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Draws on a consultancy project designed to reduce accident rates in four Danish sugar factories. Presents examples of metaphor use in the project and documents a steady decline in numbers and severity of accidents over time. Hypothesises that the use of metaphors is part of the explanation. Following a multi‐disciplinary review of the literature on metaphors, suggests that they can be harnessed in three ways: as tools for conscious, creative analysis; as ways of creating emotions; and as ways of fostering unconscious learning processes. Suggests that the effect in the sugar project is due to unconscious learning. Explains how this can happen and stresses the most important. Proposes that consultants use images, stories, narratives, and fairy tales to a larger degree and put less weight on formal conceptual learning when change is the issue.

The purpose of this paper is to theoretically propose a complex perspective as the third way to understand disasters which is used to describe the Hiroshima landslide disaster 2014 in Japan. In the first half of the paper the complex perspective is explained in detail with comparison to two conventional perspectives on disasters, i.e. hazard approach and vulnerability approach. According to the complex perspective, deaths in disasters are avoidable. In the second half of the paper, Hiroshima landslide disaster is analyzed in line with the complex perspective. Also, how will Hiroshima not repeat such landslide disaster is suggested.

To develop the case study for Hiroshima, a desk-based literature review, a field site visit and five key informant interviews were conducted by the authors in 2016. The authors’ initial analysis based on newspaper reports indicated a failure in the early warning system, evacuation and severity of the hazard. Based on this, the broader literature on traditional perspectives on risk, vulnerability and complexity were mined to understand and theorize the failure in Hiroshima. Then the interviews were conducted in the city of Hiroshima to analyze the disaster from complex perspective.

The authors demonstrated that the Hiroshima Landslide disaster 2014 and its deaths could be explained by complex perspective. Complex perspective brings us the following suggestions not to repeat landslide disaster in Hiroshima. Political leaders at national and local levels must take up responsibilities to set a “goal” for the disaster management system to “reduce deaths.” Also, governmental and non-governmental organizations should make efforts to engage proactively with community through disaster education or through community awareness program to shift the mind set from hito-goto to jibun-no-koto (their story to our story).

Reducing deaths by disasters is essential for the world thus it is UN’s Sendai Goal One. As most contemporary sciences are based on reductionism, disasters have been described as a combination of the related components such as hazards, vulnerability. Although the great contributions from the reductionism to disaster studies, it has been said that integrated disaster management is needed since the reductionism usually give the partially optimized solution to disaster reduction. This study proposes complex approach to find comparatively total optimized solution to disaster reduction, in particular reducing deaths. Although it is based on merely one case study, this paper describes the possibility of different way to reduce deaths by disasters.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This research paper determines the motivating factors that cause entrepreneurs to start a social enterprise instead of a traditional business model. The results reveal that these motivations span a wide spectrum, ranging from pure altruism and a values-led yearning to make a difference to communities, to an opportunistic identification of an autonomy-rich opportunity that compliments their life priorities and supplies income. This spectrum introduces complexity into the social enterprise transition journey, because people start social enterprises based on different circumstantial internal dialogues about their future. Consequently, some blending of different motivations along the spectrum can be expected.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this paper is to demonstrate that exhibitors, by relying on the now‐outdated Schramm model of communication, are wasting effort and at the same time generating worse results from their exhibition activities than might otherwise be the case.

As a conceptual paper, this paper draws on existing literature.

A new model of communication is described and trade fair activities of both visitors and exhibitors is mapped against it. The new model includes the concept that communication is a co‐creation of meaning rather than a “magic bullet” and therefore current sales‐led approaches to exhibiting are wasteful, since they do not take account of the needs of the majority of visitors.

In practice, exhibitors need to re‐think their strategic approach to managing their trade fair activities, specifically in terms of approaches to visitors and manning of stands.

The paper offers insights into trade fairs as communication, advocating that firms need to focus on establishing dialogue rather than simply aiming for one‐way communication.

The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric.

Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives.

Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge.

The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived.

Although there is a growing body of literature on how celebrity involvement impacts the effectiveness of destination marketing, the underlying mechanisms of that relationship are still underexplored. Based on the affect transfer and meaning transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea.

Online survey data were collected from 2,614 US residents, representing various demographic characteristics. For the data analysis, the partial least squares-structural equation modeling was conducted to evaluate the structural model and test the hypotheses.

The results showed that celebrity attachment is positively related to customer delight toward K-culture and K-culture attachment, which, in turn, positively influences affective and cognitive images of Korea. Additionally, K-culture attachment positively influences cognitive and affective images of Korea, which are positively related to the intention to visit Korea.

By using the affect transfer theory and meaning transfer theory, this study provides valuable insights into how consumer’s attachment to celebrities has spillover effects on the decision-making process. This study also adds a new concept, customer delight connected to cultural experience, in the context of destination marketing.

By understanding the importance and influence of people’s intimacy with media characters, practitioners can apply parasocial relationship theory, affect transfer theory and meaning transfer theory to their marketing strategies.

As one of the few empirical studies that examines the impact of celebrity attachment on consumers’ perceptions and behaviors, this study can make significant contributions to the destination marketing literature.

The aim of this paper is to investigate the social interaction between international students and the local community in the small university town of Famagusta, North Cyprus. The objectives of the study are, firstly, to investigate the nature of interaction between two communities; secondly, to ascertain the main factors impacting social interaction and, finally, to identify the impact of this interaction on cultural exchange.

Using a qualitative approach, the researchers conducted 39 semi-structured interviews with international students and members of the local community to gain depth and detail.

The results showed that there was a lack of interaction between the international students and locals due mainly to language barriers.

This study addresses a gap in the literature on educational tourism by focusing on the social interaction between foreign students and the host community in a nontraditional destination. It also provides guidelines for universities, local and national governments on how to build a better quality of life for the community and for international students.