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Article
Publication date: 29 May 2019

Md. Shamim Hossain, Sofri B. Yahya and Mohammad Jamal Khan

Although research on patient satisfaction and loyalty has grown rapidly, the literature on corporate social responsibility (CSR) health care and patient satisfaction and…

Abstract

Purpose

Although research on patient satisfaction and loyalty has grown rapidly, the literature on corporate social responsibility (CSR) health care and patient satisfaction and loyalty is scarce. This paper aims to examine the impact of CSR health care on patient satisfaction and loyalty in Bangladesh.

Design/methodology/approach

A quantitative study was performed, and data were collected using purposive sampling among 195 patients who used CSR health-care services from six public and private hospitals in Bangladesh. The data were analysed using structural equation modelling through the partial least square approach.

Findings

The study found a significant positive relationship between CSR health-care services and patient satisfaction and between patient satisfaction and loyalty at p < 0.01.

Research limitations/implications

The study provides insights into policymakers in the development of Bangladesh health sectors and CSR health-care activities. However, the results might not be generalisable due to the unavailability of a sample frame.

Originality/value

The study addresses the lacuna in the literature on CSR health-care practices of hospitals in Bangladesh from the perspective of patient satisfaction and loyalty.

Details

Social Responsibility Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 1 October 2018

Md Shamim Hossain, Sofri Bin Yahya and Shaian Kiumarsi

The purpose of this study is to examine the link between research and practice within the context of Islamic marketing (IM), an issue which is controversial in the…

Abstract

Purpose

The purpose of this study is to examine the link between research and practice within the context of Islamic marketing (IM), an issue which is controversial in the literature. It offers reasonable answers that bridge the gap between research and practice, as well as the way to mitigate it.

Design/methodology/approach

This study uses a critical approach to analytically review the literature on IM, and relates it to research and practice.

Findings

The study finds that the advancement of knowledge on IM necessitates research and practice. There is a gap between research and practice which evolved from decades of objectivity between researchers and practitioners in the field of IM. It is necessary to search for some practicable solutions that can narrow the gap between theory and practice.

Research limitations/implications

The basic limitation of this study is that IM has not yet emerged as a distinct discipline. Hence, there is limited study on IM issues in the context of research and practice.

Originality/value

This study makes essential contributions to the chastisement by research and practice, a theoretically new field of IM subject.

Details

Journal of Islamic Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 7 July 2021

Md Shamim Hossain, Mst Farjana Rahman and Xiaoyan Zhou

Social commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the…

Abstract

Purpose

Social commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the impact of customers' interpersonal interactions in social commerce on customer relationship management (CRM) performance, based on the flow, commitment-trust and stimulus–organism–response (SOR) theories.

Design/methodology/approach

On the basis of the SOR framework, the authors developed a study model to determine the impact on CRM performance of customers' interpersonal interactions in social commerce. The primary data of the study were collected from 640 users of social commerce through a web questionnaire during the COVID-19 (coronavirus disease 2019) pandemic situation, and the authors tested the study model using the approach of covariance-based structural equation modeling (SEM).

Findings

Results of the current study reveal that customers' interpersonal interactions in social commerce optimistically influence their perceived flow. Moreover, perceived flow absolutely controls users' trust and CRM performance. In turn, collective users' trust positively influences users' commitment and CRM performance. Finally, collective users' commitment absolutely influences the performance of CRM.

Practical implications

The authors provide a valuable contribution to the theoretical field of online marketing and CRM. Besides, the findings of this study are relevant for marketers to know the issues for increasing customer trust, commitment and performance of CRM.

Originality/value

The current study develops a model based on the flow, commitment-trust and stimulus–organism–response (SOR) theories. The authors' research is the first to estimate the effect of customers' interpersonal interactions in social commerce on CRM performance.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 1
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 22 October 2018

Md Nahin Hossain, Md Shamim Talukder, Md Rakibul Hoque and Yukun Bao

The purpose of this paper is to measure the impact of open government data (OGD) on citizen empowerment.

Abstract

Purpose

The purpose of this paper is to measure the impact of open government data (OGD) on citizen empowerment.

Design/methodology/approach

This study advances the body of knowledge on OGD by proposing an integrated research model based on transparency, accountability, participation and collaboration dimensions. The research model was empirically tested using 275 responses using the on-paper survey from the university students and professionals in Bangladesh. Data were analyzed using the structured equation modeling technique.

Findings

Findings revealed that transparency and participation have a positive and significant direct and indirect influence on citizen empowerment through accountability and collaboration. Overall, the four basic pillars of OGD such as transparency, participation, accountability and collaboration interrelated with each other and have the impact on citizen empowerment.

Research limitations/implications

This study has proposed an instrument that sums the dimensions of open government, which avoids tautology and redundancy among OGD dimensions. More research should be done to validate the proposed model and the instruments used in this study.

Practical implications

For the researchers, this study provides a basis for further refinement of individual models of empowerment. For practitioners, understanding the key constructs is crucial to design, refine and implement OGD systems and applications that empower citizens, create public values and strengthen the democratic process.

Originality/value

This research is the first step that empirically investigates the impact of OGD on citizen empowerment which is the ultimate goals of any democratic government.

Details

foresight, vol. 20 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Content available
Article
Publication date: 18 May 2020

Md Nahin Hossain, Md. Shamim Talukder, Abul Khayer and Yukun Bao

In the era of m-learning environments, multiple factors have been considered to explain adult learners' continuance usage intention, but largely without considering the…

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Abstract

Purpose

In the era of m-learning environments, multiple factors have been considered to explain adult learners' continuance usage intention, but largely without considering the role of specific configurations of variables and how they may affect learners' intention. The purpose of this study is to show how cognitive need, subjective norms, perceived usefulness, satisfaction, confirmation, attitude and perceived ease of use combine to predict learners' frequent use intentions.

Design/methodology/approach

It is empirically validated through configurational analysis, using fuzzy-set qualitative comparative analysis (fsQCA) on 211 adult learners with experience in using Mobile learning applications (MLA).

Findings

The findings show learners' satisfaction of MLA usage combined with the cognitive need and attitude were found to be core conditions reinforcing learners' continuance intention.

Research limitations/implications

This study was conducted in the context of adult learners MLA whereby the motivations for continued usage and the nature of technological innovation could differ. In this regard, findings from this study may not be generalizable to other technological contexts.

Practical implications

In the planning and development of learning apps, software developers should pay attention to practical functions and extend key features that are frequently required for solving a problem using the new skill. On the marketing side, MLA companies should emphasize the full functionality of their apps to cater efficiently to the different needs and expectations of the learners.

Originality/value

This study contributes by extending existing knowledge on how cognitive need, satisfaction and attitude combine to increase or mitigate continuance intention to use toward the development of new configurational theories. This study fills the gap in the literature by introducing adult learners' continuance intention to use MLA and introducing through a methodological approach of fsQCA in adult learners' context.

Details

Journal of Research in Innovative Teaching & Learning, vol. 14 no. 2
Type: Research Article
ISSN: 2397-7604

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Article
Publication date: 19 May 2021

Shahriar Akter, Md Afnan Hossain, Qiang (Steven) Lu and S.M. Riad Shams

Big data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international…

Abstract

Purpose

Big data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually. Thus, the purpose of this study is to systematically review and propose a holistic framework on big data-based strategic orientation for firms in international markets to attain a sustained firm performance.

Design/methodology/approach

The study employed a systematic literature review to synthesize research rigorously. Initially, 2,242 articles were identified from the selective databases, and 45 papers were finally reported as most relevant to propose an integrative conceptual framework.

Findings

The findings of the systematic literature review revealed data-evolving, and data-driven strategic orientations are essential for performing international marketing activities that contain three primary orientations such as (1) international digital platform orientation, (2) international market orientation and (3) international innovation and entrepreneurial orientation. Eleven distinct sub-dimensions reflect these three primary orientations. These strategic orientations of international firms may lead to advanced analytics orientation to attain sustained firm performance by generating and capturing value from the marketplace.

Research limitations/implications

The study minimizes the literature gap by forming knowledge on big data-based strategic orientation and framing a multidimensional framework for guiding managers in the context of strategic orientation for international business and international marketing activities. The current study was conducted by following only a systematic literature review exclusively in firms' overall big data-based strategic orientation concept in international marketing. Future research may extend the domain by introducing firms' category wise systematic literature review.

Originality/value

The study has proposed a holistic conceptual framework for big data-driven strategic orientation in international marketing literature through a systematic review for the first time. It has also illuminated a future research agenda that raises questions for the scholars to develop or extend theory in this area or other related disciplines.

Details

International Marketing Review, vol. 38 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 9 July 2021

Mohammad Tariqul Islam, Md. Shamim Talukder, Abul Khayer and A.K.M. Najmul Islam

Open government data (OGD) is a comparatively new field in e-government and the factors influencing its continuance use by citizens have not been extensively explored. A…

Abstract

Purpose

Open government data (OGD) is a comparatively new field in e-government and the factors influencing its continuance use by citizens have not been extensively explored. A better understanding of these factors can help the government to articulate strategies and policies that can advance the acceptance and use of OGD technologies. Thus, this paper aims to empirically determine the predictors influencing the continuance usage intention of OGD technologies.

Design/methodology/approach

Following an empirical investigation among 370 respondents in Bangladesh, a developing country, the paper applied path analysis using the structural equation modeling approach. The unified theory of acceptance and use of the technology model is integrated with the information system continuance model to investigate the continuance usage intention of OGD technologies.

Findings

The outcomes of this study reveal that performance expectancy, effort expectancy, social influence and facilitating conditions (FC) directly affect users’ satisfaction (SAT). In addition, SAT and FC were found statistically significant toward continuance usage intention of OGD technologies.

Practical implications

The findings of this study suggest policymaker and OGD providers to formulate or modify their strategies to retain the existing OGD users and stimulate persistence usage.

Social implications

Facilitating long-term use by citizens would increase their engagement and they might derive value from the OGD platforms. Concurrently, the government’s objective of ensuring increased future use of OGD technologies would be better realized.

Originality/value

The novelty of this study lies in the fact that it addresses a previously overlooked area of open data research, namely, the acceptance and use of open data technologies and ways to stimulate it. This study has contributed to the existing but limited literature on continuance usage intention of OGD technologies in the context of a developing country.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

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Article
Publication date: 31 July 2019

Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew and MD. Faridul Islam

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the…

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1071

Abstract

Purpose

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism.

Design/methodology/approach

A personal-administered survey was conducted using a convenient sampling technique to collect data from 601 tourists who had visited popular beach destinations in Bangladesh. Then, the structural relationships between the factors likely to affect tourist attitudes and loyalty were examined.

Findings

The findings reveal that both service quality and perceived values have a direct effect on destination image, tourist attitudes and satisfaction. Additionally, destination image and satisfaction significantly affect tourist attitudes and loyalty.

Research limitations/implications

The direct relationship of perceived service quality and perceived value with tourist loyalty was ignored in the model due to reporting consecutive indirect relationship between them in prior studies.

Practical implications

These findings contribute to the extension of theoretical and managerial knowledge, especially in a beach tourism setting, where little research has been done to investigate the proposed relationships.

Originality/value

The originality of this study lies in providing theoretical and empirical evidence regarding the effect of service quality and perceived value, especially on destination image and tourist attitude to behaviour in the loyalty model, which has been scarcely examined in the prior tourism literature.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Article
Publication date: 14 August 2020

F.J. Farsana, V.R. Devi and K. Gopakumar

This paper introduces an audio encryption algorithm based on permutation of audio samples using discrete modified Henon map followed by substitution operation with…

Abstract

This paper introduces an audio encryption algorithm based on permutation of audio samples using discrete modified Henon map followed by substitution operation with keystream generated from the modified Lorenz-Hyperchaotic system. In this work, the audio file is initially compressed by Fast Walsh Hadamard Transform (FWHT) for removing the residual intelligibility in the transform domain. The resulting file is then encrypted in two phases. In the first phase permutation operation is carried out using modified discrete Henon map to weaken the correlation between adjacent samples. In the second phase it utilizes modified-Lorenz hyperchaotic system for substitution operation to fill the silent periods within the speech conversation. Dynamic keystream generation mechanism is also introduced to enhance the correlation between plaintext and encrypted text. Various quality metrics analysis such as correlation, signal to noise ratio (SNR), differential attacks, spectral entropy, histogram analysis, keyspace and key sensitivity are carried out to evaluate the quality of the proposed algorithm. The simulation results and numerical analyses demonstrate that the proposed algorithm has excellent security performance and robust against various cryptographic attacks.

Details

Applied Computing and Informatics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2634-1964

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Article
Publication date: 2 July 2018

Kazi Mahmud Hasan, S.H. Shah Newaz and Md. Shamim Ahsan

The purpose of this paper is to demonstrate the development of an aircraft-type autonomous portable drone suitable for surveillance and disaster management. The drone is…

Abstract

Purpose

The purpose of this paper is to demonstrate the development of an aircraft-type autonomous portable drone suitable for surveillance and disaster management. The drone is capable of flying at a maximum speed of 76 km/h. This portable drone comprises five distinct parts those are easily installable within several minutes and can be fit in a small portable kit. The drone consists of a ballistic recovery system, allowing the drone landing vertically. The integrated high-definition camera sends real-time video stream of desired area to the ground control station. In addition, the drone is capable of carrying ~1.8 kg of payload.

Design/methodology/approach

In order to design and develop the portable drone, the authors sub-divided the research activities in six fundamental steps: survey of the current drone technologies, design the system architecture of the drone, simulation and modeling of various modules of the drone, development of various modules of the drone and their performance analysis, integration of various modules of the drone, and real-life performance analysis and finalization.

Findings

Experimental results: the cruise speed of the drone was in the range between 45 and 62 km/h. The drone was capable of landing vertically using the ballistic recovery system attached with it. On the contrary, the drone can transmit real-time video to the ground control station and, thus, suitable for surveillance. The audio system of the drone can be used for announcement of emergency messages. The drone can carry 1.8 kg of payload and can be used during disaster management. The drone parts are installed within 10 min and fit in a small carrying box.

Practical implications

The autonomous aircraft-type portable drone has a wide range of applications including surveillance, traffic jam monitoring and disaster management.

Social implications

The cost of the cost-effective drone is within $700 and creates opportunities for the deployment in the least developed countries.

Originality/value

The autonomous aircraft-type portable drone along with the ballistic recovery system were designed and developed by the authors using their won technology.

Details

International Journal of Intelligent Unmanned Systems, vol. 6 no. 3
Type: Research Article
ISSN: 2049-6427

Keywords

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