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The primary purpose of this paper is to explore the importation of the convergence idea into the Indian regulatory and institutional context.

The objectives of this paper were largely achieved by utilizing textual or policy document analysis. This methodological technique involves an analysis of primary and some secondary sources including: statements from policy makers and direct quotations from policy documents. In theoretical terms, this inquiry is grounded in institutionalism.

Barriers to achieving real convergence are not merely a function of perceptual flaws in regulatory measures or shortcomings of the industries involved, but are endemic to unrealistic conceptualizations of the phenomenon in the literature.

More quantitative metrics could be added. However, if more quantitative methods are added the paper needs to be re‐written to accommodate them. Also a comparative perspective could be added, but then again the paper would have to be re‐designed.

This paper offers numerous concrete and practical applications for those in government and industry who are struggling with the convergence issue. For policymakers it provides insights for how governments and consultants may impact the progress of convergence. The paper also illustrates structural factors that industry will face in India in rolling out converged or multi‐media services.

Convergence in the Indian case is greatly under researched. While there has been considerable research into regulatory issues of the nation's telecommunications and broadcast industries, few if any studies have addressed convergence among distinct mediated communication forms. Inquiry into role the regulatory role of consultant firms is particularly lacking.

This article aims to report on research conducted inside British national media organisations. The research was designed to investigate the impact on the working practices of journalists of the process of production convergence – the trend towards news reporting in more than one medium in formerly single‐medium organisations. The article describes the changes that are taking place and the ways journalists are reacting to them.

Interviews were conducted with 20 journalists during 2002 and 2003. The interviews were with journalists working in newsrooms at the BBC, Sky News, The Guardian and the Financial Times.

The data show that while multimedia news is becoming well established, the multimedia journalist has been slow to arrive. This is because of the pressures that multi‐media working adds to the journalist's daily routine and a concern over the impact on the quality of output.

The media environment is evolving rapidly and research findings on this topic quickly go out of date, but the findings presented here offer valuable insights into the news production processes operating in British national media organisations and the ways journalists are adapting to, and are likely to continue to adapt to, changes in production technologies and changed systems of working.

The paper is the first to focus on journalistic practice in a converging media environment.

This article critically examines the multiple rationales for telecom, IT, media convergence regulation, on the one hand, and multisector utility regulation, on the other, and the practical questions of implementation they pose, with a view to contributing to informed policy and regulatory decisions. Both options involve substantive as well as procedural issues, not necessarily separable. The conditions that may affect the creation of convergence and multi‐sector regulation, ranging from underlying commonality of inputs and the behaviour of regulated firms to considerations that are specific to the regulatory process such as scarcity of regulatory resources and safeguards for regulatory independence, are examined. It is concluded that ICT and media convergence issues are primarily about improving the efficiency of market economies, and how changes in regulation can facilitate this process. Multi‐sector regulation issues are primarily about establishing the efficiency and effectiveness of regulation, so it can be a catalyst for network and economic development. They arise from an initial diagnosis of different problems, and represent different priorities and pathways to achieving a very similar set of development objectives.

This study seeks to survey the current convergence of broadcasting and telecommunication, examine the policy questions that arise in Korea and present a review of current regulation in this field.

From a technical perspective, the convergence between telecommunications and broadcasting is emerging as both industries move towards digital standards. Yet, from a policy‐making perspective, convergence seems premature and may not be desirable. This study focuses in particular on the digital media broadcasting (DMB) service, which is currently being developed in Korea.

The paper suggests perspectives on forthcoming satellite DMB service developments, and the implications of this emerging technological breakthrough. The study indicates that current broadcasting‐based regulatory frameworks may tend to deter technological convergence and thus delay service introduction in the market.

The paper concludes with a new regulatory model with more consideration of service providers and users.

The purpose of this study is to review current policy debates on convergence in Korea and the UK. This study compares the two countries' cases of how they prepare for convergence, what are the regulatory frameworks, and what are the conflicting issues in the convergence.

This study conducts a comparative case study between Korean and the UK. Data are collected through literature review, regulatory document and market research.

The regulation in the UK has been focused on how to change the notion of public interest in the convergence era, whereas the agenda in Korea seems to be how to apply a legacy of public interest to convergence services. The laws of public interest in Korea have been drawn from a legacy regime, which makes applying in a convergence era increasingly difficult. There is a compelling need for conceptual clarification in understanding the meaning of public interest in the convergence environment.

Future research may further investigate the effective regulatory framework in the emerging convergence era.

Regulation needs to be transparent, clear and proportional and distinguish between transport and content. This implies a more horizontal approach to regulation with a homogenous treatment of all transport network infrastructure and associated services, irrespective of the nature of the services carried.

This research identifies issues regarding convergences and suggests a way in which the two different principles of broadcasting and telecommunications can be integrated; how public interest laws can be reconciled with considerations of competition and economic efficiency is explained.

This paper aims to explore the digital economy in the fields of the most promising new technologies: information and communication technologies, biotechnology and nanotechnology. It highlights the convergence of nano-, bio-, info- and cognitive (NBIC) technologies by developing a model for the accurate evaluation of different types of options in the development process of convergent technologies.

The empirical research is based on theoretical analysis and case studies. The authors conducted six in-depth interviews. The study covered different research projects led by centres of excellence, competence centres and institutions that support the transfer of innovations in the economic and business environment.

The research findings prove that there is a convergence of NBIC technologies that can be observed and modelled. The created evolutionary model of NBIC convergence, also based on the theory of real options, allows a proper evaluation of the entire convergence process.

For enterprises and scientific research institutions, the NBIC model could represent the starting point for developing further concepts of investment evaluation. The model also considers the indicators of the innovation system, which, in addition to the marketing area, include regulatory challenges of companies (competition, copyrights, patents, taxation, etc.).

This paper enhances the understanding of new technologies in a digital economy. The purpose of this study is to clarify the principal factors for the effective observation and measurement of the convergence phenomenon. It also offers suggestions for improvement of the research and innovation system in the new economy.

The purpose of this paper is to explore the South Korean government's policy objectives for the Broadband Convergence Network (BcN).

This paper integrates two primary approaches. The first is documentary research and analysis of primary policy texts relating to the evolution of South Korea's Broadband Convergence Network (BcN) from 2004 to 2007. The second approach involves field interviews of key informants who are familiar with the policy agenda of the BcN in South Korea.

This paper's findings on the policy agenda of the BcN are intended to be useful for executives in the private sector, officials in government and academics in university settings who are interested in drawing insights from Korean experience to inform their own work.

The BcN's mix of private and public sector stakeholders may have implications for incipient projects in terms of how to structure regulatory oversight for similar initiatives and how to determine the optimal level of government participation in similar broadband and new media infrastructures. This study serves as a first step for academic inquiry into the policy implications of the BcN.

This paper advances the existing research on broadband policy in South Korea by providing one of the only scholarly research studies to address the BcN. Even though the existing research base addresses broadband in South Korea, this is one of the few studies that specifically examines the BcN infrastructure project. As a result this paper offers a unique and distinct analysis of the policy agenda for the BcN and examines the institutional underpinnings of this particular infrastructure project which has not been adequately covered in the existing literature.

The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era.

The paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment.

The paper suggests that marketing management in the era of convergence should facilitate consumers’ identity projects through participatory and engaging social media initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives.

This is a conceptual paper that sketches out the beginning of a re-framed, communication-focussed vision of marketing management in the era of media convergence.

Marketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture.

This paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.

The paper aims to identify issues in broadcasting and telecommunications regulation and law arising from technological convergence and to suggest a new framework for an integrated approach to policy and regulation.

A set of South African laws, regulations, bills and policy papers is reviewed to establish to what extent they promote, or at least adapt to, technological convergence using three tests: technological neutrality, integration of policy processes and a “level playing field” for competition.

It is suggested that current law and regulation fails to meet the South African Government's stated aim of promoting convergence. It is suggested that a reason for this may be the difference in the public interest “rationales” for broadcasting and telecommunications regulation, with the former being largely social and political and the latter largely economic. A new paradigm based on the constitutional principle of freedom of expression is suggested as providing a means of establishing a neutral public interest framework for developing and adapting regulation under conditions of technological convergence.

The research methodology is qualitative. Further research on the economic, social and political welfare costs of regulatory failures to adapt to convergence may be helpful in informing policy, legal and regulatory debates in the future.

This paper suggests a new rights‐based means of direct comparison of public interest costs and benefits across broadcasting and telecommunications using a principle that is present in the South African constitution as well as in international law.

News consumption is critical in creating informed citizenry; however, in the current context of media convergence, news consumption becomes more complex as social media becomes a primary news source rather than news media. The current study seeks to answer three questions: why the shifted pattern of news seeking only happens to some but not all of the news consumers; whether the differentiated patterns of news seeking (news media vs social media) would result in different misinformation engagement behaviors; and whether misperceptions would moderate the relationship between news consumption and misinformation engagement.

A survey consisted of questions related to personality traits, news seeking, misperceptions and misinformation engagement was distributed to 551 individuals. Multiple standard regression and PROCESS Macro model 1 were used to examine the intricate relationships between personality, news use and misinformation engagement.

Results indicate that extroversion was positively associated with social media news consumption while openness was inversely related to it. Social media news consumption in turn positively predicted greater misinformation sharing and commenting. No association was found between Big Five personality traits and news media news seeking. News media news seeking predicted higher intention to reply to misinformation. Both relationships were further moderated by misperceptions that individuals with greater misperceptions were more likely to engage with misinformation.

The current study integrates personality traits, news consumption and misperceptions in understanding misinformation engagement behaviors. Findings suggest that news consumption via news media in the digital era merits in-depth examinations as it may associate with more complex background factors and also incur misinformation engagement. Social media news consumption deserves continuous scholarly attention. Specifically, extra attention should be devoted to extrovert and pragmatic individuals in future research and interventions. People with these characteristics are more prone to consume news on social media and at greater risk of falling prey to misinformation and becoming a driving force for misinformation distribution.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0520