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Article
Publication date: 1 March 2021

Md. Sobuj, Adnan Maroof Khan, Md. Ahashan Habib and Md. Mazedul Islam

The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the…

Abstract

Purpose

The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory of planned behavior.

Design/methodology/approach

Data were collected by a survey among 198 respondents in Bangladesh in terms of consumer attitude, subjective norm (SN), perceived behavioral control (PBC), environmental concern (EC), environmental knowledge (EK) and purchase intention (PI). Structural equation modeling approach was used to find out the influencing factors.

Findings

The study reveals that purchase intention is significantly influenced by attitudes, SN, EC and EK of consumers. Consumers perceived behaviors variable is always not an accurate predictor to control actual purchase behavior. SN and EK were found to be highly influential to eco-friendly apparel purchase patterns among young consumers in Bangladesh.

Research limitations/implications

This study provides key marketing insights for retailers and practitioners on how strategically they can decide for fashion consumers, specifically the young group in Bangladesh. Eco-friendly apparel purchase behaviors will gradually influence the retail business contexts for retailers. The study reveals the need for eco-labeling and marketing strategies of eco-friendly apparel products among young consumers to communicate benefits and green values among wider consumers. Findings were restricted to specific young consumers group in Bangladesh and did not examine purchase behaviors of other consumer segment.

Originality/value

The study reveals that Bangladeshi young consumers are becoming concerned about purchasing apparel products. It provides valuable insights for entrepreneurs, practitioners and marketers to trace and perceive purchase behavior of the Bangladeshi young consumers while adopting a strategic marketing approach.

Details

Research Journal of Textile and Apparel, vol. 25 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 20 October 2020

Md Mazedul Islam, Patsy Perry and Simeon Gill

This paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across…

4375

Abstract

Purpose

This paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across various manufacturing processes and the development of a conceptual framework to guide investigation of the extent of sustainable practices in TAF industries from an environmental perspective.

Design/methodology/approach

A systematic literature review was undertaken, consisting of bibliometric and content analysis of 91 articles published in peer-reviewed journals over a 10-year period.

Findings

The inclusion of sustainable practices from all manufacturing stages in this review illustrates the diversity and complexities of environmental practices in TAF contexts. However, there is less research in developing country contexts, where most TAF production takes place and a paucity of research in upstream stages of garment washing and dyeing, and the manufacture of trims, accessories and packaging.

Research limitations/implications

The focus is on environmental sustainability and upstream manufacturing processes. The review includes literature in the form of academic journal articles from selected databases during the period January 2010–June 2020.

Practical implications

This review provides academics with a unified depiction of environmentally sustainable practices to stimulate further scholarly research and provides guidance for managers to develop firm sustainability competency by summarising best practices at different manufacturing stages

Originality/value

This review comprehensively maps the academic literature on environmentally sustainable practices in TAF industries from an upstream manufacturing operations context. It highlights the contribution of scholarly study to the knowledge base on environmentally sustainable practices in TAF industries.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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