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Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. The purpose of this paper is to present the findings from a survey of UK media executives and identify their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses.

The survey sampled 24 UK media executives who had responsibility for strategy and other functional areas of their business.

The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.

The paper will provide media executives with a better understanding of the management tools at their disposal and how these can be used to improve performance in a number of key areas. Non‐media executives will be able to draw on the paper's findings to see how other firms are managing turbulent and uncertain market conditions.

This is the first survey of the UK media industry in terms of examining the strategic tools that are being used to manage media firms through turbulence and uncertainty.

The behaviour of audience, consuming video entertainment, has changed intensely over the years. Lately, the consumers have increasingly preferred to watch video programs, through video-on-demand services through over-the-top medium. The service is novel and the consumer’s perception of the service quality is not well explored. As extant literature considers service quality as the construct to determine the sustained growth of a service, the present study has attempted to explore the dimensions to measure service quality of video-on-demand services.

The authors conducted qualitative, semi-structured interviews and focus group discussions amongst the user of the video-on-demand service. The qualitative data was content analysed to furnish thematic dimensions.

The study reveals thematic attributes perceived as dimensions to measure service quality of video-on-demand services.

Considering the exploratory nature of the study, the themes proposed might seem nascent. Hence, it was the authors’ discretion to stop expanding the respondent sample to avoid data saturation. A quantitative establishment of the service quality dimensions was beyond the scope of the current research and would follow in a different study.

The objective of the study is to qualitatively explore service quality dimensions of video-on-demand services. In pursuit of that, the current study explored the consumers’ excerpts, content analysed the data and furnished several themes perceived as service quality dimensions in this context. Such a detailed approach is uncommon in this context.

The use of information and communication technologies to provide citizens with the opportunity to give the government their feedback on the rules currently under development is termed as e-rulemaking. Forums – as the main technological tool used for this – has shown many shortcomings and cannot satisfy all the demands of e-rulemaking. Because social networking sites have shown a political impact on ground, they also might have the ability to remedy these shortcomings. This study aims to investigate the possibility of the use of social networking sites in e-rulemaking.

This research reviews democratic deliberation theory and e-rulemaking in relation with social networks that are used to develop a proposed conceptual model. A combination of qualitative and quantitative research approaches were used to test the proposed model. Semi-structured interviews for mangers and surveys for citizens were used for data collection and then analyzed to draw empirical conclusions.

Certain variable were found to have a statistically significant impact on the dependent variable of this study. The variables include information collection, user interface, privacy, security and use of emoticons in communications. Through this, the research provides an understanding of the variables that significantly and insignificantly affect the use of social networking sites in e-rulemaking.

This research contributes with a conceptual model that outlines the influence of different variables on e-rulemaking as well as an understanding of how social networking sites could be used to improve e-rulemaking practices and citizen inclusion.

The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the relationship that is established between the low-cost fashion company Primark and followers of the brand on the Facebook social network in Spain, and to evaluate the brand’s use of consumer passion through this social network.

The fieldwork for this research was conducted over September-October 2015, which coincided with the final stages in the sales and the start of the autumn-winter 2015 season. The methodology was based on a daily study of all Primark publications and user interactions with the brand on Facebook.

The results of this study show that there is some engagement between Facebook users and Primark. However, the company does not respond to this user interaction, thereby missing opportunities in the field of consumer passion.

Until now, research into the interaction of fashion brands with users of the social networks has focused mainly on the luxury sector. This study makes an important contribution to research into the interaction between a low-cost fashion brand and users of social network sites. Primark was chosen as the focus of this case study because the brand has become a model since it broke into the mature Spanish fashion market.

During the COVID-19 crisis, diversified attitudes and behaviors of structural equation modeling (SME) retailers were observed in using social media marketing that could have helped mitigate the adverse effects of this crisis on businesses. This paper aims to present a thorough investigation of these perceptions and limited acceptance of social media marketing among SME retailers in a developing country during a crisis.

The investigation was designed using a mixed-method design. A qualitative investigation, as the first part, explored SME retailers’ perceptions of the use of social media marketing when they were faced with mandatory lockdown that stifled their business activity. The insights from qualitative study and literature helped devise the second part of the study, a quantitative study using the technology acceptance model (TAM). Analysis of responses from a sample of SME retailers (n = 149) was done using SEM in this study.

In the qualitative study, SME retailers were found to have a varying outlook toward social media marketing. Some ventured into social media marketing while others were impeded by their limited understanding. The second (quantitative) study showed the general applicability of TAM such that perceived ease of use through perceived usefulness influenced SME retailers’ attitudes toward the usage of social media marketing during the COVID-19 crisis. An important finding in both studies was that business owners’ education level influenced their perceptions of social media marketing.

The investigation, albeit a comprehensive one, was conducted in a particular market and for SME retailers. This opens avenues for conducting similar studies in other segments of entrepreneurs to generate insights based on comparative analysis across segments and scenarios.

Limited or no marketing in the physical marketplace amid lockdown meant almost an existential crisis for entrepreneurs, especially SME retailers, in developing countries during the COVID-19 crisis. While technology acceptance by SME retailers has been discussed in the literature, there are limited discourses on technology acceptance among entrepreneurs and SME retailers during a crisis. These findings from the COVID-19 crisis explicate the possibilities and limitations of technology usage as a means to mitigate challenges faced by entrepreneurs during a crisis.

The paper aims to examine the state of the technology, media and telecommunications (TMT) sector at the global level from an occupier perspective. It provides a snapshot of activity in various geographic locations and looks at the major trends and underlying drivers. The paper suggests the implications of these trends for property with emphasis on opportunities for corporate occupiers.

The paper uses in-house data on property take up and internal as well as external sources on economic activity combined with documentary analysis and expert knowledge.

The paper suggests that the TMT sector could overtake the financial services sector as the main engine of global office take up. The paper also finds that the TMT sector is increasingly choosing to locate in central business districts as opposed to traditional out-of-town business parks.

This paper fulfils the need to understand some of the major shifts taking place within the TMT sector and make a connection between these changes with the property sector emphasizing on corporate occupation.

Walter Lippmann in his 1922 classic “Public Opinion” noted that “the news media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is “out of reach, out of sight, out of mind.” Indeed, among the different roles that the mass media performs is one of an information provider and interpreter of world events and policy decisions. The power of the mass media to mould public opinion on issues of national and international significance is well documented. Our knowledge and priorities about public affairs are based on what the media decides to feed us with. In this context, the present chapter seeks to analyze the crucial role essayed by the mass media in ensuring human security by promoting favorable public opinion toward the cause of nuclear nonproliferation and disarmament. S. Rashid Naim enunciates in “Nuclear Proliferation in South Asia” that a nuclear attack between India and Pakistan even limiting itself to military targets would cause approximately 577,000 deaths in Pakistan and 604,000 deaths in India apart from substantial number of injuries and destruction of property. The knowledge about this impending havoc should reach the grassroots level and this can be accomplished only by the mass media. With global efforts being channelized toward nonproliferation of nuclear weapons, the media and its trend-setting abilities can be harnessed to enlighten the average public about the disasters of a nuclear war. As the role of the mass media becomes more prominent in managing conflicts all over the world, the time is ripe to utilize its immense powers to dilute the level of possible nuclear clashes. A more proactive role of the media is envisioned through the establishment of a “global communication center” dedicated to the publication and broadcast of information advocating the cause of total nuclear disarmament. This center will be the locus of information dissemination and advocacy directed toward nations that possess nuclear weapons and those that are likely to get their hands on them in the near future. While the mass media is certainly not the only actor in the process of nuclear disarmament, it can be a decisive force for nations to choose between “atom for peace” or “atom for war.”

Kenya leads East Africa in creative goods export and enjoys high internet penetration. Therefore, identifying pathways, missed opportunities for accelerating job creation and development in the sector and strategies for mitigating youth-related challenges are essential. This paper therefore aims to examine the effects of digital media and the cultural and creative industry (CCI) on youth employment and economic development.

The document review and analysis data came from 45 scientific and 23 grey literature articles. While the lack of primary data is a study limitation, secondary data were drawn from the United Nations Conference on Trade and Development Statistics and the 2016–2022 entertainment and media outlook analysis. Microsoft Excel 2021 for Windows was used to analyze quantitative data and generate results.

Since the CCI sector is characterized by limited financial opportunities, low youth participation in the labor force and weak policy frameworks, success in the industry requires key pathways. These include investment in digital-led innovations, developing innovative models, building partnerships with the private sector, strategic investment by government in the potential creative industry sub-sectors and identifying successful scaling-up models.

Information gathered through this study is crucial to counter the youth unemployment challenge and strategy identification, which could be used in skills and capabilities development in the potential creative economy. Future researchers must explore how to apply the proposed creative capacity theoretical lens to inform research in the sector.