging and enriching the theoretical constructs from the areas of technology adaptation and emergency management.

Findings of this study provide practical knowledge about the mechanisms of integrating multiple information systems into the building of resilient social systems for emergency response.

Findings of this study enrich social understanding about how the use of technologies for collective activity in emergency situations can go beyond one-time events and lay the foundation for long-term resilient emergency management.

The originality of this study lies in its mixed-method and longitudinal design, which allows for the examination of the timing, circumstances, and outcomes of citizen-based response organizations’ technology use.

This paper aims to explore the factors that influence Generation Y’s positive or negative electronic word-of-mouth (eWOM) behavior via social media and mobile technology in the foodservice sector. Three types of dining experiences were examined: positive and negative customer experiences and negative customer service followed by a satisfactory recovery package.

A survey was adopted to test the factors posited to influence Generation Y consumers in these service contexts. Participants were recruited through Amazon Mechanical Turk , and multi-group structural equation modeling was performed to analyze the data.

Active use of social media and peer influence had a sweeping influence on Generation Y’s intentions to engage in eWOM about their service experiences. Technological sophistication with mobile technology influenced Generation Y to spread positive or negative service experiences, rather than satisfactory recovery experiences. Family influence had a mixed influence on Generation Y subgroups (21-24 years old vs 25-35 years old) to engage in eWOM about their satisfactory or poor service experiences. In satisfactory recovery experiences, family influence showed no significant influence on Generation Y’s eWOM behaviors.

This study enriches online reviews and eWOM marketing theories, adds to service failure and recovery literature and enhances understanding of consumer behavior expressed by Generation Y through the empirical investigation of Generation Y consumers’ behavioral motivations to engage in eWOM through social media and mobile technology.

Engaging Generation Y consumers with social media campaigns and mobile technology development is not merely sufficient in eWOM marketing strategies. Instead, it is essential to create integrative peer communities to motivate Generation Y consumers to engage in eWOM marketing. Marketers need to pay attention to the mixed effects of family influences on the eWOM behaviors of subgroups of Generation Y in positive or negative service experiences.

Given the scarcity of consumer behavior research into Generation Y as an emerging market segment, this paper makes an incremental contribution by developing and validating a model of factors that influence Generation Y consumers’ eWOM intentions through social networking and mobile technologies in three major service contexts: positive, negative and recovery following a service failure.