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1 – 10 of over 2000Martine van Selm and Beatrice I.J.M. Van der Heijden
– The purpose of this paper is to provide an analysis of how portrayals of older employees in mass media messages can help combating stereotypical beliefs on their employability.
Abstract
Purpose
The purpose of this paper is to provide an analysis of how portrayals of older employees in mass media messages can help combating stereotypical beliefs on their employability.
Design/methodology/approach
The authors conducted a systematic review of empirical studies on mass media portrayals of older employees in order to show what these reveal about the ways in which their employment status, occupation, job type, or work setting is portrayed. The approach builds upon theory on media portrayals, media effects, and stereotypes of older workers’ employability.
Findings
This study shows that older employees in media portrayals, when present at all, are relatively often shown in higher-level professional roles, herewith overall, depicting an image that is positive, yet differs from stereotypical beliefs on their employability that are prevalent in working organizations.
Research limitations/implications
Further empirical work is needed to more safely conclude on the prevalence of age-related portrayals of work and employment in mass media. In addition, longitudinal research is called for in order to better understand the possible causes for the way in which older employees are portrayed, as well as effects of age-related stereotyping in mass media and corporate communication outlets over time.
Practical implications
This research sparks ideas about how new portrayals of older employees in mass media and corporate communication outlets can contribute to novel approaches to managing an aging and multi-generational workforce.
Social implications
This study shows how working organizations can make use of the positive and powerful media portrayals of older employees, in order to activate normal and non-ageist behaviors toward them, and herewith, to increase their life-long employability.
Originality/value
This study highlights the role of media portrayals of older employees in combating stereotypes about their employability.
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Jiani Jiang, Bruce A. Huhmann and Michael R. Hyman
The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.
Abstract
Purpose
The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.
Design/methodology/approach
Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts.
Findings
Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses.
Practical implications
Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets.
Originality/value
Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.
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Rosa Fontes and Margarita Pino-Juste
The purpose of this paper is to look at recent trends in scientific literature on the portrayal of autism in published and broadcast media and social awareness of the subject.
Abstract
Purpose
The purpose of this paper is to look at recent trends in scientific literature on the portrayal of autism in published and broadcast media and social awareness of the subject.
Design/methodology/approach
A bibliometric analysis of content of such publications was performed.
Findings
Results show that portrayals of autism from books, newspapers, news broadcasts, films and TV series are being scrutinized. Research focuses on the social categories of resulting stereotypes, the quality of such depictions, the benefits and downsides, stigmatization of individuals (with autism) and how society responds to these portrayals.
Originality/value
It is important to understand if media portrayals of autism are creating a realistic and constructive awareness of autism in society.
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Mental illness has become an important public health issue in society, and media are the most common sources of information about mental illnesses. Thus, it is important to review…
Abstract
Purpose
Mental illness has become an important public health issue in society, and media are the most common sources of information about mental illnesses. Thus, it is important to review research on mental illnesses and media. The purpose of this paper is to provide a narrative review of studies on mental illnesses in the media and identifies important research gaps.
Design/methodology/approach
A combination of searching key databases and examining reference lists of selected articles was used to identify relevant articles. In total, 41 empirical studies published in the last 12 years were reviewed.
Findings
The review found that substantial research had been done to investigate media portrayals of mental illnesses and the effects of such portrayals might have on the public. Media still portray mental illnesses negatively in general, which contributes to the ongoing mental illness stigmatization. Nonetheless, discussions of mental illnesses in direct-to-consumer advertisements and social media tend to be more objective and informative. These objective portrayals could help improve mental health literacy and reduce stigma. More importantly, media can also reduce the stigma if used strategically. Research has found that entertainment-education programs and web-based media have strong potential in reducing mental illness stigma. Recommendations for future research are also discussed.
Practical implications
Findings can guide future efforts to use media to educate the public about mental illnesses and reduce mental illness stigma.
Originality/value
This study reviews the most recent research on mental illnesses in the media and provides important references on the media representation of mental illnesses, media effects of such representation, and using media to reduce stigma.
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Brent W. Ritchie, Richard Shipway and P. Monica Chien
The purpose of this paper is to examine the influence of the media on residents's support of the London 2012 Olympic and Paralympic Games within the two respective communities of…
Abstract
Purpose
The purpose of this paper is to examine the influence of the media on residents's support of the London 2012 Olympic and Paralympic Games within the two respective communities of Weymouth and Portland in England and in doing so better understand what influences residents' support for mega events.
Design/methodology/approach
A quantitative methodology was employed using a systematic random sampling method. A drop and collect technique with self‐completion surveys was used. A total of 404 completed surveys were returned. Logistical regression was used to examine the influence of the media on overall event support.
Findings
Although residents were supportive of hosting the event in the local area their overall support was influenced by their perceptions of the media portrayal. Those respondents who perceive the event portrayal as fair were much more in favour of hosting the event than other groups of respondents. The type of portrayal in the local media was not significant.
Research limitations/implications
The nature of media exposure and attitudes toward the media were not examined. Future research is needed on how the media present and frame issues related to mega sport event hosting, and whether involvement or commitment influences residents' media perceptions and overall event support.
Practical implications
Fairness in reporting appears to be a greater influencing factor than the type of media coverage (positive, negative, and neutral). This suggests the need for open communication of the costs as well as the benefits from event organisers and unbiased reporting from media sources.
Originality/value
This is one of the first studies to examine the influence of the media on residents' support for mega sporting events. It proposes future research directions to explore this neglected area.
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Justin Beneke, Nicole Frey, Ruth Chapman, Nontuthuzelo Mashaba and Tatum Howie
This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's…
Abstract
Purpose
This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's media consumption, perception of portrayal in the media, adoption of technology, and outlook on life – all of which influence their spending patterns in their twilight years.
Design/methodology/approach
The study gained an international perspective of the mature market through the literature on the subject. Empirical analysis of the South African market was thereafter conducted through a lifestyle survey of 117 respondents living in metropolitan areas. The data were imported into – and analysed using – Statistica for descriptive and clustering purposes.
Findings
The mature market is, unsurprisingly, most in favour of traditional media channels. To this end, television, radio, magazines and newspapers still remain an effective means to communicate with this market. Use of mobile phones and the internet was observed – although in a limited sense. A negative attitude towards advertising was observed on the whole, with individuals within this cohort feeling neglected in favour of younger consumers. The variables Age, Income, living standard measure (LSM) groupings and Internet usage, when utilised in conjunction, appear to be an effective differentiator of the mature market in South Africa. Three lifestyle clusters were discovered by the study, namely: Old optimists, Young up‐beats, and Younger opinionists.
Originality/value
It has been established that the mature market is a lucrative one for retailers. However, the majority of studies have been focused on developed nations such as the UK and the USA. This study brings about an emerging market perspective.
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The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or…
Abstract
Purpose
The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or patriarchal values, or breaking the rigid norms.
Design/methodology/approach
With the help of dispositive analysis within the critical discourse approach, the prominent and non-dominant discourses about domestic violence were identified and discussed. Episodes from two popular drama serials, Kaisa Yeh Naseeban and Khaas, released in 2019, were watched with special focus on texts on domestic violence alongside objects and actions.
Findings
Analysis showed that both drama serials gave importance to socio-systemic and liberal humanist instrumentalism discourses, which describe domestic violence as a result of social structures and that abuse is used to assert control, respectively. However, some instances were noted where patriarchal values were encouraged.
Originality/value
As media has become a powerful tool of influence and awareness in the recent times, it is imperative that the content watched on it by millions of people be studied and analyzed. It is claimed that Pakistani drama serials with wide following and that are made on social issues around women aim to raise awareness and empower them. Domestic violence is a prevalent issue in Pakistan, and no research till date has examined representation of domestic violence on Pakistani popular media, which may influence response to domestic violence, which this paper aims to do.
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Sandra C. Jones, Simone Pettigrew, Nicole Biagioni, Mike Daube, Tanya Chikritzhs, Julia Stafford and Julien Tran
There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their…
Abstract
Purpose
There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their own meanings of, and interactions with, alcohol. The purpose of this study was to explore young adults’ perceptions of the nexus between alcohol and SNS.
Design/methodology/approach
In total, 60 adults aged 18-21 years took part in an intensive data collection process over six months. All references to social media in the interviews, focus groups and written introspections were compiled and analysed.
Findings
Results showed social media use stimulates alcohol consumption and alcohol consumption stimulates social media use. Four main themes emerged: social engagement, identity, drinking culture and distancing. Participants reported being constantly exposed to, and often influenced by, images of their peers enjoying themselves while consuming alcohol, with little representation of negative outcomes.
Research limitations/implications
The relationship between SNS, social norms and drinking behaviours is complex; there is a need for further research into the dynamics of this relationship to inform social marketing interventions.
Originality/value
While there is a body of research into commercial references to alcohol on SNS, there is less research into the ways young people utilise SNS to create their own meanings of, and interactions with, alcohol. The consumer research that has been conducted to date has focused on quantifying references to alcohol and drinking behaviours, observing profiles or surveying users. This study addresses a key gap in the literature that is needed to inform social marketing interventions to reduce excessive alcohol consumption: when, why and how do young people post about alcohol.
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This paper aims to identify challenges in a first attempt at teaching the Youth Lens in a secondary English classroom in South Korea.
Abstract
Purpose
This paper aims to identify challenges in a first attempt at teaching the Youth Lens in a secondary English classroom in South Korea.
Design/methodology/approach
This paper includes the author's observations of a senior English class in an international school in South Korea.
Findings
The author advocates that intersections of time, geography and culture have a significant influence that cannot be ignored when teaching about adolescence. Additionally, when bringing a Youth Lens into the classroom teachers need to be prepared to fully embrace its embedded questions of power between youth and adults.
Originality/value
This paper extends existing academic conversation on a Youth Lens to include both an international setting and instances in which the teacher is not of the majority demographic in the classroom.
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Researchers have investigated the distinctions between founder and nonfounder chief executive officers (CEOs) for different performance variables. Researchers have also…
Abstract
Purpose
Researchers have investigated the distinctions between founder and nonfounder chief executive officers (CEOs) for different performance variables. Researchers have also investigated the use of media as supplemental information that investors review to make decisions about initial public offering (IPO) firms. Research that investigates founders and nonfounder CEOs of IPO firms in the media is limited but growing. This paper aims to explore how founder and nonfounder CEOs' narratives are portrayed differently in business media following an IPO.
Design/methodology/approach
Using insights from the narrative paradigm, 1,057 news paragraphs about CEOs from 19 matched pairs (38 firms) were content analyzed using a contrasting coding strategy.
Findings
Founders and nonfounders' narratives differ in three ways. Specifically, founder CEOs are more likely to (1) have their personal background detailed in the media, (2) translate technical business information to easy-to-understand general language and (3) be quoted talking about positive information than nonfounder CEOs.
Research limitations/implications
The results of this study show the media's role in creating narratives about management and how the experiences of founders and nonfounders are represented differently in the media. The study is limited by only investigating media articles about CEOs and not investigating the entire organizational narrative.
Originality/value
This study adds to the growing literature that investigates the role the media plays in portraying management in the media at time of IPO.
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