Search results

21 – 30 of 252
Article
Publication date: 9 January 2024

Aïda Mimouni Chaabane, Virginie Pez and Raphaëlle Butori

The purpose of this research is to identify how a reward programme name (“loyalty programme” (LP) versus “customer club” (CC)) influences the type of central rewards expected and…

Abstract

Purpose

The purpose of this research is to identify how a reward programme name (“loyalty programme” (LP) versus “customer club” (CC)) influences the type of central rewards expected and their impact on loyalty to the retailer.

Design/methodology/approach

The authors conducted a survey followed by an experiment.

Findings

Central rewards from programmes called LP are equally hard and soft, whereas central rewards from programmes called CC are mainly soft. Providing customers with central rewards increases satisfaction with the programme and loyalty to the retailer, but only for programmes called LP.

Practical implications

Loyalty managers are advised to pay particular attention to the consistency between the type of rewards they offer and the reward programme name that carries them. Contrary to the name LP that leads to me-too programmes, the name CC offers more flexibility to choose the rewards, providing opportunities to stand out from competing programmes.

Originality/value

By building on a new and original theoretical approach, this research is the first attempt to investigate the effect of the reward programme naming decisions on customers' evaluations and responses.

Details

International Journal of Retail & Distribution Management, vol. 52 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

Book part
Publication date: 17 October 2005

Daniel Dotter

This paper has two purposes. First, I offer a reading of interpretive biography (Denzin, 1989a) as an alternative method for understanding how individual lives are rendered…

Abstract

This paper has two purposes. First, I offer a reading of interpretive biography (Denzin, 1989a) as an alternative method for understanding how individual lives are rendered meaningful in postmodern communication processes. Second, given the importance of many rock performers as cultural heroes, I present an interpretive biography of Pete Townshend, chief songwriter and most visible member of the classic rock band the Who. This method of inquiry is grounded in the more general tradition of interpretive interactionism (Denzin, 1989b, 1990a) and has its roots in C. Wright Mills's (1959) concept of the sociological imagination. Its guiding question is this: How is the postmodern self (or stated more accurately, selves) created within and sustained by the mass media? I argue that as postmodern cultural symbols, Townshend and the band (however ambiguously) mirror a collective search for identity on the part of audiences and society-at-large.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-0-7623-1186-6

Book part
Publication date: 24 June 2020

David Polizzi

In his important text Seductions of Crime: Moral and Sensual Attractions in Doing Evil Katz (1988) provides a powerful phenomenological description of the experience of crime…

Abstract

In his important text Seductions of Crime: Moral and Sensual Attractions in Doing Evil Katz (1988) provides a powerful phenomenological description of the experience of crime, which is ontologically situated within the social world from which it emerges. As such, the experience of crime is viewed as neither the exclusive psychological artifact of a self-enclosed and finished rational actor or as the epiphenomenal conclusion of a process of a structurally imposed determinism (Katz, 1988). From this perspective, the experience of crime emerges from its specific co-constituted encounter with the social world that both constructs and is constructed by this intertwining of self and the world.

Details

Jack Katz
Type: Book
ISBN: 978-1-78756-072-7

Book part
Publication date: 20 December 2017

Søren Ivarsson and Søren Rud

The main theme of this special volume is the colonial state and its governmental practices. This chapter introduces and contextualizes the contributions by providing a brief…

Abstract

The main theme of this special volume is the colonial state and its governmental practices. This chapter introduces and contextualizes the contributions by providing a brief induction to recent developments within the study of the colonial state. It then presents the contributions under three perspectives which represent separate yet interrelated themes relevant for the understanding of the colonial state: practices, violence, and agency. Hereby, we also accentuate the value of a non-state-centric approach to the analysis of the colonial state.

Details

Rethinking the Colonial State
Type: Book
ISBN: 978-1-78714-655-6

Keywords

Abstract

Details

Decolonising Sambo: Transculturation, Fungibility and Black and People of Colour Futurity
Type: Book
ISBN: 978-1-78973-347-1

Book part
Publication date: 1 April 2004

Joshua M Price

Critical race theory is a contemporary legal movement composed of progressive scholars, primarily people who identify as people of color, who seek to challenge racism in American…

Abstract

Critical race theory is a contemporary legal movement composed of progressive scholars, primarily people who identify as people of color, who seek to challenge racism in American society. In their writing, they explore the many ways in which racism infuses American institutions, popular culture, commonsense beliefs, pervades interaction and cuts to the core of the American psyche. One of the central challenges that any person, scholar, activist faces in the U.S. is the peculiar nature of contemporary discourse on race. Often times, much of white America treats racism as if it were a thing of the past, an article of a time when the racial caste system was explicitly upheld and defended, either in the form of slavery, explicitly racist immigration laws (like the Chinese Exclusion Act), the Jim Crow laws, or when Native Americans were massacred by Union soldiers. Contemporary anti-racist work constantly confronts this denial of racism from a large segment of America.2 This denial of racism is one in which many people seem to have developed something of a psychic investment. Since the critical race theorists are working in a scholar-activist anti-racist vein, they also have to confront this massive self-delusion or mythic self-understanding.

Details

Studies in Law, Politics and Society
Type: Book
ISBN: 978-1-84950-262-7

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Book part
Publication date: 9 June 2011

Dilek Hattatoglu

Purpose – This chapter aims to explore and discuss how women paid and unpaid labor in weaving is positioned in the flexible production chain in the context of local…

Abstract

Purpose – This chapter aims to explore and discuss how women paid and unpaid labor in weaving is positioned in the flexible production chain in the context of local development.

Methodology/approach – It is based on a research11Report on Effects and Results of the Relationships between Manufacturers and Local Weavers on the Local Social Structure: Cases of Mugla/Yesilyurt, Istanbul/Sile and Kastamonu in collaboration with Asuman Turkun-Erendil and supported by Mugla University Research Projects Unit, 2006 (unpublished project report). study, using mainly oral history methods, of three weaving centers in Anatolia in their attempts to achieve local development through the restructuring of their traditional craft.

Findings – This study shows how a flexible production process is organized in ways in which women's labor is almost always positioned as cheap and insecure. In this process, through production of hegemonic discourses, symbolic capital of secure women's work is drastically decreased and that of the production activity itself (weaving) is increased. It also discusses how the state as the main carrier of symbolic violence, plays an important role in expansion of flexible production and informality directly (with its policies applied in its own enterprises) or indirectly (with its policies in general).

Originality/value of paper – By focusing on the mechanisms through women's labor is kept cheap or unpaid in the organization of the entire production process and also on the relationships between women's labor and the state in local development context, critical points for future discussion and policy-making are raised.

Details

Analyzing Gender, Intersectionality, and Multiple Inequalities: Global, Transnational and Local Contexts
Type: Book
ISBN: 978-0-85724-743-8

Keywords

Book part
Publication date: 26 October 2021

Tom Christensen and Per Lægreid

This paper is a theoretical review of the logic of appropriateness. First, it defines what is meant by a logic of appropriateness in the work of March and Olsen and then discusses…

Abstract

This paper is a theoretical review of the logic of appropriateness. First, it defines what is meant by a logic of appropriateness in the work of March and Olsen and then discusses the dynamics of the logics of appropriateness and consequence. Second, it examines how the rules of appropriateness have developed and changed and discusses the advantages of using the logic of appropriateness. Third, it illustrates some applications of the logic of appropriateness by focusing on studies of public sector reforms and suggests how the logic of appropriateness might be used to understand the handling of COVID-19. Fourth, some of the critiques and elaborations of the logic of appropriateness are discussed. Finally, some conclusions are drawn and needs for future research indicated.

Details

Carnegie goes to California: Advancing and Celebrating the Work of James G. March
Type: Book
ISBN: 978-1-80043-979-5

Keywords

Book part
Publication date: 30 July 2018

İ. Taylan Dörtyol, Ayşen Coşkun and Olgun Kitapci

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’…

Abstract

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’ lives are spent on various purchase activities, and many would be eager to understand the factors underlying those behaviours.

This chapter primarily deals with the cultural, social, psychological and personal factors that affect consumer behaviour. Each of these factors in relation to consumer behaviour is discussed in detail. The types of consumer buying behaviours and the consumer decision-making processes then provide the fundamentals of the topic along with their relevance to Turkish consumers.

21 – 30 of 252